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Price Snapshot
How much does Drip cost?
Drip starts at $39/mo for a paid plan, with a free plan for smaller teams. That's 160% above median for Email Marketing tools.
Plans
Drip plans and pricing
1 paid plan · Monthly billing · Verified Apr 27, 2026
Drip offers a free plan with limited features. Good for testing the platform before committing.
Recommendation
Is Drip right for you?
Advanced segmentation and behavioral automation can drive meaningful revenue increases that justify the $39+/month cost.
Deep ecommerce integrations make abandoned cart, post-purchase, and win-back sequences easy to set up.
The $39 entry price is steep when MailerLite or Moosend start under $10/mo with similar core features.
You'll pay for automation features you won't use. beehiiv or Kit are better fits for content-focused email.
Scaling Costs
How much as you grow?
Drip uses contact-based pricing. Here's how costs change as your list grows.
On the Drip plan, Drip ranges from $39/mo at 2,500 contacts to $1849/mo at 165,000 contacts. That's a 47.4x increase.
| contacts | Drip | Paid Plans | Pricing by Contact Count | Subscriber-Based Pricing |
|---|---|---|---|---|
| 2,500 | $39 | $39 | $39 | $39 |
| 3,500 | $59 | – | – | – |
| 5,000 | $89 | – | – | – |
| 8,000 | $124 | – | – | – |
| 12,500 | $169 | – | – | – |
| 17,500 | $249 | – | – | – |
| 25,000 | $369 | – | – | – |
| 35,000 | $529 | – | – | – |
| 50,000 | $699 | – | – | – |
| 75,000 | $949 | – | – | – |
| 110,000 | $1299 | – | – | – |
| 165,000 | $1849 | – | – | – |
Buddy's Take
On the Drip plan, going from 2,500 to 165,000 contacts is a 47.4x price jump ($39 to $1849/mo). Budget for this. Contact-based pricing always catches people off guard.
Editorial
My take on Drip pricing
Drip's $39 starting priceis steep compared to competitors who offer similar features for half that cost. You're paying for advanced segmentation and workflow capabilities that most businesses won't fully utilize in their first year.
The jump from $39 to $184 is dramatic with limited transparency about what triggers the need for higher volume pricing. Without a free trial or money-back guarantee, you're committing significant budget upfront to test whether the platform fits your workflow.
Verdict
Is Drip Worth the Price?
Drip charges premium pricing because the automation capabilities justify it. The $39 entry point makes sense if you're an established business that can immediately utilize advanced segmentation and workflows. But without a free trial, you're betting significant monthly budget on whether the platform's complexity matches your needs.
For businesses doing under $10k monthly revenue, this pricing tier typically doesn't pay for itself until you're fully utilizing the automation features.
FAQ
Frequently Asked Questions
No free plan, but Drip offers a 14-day free trial with no credit card required. After that, pricing starts at $39/month for up to 2,500 contacts.
One plan, one price that scales with your contact list. Everyone gets the same features. At 2,500 contacts you pay $39/mo, at 10,000 contacts about $154/mo, at 50,000 contacts about $699/mo.
Drip's pricing page doesn't clearly show annual billing options. Contact their sales team to ask about potential annual discounts.
Everything. Unlimited email sends, dynamic segments, up to 50 workflows, onsite campaigns, sub-accounts, API access, free migration, and onboarding. At $99+/mo you also get live chat support.
SMS is a separate add-on with custom pricing. Contact Drip's sales team for SMS quotes on top of your email plan.
Both scale by contacts, but Klaviyo offers a free tier for up to 250 contacts. Drip starts at $39/mo with no free option, though the 14-day trial helps. At higher volumes the pricing is comparable.
See the pricing for yourself
null days free. No credit card. See which plan fits before you pay.
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Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.