Ecommerce marketing pricing
Klaviyo pricing: the free tier is clear, but paid spend now needs a live plan estimate
Klaviyo's public pricing page now presents a free platform plan and a plan-estimate flow rather than a fixed public paid ladder. It combines marketing, mobile messaging, customer service, analytics, data and AI-agent products, so the actual cost depends on profiles, channels and selected modules.
SEO & GEO professional · Pricing checked 29 September 2026
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Pricing at a glance
| Plan | Monthly price | Annual / billing note | Best for |
|---|---|---|---|
| Free | $0 | — | For a small ecommerce list using core marketing and platform features. |
| Marketing | Live estimate | — | For paid email and mobile messaging at your selected profile volume. |
| Platform modules | Live estimate | — | For data, analytics, service and AI capabilities beyond a basic campaign plan. |
Prices and billing terms above reflect the stated check date. Confirm the checkout total, tax and renewal terms before buying.
Buddy's take
Klaviyo remains an ecommerce lifecycle platform, but it should no longer be compared from an old entry-price list. Start with active profiles, expected email volume and mobile-message spend, then get the current estimate for the modules your store will actually use.
Which plan fits your workload?
| If you need | Choose | Why |
|---|---|---|
| A list at or below 250 profiles | Free | Free is the only current public fixed tier, with 500 monthly emails plus small mobile-message and Composer allowances. |
| Paid email or SMS around a growing store list | Marketing estimate | The current vendor page directs paid marketing buyers to a plan estimate. Use profiles, email volume and mobile-message needs in that calculation. |
| Data platform, service or AI-agent workflow | Platform modules | Klaviyo separates these product families in its pricing navigation, so a single email-plan figure does not describe the full platform cost. |
Free
- ✓Up to 250 profiles
- ✓500 emails per month
- ✓$5 of mobile messages per month
- ✓$5 of Composer usage per month
- ✓Built-in reporting and email support
Marketing
- ✓Profile-led pricing
- ✓Email marketing and web forms
- ✓Mobile messaging
- ✓Customer and list growth reporting
- ✓Build a plan estimate on the vendor page
Platform modules
- ✓Data and analytics products
- ✓Service and Helpdesk capabilities
- ✓Composer and Customer Agent usage
- ✓Professional services and enterprise path
- ✓Product-specific pricing and offers
Billing, extra costs and terms
The published subscription price is not necessarily the total cost. Check the terms that affect your actual workload, expansion and cancellation before you migrate.
The public UK pricing page captured on 29 September 2026 showed Free with up to 250 profiles, 500 emails per month, $5 of mobile messages and $5 of Composer usage. It did not expose a fixed public paid-price ladder.
The vendor provides a Build a plan estimate route for paid pricing. Request a current estimate rather than relying on older published price tables, which may not match the current packaging.
Mobile messaging is a separate allowance and spend dimension. The free tier includes only $5 per month, so SMS, RCS or other mobile-channel volume requires a specific estimate.
Klaviyo's pricing navigation separately lists Marketing, Data + Analytics, Service, Composer, Customer Agent, Professional Services and Enterprise. Confirm whether each selected product is included, bundled or usage-priced.
Free includes email support for the first 60 days in the captured page. Check the current support and service terms for a paid implementation, particularly if migration or deliverability help is part of the purchase.
What else could fit your budget?
Compare the job and cost model, not only the entry price
Omnisend
$16/mo · Standard at 500 contacts
An ecommerce-focused alternative with a clearer public contact-tier entry point and email or SMS workflow.
MailerLite
$12/mo · Comfort at 500 subscribers
A subscriber-priced email platform with landing pages and straightforward automation.
AWeber
$15/mo · Lite at 500 subscribers
A traditional email suite with a clear Lite and Plus feature split.
Buying guides that rank Klaviyo
- Best Shopify Email Marketing Tools for Ecommerce
Klaviyo is #2 of 7
- Best Marketing Automation Software
Klaviyo is #4 of 9
- Best Email Marketing Software for Agencies
Klaviyo is #5 of 6
Full product context
Need the product trade-offs too?
The pricing page focuses on plan selection and cost. The review covers product fit, limitations, alternatives, AI capabilities and the buying risks that a plan table leaves out.
Read: Klaviyo reviewFrequently asked questions
Klaviyo's current public page shows a free plan, but directs paid buyers to build a live plan estimate. The Free tier supports up to 250 profiles, 500 emails per month, $5 of mobile messages and $5 of Composer usage.
The vendor's current public pricing page did not expose a fixed paid ladder. It offers a plan-estimate flow because the price depends on profiles, channels and selected platform modules.
The captured Free plan includes $5 of mobile messages per month. That is an allowance, not unlimited SMS, and additional usage needs a current estimate.
The current pricing navigation separates Marketing, Data + Analytics, Service, Composer, Customer Agent, Professional Services and Enterprise. Confirm the modules and usage included in your estimate.
Joonas Rotko
SEO & GEO professional, founder of That Marketing Buddy
I'm a Finnish SEO and GEO professional with 11+ years in digital marketing, including years as a co-owner of a digital marketing agency. On That Marketing Buddy I test and compare SEO and AI-visibility software for entrepreneurs, marketing professionals and agencies.
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