That Marketing Buddy

Flodesk vs Moosend: a free plan or the cheaper paid plan?

Email marketing and CRM platforms · Verified · By Joonas Rotko

Flodesk logo

Flodesk

Desk research

From Lite, billed annually

$19/mo

$25/mo billed monthly

Moosend logo

Moosend

Desk research

From Pro, billed annually

$7/mo

$9/mo billed monthly

Quick answer

Flodesk is the cheaper start for a solo marketer: its Free plan costs $0/month billed monthly at 500 and at 5,000 subscribers, where Moosend Pro is $9/month billed monthly at the first size and $48/month billed monthly at the second. Moosend wins once you pay or share the account. At 1,000 subscribers Moosend Pro is $16/month billed monthly with 5 seats, against Flodesk Lite at $25/month billed monthly with 1 seat. A three-person team has to buy Flodesk Everything at $54/month billed monthly. All prices are monthly billing unless I say annual. Prices verified 1 Oct 2026.

Across the three setups below: Flodesk in 2 of 3 scenarios.

Which one fits you?

  1. Solo marketer or small business, a list just past the free tier

    Flodesk logo

    Flodesk

    My pick

    $0/mo billed annually

    A 500-subscriber list costs $0/month billed monthly on Flodesk's Free plan. Moosend has no free plan, so the same list needs Pro at $9/month billed monthly, or $7/month billed annually.

    Why this pick, and when to skip it

    Skip it if you want automation confirmed before you commit. Moosend states automation on Pro and gives you a 30-day trial with no card, while Flodesk's pricing page states no automation allowance for its Free plan.

    See Flodesk plans

  2. Growing list, sending regularly

    Flodesk logo

    Flodesk

    My pick

    $0/mo billed annually

    Flodesk's Free plan states unlimited subscribers, so 5,000 contacts cost $0/month billed monthly. Moosend Pro at the same size is $48/month billed monthly, or $38/month billed annually.

    Why this pick, and when to skip it

    Skip it if you need to know what the Free plan can send and automate. Flodesk's pricing page states no sending limit or automation allowance for it, while Moosend Pro states unlimited emails and automation.

    See Flodesk plans

  3. Small team managing one list together

    Moosend logo

    Moosend

    My pick

    $13/mo billed annually

    Three people on a 1,000-contact list need 3 seats, which means Flodesk Everything at $54/month billed monthly, or $49/month billed annually. Moosend Pro includes 5 seats at $16/month billed monthly, or $13/month billed annually.

    Why this pick, and when to skip it

    Skip it if you need something from Flodesk's Everything plan that Moosend Pro doesn't state, since Flodesk's pricing page doesn't list what each plan includes.

    See Moosend plans

Neither fits? See the alternatives, or take the 2-minute recommendation.

How are Flodesk and Moosend really different?

  • Free plan

    Flodesk
    A Free plan with unlimited subscribers stated, at $0/month billed monthly.
    Moosend
    No free plan. A 30-day trial with no card, then Pro.

    A list of any size costs nothing on Flodesk's Free plan as far as its pricing page states. On Moosend it is a paid plan from the day the trial ends.

  • Cheapest paid plan

    Flodesk
    Lite: $25/month billed monthly, or $19/month billed annually, at 1,000 subscribers. Pro is $28/month billed monthly, or $25/month billed annually.
    Moosend
    Pro: $16/month billed monthly, or $13/month billed annually, at 1,000 subscribers. It starts at $9/month billed monthly at 500.

    Once you pay, Moosend Pro is cheaper than any Flodesk paid plan at 1,000 subscribers, on both billing bases.

  • Seats

    Flodesk
    1 on Lite, 2 on Pro, 3 on Everything.
    Moosend
    5 on Pro. More come through Moosend+ or Enterprise.

    A team of three pays for Flodesk's top plan. The same team fits inside Moosend's entry plan.

  • What annual billing saves

    Flodesk
    $19/month billed annually against $25/month billed monthly on Lite at 1,000 subscribers. Flodesk doesn't publish an annual total.
    Moosend
    20% off on annual billing, or 15% off when billed every six months.

