This page may contain affiliate links.
Some links on this page are affiliate links, meaning I may earn a commission if you sign up (at no extra cost to you). This never influences my ratings or recommendations.
Price Snapshot
How much does Omnisend cost?
Omnisend starts at $16/mo for a paid plan, with a free plan for smaller teams. That's 7% above median for Email Marketing tools. That is the entry price: the Standard plan covers up to 500 subscribers, and the same plan is $230/mo at 25,000. Annual billing saves 30% off for 3 months upfront.
Calculate before you commit
Email Marketing pricing at your contact count
Use my pricing calculator to see how Omnisend compares with other Email Marketing software at the contact count you actually need. Every tool here is priced at the same volume, which is the comparison a vendor’s own pricing page cannot make.
At 500 contacts, Omnisend costs $20/mo on Standard, which is #15 of 24 in Email Marketing. Mailchimp, the most-reviewed option here, costs $27/mo at the same volume.
EmailOctopusFree/mo
FlodeskFree/mo
Benchmark EmailFree/mo
beehiivFree/mo
LoopsFree/mo
SenderFree/mo
Selzy$7.50/mo
Moosend$9/mo
Buttondown$9/mo
Campaign Monitor$11.70/mo
Constant Contact$12/mo
EngageBay$14.99/mo
Ghost$15/mo
MailerLite$19/mo
Omnisend$20/mo
AWeber$25/mo
Mailchimp$27/mo
Klaviyo$30/mo
Drip$39/mo
Kit$39/mo
ActiveCampaign$49/mo
Customer.io$100/mo
Encharge$179/mo
Keap$299/mo
Priced in another currency, so listed separately rather than ranked:
Zoho CampaignsFree/mo≈$0
The vendor’s own price is on the left. The dollar figure is my conversion at rates taken on 2026-08-06, shown only to give a sense of scale. These vendors do not set their dollar price by converting, so the approximation is not what you would be charged and is not used for ranking.
Some tools do not publish a price at exactly 500 contacts. Those show the next tier up, which is what you would actually pay: EmailOctopus at 2,500, Flodesk at 1,000, beehiiv at 2,500, Loops at 1,000, Sender at 2,500, Buttondown at 1,000.
Compare all Email Marketing pricing by budget →
24 of 25 Email Marketing tools publish a price at this volume. Every figure is the vendor’s own published rate for monthly billing, read from their pricing page and last checked 2026-08-06. Nothing is estimated between published tiers.
WHAT THIS CATEGORY COSTS AS YOU SCALE
Email Marketing pricing by list size
The middle of the market at each level, across every Email Marketing tool on this site that publishes a price there. Going from 500 contacts to 100,000 contacts multiplies the typical bill by 37.5×. At 10,000 contacts, HubSpot costs 3.6× what Omnisend does.
OmnisendCategory median
HubSpot(most reviewed, 40,490)Omnisend$16Cheapest here:Zoho Campaigns$4/mo
Omnisend$20HubSpot$20Cheapest here:Zoho Campaigns$7/mo
Omnisend$35Cheapest here:Zoho Campaigns$17/mo
Omnisend$70HubSpot$220Cheapest here:Ghost$18/mo
Omnisend$130HubSpot$470Cheapest here:Ghost$18/mo
Omnisend$230HubSpot$1,220Cheapest here:Ghost$18/mo
Omnisend$410HubSpot$2,470Cheapest here:Ghost$18/mo
HubSpot$5,350Cheapest here:Ghost$18/mo
Each median is the middle price of the cheapest plan covering that level, across the 36 Email Marketing tools on this site. Tools that publish no price at a level are excluded from that row rather than estimated, which is why coverage varies. “Most reviewed” uses combined third-party review counts as a stand-in for popularity. These are list prices before overage, add-ons and seat charges.
Plans
Omnisend plans and pricing
2 paid plans · Monthly billing · Verified Apr 23, 2026
Free plan. Up to 250 contacts and 500 emails/month. Serves as the eval tier (no separate free trial).
Base price at 500 contacts. Includes 6,000 emails/mo, unlimited web push. Price scales by contact count. NOTE: omnisend.com/pricing live WebFetch returned $11.20 which is the 30%-off-first-3-months starter promo, not the standard rate. No separate annual discount; only the 3-month starter promo exis
Base price at 2,500 contacts. Unlimited emails + SMS credits equal to monthly bill, unlimited web push. Scales by contacts. Live page promo rate was $41.30 (30%-off-3-months), not standard. No annual discount.
The free plan includes up to 250 contacts, 500 emails monthly, basic automation workflows, and email support.
Recommendation
Which plan should you choose?
The free plan lets new ecommerce stores test real automation features, including pre-built workflows for welcome series and abandoned carts, before investing any money. Unlike some competitors where free tiers are too limited to be useful, Omnisend's free plan includes enough to run basic automated campaigns that can generate revenue. This gives you time to validate whether email automation actually drives sales for your store. Move to Standard when you need higher sending limits or more advanced automation features.
