This page may contain affiliate links.
Some links on this page are affiliate links, meaning I may earn a commission if you sign up (at no extra cost to you). This never influences my ratings or recommendations.
Price Snapshot
How much does Omnisend cost?
Omnisend starts at $16/mo for a paid plan, with a free plan for smaller teams. That's 7% above median for Email Marketing tools. That is the entry price: the Standard plan covers up to 500 subscribers, and the same plan is $230/mo at 25,000.
Plans
Omnisend plans and pricing
2 paid plans · Monthly billing · Verified Apr 23, 2026
Free plan. Up to 250 contacts and 500 emails/month. Serves as the eval tier (no separate free trial).
Base price at 500 contacts. Includes 6,000 emails/mo, unlimited web push. Price scales by contact count. NOTE: omnisend.com/pricing live WebFetch returned $11.20 which is the 30%-off-first-3-months starter promo, not the standard rate. No separate annual discount; only the 3-month starter promo exis
Base price at 2,500 contacts. Unlimited emails + SMS credits equal to monthly bill, unlimited web push. Scales by contacts. Live page promo rate was $41.30 (30%-off-3-months), not standard. No annual discount.
The free plan includes up to 250 contacts, 500 emails monthly, basic automation workflows, and email support.
Recommendation
Which plan should you choose?
The free plan lets new ecommerce stores test real automation features, including pre-built workflows for welcome series and abandoned carts, before investing any money. Unlike some competitors where free tiers are too limited to be useful, Omnisend's free plan includes enough to run basic automated campaigns that can generate revenue. This gives you time to validate whether email automation actually drives sales for your store. Move to Standard when you need higher sending limits or more advanced automation features.
Standard provides the best balance of features and price with unlimited automation and a higher monthly email allocation for growing stores. The expanded email volume supports more frequent campaigns, promotions, and automated sequences as your customer base grows. Unlimited automation means no caps on the number of workflows you can run simultaneously. Upgrade to Pro when you need unlimited emails or dedicated support for high-volume sending operations.
Pro removes email sending limits entirely and adds dedicated support, which matters for stores sending at volumes where deliverability and performance are critical business metrics. Unlimited emails mean promotional campaigns, automated sequences, and transactional messages all run without volume worries. Dedicated support provides faster issue resolution when sending problems directly affect revenue. Custom pricing is only necessary if your operation has specific integration or infrastructure requirements beyond Pro.
Custom plans provide tailored integrations, dedicated support, and pricing designed for complex ecommerce operations with unique technical requirements. For enterprise retailers with custom tech stacks, the ability to negotiate specific integrations and support levels is essential for smooth operations. Custom pricing aligns costs with your actual sending volume and feature needs rather than a standard tier structure. If Pro's features and limits meet your needs, there is no advantage to pursuing custom pricing.
The free plan lets you maximize your runway while building your email list and testing what works, without any financial commitment. Start with the pre-built ecommerce automations (welcome series, cart recovery) and evaluate the actual impact on your store's revenue. Once you have proven that email drives measurable sales, upgrading to Standard becomes an investment backed by data rather than a speculative expense. The free tier includes enough features to validate your email marketing strategy before spending money.
Scaling Costs
How much as you grow?
Omnisend uses contact-based pricing. Here's how costs change as your list grows.
On the Pro plan, Omnisend ranges from $59/mo at 500 contacts to $600/mo at 50,000 contacts. That's a 10.2x increase.
| contacts | Free | Pro | Pro - SMS Add-on | Pro Advanced AI | Standard |
|---|---|---|---|---|---|
| 10 | – | – | $10 | – | – |
| 15 | – | – | $15 | – | – |
| 20 | – | – | $20 | – | – |
| 25 | – | – | $25 | – | – |
| 30 | – | – | $30 | – | – |
| 40 | – | – | $40 | – | – |
| 50 | – | – | $50 | – | – |
| 250 | $0 | – | – | – | – |
| 500 | $0 | $59 | – | – | $11.2 |
| 1,000 | – | – | – | – | $20 |
| 2,500 | – | $41.3 | – | $41.3 | $35 |
| 5,000 | – | $99 | – | – | $65 |
| 6,000 | – | – | – | – | $11.2 |
| 10,000 | – | $150 | – | – | $115 |
| 15,000 | – | $200 | – | – | $150 |
| 20,000 | – | $250 | – | – | $200 |
| 25,000 | – | $330 | – | – | $250 |
| 50,000 | – | $600 | – | – | $450 |
Buddy's Take
On the Pro plan, going from 500 to 50,000 contacts is a 10.2x price jump ($59 to $600/mo). Budget for this. Contact-based pricing always catches people off guard.
Editorial
My take on Omnisend pricing
Omnisend's pricing structure is refreshingly straightforward for an ecommerce platform. The free planis useful with 250 contacts and basic automation, not just a glorified trial. Most small stores can start here and get real value.
The jump to $16/month for Standard feels reasonable given you get 6,000 emails and unlimited automation. Solid value for growing stores. The Pro plan at $59/month makes sense if you are sending high volume, but the jump feels steep for what you get over Standard.
The biggest gotcha is SMS pricing. It is completely separate from these plans and varies by country. At $0.045 per SMS in the US, costs add up fast if SMS is core to your strategy. Factor that into your budget from day one.
Deals
Available discounts
Quarterly Prepay Discount
Save 30% when paying 3 months upfront
Verdict
Is Omnisend Worth the Price?
Omnisend offers solid value for ecommerce-focused email marketing, especially with their generous free plan. The pricing scales reasonably with your business growth. It's a good fit if you need strong automation and ecommerce integrations. However, factor in SMS costs separately, and consider simpler alternatives if you don't need the ecommerce-specific features.
FAQ
Frequently Asked Questions
No, Omnisend doesn't offer a traditional free trial. Instead, they provide a generous free plan with up to 250 contacts and 500 emails per month.
SMS costs are separate from plan pricing. In the US, each SMS costs approximately $0.045. Rates vary by country. Pro plan users get monthly SMS credits equal to their plan cost (e.g., $59 in SMS credits on the $59/month plan).
Yes, you can save 30% by paying for 3 months upfront instead of monthly billing.
If you exceed your monthly email limit, you'll need to upgrade to a higher plan or wait until your limit resets the next month.
Omnisend doesn't offer a money-back guarantee, but their free plan lets you test the platform risk-free.
Yes, you can cancel your subscription at any time. Your plan will remain active until the end of your billing period.
Omnisend accepts major credit cards and PayPal for subscription payments.
See the pricing for yourself
Check the official pricing page for current rates.
View Omnisend PricingMore on Omnisend
Omnisend Review
Omnisend vs ActiveCampaign: Ecommerce Focus vs General Marketing
Omnisend vs Brevo: Both Have Free Plans, But Very Different Strengths
Omnisend vs Mailchimp: The Ecommerce Email Showdown
Omnisend vs MailerLite: Ecommerce Automation vs All-Purpose Email
15 Best Omnisend Alternatives in 2026
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.