    Both reward annual billing, so compare monthly with monthly and annual with annual. Moosend states its discount as a percentage, while Flodesk shows only the per-month rate.

  • Automation, API and integrations

    Flodesk
    Flodesk's pricing page states no automation allowance, API access or integration count.
    Moosend
    Automation, API access, Zapier and Make on Pro, with 82 integrations.

    Moosend tells you what the entry plan includes. With Flodesk you check the feature list on the plan you plan to buy.

What will Flodesk or Moosend cost for your setup?

The cheapest plan that covers each setup, add-ons included. Prices exclude VAT.

Solo marketer or small business, a list just past the free tier

500 subscribers · mailed 3 times a month (for tools priced by emails sent) · 1 user

ToolMonthlyYearly, per month

Flodesk

My pick
$0
$0

Free

Moosend

$9
$7

Pro

Above 1,000,000 subscribers: nothing published fits.

See Flodesk plans
Usage, limits and billing

Flodesk

  • Uses 500 of unlimited subscribers.
  • On monthly billing: $0 a year.
  • On annual billing: $0 a year.

Moosend

  • Uses 500 of 1,000,000 subscribers.
  • On monthly billing: $108 a year.
  • On annual billing: $84 a year.

Growing list, sending regularly

5,000 subscribers · mailed 3 times a month (for tools priced by emails sent) · 1 user

ToolMonthlyYearly, per month

Flodesk

My pick
$0
$0

Free

Moosend

$48
$38

Pro

Above 1,000,000 subscribers: nothing published fits.

See Flodesk plans
Usage, limits and billing

Flodesk

  • Uses 5,000 of unlimited subscribers.
  • On monthly billing: $0 a year.
  • On annual billing: $0 a year.

Moosend

  • Uses 5,000 of 1,000,000 subscribers.
  • On monthly billing: $576 a year.
  • On annual billing: $456 a year.

Small team managing one list together

1,000 subscribers · mailed 3 times a month (for tools priced by emails sent) · 3 users

ToolMonthlyYearly, per month

Flodesk

$54
$49

Everything

Above 255,000 subscribers: nothing published fits.

Moosend

My pick
$16
$13

Pro

Above 1,000,000 subscribers: nothing published fits.

See Moosend plans
Usage, limits and billing

Flodesk

  • Uses 1,000 of 255,000 subscribers.
  • On monthly billing: $648 a year.
  • On annual billing: $588 a year.

Moosend

  • Uses 1,000 of 1,000,000 subscribers.
  • On monthly billing: $192 a year.
  • On annual billing: $156 a year.
How I calculated this

For each tool I price every current plan plus the add-ons a setup needs, from the vendor's published prices only, and take the cheapest. Monthly and annual billing are priced separately. When a limit or price isn't published, the tool shows as not fitting instead of a guess.

  • Solo marketer or small business, a list just past the free tier: A list of about 500 contacts, just past the free tiers most vendors offer. One login. Tools priced by emails sent are costed at three mailings per subscriber a month.
  • Growing list, sending regularly: A list of 5,000 contacts, sending regularly. One login. Tools priced by emails sent are costed at three mailings per subscriber a month.
  • Small team managing one list together: Three people logging in to the same 1,000-contact list. Seats, not list size, are the deciding limit. Tools priced by emails sent are costed at three mailings per subscriber a month.

Flodesk vs Moosend side by side

I compare email/CRM platforms on: Real cost per list size, both billing bases; Free-tier contact ceiling before you must pay anything; Team seats included, and the seat price past that; List segmentation depth; Automation workflow depth and any step/action limits; Deliverability and sending limits (emails per month, per day, or per rolling window); CRM and ecommerce integration depth; What happens past your plan's contact ceiling (overage pricing vs a forced upgrade).

