This page may contain affiliate links.
Some links on this page are affiliate links, meaning I may earn a commission if you sign up (at no extra cost to you). This never influences my ratings or recommendations.
Price Snapshot
How much does Benchmark Email cost?
Benchmark Email starts at $19/mo for a paid plan, with a free plan for smaller teams. That's 27% above median for Email Marketing tools. Annual billing saves Save money (specific amount varies by plan).
Calculate before you commit
Email Marketing pricing at your contact count
Use my pricing calculator to see how Benchmark Email compares with other Email Marketing software at the contact count you actually need. Every tool here is priced at the same volume, which is the comparison a vendor’s own pricing page cannot make. Benchmark Email gets relatively more expensive as you scale: it is #3 of 24 at 100 and #2 of 5 at 100,000, so the cheapest option at your size may not be the cheapest at your next one.
At 500 contacts, Benchmark Email costs Free/mo on Free, which is #3 of 24 in Email Marketing. Mailchimp, the most-reviewed option here, costs $27/mo at the same volume.
EmailOctopusFree/mo
FlodeskFree/mo
Benchmark EmailFree/mo
beehiivFree/mo
LoopsFree/mo
SenderFree/mo
Selzy$7.50/mo
Moosend$9/mo
Buttondown$9/mo
Campaign Monitor$11.70/mo
Constant Contact$12/mo
EngageBay$14.99/mo
Ghost$15/mo
MailerLite$19/mo
Omnisend$20/mo
AWeber$25/mo
Mailchimp$27/mo
Klaviyo$30/mo
Drip$39/mo
Kit$39/mo
ActiveCampaign$49/mo
Customer.io$100/mo
Encharge$179/mo
Keap$299/mo
Priced in another currency, so listed separately rather than ranked:
Zoho CampaignsFree/mo≈$0
The vendor’s own price is on the left. The dollar figure is my conversion at rates taken on 2026-08-06, shown only to give a sense of scale. These vendors do not set their dollar price by converting, so the approximation is not what you would be charged and is not used for ranking.
Some tools do not publish a price at exactly 500 contacts. Those show the next tier up, which is what you would actually pay: EmailOctopus at 2,500, Flodesk at 1,000, beehiiv at 2,500, Loops at 1,000, Sender at 2,500, Buttondown at 1,000.
Compare all Email Marketing pricing by budget →
24 of 25 Email Marketing tools publish a price at this volume. Every figure is the vendor’s own published rate for monthly billing, read from their pricing page and last checked 2026-08-06. Nothing is estimated between published tiers.
WHAT THIS CATEGORY COSTS AS YOU SCALE
Email Marketing pricing by list size
The middle of the market at each level, across every Email Marketing tool on this site that publishes a price there. Going from 500 contacts to 100,000 contacts multiplies the typical bill by 37.5×. At 25,000 contacts, HubSpot costs 3.8× what Benchmark Email does.
Benchmark EmailCategory median
HubSpot(most reviewed, 40,490)Benchmark Email$27Cheapest here:Zoho Campaigns$4/mo
Benchmark Email$36HubSpot$20Cheapest here:Zoho Campaigns$7/mo
Benchmark Email$27Cheapest here:Zoho Campaigns$17/mo
Benchmark Email$108HubSpot$220Cheapest here:Ghost$18/mo
Benchmark Email$168HubSpot$470Cheapest here:Ghost$18/mo
Benchmark Email$324HubSpot$1,220Cheapest here:Ghost$18/mo
Benchmark Email$528HubSpot$2,470Cheapest here:Ghost$18/mo
Benchmark Email$27HubSpot$5,350Cheapest here:Ghost$18/mo
Each median is the middle price of the cheapest plan covering that level, across the 36 Email Marketing tools on this site. Tools that publish no price at a level are excluded from that row rather than estimated, which is why coverage varies. “Most reviewed” uses combined third-party review counts as a stand-in for popularity. These are list prices before overage, add-ons and seat charges.
Plans
Benchmark Email plans and pricing
1 paid plan · Monthly rates shown, annual noted per plan · Verified May 28, 2026
500 contacts, 2,500 emails per month, 1 user, 1 domain. Includes Benchmark branding. No automation or A/B testing.
