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Price Snapshot
How much does AWeber cost?
AWeber starts at $15/mo for a paid plan, with a free plan for smaller teams. That's at category median for Email Marketing tools. That is the entry price: the Lite plan covers up to 500 subscribers, and the same plan is $210/mo at 25,000. Annual billing saves up to 4 months free.
Calculate before you commit
Email Marketing pricing at your contact count
Use my pricing calculator to see how AWeber compares with other Email Marketing software at the contact count you actually need. Every tool here is priced at the same volume, which is the comparison a vendor’s own pricing page cannot make.
At 500 contacts, AWeber costs $25/mo on Lite, which is #16 of 24 in Email Marketing. Mailchimp, the most-reviewed option here, costs $27/mo at the same volume.
EmailOctopusFree/mo
FlodeskFree/mo
Benchmark EmailFree/mo
beehiivFree/mo
LoopsFree/mo
SenderFree/mo
Selzy$7.50/mo
Moosend$9/mo
Buttondown$9/mo
Campaign Monitor$11.70/mo
Constant Contact$12/mo
EngageBay$14.99/mo
Ghost$15/mo
MailerLite$19/mo
Omnisend$20/mo
AWeber$25/mo
Mailchimp$27/mo
Klaviyo$30/mo
Drip$39/mo
Kit$39/mo
ActiveCampaign$49/mo
Customer.io$100/mo
Encharge$179/mo
Keap$299/mo
Priced in another currency, so listed separately rather than ranked:
Zoho CampaignsFree/mo≈$0
The vendor’s own price is on the left. The dollar figure is my conversion at rates taken on 2026-08-06, shown only to give a sense of scale. These vendors do not set their dollar price by converting, so the approximation is not what you would be charged and is not used for ranking.
Some tools do not publish a price at exactly 500 contacts. Those show the next tier up, which is what you would actually pay: EmailOctopus at 2,500, Flodesk at 1,000, beehiiv at 2,500, Loops at 1,000, Sender at 2,500, Buttondown at 1,000.
Compare all Email Marketing pricing by budget →
24 of 25 Email Marketing tools publish a price at this volume. Every figure is the vendor’s own published rate for monthly billing, read from their pricing page and last checked 2026-08-06. Nothing is estimated between published tiers.
WHAT THIS CATEGORY COSTS AS YOU SCALE
Email Marketing pricing by list size
The middle of the market at each level, across every Email Marketing tool on this site that publishes a price there. Going from 500 contacts to 100,000 contacts multiplies the typical bill by 37.5×. At 25,000 contacts, HubSpot costs 5.8× what AWeber does.
AWeberCategory median
HubSpot(most reviewed, 40,490)AWeber$15Cheapest here:Zoho Campaigns$4/mo
AWeber$25HubSpot$20Cheapest here:Zoho Campaigns$7/mo
AWeber$35Cheapest here:Zoho Campaigns$17/mo
AWeber$60HubSpot$220Cheapest here:Ghost$18/mo
AWeber$100HubSpot$470Cheapest here:Ghost$18/mo
AWeber$210HubSpot$1,220Cheapest here:Ghost$18/mo
AWeber$375HubSpot$2,470Cheapest here:Ghost$18/mo
AWeber$600HubSpot$5,350Cheapest here:Ghost$18/mo
Each median is the middle price of the cheapest plan covering that level, across the 36 Email Marketing tools on this site. Tools that publish no price at a level are excluded from that row rather than estimated, which is why coverage varies. “Most reviewed” uses combined third-party review counts as a stand-in for popularity. These are list prices before overage, add-ons and seat charges.
Plans
AWeber plans and pricing
3 paid plans · Monthly rates shown, annual noted per plan · Verified Apr 20, 2026
Up to 500 subscribers, 3,000 emails/month, no credit card required. Still available in 2026 (confirmed via AWeber docs + sender.net).
Entry/base tier at 500 subscribers. Month-to-month $15, annual-billed $12.50/mo ($150/yr). Scales by subscriber count.
Base tier at 500 subscribers. Month-to-month $30, annual-billed $20/mo ($240/yr). Scales by subscriber count.
Setup service: $79 one-time setup fee + $20/mo software subscription (billed annually). Not a self-serve scaling tier.
No free plan available. AWeber offers a 14-day free trial with full access to all features. Previously offered a free tier that has since been discontinued.
