EmailOctopus vs Moosend: which is cheaper as your list grows?

How are EmailOctopus and Moosend really different?

What will EmailOctopus or Moosend cost for your setup?

The cheapest plan that covers each setup, add-ons included. Prices exclude VAT.

EmailOctopus vs Moosend side by side

I compare email/CRM platforms on: Real cost per list size, both billing bases; Free-tier contact ceiling before you must pay anything; Team seats included, and the seat price past that; List segmentation depth; Automation workflow depth and any step/action limits; Deliverability and sending limits (emails per month, per day, or per rolling window); CRM and ecommerce integration depth; What happens past your plan's contact ceiling (overage pricing vs a forced upgrade).

Who should pick EmailOctopus, and who should pick Moosend?

EmailOctopus

Desk research

• Best for solo marketers and small businesses
• Best for growing lists sending regularly
• Best for small teams sharing one account

EmailOctopus is free to start with 2,500 subscribers and 10,000 emails per month, then scales into Pro, which starts at $10/month billed monthly at a 500-subscriber floor and climbs with subscriber count up to 500,000 subscribers. The free plan caps sending at 10,000 emails per month, while Pro's monthly sending allowance grows with your subscriber count, so it suits solo creators and small lists that want a free start and room to scale. There is no free trial; the free Starter plan is the trial substitute.

Best for: Solo creators and small business owners with lists under 2,500 subscribers who want a truly free entry tier and don't need advanced segmentation or high email volume. The free plan's 2,500 subscriber cap and 10,000-email limit fit weekend projects and side hustles more than established businesses.

Strengths

• True free plan at $0/month billed monthly with 2,500 subscriber capacity and 10,000 emails per month; no credit card required to explore.
• Pro tier starts at $10/month billed monthly at the 500-subscriber floor and unlocks unlimited team members and unlimited landing pages, full design control, and removes EmailOctopus branding.
• Flexible contracts: choose Month-to-month and annual plans available, cancel anytime on Pro; no lock-in on Pro, and 20% lifetime discount for nonprofits.

Limits

• Free tier caps at 2,500 subscribers and 10,000 emails per month, which is tight for established lists. There is no separate trial period; crossing the cap means moving straight to a paid Pro tier.
• Free sending is capped at 10,000 emails per month, so a weekly digest plus occasional promo already uses most of it. On Pro the sending allowance grows with the subscriber tier.
• Pro's price rises with subscriber count; the entry price ($10/month billed monthly) only holds up to 500 subscribers, and published prices stop at 500,000 subscribers.

Skip it if you need more than 10,000 emails per month in the free tier, unlimited automations, or multiple team members collaborating from day one.

EmailOctopus reviewEmailOctopus pricingEmailOctopus alternatives

Moosend

Desk research

Moosend starts at $9/month billed monthly at its entry contact tier with automation included, and the price scales through contact-count tiers, with a published ladder up to 1,000,000 contacts. Annual billing saves 20%, and there's a 30-day trial that requires no credit card. API access, Zapier and Make come standard, but there is no free plan, so you must commit to Pro after the trial ends.

Best for: Growing businesses with scaling email lists who want predictable contact-based pricing instead of flat-rate limits, with marketing automation, API access and 82 integrations on the Pro plan.

Strengths

• Contact-count tiering is granular, with published prices up to 1,000,000 contacts: $9/month billed monthly at the entry tier, or $7/month billed annually for the same tier, so cost rises in small steps with list size rather than a few wide bands.
• 30-day trial with no credit card required, covering core features including automation.
• API access, Zapier, Make and workflow automation are all standard, plus 82 integrations across the platform.

Limits

• No free plan; only a 30-day trial. The entry tier at $9/month billed monthly is still modest, but you can't stay free after the trial window closes.
• Pro includes only 5 team seats; more seats are an add-on on Moosend+, and Enterprise includes more.
• Moosend+ is a custom plan built from Enterprise add-ons, and Enterprise is a contact-sales quote, so cost comparison with competitors is harder if your list is already large or you need specific add-ons.

Skip it if you need a free forever tier, or want more than 5 team seats without paying for the Moosend+ add-on.

Moosend reviewMoosend pricingMoosend alternatives

Neither EmailOctopus nor Moosend? Try these

• 

  MailerLite

  From $10.80/mo billed annually

  Pick it if you want a free plan with automation stated in writing and a trial of the paid plans.

  MailerLite reviewMailerLite alternatives

• 

  Sender

  From $9/mo billed annually

  Pick it if you want a free plan with a higher monthly send cap and email automation listed.

  Sender reviewSender alternatives

EmailOctopus vs Moosend: questions people ask

Is EmailOctopus cheaper than Moosend?

Yes, at every size I priced. At 500 subscribers EmailOctopus Starter is $0/month billed monthly and Moosend Pro is $9/month billed monthly. At 5,000 subscribers on monthly billing, EmailOctopus Pro is $31.50/month billed monthly and Moosend Pro is $48/month billed monthly.

Does EmailOctopus or Moosend have a free plan?

EmailOctopus does: Starter covers 2,500 subscribers and 10,000 emails a month. Moosend has none, only a 30-day trial without a card.

Which is cheaper for a team of three?

EmailOctopus. Pro includes unlimited seats and costs $13.50/month billed monthly for 1,000 subscribers. Moosend Pro includes 5 seats at $16/month billed monthly.

What does annual billing save on each?

Moosend takes 20% off the monthly rate. EmailOctopus Pro at 5,000 subscribers drops from $31.50/month billed monthly to $28/month billed annually. Moosend Pro at the same size drops from $48/month billed monthly to $38/month billed annually.

Can I try the paid plans before paying?

Moosend offers a 30-day trial with no card required. EmailOctopus offers no trial; its free Starter plan is the way to try it, with no time limit.

Which has more automation and integrations?

Moosend states automation, API access, Zapier, Make and 82 integrations on Pro. EmailOctopus's pricing page states none of these, so check its feature list before you rely on them.