Ecommerce email pricing
Drip pricing: one feature set, scaled by active people
Drip does not divide its features into plan packages. Its public calculator changes the monthly price as active people grow, including unlimited email sends and its MCP connection at every paid tier.
SEO & GEO professional · Pricing checked 29 September 2026
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Pricing at a glance
| Plan | Monthly price | Annual / billing note | Best for |
|---|---|---|---|
| Drip(best fit) | From $39/mo | — | One paid product with a price that changes by active people. |
| Free trial | 14 days, no card | — | A time-limited way to validate setup before upgrading. |
| Sales-assisted | Above 180,000 people | — | The calculator changes to a book-a-demo path at higher list sizes. |
Prices and billing terms above reflect the stated check date. Confirm the checkout total, tax and renewal terms before buying.
Buddy's take
Drip’s pricing becomes attractive when its ecommerce and automation depth replace other tools. The key budgeting input is active people, because every paid tier shares the core feature set.
Find your cost
List-size calculator
Price Drip at your active-person count
Drip publishes one feature set and changes the monthly price with active people. Enter the list size you expect to keep active to find the captured current tier.
Which plan fits your workload?
| If you need | Choose | Why |
|---|---|---|
| Ecommerce lifecycle email with behavior-based segments | Drip | Every paid tier lists the same core feature set. The decision is the active-person count, not a feature gate. |
| A safe setup test before adding a payment method | 14-day trial | The trial does not require a card and supports integrations and workflow testing, but it excludes unlimited sends. |
| More than 180,000 active people | Talk to sales | The current public calculator stops and changes to a book-a-demo route above that size. |
Drip
- ✓Unlimited email sends after upgrade
- ✓Drip MCP connection
- ✓Dynamic segments and onsite campaigns
- ✓Up to 50 workflows
- ✓Unlimited sub-accounts and open API access
Free trial
- ✓No credit card required
- ✓Use integrations and workflows
- ✓Unlimited sends excluded during trial
- ✓Campaigns and forms pause if you do not upgrade
- ✓Upgrade any time in billing settings
Sales-assisted
- ✓Custom volume quote
- ✓Confirm final active-person definition
- ✓Confirm support terms
- ✓Confirm contract and renewal terms
- ✓Request a written price
Billing, extra costs and terms
The published subscription price is not necessarily the total cost. Check the terms that affect your actual workload, expansion and cancellation before you migrate.
Drip says cost is based on active people and email volume. Price the actual list you keep active, rather than every historical contact in your database.
The trial has no card requirement, but unlimited email sends are not available until you upgrade. Test integrations and workflows before treating it as a send-volume trial.
The public calculator showed monthly prices only. Do not assume an annual discount or a different billing cadence without a current written quote.
Live chat support is listed for customers paying $99 per month or more. Confirm the current support level at your calculated tier.
Drip says campaigns and forms pause when an unconverted trial expires. Plan the test away from a live campaign launch.
What else could fit your budget?
Compare the job and cost model, not only the entry price
Encharge
$99/mo · Growth at 2,000 subscribers
A SaaS-oriented automation platform with visual flows and separate product-data gates.
AWeber
$15/mo · Lite at 500 subscribers
A lower-entry email platform for teams with less ecommerce automation complexity.
MailerLite
$12/mo · Comfort at 500 subscribers
A subscriber-priced email platform with landing pages and straightforward automation.
Buying guides that rank Drip
- Best Marketing Automation Software
Drip is #6 of 9
- Best Shopify Email Marketing Tools for Ecommerce
Drip is #7 of 7
Full product context
Need the product trade-offs too?
The pricing page focuses on plan selection and cost. The review covers product fit, limitations, alternatives, AI capabilities and the buying risks that a plan table leaves out.
Read: Drip reviewFrequently asked questions
Drip starts at $39 per month for up to 2,500 active people. Its current calculator shows $89 at 5,000, $154 at 10,000, $369 at 25,000, $699 at 50,000 and $1,199 at 100,000.
Yes. Drip advertises a 14-day trial with no credit card required. It allows workflow and integration testing, while unlimited email sends begin after you upgrade.
Drip lists its MCP connection on every paid tier. It lets supported AI clients access Drip account data and workflows after you connect and authorize the account.
Joonas Rotko
SEO & GEO professional, founder of That Marketing Buddy
I'm a Finnish SEO and GEO professional with 11+ years in digital marketing, including years as a co-owner of a digital marketing agency. On That Marketing Buddy I test and compare SEO and AI-visibility software for entrepreneurs, marketing professionals and agencies.
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