CRM and marketing automation pricing
Keap pricing: Pro starts at $299 a month, before implementation and add-ons
Keap sells a contact-priced Pro subscription for CRM, sales follow-up and marketing automation. The headline price is not the whole budget: implementation services, extra users and text marketing can add material first-year cost.
Joonas Rotko
Pricing checked 29 September 2026
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Pricing at a glance
| Plan | Monthly price | Annual / billing note | Best for |
|---|---|---|---|
| Free trial | No card required | — | For evaluating the workflow before signing a subscription or implementation agreement. |
| Pro(best fit) | $299/mo at 1,500 contacts | — | The self-serve starting point for CRM, email and automation. |
| More contacts | $335/mo at 2,500 contacts | — | The same Pro product at a larger contact allowance. |
| Enterprise | Custom above 50,000 contacts | — | For larger databases that need a sales quote and tailored implementation. |
Prices and billing terms above reflect the stated check date. Confirm the checkout total, tax and renewal terms before buying.
Buddy's take
Keap is a sales-and-marketing operating system, not a lightweight newsletter tool. Price the setup quote and team requirements alongside the contact band before comparing it with simpler email platforms.
Find your cost
Choose a captured contacts band, plan and billing view. This calculator uses published price points only, so it does not guess at intermediate bands.
Your captured price point
Pro
Month-to-month price at the selected band. Confirm the live checkout total before purchase.
Check Keap pricing →The calculator covers captured Pro bands only. Ask Keap for the required implementation quote and confirm any annual commitment before buying.
Which plan fits your workload?
| If you need | Choose | Why |
|---|---|---|
| A short product evaluation | Free trial | Validate the CRM and automation workflow before committing to setup work. |
| CRM plus follow-up for up to 1,500 contacts | Pro | The captured entry subscription is $299 monthly, before implementation. |
| A larger active database | Pro at the right contact band | The calculator shows captured Pro price points; the band, not a feature tier, changes cost. |
| More than 50,000 contacts | Enterprise | Expect a custom quote and scope implementation, support and migration in writing. |
Free trial
- ✓No-card trial reported
- ✓DKIM setup required before sending
- ✓Use it to test CRM and automation fit
- ✓Trial terms should be reconfirmed
Pro
- ✓Marketing, CRM and automation
- ✓Price rises with contacts
- ✓$249 captured annual equivalent at 1,500
- ✓Implementation required separately
More contacts
- ✓$383/mo captured at 4,000
- ✓Contact band drives subscription
- ✓Extra users cost separately
- ✓Confirm annual rate per band
Enterprise
- ✓Custom pricing
- ✓Implementation quote
- ✓Confirm data and migration scope
- ✓Ask about support terms
Billing, extra costs and terms
The published subscription price is not necessarily the total cost. Check the terms that affect your actual workload, expansion and cancellation before you migrate.
Keap Pro starts at a captured $299 monthly for 1,500 contacts and rises with the database size.
Required implementation services are sold separately. Obtain that quote before treating the plan card as your budget.
Additional users were captured at $39 per month. Text marketing has its own allowance and add-on pricing.
Confirm the current contract, implementation, annual billing and renewal terms directly with Keap before purchase.
What else could fit your budget?
Compare the job and cost model, not only the entry price
MailerLite
$12/mo · Comfort at 500 subscribers
A subscriber-priced email platform with landing pages and straightforward automation.
AWeber
$15/mo · Lite at 500 subscribers
A traditional email suite with a clear Lite and Plus feature split.
Moosend
$9/mo · Pro at 500 contacts
A lower-entry contact-based automation option for regular campaigns.
Full product context
Need the product trade-offs too?
The pricing page focuses on plan selection and cost. The review covers product fit, limitations, alternatives, AI capabilities and the buying risks that a plan table leaves out.
Read: Keap reviewFrequently asked questions
The captured Keap Pro price is $299 monthly for 1,500 contacts, $335 for 2,500 and $383 for 4,000. Required implementation is additional.
The captured offer is a no-card free trial, not a permanent free plan. Confirm the live trial conditions before relying on them.
Budget required implementation, additional users and text marketing alongside the contact-priced subscription.
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