Recommendation
Which plan should you choose?
The Lite plan at $12.49/month (annual) covers the basics: one email list, 3 landing pages, 3 automations, and the full email builder. A freelance illustrator with 500 subscribers who sends a weekly portfolio showcase does not need more. The 24/7 support is included even at this tier, which Moosend and Sender do not offer on their cheapest plans.
The Plus plan removes all limits: unlimited lists, automations, landing pages, and users. At $19.99/month (annual), the value jump from Lite is significant. A fitness coaching business managing separate lists for online courses, in-person classes, and merchandise benefits from the unlimited segmentation. Priority support and branded tracking links are included.
The Done For You plan makes sense if setting up email marketing feels overwhelming. For $79 one-time (promotional price, normally $599), AWeber experts build your entire system: templates, landing pages, forms, and a welcome series. A local bakery owner who would rather focus on baking than configuring email sequences gets a working system in 7 days.
AWeber does not have a free plan. If you have under 1,000 subscribers and budget is tight, MailerLite offers a free tier with automation included, and Kit covers up to 10,000 subscribers free. Start there and evaluate AWeber when you need its deliverability and support advantages.
Scaling Costs
How much as you grow?
AWeber uses contact-based pricing. Here's how costs change as your list grows.
On the Plus plan, AWeber ranges from $30/mo at 500 contacts to $750/mo at 100,000 contacts. That's a 25.0x increase.
| contacts | Lite | Plus |
|---|---|---|
| 500 | $15 | $30 |
| 1,000 | $25 | $45 |
| 2,500 | $35 | $55 |
| 5,000 | $60 | $90 |
| 10,000 | $100 | $135 |
| 25,000 | $210 | $250 |
| 50,000 | $375 | $400 |
| 100,000 | $600 | $750 |
Buddy's Take
On the Plus plan, going from 500 to 100,000 contacts is a 25.0x price jump ($30 to $750/mo). Budget for this. Contact-based pricing always catches people off guard.
Editorial
My take on AWeber pricing
AWeber's pricing is fair but not competitive. The Lite plan at $12.49/month is reasonable for what you get, but competitors like Moosend ($9/month with better automation) and MailerLite ($10/month with a free plan) offer more for less.
The Plus plan at $19.99/month (annual) is where AWeber makes sense. Unlimited everything, priority phone support, and the ability to remove branding. The annual discount is significant at 33%, making the Plus plan worth committing to if you know you will stick with AWeber.
The Done For You service at $79 is a smart move for non-technical users. Having experts build your entire email system is a time-saver that few competitors match at this price point. For the full platform assessment, read my AWeber Review. To explore cheaper options, check the AWeber alternatives page.
Deals
Available discounts
Annual Billing Discount
Save 17% on Lite ($12.49 vs $15/month) and 33% on Plus ($19.99 vs $30/month)
Done For You Setup Promo
$79 setup fee (87% off the regular $599 price). Limited time offer.
FAQ
Frequently Asked Questions
No. AWeber removed its free plan and now offers a 14-day free trial with full access to all features. After the trial, the cheapest plan is Lite at $12.49/month (annual billing).
AWeber charges the same plan price but increases costs as your subscriber count grows. At 500 subscribers, Lite costs $12.49/month annually. At 2,500 subscribers, it jumps to $22.49/month. At 10,000 subscribers, expect $62.49/month on the Plus plan.
Yes. Annual billing saves 17% on Lite ($12.49 vs $15/month) and 33% on Plus ($19.99 vs $30/month). The annual discount is one of the steeper savings in email marketing.
Lite plan charges 1.0% on ecommerce transactions. Plus plan charges 0.6%. These are competitive but not the lowest; some platforms include ecommerce without transaction fees.
Yes. Monthly subscribers can cancel anytime. Annual subscribers keep access until the end of their billing period but do not receive partial refunds.
At the promotional price of $79 (normally $599), it is good value if you are not comfortable setting up email marketing yourself. You get a branded template, landing pages, welcome series, and a 1:1 call. The 30-day unlimited edit window gives you time to refine everything.
Moosend is cheaper: $9/month for 500 subscribers with automation included, versus AWeber Lite at $12.49/month with limited automations. Moosend also includes more advanced automation at the base tier.
See the pricing for yourself
14 days free. No credit card. See which plan fits before you pay.
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Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.