Complete Klaviyo Pricing Guide for 2026
Klaviyo starts with a forever-free plan that includes 250 contacts and 500 monthly emails. Their paid plans scale with your contact count, making it a pure play for ecommerce businesses ready to invest in sophisticated automation.
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Klaviyo Pricing Analysis
vs. 25 email marketing toolsPremium pricing for email marketing tools
More expensive than 94% of email marketing tools on That Marketing Buddy's database. Klaviyo also offers a free plan.
Klaviyo Plans & Pricing
Free
- ✓Active profiles: 250
- ✓Monthly emails: 500
- ✓SMS/MMS credits: 150
- ✓AI content generation
- ✓Basic reporting
- ✓Active profiles: 251-500
- ✓Monthly emails: 15,000
- ✓Customer profiles with history
- ✓350+ integrations
- ✓Reporting dashboards
Email + SMS
- ✓Active profiles: 251-500
- ✓Monthly emails: 15,000
- ✓SMS/MMS credits: 1,250
- ✓WhatsApp messaging
- ✓Customer profiles with history
Feature Comparison
| Feature | Free Free | Email $45/mo | Popular Email + SMS $60/mo |
|---|---|---|---|
| Active profiles | 250 | 251-500 | 251-500 |
| Monthly emails | 500 | 15,000 | 15,000 |
| SMS/MMS credits | 150 | — | 1,250 |
| AI content generation | ✓ | — | — |
| Basic reporting | ✓ | — | — |
| 350+ integrations | ✓ | ✓ | — |
| Email support only | ✓ | — | — |
| Advanced automation | — | — | — |
Which Plan Should You Choose?
Get full access to automation and AI tools while building your customer base to 250 contacts.
Test email sequences and SMS campaigns without upfront costs while validating your products.
Build pre-launch sequences and collect early customer data before committing to paid plans.
My Take on Klaviyo Pricing
Joonas RotkoKlaviyo's pricing is refreshingly honest about what drives costs: your contact count. The free plan is genuinely useful for micro-businesses, giving you real automation tools and revenue tracking that most competitors charge for. The 60-day email support window is unusual but fair for a free tier.
What's missing from this pricing page is transparency about paid plan costs. Most ecommerce businesses will outgrow 250 contacts quickly, but Klaviyo doesn't show what happens next. The platform is built for serious revenue attribution and behavioral triggers, so expect enterprise-level pricing once you scale. If you're just starting out, the free plan lets you test whether Klaviyo's complexity matches your ambitions.
Free Plan Details
The free plan includes 250 contacts, 500 monthly emails, 150 SMS credits, and full access to Klaviyo's core features including AI tools and revenue tracking. Email support is provided for the first 60 days only.
Email Marketing Pricing at a Glance
| Tool | Free Plan | Starts From | |
|---|---|---|---|
| KlaviyoThis tool | ✓ | $45/mo | |
 Moosend | ✓ | $9/mo | View pricing → |
 Mailjet | ✓ | $9/mo | View pricing → |
 Brevo | ✓ | $9/mo | View pricing → |
 MailerLite | ✓ | $10/mo | View pricing → |
Is Klaviyo Worth the Price?
The free plan delivers exceptional value if you're under 250 contacts. You get enterprise-grade automation, AI-powered tools, and proper revenue attribution that competitors charge $50+ monthly for. The catch is what happens when you scale. Klaviyo doesn't publish paid pricing, which suggests it's not cheap. For serious ecommerce businesses, that's probably acceptable.
For casual email senders, it might be overkill once you hit the free limits.
Frequently Asked Questions
Your account sending gets restricted once you hit 250 active profiles or 500 monthly emails. You'll need to upgrade to a paid plan to continue sending.
No, email support is only available for your first 60 days. After that, you're limited to Help Center articles, community forums, and training resources.
Active contacts are profiles that have engaged with your emails or SMS in the past year, or customers who have made purchases. Unengaged subscribers don't count toward your limit.
Yes, you get 150 SMS credits monthly. Additional credits require upgrading to a paid plan.
The AI Marketing Agent helps create email campaigns by suggesting content, subject lines, and send times based on your customer data and campaign goals.
Klaviyo doesn't publish paid plan pricing on their website. Contact their sales team for quotes based on your contact count and feature needs.
No, the free plan has no setup fees, monthly charges, or hidden costs. You only pay when you exceed the free limits and upgrade.
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