Email marketing pricing
Mailchimp pricing: contact bands, send limits and plan depth all shape the subscription
Mailchimp prices marketing plans by contacts, then changes email-send allowances, user seats, automation depth and support across Essentials, Standard and Premium. The Free tier serves very small lists, while SMS and transactional email remain separate products.
SEO & GEO professional · Pricing checked 29 September 2026
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Pricing at a glance
| Plan | Monthly price | Annual / billing note | Best for |
|---|---|---|---|
| Free | $0 | — | For an early list below 250 contacts. |
| Essentials | €11.50/mo at 500 contacts | — | For smaller teams that need testing and scheduled campaigns. |
| Standard(best fit) | €17.68/mo at 500 contacts | — | For automation, personalisation and broader marketing operations. |
| Premium | €309.48/mo at 10,000 contacts | — | For larger teams that need volume, access controls and priority support. |
Prices and billing terms above reflect the stated check date. Confirm the checkout total, tax and renewal terms before buying.
Buddy's take
Mailchimp requires buyers to separate three decisions: the contact band, the marketing-plan feature gate and any separate channel spend. Standard is the usual operational comparison point, while Essentials is a smaller-team email plan and Premium is a high-volume support and administration tier.
Which plan fits your workload?
| If you need | Choose | Why |
|---|---|---|
| A list under 250 contacts | Free | Mailchimp positions Free as the starting tier, but sending pauses when its contact or email caps are exceeded. |
| Campaign scheduling, testing and a small team | Essentials | The captured 500-contact view added three seats, three audiences and 5,000 sends, with shorter automation flows than Standard. |
| Automation, personalisation and an ecommerce workflow | Standard | Standard adds up to 200 automation flows, custom-code sending, more seats and audiences, plus onboarding in the public comparison. |
| Large-team controls and high-volume sending | Premium | Premium has unlimited users and audiences, priority support, dynamic content and the highest public email allowance. |
Free
- ✓Under 250 contacts
- ✓Limited core marketing features
- ✓Sending pauses when contact or email-send limits are exceeded
- ✓Path to Essentials or Standard
Essentials
- ✓5,000 monthly emails at the captured 500-contact view
- ✓3 seats and 3 audiences
- ✓Up to 4 automation-flow steps
- ✓Email and chat support
- ✓14-day trial for eligible accounts
Standard
- ✓6,000 monthly emails at the captured 500-contact view
- ✓5 seats and 5 audiences
- ✓Up to 200 automation flows
- ✓Generative-AI features and custom-coded send templates
- ✓Email, chat and personalised onboarding
Premium
- ✓150,000 monthly emails at the captured 10,000-contact view
- ✓Unlimited users and audiences
- ✓Phone and priority support
- ✓Custom reporting and dynamic content
- ✓Custom plans available above 250,000 contacts
Billing, extra costs and terms
The published subscription price is not necessarily the total cost. Check the terms that affect your actual workload, expansion and cancellation before you migrate.
The current European 0 to 500-contact view showed Essentials from €11.50 per month and Standard from €17.68 per month after a 14-day trial. Currency, contacts and offers alter the displayed amount, so re-check the selector at your actual list size.
At 10,000 contacts, the page displayed Premium at €263.06 per month for 12 months under a 15% introductory offer, then €309.48. That temporary amount should not be compared as a permanent plan price.
Mailchimp's public comparison showed monthly sends of 5,000 on Essentials, 6,000 on Standard and 150,000 on Premium in the captured contact views. Contact count and send allowance must both fit the account.
SMS is a paid add-on in supported countries, and transactional email, website plans, pay-as-you-go credits and ads are excluded from the marketing-plan trial. SMS credits expire monthly when unused.
Overages can apply if contact or email-send limits are exceeded. Standard and Premium 10,000+ contact annual plans have separate eligibility, and Premium above 250,000 contacts is sales-led.
What else could fit your budget?
Compare the job and cost model, not only the entry price
MailerLite
$12/mo · Comfort at 500 subscribers
A simpler list-based platform when unlimited building blocks or fewer marketing-suite layers matter more than Mailchimp's breadth.
Brevo
$9/mo · Starter from 5,000 emails
A send-volume-led alternative for teams whose list is large but monthly email volume stays controlled.
AWeber
$15/mo · Lite at 500 subscribers
A traditional email suite with a clear Lite and Plus feature split.
Full product context
Need the product trade-offs too?
The pricing page focuses on plan selection and cost. The review covers product fit, limitations, alternatives, AI capabilities and the buying risks that a plan table leaves out.
Read: Mailchimp reviewFrequently asked questions
In the current European 0 to 500-contact view, Essentials showed €11.50 per month and Standard €17.68 after an eligible 14-day trial. The selector changes prices by contacts, currency and offer.
In the captured comparison, Essentials had three seats, three audiences, 5,000 monthly sends and up to four automation-flow steps. Standard had five seats, five audiences, 6,000 sends and up to 200 flows, alongside more advanced marketing features.
Eligible new customers can receive a 14-day trial on Essentials or Standard. Valid payment information is required, and the vendor's terms say the offer is limited and may change.
Yes. SMS is an add-on on paid plans in eligible countries. It uses separate credits, and unused monthly credits do not roll over.
Joonas Rotko
SEO & GEO professional, founder of That Marketing Buddy
I'm a Finnish SEO and GEO professional with 11+ years in digital marketing, including years as a co-owner of a digital marketing agency. On That Marketing Buddy I test and compare SEO and AI-visibility software for entrepreneurs, marketing professionals and agencies.
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