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Price Snapshot
How much does Klaviyo cost?
Klaviyo starts at $45/mo for a paid plan, with a free plan for smaller teams. That's 200% above median for Email Marketing tools. Annual billing saves 30% OFF mentioned for Service tier.
Calculate before you commit
Email Marketing pricing at your contact count
Use my pricing calculator to see how Klaviyo compares with other Email Marketing software at the contact count you actually need. Every tool here is priced at the same volume, which is the comparison a vendor’s own pricing page cannot make.
At 500 contacts, Klaviyo costs $30/mo on Email, which is #18 of 24 in Email Marketing. Mailchimp, the most-reviewed option here, costs $27/mo at the same volume.
EmailOctopusFree/mo
FlodeskFree/mo
Benchmark EmailFree/mo
beehiivFree/mo
LoopsFree/mo
SenderFree/mo
Selzy$7.50/mo
Moosend$9/mo
Buttondown$9/mo
Campaign Monitor$11.70/mo
Constant Contact$12/mo
EngageBay$14.99/mo
Ghost$15/mo
MailerLite$19/mo
Omnisend$20/mo
AWeber$25/mo
Mailchimp$27/mo
Klaviyo$30/mo
Drip$39/mo
Kit$39/mo
ActiveCampaign$49/mo
Customer.io$100/mo
Encharge$179/mo
Keap$299/mo
Priced in another currency, so listed separately rather than ranked:
Zoho CampaignsFree/mo≈$0
The vendor’s own price is on the left. The dollar figure is my conversion at rates taken on 2026-08-06, shown only to give a sense of scale. These vendors do not set their dollar price by converting, so the approximation is not what you would be charged and is not used for ranking.
Some tools do not publish a price at exactly 500 contacts. Those show the next tier up, which is what you would actually pay: EmailOctopus at 2,500, Flodesk at 1,000, beehiiv at 2,500, Loops at 1,000, Sender at 2,500, Buttondown at 1,000.
Compare all Email Marketing pricing by budget →
24 of 25 Email Marketing tools publish a price at this volume. Every figure is the vendor’s own published rate for monthly billing, read from their pricing page and last checked 2026-08-06. Nothing is estimated between published tiers.
WHAT THIS CATEGORY COSTS AS YOU SCALE
Email Marketing pricing by list size
The middle of the market at each level, across every Email Marketing tool on this site that publishes a price there. Going from 500 contacts to 100,000 contacts multiplies the typical bill by 37.5×. At 25,000 contacts, HubSpot costs 3.1× what Klaviyo does.
KlaviyoCategory median
HubSpot(most reviewed, 40,490)Klaviyo$20Cheapest here:Zoho Campaigns$4/mo
Klaviyo$30HubSpot$20Cheapest here:Zoho Campaigns$7/mo
Klaviyo$60Cheapest here:Zoho Campaigns$17/mo
Klaviyo$100HubSpot$220Cheapest here:Ghost$18/mo
Klaviyo$150HubSpot$470Cheapest here:Ghost$18/mo
Klaviyo$400HubSpot$1,220Cheapest here:Ghost$18/mo
Klaviyo$720HubSpot$2,470Cheapest here:Ghost$18/mo
Klaviyo$1,380HubSpot$5,350Cheapest here:Ghost$18/mo
Each median is the middle price of the cheapest plan covering that level, across the 36 Email Marketing tools on this site. Tools that publish no price at a level are excluded from that row rather than estimated, which is why coverage varies. “Most reviewed” uses combined third-party review counts as a stand-in for popularity. These are list prices before overage, add-ons and seat charges.
Plans
Klaviyo plans and pricing
2 paid plans · Monthly billing · Verified Apr 24, 2026
Good for testing with a small list. Includes basic email and SMS.
For stores that only need email. Scales with active profiles.
Recommended plan. Full multichannel with email, SMS, and WhatsApp.
The free plan includes 250 contacts, 500 monthly emails, 150 SMS credits, and full access to Klaviyo's core features including AI tools and revenue tracking. Email support is provided for the first 60 days only.
Recommendation
Which plan should you choose?
Get full access to automation and AI tools while building your customer base to 250 contacts.
Test email sequences and SMS campaigns without upfront costs while validating your products.
Build pre-launch sequences and collect early customer data before committing to paid plans.
Feature Comparison
What's in each plan?
