Benchmark Email Pricing: Plans, Features & What You Get
Benchmark Email keeps pricing simple with just two options: a generous free plan or one paid tier starting at $19/month. No complex feature tiers or confusing add-ons here.
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Benchmark Email Pricing Analysis
vs. 25 email marketing toolsAbove average for email marketing tools
More expensive than 53% of email marketing tools on That Marketing Buddy's database. Benchmark Email also offers a free plan.
Benchmark Email Plans & Pricing
Free
- ✓Drag & Drop Email Builder
- ✓Ready-made templates
- ✓Blank Layouts
- ✓Predefined Content Blocks
- ✓Saved Blocks
Pro
- ✓Drag & Drop Email Builder
- ✓Ready-made templates
- ✓Blank Layouts
- ✓Predefined Content Blocks
- ✓Saved Blocks
Customize
- ✓Drag & Drop Email Builder
- ✓Ready-made templates
- ✓Blank Layouts
- ✓Predefined Content Blocks
- ✓Saved Blocks
Feature Comparison
| Feature | Free $0/mo | Pro $19/mo | Customize Custom |
|---|---|---|---|
| Drag & Drop Email Builder | ✓ | ✓ | ✓ |
| Ready-made templates | ✓ | ✓ | ✓ |
| Blank Layouts | ✓ | ✓ | ✓ |
| Predefined Content Blocks | ✓ | ✓ | ✓ |
| Saved Blocks | ✓ | ✓ | ✓ |
| Flexible Layouts | ✓ | ✓ | ✓ |
| Personalize Emails | ✓ | ✓ | ✓ |
| Smart Text | ✓ | ✓ | ✓ |
Which Plan Should You Choose?
Perfect for testing email marketing with a small audience without any upfront costs.
Gets you room to grow and removes branding, though you'll pay for simplicity.
The AI content tools and generous contact limit work well for newsletter-style content.
Lacks automation and advanced segmentation needed for effective e-commerce campaigns.
No client management features and expensive per-user pricing makes this impractical.
My Take on Benchmark Email Pricing
Joonas RotkoBenchmark Email's pricing is refreshingly straightforward but reveals some limitations. The $19 starting price for Pro puts it in mid-range territory, but you're getting basic email marketing without automation or advanced features that competitors include at similar price points.
The free plan is actually quite generous with 500 contacts and 2,500 monthly emails. That's enough for most small businesses to get started. The jump to Pro gives you more contacts and removes branding, but the $15 per additional user adds up quickly for teams. At $39 for 5,000 contacts, you're paying premium prices for what feels like basic functionality.
Free Plan Details
The free plan includes 500 contacts, 2,500 monthly emails, and access to all core features including AI tools. You'll see Benchmark branding on your emails.
Email Marketing Pricing at a Glance
| Tool | Free Plan | Starts From | |
|---|---|---|---|
| Benchmark EmailThis tool | ✓ | $19/mo | |
 Moosend | ✓ | $9/mo | View pricing → |
 Brevo | ✓ | $9/mo | View pricing → |
 Mailjet | ✓ | $9/mo | View pricing → |
 MailerLite | ✓ | $10/mo | View pricing → |
Is Benchmark Email Worth the Price?
Benchmark Email charges mid-range prices for basic functionality. The free plan offers genuine value for small lists, but the Pro plan at $19+ competes with tools offering automation, A/B testing, and advanced features. You're paying for simplicity and AI content tools, not comprehensive marketing capabilities. If you need basic email broadcasting with AI assistance, the pricing works.
If you want to grow beyond newsletters into sophisticated campaigns, your money goes further elsewhere.
Frequently Asked Questions
No, Benchmark Email doesn't offer annual billing discounts. You pay the same monthly rate whether you pay monthly or yearly.
You'll need to upgrade to the next pricing tier. Pro plan pricing scales from $37 for 2,500 contacts up to $299 for 50,000 contacts.
No, the free plan includes Benchmark branding on emails. You need the Pro plan to remove branding and use your own.
Additional team members cost $15 per month each on the Pro plan. The free plan is limited to one user.
No, Benchmark Email doesn't offer a free trial for Pro. However, the free plan lets you test most features before upgrading.
No, Benchmark Email doesn't offer email automation or autoresponders. It's focused on manual email campaigns and broadcasts.
Benchmark Email accepts major credit cards for Pro plan payments. Specific payment processors aren't detailed in their pricing information.
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More about Benchmark Email on That Marketing Buddy.
