Email marketing pricing
AWeber pricing: list size changes the bill
AWeber’s Lite and Plus plans are priced by subscribers, so the advertised entry price stops being useful once your list grows. Use the calculator before choosing a plan.
Joonas Rotko
Pricing checked 28 September 2026
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Pricing at a glance
| Plan | Monthly price | Annual / billing note | Best for |
|---|---|---|---|
| Lite | From $15/mo | From $12.50/mo billed annually | For a smaller list that can live with hard feature caps. |
| Plus | From $30/mo | From $20/mo billed annually | For recurring campaigns and automation that outgrow Lite. |
| Done For You | $20/mo billed annually | — | A Plus-based setup service, not a substitute for selecting the right subscriber tier. |
Prices and billing terms above reflect the stated check date. Confirm the checkout total, tax and renewal terms before buying.
Buddy's take
AWeber is a conventional email-marketing buy: subscriber count sets the bill, then Plus becomes worthwhile once Lite’s list and automation caps create manual work.
Find your cost
Subscriber calculator
Price AWeber by your list size
AWeber’s plan price changes by subscriber band. Pick your current list size, plan and billing cadence to see the published monthly equivalent.
Which plan fits your workload?
| If you need | Choose | Why |
|---|---|---|
| One list and a short automation | Lite | Lite is cheaper at every captured subscriber band, but its list, landing-page, automation and segment limits are tight. |
| More than one list, ongoing automation or a team | Plus | Plus removes the main Lite caps, but still scales its price with subscribers. |
| A finished initial email setup | Done For You | It adds implementation help on top of Plus. Confirm the subscriber tier and the promotional setup fee before buying. |
Lite
- ✓10× subscriber send cap each month
- ✓1 email list
- ✓3 landing pages
- ✓3 automations
- ✓3 users
- ✓1 custom segment
Plus
- ✓12× subscriber send cap each month
- ✓Unlimited lists, landing pages and automations
- ✓Unlimited users and custom segments
- ✓Advanced reporting
- ✓Remove AWeber branding
Done For You
- ✓$79 promotional setup fee shown
- ✓Setup delivered in 7 days
- ✓30 days of unlimited edits
- ✓Landing page, signup form and branded template work
Billing, extra costs and terms
The published subscription price is not necessarily the total cost. Check the terms that affect your actual workload, expansion and cancellation before you migrate.
The calculator covers published bands through 150,000 subscribers. AWeber directs lists of 100,000+ subscribers to sales, so confirm final pricing before committing at scale.
Lite permits 10 times your subscriber count in sends each month; Plus permits 12 times. This can matter more than the plan fee for frequent newsletters.
AWeber’s page promotes a 14-day trial. Confirm card and conversion terms at checkout because the public pricing page does not state them clearly.
The Done For You service showed a $79 promotional setup fee reduced from $599. Treat promotion availability as a checkout item, not a permanent plan price.
What else could fit your budget?
Compare the job and cost model, not only the entry price
Moosend
$9/mo · Pro at 500 contacts
A lower-cost newsletter and automation option when its contact model and feature set cover the workflow.
EmailOctopus
$10/mo · Pro at 500 subscribers
A simpler sender for teams that need a low-cost list-based plan and lighter automation.
MailerLite
$12/mo · Comfort at 500 subscribers
A subscriber-priced email platform with landing pages and straightforward automation.
Full product context
Need the product trade-offs too?
The pricing page focuses on plan selection and cost. The review covers product fit, limitations, alternatives, AI capabilities and the buying risks that a plan table leaves out.
Read: AWeber reviewFrequently asked questions
AWeber Lite starts at $15/month for up to 500 subscribers, or $12.50/month billed annually. Plus starts at $30/month, or $20/month billed annually. Both prices rise as the subscriber band increases.
Lite caps you at one email list, three landing pages, three automations, three users and one custom segment. Plus removes those caps and raises the send allowance from 10 to 12 times subscriber volume per month.
The pricing page advertises a 14-day trial. Confirm whether the current checkout requires a card before starting it.
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