Which is cheaper, Benchmark Email or Moosend?

Benchmark if your list is 500 contacts or fewer, because its Free plan costs nothing. Past that, Moosend: at 5,000 contacts Moosend Pro is $48/month billed monthly against Benchmark Pro at $63/month billed monthly.

Do Benchmark Email and Moosend have free plans?

Benchmark does, for up to 500 contacts and 2,500 emails a month. Moosend has no free plan, only a 30-day trial with no card.

How many people can log in on each?

Benchmark Pro includes 1 user and charges $15/user per month for each extra one; the free plan can't add users. Moosend Pro includes 5 seats.

Does Benchmark Email have email automation?

Benchmark's pricing, features and home pages don't name an automation or workflow builder. Moosend lists marketing automation workflows on Pro.

Is annual billing worth it on either?

Both lower the monthly rate. At 1,000 contacts Moosend Pro drops from $16/month billed monthly to $13/month billed annually, and Benchmark Pro from $19/month billed monthly to $16/month billed annually. Moosend states the saving as 20%.

Which should I pick for a team of three?

Moosend. Pro includes 5 seats and costs $16/month billed monthly at 1,000 contacts. Benchmark Pro costs $49/month billed monthly once you add two extra users.

Benchmark Email vs Moosend: which is right for a growing list?

Joonas Rotko

SEO & GEO professional · Email marketing and CRM platforms · Verified 1 Oct 2026

Affiliate links on this page may earn me a commission, at no extra cost to you. They don't change what I recommend.

Benchmark Email

Desk research

From Pro, billed annually

$16/mo

$19/mo billed monthly

Moosend

Desk research

From Pro, billed annually

$7/mo

$9/mo billed monthly

Quick answer

Moosend is the better buy once you pay, and Benchmark Email is the better start if you can live on a free plan. A 500-contact list costs nothing on Benchmark's Free plan, against $9/month billed monthly on Moosend Pro, which has no free plan, only a 30-day trial. At 5,000 contacts Moosend Pro is $48/month billed monthly against Benchmark Pro at $63/month billed monthly. For three people on 1,000 contacts, Moosend Pro includes 5 seats and costs $16/month billed monthly, while Benchmark includes 1 user and lands at $49/month billed monthly with two extra users. Moosend also states automation on its entry plan, and Benchmark's pages name no automation builder. All prices are monthly billing unless I say annual. Prices verified 1 Oct 2026.

Across the three setups below: Moosend in 2 of 3 scenarios.

Which one fits you?

Solo marketer or small business, a list just past the free tier
Benchmark Email
My pick
$0/mo billed annually
A 500-contact list fits Benchmark's Free plan, which covers up to 500 contacts and 2,500 emails a month at no cost. Moosend Pro is $9/month billed monthly at this size, or $7/month billed annually, after a 30-day trial.
Why this pick, and when to skip it
Skip it if you need automation workflows from day one. Moosend states automation on Pro, while Benchmark's pricing, features and home pages name no automation builder, so check a free Benchmark account before you rely on it for drips.
See Benchmark Email plans
Growing list, sending regularly
Moosend
My pick
$38/mo billed annually
At 5,000 contacts Moosend Pro is $48/month billed monthly against Benchmark Pro at $63/month billed monthly. On annual plans that becomes $38/month billed annually for Moosend and $54/month billed annually for Benchmark. Moosend also states automation and unlimited emails a month on Pro.
Why this pick, and when to skip it
Skip it if you want every feature on one plan with no tiers to read. Benchmark puts every feature on every plan, but it costs more at this size.
See Moosend plans
Small team managing one list together
Moosend
My pick
$13/mo billed annually
For three people on a 1,000-contact list, Moosend Pro includes 5 seats and costs $16/month billed monthly or $13/month billed annually. Benchmark Pro includes 1 user, so two extra users at $15/user per month each bring it to $49/month billed monthly, or $46/month billed annually.
Why this pick, and when to skip it
Skip it if you need more than 5 logins. Past that, Moosend moves you to Moosend+ or Enterprise with custom pricing, while Benchmark adds one user at a time.
See Moosend plans

Neither fits? See the alternatives, or take the tool finder.

