This page may contain affiliate links.
Some links on this page are affiliate links, meaning I may earn a commission if you sign up (at no extra cost to you). This never influences my ratings or recommendations.
Price Snapshot
How much does Keap cost?
Keap starts at $299/mo for a paid plan, with a free plan for smaller teams. That's 299% above median for All-in-One Marketing tools. Annual billing brings the per-month price down further.
Plans
Keap plans and pricing
1 paid plan · Prices shown for annual billing · Verified Apr 30, 2026
Limited features. No credit card required. DKIM authentication required for email sending.
Implementation services required and sold separately. Additional users $39/month each. Contact pricing in tiers for larger quantities. Text marketing Tier 1 (500 messages, 100 voice minutes) included. Additional tiers available from $24-$279/month.
For customers needing more than 50,000 contacts. Custom pricing requires conversation with sales team.
Keap offers a free plan with limited features. Good for testing the platform before committing.
Recommendation
Which plan should you choose?
Built-in appointment scheduling and payment processing streamline client management workflows.
Combines email marketing with sales pipeline and payment processing in one system.
Handles 50,000+ contacts with advanced reporting and dedicated support.
The cost and complexity are overkill for basic email marketing needs.
Starting at $299/month prices out most early-stage businesses.
Scaling Costs
How much as you grow?
Keap uses contact-based pricing. Here's how costs change as your list grows.
| contacts | Keap | Text Marketing |
|---|---|---|
| 500 | – | $0 |
| 1,000 | – | $24 |
| 1,500 | $299 | – |
| 2,500 | $335 | $39 |
| 5,000 | $449 | $79 |
| 10,000 | $539 | $139 |
| 15,000 | $629 | – |
| 25,000 | $719 | $279 |
Buddy's Take
Costs scale as your list grows. Budget for growth.
Editorial
My take on Keap pricing
The $299 starting price puts Keap in luxury territory. You're paying for 20+ years of development and a platform that handles everything from lead capture to payment processing. But that comprehensive approach comes with complexity that many small businesses don't need.
The 14-day free trial is a welcome addition, letting you test the platform before committing $299/month. That said, 14 days feels tight for a tool this complex. The contact limit of 1,500 on the entry plan also feels restrictive given the price point.
Verdict
Is Keap Worth the Price?
Keap's pricing reflects its position as a mature, full-featured business automation platform rather than just an email tool. The $299 entry point makes sense if you need CRM, payment processing, and advanced automation in one system. It's expensive compared to email-only tools, but competitive against other all-in-one platforms.
The real question is whether you need all these features or if a simpler, cheaper tool would serve your actual needs better.
FAQ
Frequently Asked Questions
Keap is an all-in-one business platform, not just an email tool. You're paying for CRM, sales pipeline, payment processing, and appointment scheduling on top of email marketing.
Yes, Keap offers a 14-day free trial with no credit card required. You can sign up directly on their website.
You'll need to upgrade to the Max plan, which requires custom pricing and a sales consultation.
Keap doesn't publish annual pricing discounts. You'll need to contact their sales team for yearly billing options.
Plan changes are handled through customer support. Downgrading may result in losing advanced features and contact data above the new plan's limits.
Keap doesn't advertise additional setup fees, but their complex feature set often requires paid onboarding or consulting services.
Keap is pricier than HubSpot's Starter plan ($45/month) but includes more automation features. It's comparable to ActiveCampaign Plus ($187/month) but with built-in payments and scheduling.
See the pricing for yourself
14 days free. No credit card. See which plan fits before you pay.
Start Free Trial on KeapMore on Keap
Keap Review
Keap vs ActiveCampaign: $299 CRM vs $15 Automation
Ontraport vs Keap: $99 vs $299, Is Keap Worth 3x?
12 Keap Competitors Worth Trying
8 Best Marketing CRMs in 2026
The Best All-in-One Marketing and Sales Platforms for Growing Businesses (2026)
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.