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Price Snapshot
How much does Flodesk cost?
Flodesk starts at $25/mo for a paid plan, with a free plan for smaller teams. That's 67% above median for Email Marketing tools. Annual billing saves 1 month free (8.3% discount).
Calculate before you commit
Email Marketing pricing at your contact count
Use my pricing calculator to see how Flodesk compares with other Email Marketing software at the contact count you actually need. Every tool here is priced at the same volume, which is the comparison a vendor’s own pricing page cannot make.
At 500 contacts, Flodesk costs Free/mo on Free, which is #2 of 24 in Email Marketing. Mailchimp, the most-reviewed option here, costs $27/mo at the same volume.
EmailOctopusFree/mo
FlodeskFree/mo
Benchmark EmailFree/mo
beehiivFree/mo
LoopsFree/mo
SenderFree/mo
Selzy$7.50/mo
Moosend$9/mo
Buttondown$9/mo
Campaign Monitor$11.70/mo
Constant Contact$12/mo
EngageBay$14.99/mo
Ghost$15/mo
MailerLite$19/mo
Omnisend$20/mo
AWeber$25/mo
Mailchimp$27/mo
Klaviyo$30/mo
Drip$39/mo
Kit$39/mo
ActiveCampaign$49/mo
Customer.io$100/mo
Encharge$179/mo
Keap$299/mo
Priced in another currency, so listed separately rather than ranked:
Zoho CampaignsFree/mo≈$0
The vendor’s own price is on the left. The dollar figure is my conversion at rates taken on 2026-08-06, shown only to give a sense of scale. These vendors do not set their dollar price by converting, so the approximation is not what you would be charged and is not used for ranking.
Some tools do not publish a price at exactly 500 contacts. Those show the next tier up, which is what you would actually pay: EmailOctopus at 2,500, Flodesk at 1,000, beehiiv at 2,500, Loops at 1,000, Sender at 2,500, Buttondown at 1,000.
Compare all Email Marketing pricing by budget →
24 of 25 Email Marketing tools publish a price at this volume. Every figure is the vendor’s own published rate for monthly billing, read from their pricing page and last checked 2026-08-06. Nothing is estimated between published tiers.
WHAT THIS CATEGORY COSTS AS YOU SCALE
Email Marketing pricing by list size
The middle of the market at each level, across every Email Marketing tool on this site that publishes a price there. Going from 500 contacts to 100,000 contacts multiplies the typical bill by 37.5×. At 10,000 contacts, HubSpot costs 6.5× what Flodesk does.
FlodeskCategory median
HubSpot(most reviewed, 40,490)Cheapest here:Zoho Campaigns$4/mo
Flodesk$25HubSpot$20Cheapest here:Zoho Campaigns$7/mo
Flodesk$32Cheapest here:Zoho Campaigns$17/mo
Flodesk$52HubSpot$220Cheapest here:Ghost$18/mo
Flodesk$72HubSpot$470Cheapest here:Ghost$18/mo
Flodesk$162HubSpot$1,220Cheapest here:Ghost$18/mo
Flodesk$389HubSpot$2,470Cheapest here:Ghost$18/mo
HubSpot$5,350Cheapest here:Ghost$18/mo
Each median is the middle price of the cheapest plan covering that level, across the 36 Email Marketing tools on this site. Tools that publish no price at a level are excluded from that row rather than estimated, which is why coverage varies. “Most reviewed” uses combined third-party review counts as a stand-in for popularity. These are list prices before overage, add-ons and seat charges.
Plans
Flodesk plans and pricing
3 paid plans · Monthly rates shown, annual noted per plan · Verified May 28, 2026
Forms, landing pages, designer templates, audience segmentation. No email sending.
Base price at 1,000 subscribers. Scales up with list size; caps at 25,000 subscribers ($149/mo annual at the cap).
Base price at 1,000 subscribers. Adds unlimited workflows, advanced analytics, 2 seats. Scales up to 255,000+ subscribers ($907/mo annual at 155k).