How are Benchmark Email and Moosend really different?

Benchmark Email

Moosend

Free plan
A small list can stay on Benchmark for nothing. On Moosend it is a paid plan once the trial ends.
Benchmark Email
Up to 500 contacts and 2,500 emails a month, 1 user, with Benchmark branding on every email.
Moosend
No free plan. A 30-day trial with no card, then Pro.
Paid price at the same list size
Moosend is cheaper at 1,000 contacts, and the gap widens at 5,000. Benchmark's entry band starts at 1,000, so there is no paid step between its free ceiling and that size.
Benchmark Email
Pro: $19/month billed monthly, or $16/month billed annually, at its smallest band of 1,000 contacts.
Moosend
Pro: $16/month billed monthly, or $13/month billed annually, at 1,000 contacts. It starts at $9/month billed monthly at 500.
Seats
A solo sender fits both. A team of three fits inside Moosend's entry plan and costs extra on Benchmark.
Benchmark Email
1 user on Pro, extra users $15/user per month each. The free plan can't add users.
Moosend
5 seats on Pro. More come through Moosend+ or Enterprise.
Automation
For a welcome sequence or any drip, Moosend is the one that states automation on the plan. On Benchmark, open an account and look for the builder first.
Benchmark Email
Benchmark's pricing, features and home pages name no automation or workflow builder.
Moosend
Marketing automation workflows are included on Pro, and the trial limits are: Unlimited email sends for up to 1,000 contacts; 2 team members; 1 published automation workflow; 1 unpublished form and 1 unpublished landing page.
Features across plans
Benchmark is simple to read: you buy room, not features. Moosend is simple too until you outgrow Pro, where the price becomes a quote.
Benchmark Email
Every feature is on every plan. Pro raises limits and removes Benchmark branding.
Moosend
One paid Pro plan, then Moosend+ (custom, built from Enterprise add-ons) and Enterprise (contact sales).

What will Benchmark Email or Moosend cost for your setup?

The cheapest plan that covers each setup, add-ons included. Prices exclude VAT.

Solo marketer or small business, a list just past the free tier

500 subscribers · mailed 3 times a month (for tools priced by emails sent) · 1 user

MonthlyYearly, per month

Benchmark Email

My pick

Free

Above 500 subscribers: Pro (+$16/mo, billed annually).

Moosend

Pro

Above 1,000,000 subscribers: nothing published fits.

See Benchmark Email plans

Usage, limits and billing

Benchmark Email

Uses 500 of 500 subscribers.
On monthly billing: $0 a year.
On annual billing: $0 a year.

Moosend

Uses 500 of 1,000,000 subscribers.
On monthly billing: $108 a year.
On annual billing: $84 a year.

Growing list, sending regularly

5,000 subscribers · mailed 3 times a month (for tools priced by emails sent) · 1 user

MonthlyYearly, per month

Benchmark Email

$63

$54

Pro

Above 100,000 subscribers: nothing published fits.

Moosend

My pick

$48

$38

Pro

Above 1,000,000 subscribers: nothing published fits.

See Moosend plans

Usage, limits and billing

Benchmark Email

Uses 5,000 of 100,000 subscribers.
On monthly billing: $756 a year.
On annual billing: $648 a year.

Moosend

Uses 5,000 of 1,000,000 subscribers.
On monthly billing: $576 a year.
On annual billing: $456 a year.

Small team managing one list together

1,000 subscribers · mailed 3 times a month (for tools priced by emails sent) · 3 users

MonthlyYearly, per month

Benchmark Email

$49

$46

Pro with 2 extra users

Above 100,000 subscribers: nothing published fits.

Moosend

My pick

$16

$13

Pro

Above 1,000,000 subscribers: nothing published fits.

See Moosend plans

Usage, limits and billing

Benchmark Email

Uses 1,000 of 100,000 subscribers.
On monthly billing: $588 a year.
On annual billing: $552 a year.

