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Price Snapshot
How much does Benchmark Email cost?
Benchmark Email starts at $19/mo for a paid plan, with a free plan for smaller teams. Annual and biennial billing bring the per-month price down further.
Plans
Benchmark Email plans and pricing
1 paid plan · Prices shown for annual billing · Verified May 28, 2026
500 contacts, 2,500 emails per month, 1 user, 1 domain. Includes Benchmark branding. No automation or A/B testing.
Slider-based pricing scales with contact count. $19/mo (monthly) / $16/mo (annual) is the minimum at 1,000 contacts. Marketed Pro entry is 2,500 contacts at $37/mo monthly ($31/mo annual). Scales up to $499/mo at 100,000 contacts. Annual billing saves roughly one month per year (8 to 11 percent depending on tier).
The free plan includes 500 contacts, 2,500 monthly emails, and access to all core features including AI tools. You'll see Benchmark branding on your emails.
Recommendation
Which plan should you choose?
Perfect for testing email marketing with a small audience without any upfront costs.
Gets you room to grow and removes branding, though you'll pay for simplicity.
The AI content tools and generous contact limit work well for newsletter-style content.
Lacks automation and advanced segmentation needed for effective e-commerce campaigns.
No client management features and expensive per-user pricing makes this impractical.
Editorial
My take on Benchmark Email pricing
Benchmark Email's pricing is refreshingly straightforward but reveals some limitations. The $19 starting price for Pro puts it in mid-range territory, but you're getting basic email marketing without automation or advanced features that competitors include at similar price points.
The free plan is actually quite generous with 500 contacts and 2,500 monthly emails. That's enough for most small businesses to get started. The jump to Pro gives you more contacts and removes branding, but the $15 per additional user adds up quickly for teams. At $39 for 5,000 contacts, you're paying premium prices for what feels like basic functionality.
Verdict
Is Benchmark Email Worth the Price?
Benchmark Email charges mid-range prices for basic functionality. The free plan is useful for small lists (up to 500 contacts), and Pro pricing scales reasonably with contact count: $19/month at 1,000 contacts, $37 at 2,500, $93 at 10,000, $299 at 50,000. The catch is what Pro does NOT include.
The NXG platform removed automation workflows, A/B testing, and sign-up forms (features Benchmark Classic had). At $37/month for 2,500 contacts with no automation, you are paying more than Moosend ($9/month) and MailerLite ($10/month) for less capability. Benchmark earns its price only if the email builder and AI subject-line tools cover your full use case and you do not need behavioral automation.
Otherwise the same money buys more elsewhere.
FAQ
Frequently Asked Questions
Yes. Annual billing saves you roughly one month per year, between $36/year at 1,000 contacts and $888/year at 100,000 contacts (8 to 11 percent off depending on tier). For example, Pro at 2,500 contacts is $37/month on monthly billing or $31/month on annual ($72/year saved).
You'll need to upgrade to the next pricing tier. Pro plan pricing scales from $37 for 2,500 contacts up to $299 for 50,000 contacts.
No, the free plan includes Benchmark branding on emails. You need the Pro plan to remove branding and use your own.
Additional team members cost $15 per month each on the Pro plan. The free plan is limited to one user.
No, Benchmark Email doesn't offer a free trial for Pro. However, the free plan lets you test most features before upgrading.
No, Benchmark Email doesn't offer email automation or autoresponders. It's focused on manual email campaigns and broadcasts.
Benchmark Email accepts major credit cards for Pro plan payments. Specific payment processors aren't detailed in their pricing information.
See the pricing for yourself
Check the official pricing page for current rates.
View Benchmark Email PricingMore on Benchmark Email
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Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.