AWeber Pricing 2026: Plans from $12.49/month
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My Take on AWeber Pricing
AWeber's pricing is fair but not competitive. The Lite plan at $12.49/month is reasonable for what you get, but competitors like Moosend ($9/month with better automation) and MailerLite ($10/month with a free plan) offer more for less.
The Plus plan at $19.99/month (annual) is where AWeber makes sense. Unlimited everything, priority phone support, and the ability to remove branding. The annual discount is significant at 33%, making the Plus plan worth committing to if you know you will stick with AWeber.
The Done For You service at $79 is a smart move for non-technical users. Having experts build your entire email system is a time-saver that few competitors match at this price point. For the full platform assessment, read my AWeber Review. To explore cheaper options, check the AWeber alternatives page.
AWeber Plans & Pricing
Lite
- ✓Email lists: 1
- ✓Landing pages: 3
- ✓Email automations: 3
- ✓Custom segments: 1
- ✓Users: 3
- ✓24/7 Support
Plus
- ✓Email lists: Unlimited
- ✓Landing pages: Unlimited
- ✓Email automations: Unlimited
- ✓Custom segments: Unlimited
- ✓Users: Unlimited
- ✓Priority 24/7 support
Done For You
- ✓Expert setup service: 7 days
- ✓Branded email template: 1
- ✓Professional landing pages: 2
- ✓Branded thank you page: 1
- ✓Signup form created: 1
- ✓Newsletter drafts delivered weekly
Available Discounts
Annual Billing Discount
Save 17% on Lite ($12.49 vs $15/month) and 33% on Plus ($19.99 vs $30/month)
Done For You Setup Promo
$79 setup fee (87% off the regular $599 price). Limited time offer.
Which Plan Should You Choose?
The Lite plan at $12.49/month (annual) covers the basics: one email list, 3 landing pages, 3 automations, and the full email builder. A freelance illustrator with 500 subscribers who sends a weekly portfolio showcase does not need more. The 24/7 support is included even at this tier, which Moosend and Sender do not offer on their cheapest plans.
The Plus plan removes all limits: unlimited lists, automations, landing pages, and users. At $19.99/month (annual), the value jump from Lite is significant. A fitness coaching business managing separate lists for online courses, in-person classes, and merchandise benefits from the unlimited segmentation. Priority support and branded tracking links are included.
The Done For You plan makes sense if setting up email marketing feels overwhelming. For $79 one-time (promotional price, normally $599), AWeber experts build your entire system: templates, landing pages, forms, and a welcome series. A local bakery owner who would rather focus on baking than configuring email sequences gets a working system in 7 days.
AWeber does not have a free plan. If you have under 1,000 subscribers and budget is tight, MailerLite offers a free tier with automation included, and Kit (ConvertKit) covers up to 10,000 subscribers free. Start there and evaluate AWeber when you need its deliverability and support advantages.
Frequently Asked Questions
No. AWeber removed its free plan and now offers a 14-day free trial with full access to all features. After the trial, the cheapest plan is Lite at $12.49/month (annual billing).
AWeber charges the same plan price but increases costs as your subscriber count grows. At 500 subscribers, Lite costs $12.49/month annually. At 2,500 subscribers, it jumps to $22.49/month. At 10,000 subscribers, expect $62.49/month on the Plus plan.
Yes. Annual billing saves 17% on Lite ($12.49 vs $15/month) and 33% on Plus ($19.99 vs $30/month). The annual discount is one of the steeper savings in email marketing.
Lite plan charges 1.0% on ecommerce transactions. Plus plan charges 0.6%. These are competitive but not the lowest; some platforms include ecommerce without transaction fees.
Yes. Monthly subscribers can cancel anytime. Annual subscribers keep access until the end of their billing period but do not receive partial refunds.
At the promotional price of $79 (normally $599), it is good value if you are not comfortable setting up email marketing yourself. You get a branded template, landing pages, welcome series, and a 1:1 call. The 30-day unlimited edit window gives you time to refine everything.
Moosend is cheaper: $9/month for 500 subscribers with automation included, versus AWeber Lite at $12.49/month with limited automations. Moosend also includes more advanced automation at the base tier.
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