Moosend

Uses 1,000 of 1,000,000 subscribers.
On monthly billing: $192 a year.
On annual billing: $156 a year.

How I calculated this

For each tool I price every current plan plus the add-ons a setup needs, from the vendor's published prices only, and take the cheapest. Monthly and annual billing are priced separately. When a limit or price isn't published, the tool shows as not fitting instead of a guess.

Solo marketer or small business, a list just past the free tier: A list of about 500 contacts, just past the free tiers most vendors offer. One login. Tools priced by emails sent are costed at three mailings per subscriber a month.
Growing list, sending regularly: A list of 5,000 contacts, sending regularly. One login. Tools priced by emails sent are costed at three mailings per subscriber a month.
Small team managing one list together: Three people logging in to the same 1,000-contact list. Seats, not list size, are the deciding limit. Tools priced by emails sent are costed at three mailings per subscriber a month.

Benchmark Email vs Moosend side by side

I compare email/CRM platforms on: Real cost per list size, both billing bases; Free-tier contact ceiling before you must pay anything; Team seats included, and the seat price past that; List segmentation depth; Automation workflow depth and any step/action limits; Deliverability and sending limits (emails per month, per day, or per rolling window); CRM and ecommerce integration depth; What happens past your plan's contact ceiling (overage pricing vs a forced upgrade).

Benchmark Email and Moosend compared on the main buying criteria
Criterion	Benchmark Email	Moosend
Free plan	Up to 500 contacts and 2,500 emails a month.	None. 30-day trial, no card required.
Entry paid plan, monthly billing	Pro: $19/month billed monthly at 1,000 contacts.	Pro: $9/month billed monthly at 500 contacts, $16/month billed monthly at 1,000.
Entry paid plan, annual billing	Pro: $16/month billed annually at 1,000 contacts.	Pro: $7/month billed annually at 500 contacts, $13/month billed annually at 1,000.
Seats included	1 on Pro, extra users $15/user per month each.	5 on Pro.
Automation	No automation or workflow builder named on the vendor pages.	Automation workflows included on Pro.

All details, including automation and AI workflows

All compared details for Benchmark Email and Moosend
Criterion	Benchmark Email	Moosend
Sending limits	2,500 emails a month on Free. On Pro the cap is 10x contact limit.	unlimited emails a month on Pro.
Past your plan's contact limit	Over the contact limit, Benchmark notifies you and offers an upgrade; it does not auto-upgrade.	Published ladder runs from 500 to 1,000,000 contacts; no price is published above that.
API and integrations	2 API keys on Free, 10 API keys on Pro, and Zapier.	API access, Zapier and Make, with 82 integrations.
Full plan ladder	Free (up to 500 contacts). Pro: $19/month billed monthly at 1,000 contacts, priced across 12 published bands up to 100,000 contacts. Enterprise: Contact sales for pricing; 100,000+ contacts.	Pro: $9/month billed monthly at 500 contacts, with a published ladder up to 1,000,000 contacts. Moosend+: Custom plan built by selecting Enterprise add-ons; pricing varies based on features chosen. Enterprise: Contact sales for custom quote.
Annual billing	The annual toggle lowers every band. Benchmark's pricing page publishes a per-month figure and no yearly total.	20% off on annual billing, or 15% off when billed every six months.
Features by plan	Every feature is on every plan. Pro raises limits (contacts, sends, 10 domains, 1,000 AI credits a month) and removes branding.	Pro includes automation, API access and 5 seats. Moosend also sells add-ons such as a dedicated IP and transactional emails.
Trial and refunds	The pricing page states no trial length or refund policy.	30-day trial, no card required. Limits during the trial: Unlimited email sends for up to 1,000 contacts; 2 team members; 1 published automation workflow; 1 unpublished form and 1 unpublished landing page.
Support	Free and Pro: chat and email. Enterprise: chat, email and phone, plus dedicated account management.	Moosend's pricing page doesn't break support out by plan, apart from priority support on Enterprise.

