Tell me your business. I'll pick the tools that get you traffic from Google and cited by AI.
Every SEO tool promises rankings, they all look the same on the pricing page, and one wrong subscription wastes months. Tell me what your business does and what your site runs on, and I'll send back the two or three tools worth paying for at your size.
Free. No obligation. Personal reply within 2 days.
Your shortlist
- What to buy
- What it costs
- What to skip
- Where a free tool is enough
Why me and not another review site
You do not have three weekends to spend comparing SEO tools, and the sites that come up when you search are mostly rewriting the vendor's own feature list back at you.
I spent 10 years co-owning a marketing agency in Finland, spending real budgets for more than 100 clients. I saw which tools earned their monthly fee and which ones quietly drained it. Now I do this full time: I buy the SEO and AI visibility tools, check the prices against the vendor's own page, and work out who each one is actually for.
So when you tell me what your business does, I am not guessing from a feature table. I know which of these tools a person without an SEO background can genuinely run, which ones need someone technical, and when the honest answer is that your money is better spent elsewhere.
Is this a fit for your situation?
A free recommendation only helps if it matches where you are. Here is who gets the most out of it.
A great fit if
- You want to show up when people search on Google, and when they ask ChatGPT for a recommendation.
- You have a budget and want it on the right tools, not the ones with the biggest marketing teams.
- You want one straight answer, not 40 comparison tabs and a lost weekend.
- You run the marketing yourself, or you pick the tools for clients.
Probably not, if
- You want the SEO done for you. I recommend the tools, the work is still yours.
- You already know what you want and just need a discount code.
- You need help with something outside SEO and AI visibility. That is all I cover right now.
How it works
Three steps. The hard part is mine.
Tell me about your business
Two minutes. What you do, what your site runs on, what you want to rank for, and a rough budget. The more honest you are, the sharper the shortlist.
I do the research
I match your situation against every SEO and AI visibility tool I track, on real prices, what the tool actually does at your size, and what it leaves you to do yourself.
You get your shortlist
A clear answer: what to buy, what it costs, what to skip and why. Often the honest answer is a free tool plus an hour of your time.
What you actually get
I do not just throw a tool name at you. I show the trade-off for each part of your stack, then point you to the option that fits. Your real reply names the specific tools and prices, here is the thinking behind it.
Who this sample is for
A small business owner doing their own marketing between jobs. They want to be found by people nearby, they have heard AI search matters now, and they have no time to learn an enterprise SEO suite.
How I would approach it
Local service business, WordPress site, ~$100/mo budget, already uses ChatGPT daily
I check whether you need a full suite at all. At your size, a cheap keyword tool plus Search Console usually beats a $139/month platform you would use ten percent of, and the money saved is better spent on the pages themselves.
What your site runs on decides half the shortlist. On WordPress a good plugin handles most of the technical side for free, so the budget goes to research instead. On Shopify, Webflow or a custom build the answer changes.
I look at whether people in your niche actually ask ChatGPT or Perplexity for a recommendation yet. If they do, you want to know how often you come up before your competitors start tracking it. If they do not, I will say so and save you the subscription.
Sometimes the right call is to keep what you have and spend nothing. If a tool will not pay for itself at your size, I will tell you, and tell you when to revisit.
Sample reasoning for illustration. Your real reply names the specific tools and prices for your situation.
Why my pick is different
- A shortlist sized to your business, not the tool with the biggest marketing team.
- Prices checked against the vendor's own page, including what happens when the intro discount ends.
- I will tell you to skip a tool, pick a free one, or wait, even when it earns me nothing.
- I track every SEO and AI visibility tool worth knowing about, and re-check them as prices move.
- You talk to one person who has spent the budget, not a chatbot or a sales rep.
Do not take my word for it. See the depth behind the picks:
What people tell me after
I knew I could get more traffic from Google and AI, but I didn't know how to do it. Joonas showed three examples of where to start (RankPill, Soro, ChatSEO) and now I have automated my website content with RankPill.
We had used Semrush for years and our bill had grown too big, at one point over $1,000/month, for features we did not actually use. On top of that we paid for separate software to track AI visibility for our clients. Joonas showed three tools that do the same things at least as well, for half the price.
I had a feeling I was paying too much for SEO software. I switched away from Semrush to a DataForSEO API-only approach that works better for my workflow.
Get your free recommendation
Fill this in and I'll reply personally with a shortlist for your situation.
I answer every request myself, so I keep the queue small. Reply usually within 2 business days.
Common questions
Is it really free?
Yes. I make money through affiliate commissions when you sign up for a tool through my links, at no extra cost to you. That funds the research. You are never obligated to use my links, and tools without an affiliate program get recommended on merit just the same.
Will you just push the tools that pay you?
No. A recommendation is worthless if it is not honest, and a wrong pick costs you far more than my commission is worth. If the best answer is a free tool, a cheaper competitor, or fixing what you already have, that is what I will tell you.
Do you only cover SEO tools?
Right now, yes: SEO software and AI visibility (GEO) tools, plus close neighbours like rank tracking, keyword research, content optimisation and site crawlers. I know the rest of the marketing stack, but this is where my research is current, so this is what I recommend on.
Why not just ask ChatGPT which tool to use?
You can, and it will sound confident while quoting prices and features that are months out of date or invented. I check pricing against the live page and weigh it against real campaign experience. A model guesses from old training data. I check.
What if I already pay for an SEO tool I like?
Then you probably keep it. I am not here to make you rip out something that works. I will tell you what is worth keeping, where you are overpaying, and the one swap that actually moves the needle.
Do I need to be technical?
No. Tell me what your business does and what you want people to find you for, in plain language. If an answer needs a developer, I will say so upfront rather than recommending something you cannot use.
How fast will I hear back?
Usually within 2 business days. I read and answer every request myself, so it is a real person who has run the campaigns replying to you, not an autoresponder.
What happens to my data?
I store your answers only to reply with your recommendation. I never sell them, and I do not add you to any marketing list. GDPR-friendly, from someone based in the EU.