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Kit

Kit Pricing: Free Plan Plus 30-Day Money-Back on Paid Tiers

Kit (formerly ConvertKit) offers a free Newsletter plan for up to 1,000 subscribers, with paid plans starting at $33/month. The platform is built specifically for creators, with features designed around selling digital products and courses.

$33/mo starting2 paid plans14-day free trialFree plan available
Prices verified Apr 20, 2026
Data from Buddy's database, updated regularly
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Price Snapshot

How much does Kit cost?

Kit starts at $33/mo (billed annually).

Plans

Kit plans and pricing

2 paid plans · Prices shown for annual billing · Verified Apr 20, 2026

Newsletter
$0/mo0
Creator
$33/mo$32.5/mo billed annually
ProRecommended
$66/mo$65.83/mo billed annually
Free plan available

The free plan includes up to 1,000 subscribers with unlimited email sends and basic features.

Recommendation

Which plan should you choose?

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Free PlanNew Creators

The free Newsletter plan supports up to 1,000 subscribers with basic email features, giving new creators a no-cost starting point to build their audience. You can set up landing pages and opt-in forms to start collecting subscribers right away. The free tier lacks automation and advanced segmentation, so your email strategy stays relatively simple at this stage. Upgrade to Creator once you need automated sequences or want to sell digital products directly through the platform.

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Creator PlanGrowing Creators

Creator at $33/month unlocks advanced automations and the visual automation builder, letting you create welcome series, nurture sequences, and sales funnels without manual work. The plan also supports selling digital products directly, which adds a revenue stream beyond sponsorships or ads. For creators who have outgrown basic newsletters and want to monetize their audience more actively, this tier provides the tools to do it. Move to Creator Pro when you need advanced reporting or dedicated account support.

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Creator PlanCourse Creators

Creator includes built-in tools for selling digital products and online courses, keeping everything in one platform. The integrated payment processing and delivery eliminates the need for a separate course platform for straightforward digital products. Email automation lets you build launch sequences, course reminders, and upsell flows around your offerings. If your course business grows to need more detailed analytics or priority support, Creator Pro provides those extras.

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Creator ProLarge Businesses

Creator Pro adds advanced reporting, dedicated support, and priority access to new features for businesses with larger subscriber bases. The advanced reporting helps identify which emails, automations, and products drive the most revenue, enabling data-driven optimization. Dedicated support provides faster resolution for issues that affect larger operations. This tier is designed for creators who have turned their newsletter into a significant business and need deeper operational insights.

Editorial

My take on Kit pricing

Joonas Rotko
Joonas RotkoAuthor & founder of That Marketing Buddy

Kit's creator focus shows in its feature design. Subscriber tagging, visual automations, and email list management are built around the way creators actually work: selling courses, running launches, and nurturing audiences. The free plan with 1,000 subscribers is enough to validate whether the platform fits your workflow before paying.

The pricing gets expensive as your list grows. At 5,000 subscribers, the Creator plan costs $66/month, and the Pro plan (with advanced automation) hits $111/month. Compare with MailerLite, which offers similar creator features starting at $10/month with 1,000 free subscribers. Kit's premium is hard to justify unless you specifically need its commerce features.

Kit makes the most sense for creators who sell digital products directly through their email marketing and need tight integration between their newsletter, landing pages, and product delivery. For creators focused purely on content (newsletters, blogs), simpler and cheaper alternatives cover the basics equally well.

Want to compare all the free email marketing plans side by side? Check my best free email marketing tools roundup for a complete breakdown.

Hidden Costs

What the pricing page doesn't tell you

1

Automatic plan upgrades when subscriber limit exceeded

When you exceed your plan's subscriber limit, Kit automatically upgrades you to the next tier without interruption. There's no mention of warnings or opt-out options for these automatic upgrades.

2

Manual downgrades require contacting support

If you clean your list and want to downgrade to a lower subscriber tier, you must email help@kit.com for manual assistance. You cannot downgrade automatically through the platform.

3

30-day refund window only from signup date

Refunds are only available within 30 days of your original account signup date, not from when you upgrade to a paid plan. This means trial users have less than 30 days for refunds since the 14-day trial counts against this window.

4

Free migration only available for paid plans

The free migration service to help switch from another platform is only offered to creators on paid Creator or Pro plans. Free Newsletter plan users don't qualify for migration assistance.

5

Paid Recommendations take 23.5% fee

Kit takes a 23.5% fee on any earnings made through their Paid Recommendations feature, which is only available on Creator and Pro plans.

Deals

Available discounts

%

Creator-friendly pricing

Pricing designed to scale with your audience growth

Verdict

Is Kit Worth the Price?

Kit is a strong platform for creators who need more than basic email marketing. The subscriber management and commerce features work well for selling digital products. The free plan gives you a real starting point. The main concern is how quickly costs scale with your list size.

Read my full Kit review or compare it against beehiiv and MailerLite.

FAQ

Frequently Asked Questions

Yes, Kit offers a free plan for up to 1,000 subscribers with unlimited email sends.

Kit pricing increases based on your subscriber count, starting at $33/month for paid plans.

Yes, you can upgrade or downgrade your Kit plan at any time based on your needs.

No, Kit doesn't charge setup fees for any of their plans.

Kit accepts major credit cards for plan payments.

No, Kit plans are month-to-month with no long-term contracts required.

Yes, you can export your subscriber data before canceling your Kit account.

See the pricing for yourself

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Joonas Rotko

Joonas Rotko

Author & founder of That Marketing Buddy

I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.

Pricing checked dailyResearch-based pricing analysis

This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.

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