Who should pick Benchmark Email, and who should pick Moosend?

Benchmark Email

Desk research

Best for solo marketers and small businesses

Benchmark Email has a free plan for up to 500 contacts, and Pro starts at $19/month billed monthly ($16/month billed annually) at the entry band, rising with contact count up to 100,000 contacts. Past that it is a contact-sales quote. Every feature is on every plan, including Free, so the price you pay buys room (contacts, sends, domains, users) rather than features. The one thing to check before committing is automation, because the vendor's feature list names no automation builder.

Best for: Small senders who want a plain newsletter and campaign tool with a free plan, a single contact-based price ladder and no feature gating between plans.

Strengths

A free plan that covers 500 contacts and 2,500 emails a month, with API access, so you can run a real list before paying.
One clear ladder: Pro is priced by contact count, from $19/month billed monthly at the entry band to 100,000 contacts, with annual billing lowering every band (entry band $16/month billed annually).
Every feature is on every plan, so moving from Free to Pro raises limits and removes the Benchmark branding instead of unlocking tools.

Limits

The vendor's feature list names no automation or workflow builder, so a drip-sequence use case needs to be checked in a trial account before you rely on it.
Paid plans include a single user; each extra user costs $15/user per month, and the Free plan cannot invite teammates at all.
Pro prices only up to 100,000 contacts. Larger lists go to Enterprise on a contact-sales quote, and the page gives no number for it.

Skip it if you need a visual automation builder with drip sequences, or more than 1 login without paying $15/user per month for each extra user.

Benchmark Email review Benchmark Email pricing Benchmark Email alternatives

Moosend

Desk research

Best for growing lists sending regularly
Best for small teams sharing one account

Moosend starts at $9/month billed monthly at its entry contact tier with automation included, and the price scales through contact-count tiers, with a published ladder up to 1,000,000 contacts. Annual billing saves 20%, and there's a 30-day trial that requires no credit card. API access, Zapier and Make come standard, but there is no free plan, so you must commit to Pro after the trial ends.

Best for: Growing businesses with scaling email lists who want predictable contact-based pricing instead of flat-rate limits, with marketing automation, API access and 82 integrations on the Pro plan.

Strengths

Contact-count tiering is granular, with published prices up to 1,000,000 contacts: $9/month billed monthly at the entry tier, or $7/month billed annually for the same tier, so cost rises in small steps with list size rather than a few wide bands.
30-day trial with no credit card required, covering core features including automation.
API access, Zapier, Make and workflow automation are all standard, plus 82 integrations across the platform.

Limits

No free plan; only a 30-day trial. The entry tier at $9/month billed monthly is still modest, but you can't stay free after the trial window closes.
Pro includes only 5 team seats; more seats are an add-on on Moosend+, and Enterprise includes more.
Moosend+ is a custom plan built from Enterprise add-ons, and Enterprise is a contact-sales quote, so cost comparison with competitors is harder if your list is already large or you need specific add-ons.

Skip it if you need a free forever tier, or want more than 5 team seats without paying for the Moosend+ add-on.

Moosend review Moosend pricing Moosend alternatives

My pick: Moosend in 2 of 3 scenarios.

See Moosend plans See Benchmark Email plans

Neither Benchmark Email nor Moosend? Try these

MailerLite
From $10.80/mo billed annually
Pick it if you want a free plan and a documented automation builder in the same tool.
MailerLite review MailerLite alternatives
Sender
From $9/mo billed annually
Pick it if you want a large free plan with email automation on it before you pay anything.
Sender review Sender alternatives
Brevo
From $8.08/mo billed annually
Pick it if you want marketing email, SMS and transactional email in one account, with a free plan to start.
Brevo review Brevo alternatives

Switching between Benchmark Email and Moosend

Neither vendor publishes a migration service, so plan on exporting your contacts as a file, re-importing them, and rebuilding templates and any automations by hand in either direction. Benchmark's Free plan covers up to 500 contacts and Moosend's 30-day trial needs no card, so you can rehearse the move without paying.

