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Price Snapshot
How much does Keap cost?
Keap starts at $299/mo for a paid plan, with a free plan for smaller teams. That's 1893% above median for Email Marketing tools. Annual billing saves Annual billing available.
Calculate before you commit
Email Marketing pricing at your contact count
Use my pricing calculator to see how Keap compares with other Email Marketing software at the contact count you actually need. Every tool here is priced at the same volume, which is the comparison a vendor’s own pricing page cannot make.
At 500 contacts, Keap costs $299/mo on Pro, which is #24 of 24 in Email Marketing. Mailchimp, the most-reviewed option here, costs $27/mo at the same volume.
EmailOctopusFree/mo
FlodeskFree/mo
Benchmark EmailFree/mo
beehiivFree/mo
LoopsFree/mo
SenderFree/mo
Selzy$7.50/mo
Moosend$9/mo
Buttondown$9/mo
Campaign Monitor$11.70/mo
Constant Contact$12/mo
EngageBay$14.99/mo
Ghost$15/mo
MailerLite$19/mo
Omnisend$20/mo
AWeber$25/mo
Mailchimp$27/mo
Klaviyo$30/mo
Drip$39/mo
Kit$39/mo
ActiveCampaign$49/mo
Customer.io$100/mo
Encharge$179/mo
Keap$299/mo
Priced in another currency, so listed separately rather than ranked:
Zoho CampaignsFree/mo≈$0
The vendor’s own price is on the left. The dollar figure is my conversion at rates taken on 2026-08-06, shown only to give a sense of scale. These vendors do not set their dollar price by converting, so the approximation is not what you would be charged and is not used for ranking.
Some tools do not publish a price at exactly 500 contacts. Those show the next tier up, which is what you would actually pay: EmailOctopus at 2,500, Flodesk at 1,000, beehiiv at 2,500, Loops at 1,000, Sender at 2,500, Buttondown at 1,000.
Compare all Email Marketing pricing by budget →
24 of 25 Email Marketing tools publish a price at this volume. Every figure is the vendor’s own published rate for monthly billing, read from their pricing page and last checked 2026-08-06. Nothing is estimated between published tiers.
WHAT THIS CATEGORY COSTS AS YOU SCALE
Email Marketing pricing by list size
The middle of the market at each level, across every Email Marketing tool on this site that publishes a price there. Going from 500 contacts to 100,000 contacts multiplies the typical bill by 37.5×.
KeapCategory median
HubSpot(most reviewed, 40,490)Cheapest here:Zoho Campaigns$4/mo
HubSpot$20Cheapest here:Zoho Campaigns$7/mo
Keap$335Cheapest here:Zoho Campaigns$17/mo
Keap$449HubSpot$220Cheapest here:Ghost$18/mo
Keap$539HubSpot$470Cheapest here:Ghost$18/mo
Keap$719HubSpot$1,220Cheapest here:Ghost$18/mo
HubSpot$2,470Cheapest here:Ghost$18/mo
HubSpot$5,350Cheapest here:Ghost$18/mo
Each median is the middle price of the cheapest plan covering that level, across the 36 Email Marketing tools on this site. Tools that publish no price at a level are excluded from that row rather than estimated, which is why coverage varies. “Most reviewed” uses combined third-party review counts as a stand-in for popularity. These are list prices before overage, add-ons and seat charges.
Plans
Keap plans and pricing
1 paid plan · Monthly rates shown, annual noted per plan · Verified Apr 30, 2026
Limited features. No credit card required. DKIM authentication required for email sending.
Implementation services required and sold separately. Additional users $39/month each. Contact pricing in tiers for larger quantities. Text marketing Tier 1 (500 messages, 100 voice minutes) included. Additional tiers available from $24-$279/month.
For customers needing more than 50,000 contacts. Custom pricing requires conversation with sales team.
Keap offers a free plan with limited features. Good for testing the platform before committing.
Recommendation
Which plan should you choose?
Built-in appointment scheduling and payment processing streamline client management workflows.
Combines email marketing with sales pipeline and payment processing in one system.
Handles 50,000+ contacts with advanced reporting and dedicated support.
The cost and complexity are overkill for basic email marketing needs.
Starting at $299/month prices out most early-stage businesses.
Feature Comparison
What's in each plan?
Side-by-side comparison of all Keap plan features.
| Feature | Free Trial | Pro |
|---|---|---|
| Most paid features included | ✓ | – |
| Email sending limit | 25 emails | – |
| Payment processing | – | – |
| Text messaging | – | – |
| CRM | – | ✓ |
| Contact management | – | ✓ |
| Contact segmentation (tags) | – | ✓ |
| Contact lists, filters, and saved searches | – | ✓ |
| Tasks | – | ✓ |
| Notes | – | ✓ |
Showing 10 of 66 features.
Scaling Costs
How much as you grow?
Keap uses contact-based pricing. Here's how costs change as your list grows.
| contacts | Keap | Text Marketing |
|---|---|---|
| 1,000 | – | $24 |
| 1,500 | $299 | – |
| 2,500 | $335 | $39 |
| 5,000 | $449 | $79 |
| 10,000 | $539 | $139 |
| 15,000 | $629 | – |
| 25,000 | $719 | $279 |
Buddy's Take
Costs scale as your list grows. Budget for growth.
Editorial
My take on Keap pricing
The $299 starting price puts Keap in luxury territory. You're paying for 20+ years of development and a platform that handles everything from lead capture to payment processing. But that comprehensive approach comes with complexity that many small businesses don't need.
The 14-day free trial is a welcome addition, letting you test the platform before committing $299/month. That said, 14 days feels tight for a tool this complex. The contact limit of 1,500 on the entry plan also feels restrictive given the price point.
Verdict
Is Keap Worth the Price?
Keap's pricing reflects its position as a mature, full-featured business automation platform rather than just an email tool. The $299 entry point makes sense if you need CRM, payment processing, and advanced automation in one system. It's expensive compared to email-only tools, but competitive against other all-in-one platforms.
The real question is whether you need all these features or if a simpler, cheaper tool would serve your actual needs better.
FAQ
Frequently Asked Questions
Keap is an all-in-one business platform, not just an email tool. You're paying for CRM, sales pipeline, payment processing, and appointment scheduling on top of email marketing.
Yes, Keap offers a 14-day free trial with no credit card required. You can sign up directly on their website.
You'll need to upgrade to the Max plan, which requires custom pricing and a sales consultation.
Keap doesn't publish annual pricing discounts. You'll need to contact their sales team for yearly billing options.
Plan changes are handled through customer support. Downgrading may result in losing advanced features and contact data above the new plan's limits.
Keap doesn't advertise additional setup fees, but their complex feature set often requires paid onboarding or consulting services.
Keap is pricier than HubSpot's Starter plan ($45/month) but includes more automation features. It's comparable to ActiveCampaign Plus ($187/month) but with built-in payments and scheduling.
See the pricing for yourself
14 days free. No credit card. See which plan fits before you pay.
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Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.