Flodesk and Moosend compared on the main buying criteria
Real cost per list size, both billing basesFree at any size stated. Lite at 1,000 subscribers: $25/month billed monthly, or $19/month billed annually. Prices are published from 1,000 up to 25,000 subscribers on Lite.Pro at 500 subscribers: $9/month billed monthly, or $7/month billed annually. At 1,000 subscribers: $16/month billed monthly, or $13/month billed annually.
Free-tier contact ceiling before you must pay anythingunlimited subscribers on the Free plan, as stated on the pricing pageNone. Moosend has no free plan, only a 30-day trial
Team seats included, and the seat price past that1 on Lite, 2 on Pro, 3 on Everything; no extra-seat price published5 on Pro; more seats through the Moosend+ add-on, custom pricing
List segmentation depthNot publishedNot published
Automation workflow depth and any step/action limitsNot published for any planAutomation included on Pro. Trial limits: Unlimited email sends for up to 1,000 contacts; 2 team members; 1 published automation workflow; 1 unpublished form and 1 unpublished landing page
All details, including automation and AI workflows
All compared details for Flodesk and Moosend
Deliverability and sending limits (emails per month, per day, or per rolling window)Not publishedunlimited emails a month on Pro
CRM and ecommerce integration depthNot published82 integrations, including Zapier and Make, with API access
What happens past your plan's contact ceiling (overage pricing vs a forced upgrade)Lite stops at 25,000 subscribers. Pro and Everything publish prices up to 255,000, and the page shows no price at the last stop.Published ladder runs from 500 to 1,000,000 contacts; no price is published above that.
Full price ladderFree: $0/month billed monthly. Lite: $25/month billed monthly, or $19/month billed annually. Pro: $28/month billed monthly, or $25/month billed annually. Everything: $54/month billed monthly, or $49/month billed annually. These are the rates for 1,000 subscribers.Pro: $9/month billed monthly, or $7/month billed annually, at 500 subscribers. Moosend+ is a custom plan built from Enterprise add-ons. Enterprise is a contact-sales quote.
How pricing scalesSubscriber-count tiered, published prices from 1,000 up to 25,000 subscribers; Lite is capped at 25,000 subscribers.Published ladder runs from 500 to 1,000,000 contacts; no price is published above that.
Annual totalsFlodesk publishes only the per-month rate on annual billing, not an annual total.Not published as a total. Annual billing takes 20% off the monthly rate.
Most popular planPro is marked as Flodesk's most popular planNot marked
Trial and card requirementFlodesk's pricing page states no trial30 days, no card required
API accessNot publishedIncluded on Pro

Who should pick Flodesk, and who should pick Moosend?

Flodesk logo

Flodesk

Desk research
  • Best for solo marketers and small businesses
  • Best for growing lists sending regularly

Flodesk is a design-focused email marketing platform with a completely free plan and subscriber-tiered pricing on paid tiers. It suits a designer or marketer who wants beautiful templates and e-commerce integration, starting at $25/month billed monthly when you outgrow the free tier.

Best for: Designers and visually-driven creators who want drag-and-drop email building with e-commerce features like checkout forms and abandoned-cart automations.

Strengths

  • A real free plan with unlimited subscribers at $0/month billed monthly.
  • Design-first interface with drag-and-drop editing and professionally-coded templates.
  • Paid plans are priced by subscriber count, so you only pay for the list size you have.

Limits

  • Lite stops at 25,000 subscribers. Pro and Everything go up to 255,000, and every paid plan's price rises with list size, so re-check the price as your list grows.
  • Seats are limited: 1 on Lite, 2 on Pro and 3 on Everything.
  • Checkouts and the e-commerce features sit on the Everything plan, which is $54/month billed monthly at 1,000 subscribers.

Skip it if you need flat pricing regardless of list size, more than a few seats, or email marketing without the design focus.

Flodesk reviewFlodesk pricingFlodesk alternatives

Moosend logo

Moosend

Desk research
  • Best for small teams sharing one account

Moosend starts at $9/month billed monthly at its entry contact tier with automation included, and the price scales through contact-count tiers, with a published ladder up to 1,000,000 contacts. Annual billing saves 20%, and there's a 30-day trial that requires no credit card. API access, Zapier and Make come standard, but there is no free plan, so you must commit to Pro after the trial ends.