What would change my pick?

Benchmark documenting an automation builder on its plans. Moosend's edge on automation would shrink.
Benchmark including more than one user on Pro. The team scenario gap would narrow.
Moosend adding a free plan. Benchmark's advantage on a small list would disappear.
A price change on either side. The scenario picks recalculate from the published numbers.

Benchmark Email vs Moosend: questions people ask

Which is cheaper, Benchmark Email or Moosend?: Benchmark if your list is 500 contacts or fewer, because its Free plan costs nothing. Past that, Moosend: at 5,000 contacts Moosend Pro is $48/month billed monthly against Benchmark Pro at $63/month billed monthly.
Do Benchmark Email and Moosend have free plans?: Benchmark does, for up to 500 contacts and 2,500 emails a month. Moosend has no free plan, only a 30-day trial with no card.
How many people can log in on each?: Benchmark Pro includes 1 user and charges $15/user per month for each extra one; the free plan can't add users. Moosend Pro includes 5 seats.
Does Benchmark Email have email automation?: Benchmark's pricing, features and home pages don't name an automation or workflow builder. Moosend lists marketing automation workflows on Pro.
Is annual billing worth it on either?: Both lower the monthly rate. At 1,000 contacts Moosend Pro drops from $16/month billed monthly to $13/month billed annually, and Benchmark Pro from $19/month billed monthly to $16/month billed annually. Moosend states the saving as 20%.
Which should I pick for a team of three?: Moosend. Pro includes 5 seats and costs $16/month billed monthly at 1,000 contacts. Benchmark Pro costs $49/month billed monthly once you add two extra users.

Joonas Rotko

SEO & GEO professional, founder of That Marketing Buddy

I'm a Finnish SEO and GEO professional with 11+ years in digital marketing, including years as a co-owner of a digital marketing agency. On That Marketing Buddy I test and compare SEO and AI-visibility software for entrepreneurs, marketing professionals and agencies.

About me How I review LinkedIn

How I verified this

Every price and limit here comes from the vendors' own pages, last checked 1 Oct 2026. Benchmark Email: desk research. Moosend: desk research.

Sources and changelog

34 facts from 7 source pages, oldest checked 30 Sep 2026.

Benchmark Email pricing (checked 1 Oct 2026)
Benchmark Email home page (checked 1 Oct 2026)
Moosend pricing (checked 1 Oct 2026)
Moosend integrations (checked 1 Oct 2026)

1 Oct 2026: New page. Benchmark Email is the pick for a 500-contact list because its Free plan covers it. Moosend is the pick at 5,000 contacts and for a three-person team, where Pro is cheaper and includes more seats and automation.

Spot something out of date?Vendors and readers, send me the correct fact.

Software sites change almost every week, and I want every claim on this page to be factually correct. If you are a vendor or a reader, send me the correct fact and a link to the official page. I will check it and update the page. The opinions and rankings stay mine.

Benchmark Email vs Moosend: which is right for a growing list?

Quick answer

Which one fits you?

How are Benchmark Email and Moosend really different?

Free plan

Paid price at the same list size

Seats

Automation

Features across plans

What will Benchmark Email or Moosend cost for your setup?

Solo marketer or small business, a list just past the free tier

Growing list, sending regularly

Small team managing one list together

Benchmark Email vs Moosend side by side

Who should pick Benchmark Email, and who should pick Moosend?

Benchmark Email

Moosend

Neither Benchmark Email nor Moosend? Try these

Switching between Benchmark Email and Moosend

What would change my pick?

Benchmark Email vs Moosend: questions people ask

Which is cheaper, Benchmark Email or Moosend?

Do Benchmark Email and Moosend have free plans?

How many people can log in on each?

Does Benchmark Email have email automation?

Is annual billing worth it on either?

Which should I pick for a team of three?

How I verified this

Compare Benchmark Email or Moosend with another tool

Benchmark Email vs …

Moosend vs …

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