Slider-based pricing scales with contact count. $19/mo (monthly) / $16/mo (annual) is the minimum at 1,000 contacts. Marketed Pro entry is 2,500 contacts at $37/mo monthly ($31/mo annual). Scales up to $499/mo at 100,000 contacts. Annual billing saves roughly one month per year (8 to 11 percent depending on tier).
The free plan includes 500 contacts, 2,500 monthly emails, and access to all core features including AI tools. You'll see Benchmark branding on your emails.
Recommendation
Which plan should you choose?
Perfect for testing email marketing with a small audience without any upfront costs.
Gets you room to grow and removes branding, though you'll pay for simplicity.
The AI content tools and generous contact limit work well for newsletter-style content.
Lacks automation and advanced segmentation needed for effective e-commerce campaigns.
No client management features and expensive per-user pricing makes this impractical.
Scaling Costs
How much as you grow?
Benchmark Email uses contact-based pricing. Here's how costs change as your list grows.
| contacts | Pro | Lite |
|---|---|---|
| 500 | $27 | – |
| 1,000 | – | $36 |
| 2,500 | $27 | $72 |
| 5,000 | – | $108 |
| 10,000 | – | $168 |
| 15,000 | – | $240 |
| 20,000 | – | $264 |
| 25,000 | – | $324 |
| 30,000 | – | $360 |
| 40,000 | – | $480 |
| 50,000 | – | $528 |
| 75,000 | – | $720 |
| 100,000 | $27 | $888 |
Buddy's Take
Costs scale as your list grows. Budget for growth.
Editorial
My take on Benchmark Email pricing
Benchmark Email's pricing is refreshingly straightforward but reveals some limitations. The $19 starting price for Pro puts it in mid-range territory, but you're getting basic email marketing without automation or advanced features that competitors include at similar price points.
The free plan is actually quite generous with 500 contacts and 2,500 monthly emails. That's enough for most small businesses to get started. The jump to Pro gives you more contacts and removes branding, but the $15 per additional user adds up quickly for teams. At $39 for 5,000 contacts, you're paying premium prices for what feels like basic functionality.
Verdict
Is Benchmark Email Worth the Price?
Benchmark Email charges mid-range prices for basic functionality. The free plan is useful for small lists (up to 500 contacts), and Pro pricing scales reasonably with contact count: $19/month at 1,000 contacts, $37 at 2,500, $93 at 10,000, $299 at 50,000. The catch is what Pro does NOT include.
The NXG platform removed automation workflows, A/B testing, and sign-up forms (features Benchmark Classic had). At $37/month for 2,500 contacts with no automation, you are paying more than Moosend ($9/month) and MailerLite ($10/month) for less capability. Benchmark earns its price only if the email builder and AI subject-line tools cover your full use case and you do not need behavioral automation.
Otherwise the same money buys more elsewhere.
FAQ
Frequently Asked Questions
Yes. Annual billing saves you roughly one month per year, between $36/year at 1,000 contacts and $888/year at 100,000 contacts (8 to 11 percent off depending on tier). For example, Pro at 2,500 contacts is $37/month on monthly billing or $31/month on annual ($72/year saved).
You'll need to upgrade to the next pricing tier. Pro plan pricing scales from $37 for 2,500 contacts up to $299 for 50,000 contacts.
No, the free plan includes Benchmark branding on emails. You need the Pro plan to remove branding and use your own.
Additional team members cost $15 per month each on the Pro plan. The free plan is limited to one user.
No, Benchmark Email doesn't offer a free trial for Pro. However, the free plan lets you test most features before upgrading.
No, Benchmark Email doesn't offer email automation or autoresponders. It's focused on manual email campaigns and broadcasts.
Benchmark Email accepts major credit cards for Pro plan payments. Specific payment processors aren't detailed in their pricing information.
See the pricing for yourself
Check the official pricing page for current rates.
View Benchmark Email PricingMore on Benchmark Email
Benchmark Email Review
Benchmark Email vs MailerLite: $19 vs $10 Free-Plan Email
Benchmark Email vs Moosend: Which Should You Choose in 2026?
Benchmark Email vs Sender: Breaking Down the Real Differences
The 13 Best Benchmark Email Alternatives I've Found
22 Best Email Marketing Software (2026)
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.