Best for: Growing businesses with scaling email lists who want predictable contact-based pricing instead of flat-rate limits, with marketing automation, API access and 82 integrations on the Pro plan.

Strengths

  • Contact-count tiering is granular, with published prices up to 1,000,000 contacts: $9/month billed monthly at the entry tier, or $7/month billed annually for the same tier, so cost rises in small steps with list size rather than a few wide bands.
  • 30-day trial with no credit card required, covering core features including automation.
  • API access, Zapier, Make and workflow automation are all standard, plus 82 integrations across the platform.

Limits

  • No free plan; only a 30-day trial. The entry tier at $9/month billed monthly is still modest, but you can't stay free after the trial window closes.
  • Pro includes only 5 team seats; more seats are an add-on on Moosend+, and Enterprise includes more.
  • Moosend+ is a custom plan built from Enterprise add-ons, and Enterprise is a contact-sales quote, so cost comparison with competitors is harder if your list is already large or you need specific add-ons.

Skip it if you need a free forever tier, or want more than 5 team seats without paying for the Moosend+ add-on.

Moosend reviewMoosend pricingMoosend alternatives

My pick: Flodesk in 2 of 3 scenarios.

See Flodesk plansSee Moosend plans

Neither Flodesk nor Moosend? Try these

Switching between Flodesk and Moosend

Neither vendor publishes a migration service or import guarantee, so plan on exporting your contacts and rebuilding automations by hand in either direction. Moosend's 30-day trial needs no card, and Flodesk's Free plan costs nothing, so you can rehearse a move either way without paying.

What would change my pick?

  • Moosend adding a free plan would remove Flodesk's biggest advantage for small and growing lists.
  • Flodesk stating what its Free plan includes, such as an automation allowance or a sending limit, would settle how much the free list really gets you.
  • Flodesk adding seats to Lite or Pro would close the gap for small teams.
  • A price change on either side. The scenario picks recalculate from the published numbers.

Flodesk vs Moosend: questions people ask

Is Flodesk cheaper than Moosend?

On the free plan, yes: Flodesk's Free plan costs $0/month billed monthly at 500 subscribers, where Moosend Pro is $9/month billed monthly. Once you pay, no. At 1,000 subscribers Flodesk Lite is $25/month billed monthly and Moosend Pro is $16/month billed monthly.

Does Flodesk or Moosend have a free plan?

Flodesk does, and its pricing page states unlimited subscribers for it. Moosend has none, only a 30-day trial without a card.

Which is cheaper for a team of three?

Moosend. Pro includes 5 seats at $16/month billed monthly for 1,000 subscribers. Flodesk gives 3 seats only on Everything, at $54/month billed monthly.

What does annual billing save on each?

Moosend takes 20% off the monthly rate. Flodesk Lite at 1,000 subscribers drops from $25/month billed monthly to $19/month billed annually. Flodesk doesn't publish an annual total, so I only compare per-month rates.

Can I try the paid plans before paying?

Moosend offers a 30-day trial with no card required. Flodesk's pricing page states no trial; its Free plan is the way to try it.

Which should I pick for a small list?

Flodesk, if a free plan with no stated subscriber cap does what you need. A 500-subscriber list costs $0/month billed monthly there, against $9/month billed monthly on Moosend Pro. Pick Moosend if you want automation and API access confirmed on the entry plan.

How I verified this

Every price and limit here comes from the vendors' own pages, last checked . Flodesk: desk research. Moosend: desk research.

Sources and changelog

29 facts from 5 source pages, oldest checked 30 Sep 2026.

  • : New page. Flodesk is the pick for the small-list and growing-list scenarios because its Free plan costs nothing at both sizes. Moosend is the pick for a three-person team: Pro includes more seats and costs less than Flodesk Everything.
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