Side-by-side comparison of all Klaviyo plan features.
| Feature | Free | Email + SMSRecommended | |
|---|---|---|---|
| Active profiles | 250 | 251-500 | 251-500 |
| Monthly emails | 500 | 15,000 | 15,000 |
| SMS/MMS credits | 150 | – | 1,250 |
| AI content generation | ✓ | – | – |
| Basic reporting | ✓ | – | – |
| 350+ integrations | ✓ | ✓ | – |
| Email support only | ✓ | – | – |
| Advanced automation | – | – | – |
| Customer profiles with history | – | ✓ | ✓ |
| Reporting dashboards | – | ✓ | ✓ |
Showing 10 of 16 features.
Scaling Costs
How much as you grow?
Klaviyo uses contact-based pricing. Here's how costs change as your list grows.
| contacts | |
|---|---|
| 500 | $20 |
| 1,000 | $30 |
| 1,500 | $45 |
| 2,500 | $60 |
| 3,000 | $70 |
| 3,500 | $80 |
| 5,000 | $100 |
| 5,500 | $110 |
| 6,000 | $130 |
| 6,500 | $140 |
| 10,000 | $150 |
| 10,500 | $175 |
| 11,000 | $200 |
| 11,500 | $225 |
| 12,000 | $250 |
| 12,500 | $275 |
| 13,000 | $300 |
| 13,500 | $325 |
| 15,000 | $350 |
| 20,000 | $375 |
| 25,000 | $400 |
| 26,000 | $425 |
| 27,000 | $450 |
| 28,000 | $475 |
| 30,000 | $500 |
| 35,000 | $550 |
| 40,000 | $600 |
| 45,000 | $650 |
| 50,000 | $720 |
| 55,000 | $790 |
| 60,000 | $860 |
| 65,000 | $930 |
| 70,000 | $1000 |
| 75,000 | $1070 |
| 80,000 | $1140 |
| 85,000 | $1205 |
| 90,000 | $1265 |
| 95,000 | $1325 |
| 100,000 | $1380 |
| 105,000 | $1440 |
| 110,000 | $1495 |
| 115,000 | $1555 |
| 120,000 | $1610 |
| 125,000 | $1670 |
| 130,000 | $1725 |
| 135,000 | $1785 |
| 140,000 | $1840 |
| 145,000 | $1900 |
| 150,000 | $1955 |
| 200,000 | $2070 |
| 250,000 | $2300 |
Buddy's Take
Costs scale as your list grows. Budget for growth.
Editorial
My take on Klaviyo pricing
Klaviyo's pricing is refreshingly honest about what drives costs: your contact count. The free plan is useful for micro-businesses, giving you real automation tools and revenue tracking that most competitors charge for. The60-day email support window is unusual but fair for a free tier.
What's missing from this pricing page is transparency about paid plan costs. Most ecommerce businesses will outgrow 250 contacts quickly, but Klaviyo doesn't show what happens next. The platform is built for serious revenue attribution and behavioral triggers, so expect enterprise-level pricing once you scale. If you're just starting out, the free plan lets you test whether Klaviyo's complexity matches your ambitions.
Verdict
Is Klaviyo Worth the Price?
The free plan delivers exceptional value if you're under 250 contacts. You get enterprise-grade automation, AI-powered tools, and proper revenue attribution that competitors charge $50+ monthly for. The catch is what happens when you scale. Klaviyo doesn't publish paid pricing, which suggests it's not cheap. For serious ecommerce businesses, that's probably acceptable.
For casual email senders, it might be overkill once you hit the free limits.
FAQ
Frequently Asked Questions
Your account sending gets restricted once you hit 250 active profiles or 500 monthly emails. You'll need to upgrade to a paid plan to continue sending.
No, email support is only available for your first 60 days. After that, you're limited to Help Center articles, community forums, and training resources.
Active contacts are profiles that have engaged with your emails or SMS in the past year, or customers who have made purchases. Unengaged subscribers don't count toward your limit.
Yes, you get 150 SMS credits monthly. Additional credits require upgrading to a paid plan.
The AI Marketing Agent helps create email campaigns by suggesting content, subject lines, and send times based on your customer data and campaign goals.
Klaviyo doesn't publish paid plan pricing on their website. Contact their sales team for quotes based on your contact count and feature needs.
No, the free plan has no setup fees, monthly charges, or hidden costs. You only pay when you exceed the free limits and upgrade.
See the pricing for yourself
Check the official pricing page for current rates.
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Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.