Standard provides the best balance of features and price with unlimited automation and a higher monthly email allocation for growing stores. The expanded email volume supports more frequent campaigns, promotions, and automated sequences as your customer base grows. Unlimited automation means no caps on the number of workflows you can run simultaneously. Upgrade to Pro when you need unlimited emails or dedicated support for high-volume sending operations.
Pro removes email sending limits entirely and adds dedicated support, which matters for stores sending at volumes where deliverability and performance are critical business metrics. Unlimited emails mean promotional campaigns, automated sequences, and transactional messages all run without volume worries. Dedicated support provides faster issue resolution when sending problems directly affect revenue. Custom pricing is only necessary if your operation has specific integration or infrastructure requirements beyond Pro.
Custom plans provide tailored integrations, dedicated support, and pricing designed for complex ecommerce operations with unique technical requirements. For enterprise retailers with custom tech stacks, the ability to negotiate specific integrations and support levels is essential for smooth operations. Custom pricing aligns costs with your actual sending volume and feature needs rather than a standard tier structure. If Pro's features and limits meet your needs, there is no advantage to pursuing custom pricing.
The free plan lets you maximize your runway while building your email list and testing what works, without any financial commitment. Start with the pre-built ecommerce automations (welcome series, cart recovery) and evaluate the actual impact on your store's revenue. Once you have proven that email drives measurable sales, upgrading to Standard becomes an investment backed by data rather than a speculative expense. The free tier includes enough features to validate your email marketing strategy before spending money.
Scaling Costs
How much as you grow?
Omnisend uses contact-based pricing. Here's how costs change as your list grows.
On the Pro plan, Omnisend ranges from $59/mo at 2,500 contacts to $740/mo at 50,000 contacts. That's a 12.5x increase.
| contacts | Standard | Pro |
|---|---|---|
| 500 | $16 | – |
| 1,000 | $20 | – |
| 2,500 | $35 | $59 |
| 5,000 | $70 | $90 |
| 10,000 | $130 | $179 |
| 25,000 | $230 | $399 |
| 50,000 | $410 | $740 |
Buddy's Take
On the Pro plan, going from 2,500 to 50,000 contacts is a 12.5x price jump ($59 to $740/mo). Budget for this. Contact-based pricing always catches people off guard.
Editorial
My take on Omnisend pricing
Omnisend's pricing structure is refreshingly straightforward for an ecommerce platform. The free planis useful with 250 contacts and basic automation, not just a glorified trial. Most small stores can start here and get real value.
The jump to $16/month for Standard feels reasonable given you get 6,000 emails and unlimited automation. Solid value for growing stores. The Pro plan at $59/month makes sense if you are sending high volume, but the jump feels steep for what you get over Standard.
The biggest gotcha is SMS pricing. It is completely separate from these plans and varies by country. At $0.045 per SMS in the US, costs add up fast if SMS is core to your strategy. Factor that into your budget from day one.
Deals
Available discounts
Quarterly Prepay Discount
Save 30% when paying 3 months upfront
Verdict
Is Omnisend Worth the Price?
Omnisend offers solid value for ecommerce-focused email marketing, especially with their generous free plan. The pricing scales reasonably with your business growth. It's a good fit if you need strong automation and ecommerce integrations. However, factor in SMS costs separately, and consider simpler alternatives if you don't need the ecommerce-specific features.
FAQ
Frequently Asked Questions
No, Omnisend doesn't offer a traditional free trial. Instead, they provide a generous free plan with up to 250 contacts and 500 emails per month.
SMS costs are separate from plan pricing. In the US, each SMS costs approximately $0.045. Rates vary by country. Pro plan users get monthly SMS credits equal to their plan cost (e.g., $59 in SMS credits on the $59/month plan).
Yes, you can save 30% by paying for 3 months upfront instead of monthly billing.
If you exceed your monthly email limit, you'll need to upgrade to a higher plan or wait until your limit resets the next month.
Omnisend doesn't offer a money-back guarantee, but their free plan lets you test the platform risk-free.
Yes, you can cancel your subscription at any time. Your plan will remain active until the end of your billing period.
Omnisend accepts major credit cards and PayPal for subscription payments.
See the pricing for yourself
Check the official pricing page for current rates.
View Omnisend PricingMore on Omnisend
Omnisend Review
Omnisend vs ActiveCampaign: Ecommerce Focus vs General Marketing
Omnisend vs Brevo: Both Have Free Plans, But Very Different Strengths
Omnisend vs Mailchimp: The Ecommerce Email Showdown
Omnisend vs MailerLite: Ecommerce Automation vs All-Purpose Email
15 Best Omnisend Alternatives in 2026
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.