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Price Snapshot
How much does Moosend cost?
Moosend starts at $9/mo for a paid plan. That's 40% below median for Email Marketing tools. Annual billing saves 20% off annual, 15% off biannual.
Calculate before you commit
Email Marketing pricing at your contact count
Use my pricing calculator to see how Moosend compares with other Email Marketing software at the contact count you actually need. Every tool here is priced at the same volume, which is the comparison a vendor’s own pricing page cannot make. Moosend gets relatively more expensive as you scale: it is #14 of 24 at 100 and #4 of 5 at 100,000, so the cheapest option at your size may not be the cheapest at your next one.
At 500 contacts, Moosend costs $9/mo on Pro, which is #8 of 24 in Email Marketing. Mailchimp, the most-reviewed option here, costs $27/mo at the same volume.
EmailOctopusFree/mo
FlodeskFree/mo
Benchmark EmailFree/mo
beehiivFree/mo
LoopsFree/mo
SenderFree/mo
Selzy$7.50/mo
Moosend$9/mo
Buttondown$9/mo
Campaign Monitor$11.70/mo
Constant Contact$12/mo
EngageBay$14.99/mo
Ghost$15/mo
MailerLite$19/mo
Omnisend$20/mo
AWeber$25/mo
Mailchimp$27/mo
Klaviyo$30/mo
Drip$39/mo
Kit$39/mo
ActiveCampaign$49/mo
Customer.io$100/mo
Encharge$179/mo
Keap$299/mo
Priced in another currency, so listed separately rather than ranked:
Zoho CampaignsFree/mo≈$0
The vendor’s own price is on the left. The dollar figure is my conversion at rates taken on 2026-08-06, shown only to give a sense of scale. These vendors do not set their dollar price by converting, so the approximation is not what you would be charged and is not used for ranking.
Some tools do not publish a price at exactly 500 contacts. Those show the next tier up, which is what you would actually pay: EmailOctopus at 2,500, Flodesk at 1,000, beehiiv at 2,500, Loops at 1,000, Sender at 2,500, Buttondown at 1,000.
Compare all Email Marketing pricing by budget →
24 of 25 Email Marketing tools publish a price at this volume. Every figure is the vendor’s own published rate for monthly billing, read from their pricing page and last checked 2026-08-06. Nothing is estimated between published tiers.
WHAT THIS CATEGORY COSTS AS YOU SCALE
Email Marketing pricing by list size
The middle of the market at each level, across every Email Marketing tool on this site that publishes a price there. Going from 500 contacts to 100,000 contacts multiplies the typical bill by 37.5×. At 25,000 contacts, HubSpot costs 7.6× what Moosend does.
MoosendCategory median
HubSpot(most reviewed, 40,490)Moosend$9Cheapest here:Zoho Campaigns$4/mo
Moosend$16HubSpot$20Cheapest here:Zoho Campaigns$7/mo
Cheapest here:Zoho Campaigns$17/mo
Moosend$48HubSpot$220Cheapest here:Ghost$18/mo
Moosend$88HubSpot$470Cheapest here:Ghost$18/mo
Moosend$160HubSpot$1,220Cheapest here:Ghost$18/mo
Moosend$315HubSpot$2,470Cheapest here:Ghost$18/mo
Moosend$624HubSpot$5,350Cheapest here:Ghost$18/mo
Each median is the middle price of the cheapest plan covering that level, across the 36 Email Marketing tools on this site. Tools that publish no price at a level are excluded from that row rather than estimated, which is why coverage varies. “Most reviewed” uses combined third-party review counts as a stand-in for popularity. These are list prices before overage, add-ons and seat charges.
Plans
Moosend plans and pricing
1 paid plan · Monthly rates shown, annual noted per plan · Verified Apr 20, 2026
Entry price at 500 contacts; scales by contact count. Monthly $9; annual = 20% off (~$7.20/mo equiv). Bi-annual = 15% off. Includes unlimited emails, automation, landing pages, forms, 5 user accounts. 25% nonprofit discount.
Recommendation
Which plan should you choose?
Pro at $9/month includes unlimited emails and core marketing features, making it one of the most affordable paid email platforms available. For small businesses that want a reliable email tool without worrying about send limits, the fixed pricing based on subscriber count keeps costs predictable. The 30-day free trial (no credit card required) lets you fully test the platform before committing any money. Consider Moosend+ when you need transactional emails for order confirmations and receipts.
