Calculate before you commit
Calculate your Email Marketing software price
Whether you are buying your first tool or moving off one you already pay for, this Email Marketing pricing calculator shows what each of the 24 options costs at your contact count. Every figure is the vendor’s own published rate at the same volume, which is the comparison their pricing pages cannot make.
Start from a typical setup
A shortcut for the three settings below, all of which you can change. Plenty of solo operators run large lists.
Step 1 · Your size
How many contacts do you have?
100,000 is where most of this category stops publishing a price and moves to quotes, so it is the largest size everyone here can still be compared at.
Step 2 · Your budget
What can you spend a month?
Step 3 · Your team
24 of 24 Email Marketing tools fit at 500 contacts. The cheapest is EmailOctopus at Free/mo.
- 1
EmailOctopusStarter · priced at their 2,500 tierFree/moVisit - 2
FlodeskFree · priced at their 1,000 tierFree/moDetails - 3
Benchmark EmailFreeFree/moVisit - 4
beehiivLaunch · priced at their 2,500 tierFree/moVisit - 5
LoopsFree · priced at their 1,000 tierFree/moDetails - 6
SenderFree Forever · priced at their 2,500 tierFree/moVisit - 7
SelzyLite$7.50/moDetails - 8
MoosendPro$9/moVisit - 9
ButtondownPay-as-you-grow · priced at their 1,000 tier$9/moVisit - 10
Campaign MonitorLite$11.70/moVisit - 11
Constant ContactLite$12/moVisit - 12
EngageBayBasic$14.99/moDetails - 13
GhostStarter · priced at their 1,000 tier$15/moDetails - 14
MailerLiteComfort · priced at their 1,000 tier$19/moVisit - 15
OmnisendStandard · priced at their 1,000 tier$20/moVisit - 16
AWeberLite · priced at their 1,000 tier$25/moVisit - 17
MailchimpEssentials · priced at their 1,500 tier$27/moDetails - 18
KlaviyoEmail · priced at their 1,000 tier$30/moDetails - 19
DripDrip · priced at their 2,500 tier$39/moDetails - 20
KitCreator · priced at their 1,000 tier$39/moVisit - 21
ActiveCampaignPaid plan · priced at their 1,000 tier$49/moVisit - 22
Customer.ioEssentials · priced at their 5,000 tier$100/moDetails - 23
EnchargeGrowth · priced at their 3,800 tier$179/moVisit - 24
KeapPro · priced at their 1,500 tier$299/moVisit
Priced in another currency
These bill in euros, so their price is exact and the dollar figure beside it is my conversion at rates from 2026-08-06. Vendors do not set their dollar price by converting, so these sit outside the ranking rather than competing in it.
Zoho CampaignsForever Free · priced at their 2,000 tierFree/mo≈$0Visit
How these numbers were gathered
- Every tool is priced at the same volume. Comparing headline prices compares different sizes, which always flatters whoever prices lowest at the bottom of their range.
- Nothing is estimated between published tiers. Where a vendor prices at 1,000 and 5,000 but not 3,000, the 5,000 tier is shown and labelled, because that is what you would actually pay.
- Promotional rates are not used as the price. Several vendors here advertise an introductory or first-year discount; the standing rate is recorded instead, and the promotion is noted on the tool’s own page.
- Tools that bill in another currency are not ranked against dollar prices, because vendors do not set their dollar price by converting. They appear on their own pages with the real figure. Any conversion shown elsewhere uses rates from 2026-08-06.
- Add-ons are tracked separately. Transaction fees, extra seats, SMS and overage charges often matter more than the plan price, and each tool’s page lists what it charges beyond the headline.
Prices change. Where a figure here disagrees with what a vendor shows you, the vendor is right and I want to know: tell me and I will correct it.