Ecommerce email pricing
Omnisend pricing: contacts set the subscription, while email and SMS usage shape the bill
Omnisend charges by contact capacity and splits ecommerce messaging into Free, Standard and Pro. The core email allowance, SMS credits and a temporary upfront-billing promotion make the displayed monthly number only part of the buying decision.
Joonas Rotko
Pricing checked 29 September 2026
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Pricing at a glance
| Plan | Monthly price | Annual / billing note | Best for |
|---|---|---|---|
| Free | $0 | — | For testing the paid-feature set on a small ecommerce audience. |
| Standard(best fit) | $11.20/mo promotional | $16/mo regular at 500 contacts | For regular email marketing and automation at the captured list size. |
| Pro | $41.30/mo promotional | $59/mo regular at 2,500 contacts | For higher email volume and SMS-led ecommerce programs. |
Prices and billing terms above reflect the stated check date. Confirm the checkout total, tax and renewal terms before buying.
Buddy's take
Omnisend's plan model works when an ecommerce list needs email, SMS and automation in one place. Compare the real contact count and channel mix first, then separate a temporary promotion from the recurring renewal bill.
Which plan fits your workload?
| If you need | Choose | Why |
|---|---|---|
| A small store testing the feature set | Free | Free covers 250 contacts, 500 monthly emails and 500 web-push messages, but will not support an active growing list for long. |
| Lifecycle email for a 251 to 500-contact store | Standard | The captured view showed Standard at $16 recurring per month before the temporary promotion, with 6,000 monthly emails. |
| Higher send volume or SMS as a core channel | Pro | Pro adds unlimited emails in the captured view and positions SMS alongside the email automation workflow. |
Free
- ✓Up to 250 contacts
- ✓500 monthly emails
- ✓500 web push messages
- ✓Access to paid features with free-tier limits
- ✓No card required
Standard
- ✓6,000 monthly emails at 500 contacts
- ✓Contact-based price selector
- ✓Ecommerce email and automation workflow
- ✓24/7 support
- ✓Temporary 30% three-month upfront-billing promotion
Pro
- ✓Unlimited emails in the captured view
- ✓2,500 contacts at the captured Pro price
- ✓SMS begins around $0.007 per message
- ✓Advanced ecommerce automation
- ✓Potential account-expert support at higher spend
Billing, extra costs and terms
The published subscription price is not necessarily the total cost. Check the terms that affect your actual workload, expansion and cancellation before you migrate.
The current US page was captured at 251 to 500 contacts. It showed Standard at $11.20 per month during a 30% three-month upfront-billing promotion, with $16 as the regular recurring total. Re-price the actual list in Omnisend's selector.
The captured Pro card showed $41.30 per month during the promotion and a $59 regular monthly total at 2,500 contacts. Its card listed unlimited email volume, while Standard listed 6,000 emails at 500 contacts.
The page described the promotion as $33.60 due today for Standard and $123.90 due today for Pro for the three-month period. Do not compare those temporary effective monthly amounts with a competitor's ordinary recurring price.
SMS is separately usage-priced. The page gave examples beginning around $0.007 per SMS and $0.0085 in a global-credit example. Destination, credit pack and volume affect the actual rate.
Omnisend says all paid features are available on Free with limits. Its FAQ says accounts spending $400 or more on Standard or Pro may get a dedicated account expert. Confirm current eligibility and fair-use rules before forecasting support or volume.
What else could fit your budget?
Compare the job and cost model, not only the entry price
Brevo
$9/mo · Starter from 5,000 emails
A send-volume-led option when contacts are high but email volume is comparatively controlled.
MailerLite
$12/mo · Comfort at 500 subscribers
A subscriber-priced email platform with landing pages and straightforward automation.
AWeber
$15/mo · Lite at 500 subscribers
A traditional email suite with a clear Lite and Plus feature split.
Full product context
Need the product trade-offs too?
The pricing page focuses on plan selection and cost. The review covers product fit, limitations, alternatives, AI capabilities and the buying risks that a plan table leaves out.
Read: Omnisend reviewFrequently asked questions
At the captured 251 to 500-contact US view, Standard showed $16 as the regular monthly amount, with a three-month promotion reducing it to $11.20 per month. Pro showed $59 regular at 2,500 contacts and $41.30 promotional. The selector changes prices with contacts.
The captured Free tier included 250 contacts, 500 monthly emails and 500 web-push messages. Omnisend says Free can access paid features subject to its plan limits.
SMS is available but separately metered. The captured pricing page showed examples beginning around $0.007 per message, with rates varying by destination and credit pack.
No. The captured page described a 30% promotion for three months when paid upfront, then a return to monthly billing. Check the live promotion and renewal price during checkout.
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