Base price at 1,000 subscribers. Adds Flodesk Checkout (sales pages, subscriptions, abandoned cart), 3 seats. Scales up to 255,000+ subscribers ($1,125/mo annual at 155k).
30-day free trial with full access to all features. No permanently free plan available.
Recommendation
Which plan should you choose?
At 10,000+ subscribers, Flodesk Everything costs $126/month (annual billing), and at 25,000 it is $236/month. The old 'Flodesk stays at $38' framing no longer applies. MailerLite's mid-tier and Moosend's Pro+ plans both stay cheaper at this size. Pick Flodesk Everything at 10K+ only if design quality plus Checkout (sales pages, abandoned cart, subscriptions) outweigh the price gap.
If email design quality is your top priority and you do not need complex automation, Flodesk has the most polished templates in email marketing. A boutique candle maker or independent jewelry designer who wants on-brand emails without hiring a designer gets genuine value from the template library and visual editor. The checkout feature also lets you sell digital products directly through emails.
Flodesk Lite at 1,000 subscribers is $19/month (annual billing), actually competitive at this size. But Moosend offers 1,000 contacts free with automation included, MailerLite covers 1,000 contacts free with landing pages, and Sender gives you 2,500 contacts free. Start with a free tool to validate need; consider Flodesk Lite once you outgrow free and design quality becomes the deciding factor.
Flodesk's automation covers basic sequences (welcome emails, simple drips) but lacks conditional branching, lead scoring, and multi-path workflows. If you need to build complex automated journeys based on subscriber behavior, ActiveCampaign, Moosend, or MailerLite all deliver stronger automation at comparable or lower prices.
Scaling Costs
How much as you grow?
Flodesk uses contact-based pricing. Here's how costs change as your list grows.
On the Pro plan, Flodesk ranges from $28/mo at 1,000 contacts to $1589/mo at 255,000 contacts. That's a 56.8x increase.
| contacts | Pro | Everything | Lite |
|---|---|---|---|
| 1,000 | $28 | $54 | $25 |
| 2,500 | $39 | $87 | $32 |
| 5,000 | $59 | $107 | $52 |
| 10,000 | $79 | $137 | $72 |
| 15,000 | $109 | $177 | $102 |
| 20,000 | $139 | $217 | $132 |
| 25,000 | $169 | $257 | $162 |
| 30,000 | $209 | $307 | – |
| 35,000 | $249 | $357 | – |
| 40,000 | $289 | $407 | – |
| 45,000 | $329 | $457 | – |
| 50,000 | $389 | $527 | – |
| 60,000 | $449 | $597 | – |
| 75,000 | $509 | $667 | – |
| 85,000 | $569 | $737 | – |
| 95,000 | $629 | $807 | – |
| 105,000 | $689 | $877 | – |
| 115,000 | $749 | $947 | – |
| 125,000 | $809 | $1017 | – |
| 135,000 | $869 | $1087 | – |
| 145,000 | $929 | $1157 | – |
| 155,000 | $989 | $1227 | – |
| 165,000 | $1049 | $1297 | – |
| 175,000 | $1109 | $1367 | – |
| 185,000 | $1169 | $1437 | – |
| 195,000 | $1229 | $1507 | – |
| 205,000 | $1289 | $1577 | – |
| 215,000 | $1349 | $1647 | – |
| 225,000 | $1409 | $1717 | – |
| 235,000 | $1469 | $1787 | – |
| 245,000 | $1529 | $1857 | – |
| 255,000 | $1589 | $1927 | – |
Buddy's Take
On the Pro plan, going from 1,000 to 255,000 contacts is a 56.8x price jump ($28 to $1589/mo). Budget for this. Contact-based pricing always catches people off guard.