The 30-day free trial gives startups full access to all features without requiring payment details, making it completely risk-free to evaluate. That is a longer and more generous trial than most competitors offer, giving you time to build real campaigns and automations rather than just browsing the interface. Use the trial to determine if Moosend's automation builder and email editor meet your specific needs. After the trial, Pro at $9/month is the natural next step if the platform works for your business.
Moosend+ adds transactional email capabilities for sending order confirmations, shipping notifications, and receipts alongside your marketing campaigns. Having both marketing and transactional emails in one platform simplifies your tech stack and consolidated reporting. For ecommerce stores, transactional emails are essential for customer trust and order management. If you only need marketing emails without transactional functionality, the $9/month Pro plan covers everything you need at a lower cost.
Enterprise provides dedicated support and advanced security features designed for organizations with stricter compliance and performance requirements. Custom pricing means the plan is tailored to your specific sending volume and support needs rather than a one-size-fits-all tier. Dedicated support ensures faster resolution for high-priority issues that affect business operations. If your organization's email volume and security needs fit within Pro or Moosend+ limits, there is no benefit to moving to Enterprise.
Scaling Costs
How much as you grow?
Moosend uses contact-based pricing. Here's how costs change as your list grows.
On the Pro plan, Moosend ranges from $9/mo at 500 contacts to $5840/mo at 1,000,000 contacts. That's a 648.9x increase.
| contacts | Pro |
|---|---|
| 500 | $9 |
| 1,000 | $16 |
| 2,000 | $24 |
| 3,000 | $32 |
| 5,000 | $48 |
| 8,000 | $64 |
| 10,000 | $88 |
| 25,000 | $160 |
| 50,000 | $315 |
| 75,000 | $416 |
| 100,000 | $624 |
| 150,000 | $936 |
| 200,000 | $1316 |
| 250,000 | $1520 |
| 300,000 | $1808 |
| 400,000 | $2352 |
| 500,000 | $2896 |
| 600,000 | $3536 |
| 700,000 | $4080 |
| 800,000 | $4640 |
| 1,000,000 | $5840 |
Buddy's Take
On the Pro plan, going from 500 to 1,000,000 contacts is a 648.9x price jump ($9 to $5840/mo). Budget for this. Contact-based pricing always catches people off guard.
Editorial
My take on Moosend pricing
Moosend's unlimited email sends at $9/month makes it one of the best values in email marketing. While most platforms cap sends or charge extra for high volumes, Moosend lets you send daily campaigns, drip sequences, and automated workflows without worrying about hitting a limit. For businesses with active sending schedules, the savings add up quickly.
The weak point is transparency on higher tiers. The Pro plan pricing is clear and competitive, but Moosend+ and Enterprise plans show "Custom" pricing with no public numbers. That makes it difficult to plan costs as your business scales. Compare with Mailchimp or Brevo, which publish pricing across all tiers.
Moosend is an excellent choice for small to mid-size businesses that prioritize sending volume over advanced features. The 30-day trial gives you ample time to test everything. For businesses needing advanced automation or CRM capabilities, platforms like ActiveCampaign offer more depth at a higher price.
Deals
Available discounts
Bi-Annual Discount
15% off when paying every 6 months
Annual Discount
20% off when paying yearly
Verdict
Is Moosend Worth the Price?
Moosend is one of the most cost-effective email marketing platforms available. The $9/month unlimited sends model is rare and advantageous for active senders. The 30-day trial is more generous than most competitors. The main limitation is the opaque pricing on higher tiers, which makes growth planning uncertain.
Read my full Moosend review or compare it with Mailchimp and Brevo.
FAQ
Frequently Asked Questions
No, but they offer a 30-day free trial with full Pro features and no credit card required.
Credit cards and PayPal are accepted for billing.
Yes, you can save 15% with bi-annual billing or 20% with annual billing.
You'll need to choose a paid plan to continue using Moosend's services.
Moosend+ and Enterprise pricing isn't published. You'll need to contact their sales team for quotes.
No, Moosend doesn't offer a money-back guarantee, but the 30-day trial lets you test everything risk-free.
No setup fees are mentioned. The pricing appears straightforward with discounts for longer billing cycles.
See the pricing for yourself
30 days free. No credit card. See which plan fits before you pay.
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Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.