Editorial
My take on Flodesk pricing
Flodesk's flat-rate pricing is its defining feature, and it works brilliantly for one specific audience: creators with large email lists who value beautiful design over advanced marketing capabilities. At 10,000+ subscribers, you save $30-60/month compared to per-contact tools like MailerLite or Moosend.
The catch is what you give up for that simplicity. No A/B testing, no advanced automation, no lead scoring, and a limited integration ecosystem. At $38/month for a small list, you are paying a design premium while missing features that cheaper tools include by default. Moosend offers more automation at $7/month. MailerLite includes a website builder and better automation at $10/month.
My verdict: Flodesk is worth the price only if you have a growing list (5,000+ contacts) and prioritize visual email design above all else. For everyone else, start with a more feature-rich tool at a lower price and reconsider Flodesk when your list size makes the flat rate financially compelling. See the full Flodesk review for the complete breakdown.
Deals
Available discounts
Annual Billing Discount
Save approximately 8% by paying annually ($35/month vs $38/month)
Verdict
Is Flodesk Worth the Flat Rate?
Flodesk used to be the flat-rate exception in email marketing. In 2026 it became another subscriber-scaled platform with four tiers (Free, Lite, Pro, Everything) priced against your active list size. The math now plays out very differently. At 1,000 subscribers Flodesk Lite ($19/month annual) is competitive. By 10,000 subscribers you are at $66/month Lite or $126/month Everything.
By 25,000 (the Lite cap) you are at $149 to $236/month. Lists above 25,000 force you onto Pro or Everything, which hit $600 to $1,100+/month by 100,000 subscribers. Moosend at $9/month and MailerLite at $10/month remain cheaper at small list sizes. The old 'Flodesk stays cheap as your list grows' selling point is gone.
Pick Flodesk if design quality is the deciding factor; otherwise cheaper tools cover the same use case. Read my full Flodesk review for the complete breakdown.
FAQ
Frequently Asked Questions
Yes. Flodesk's Free plan covers forms, landing pages, designer templates, and audience segmentation, but it does NOT include email sending. To actually send emails you need a paid plan (Lite, Pro, or Everything). Paid plans include a 14-day free trial with no credit card required.
Yes, Flodesk now scales with active subscriber count. The old flat-rate model ended. At 1,000 subscribers Lite is $19/month (annual), at 5,000 it is $48, at 10,000 it is $66, and at 25,000 (Lite's cap) it is $149/month. Above 25,000 subscribers you must move to Pro ($155+/month) or Everything ($236+/month), and both keep scaling toward $900 to $1,125/month at 155,000 subscribers.
Yes. Annual billing gets you 12 months for the price of 11, effectively one month free, roughly an 8% discount. At 1,000 subscribers, Lite is $19/month on annual billing or $25/month on monthly billing (so $72 saved per year on Lite). The same one-month-free structure applies to Pro and Everything at every subscriber count on the slider.
Yes, you can cancel anytime. Monthly subscribers stop service at the end of the current billing period. Annual subscribers keep access through the end of their paid year.
Flodesk accepts major credit cards (Visa, Mastercard, American Express). PayPal is not currently supported.
The comparison shifted once Flodesk dropped flat-rate pricing. At 1,000 contacts, Mailchimp's free plan beats Flodesk's $19/month Lite tier. At 10,000 contacts, Mailchimp Standard runs roughly $100/month while Flodesk Lite is $66/month (annual), so Flodesk wins. At 25,000 contacts (Flodesk Lite's cap), Mailchimp Standard is around $200/month vs Flodesk Lite at $149/month, still in Flodesk's favor. Above 25,000 contacts you move to Flodesk Pro ($155+/month) or Everything ($236+/month), and the pricing gap narrows.
Yes. Flodesk Checkout lets you sell digital products, courses, and services directly through emails and landing pages. It handles payments, delivery, and sales tax. For full-featured ecommerce with physical products, you would need a separate platform like Shopify.
See the pricing for yourself
30 days free. No credit card. See which plan fits before you pay.
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Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.