ABOUT THE AUTHORJoonas Rotko
Ex-agency co-owner from Finland, 10+ years spending real marketing budgets. Now I score marketing software for how well it plugs into AI agents.
Based in Helsinki, Finland. Outside of working, I skate, play guitar, and spend time outdoors with loved ones.
Ten years spending real marketing budgets, now pointed at one question: which tools can your AI stack actually use.
Agency Co-Owner (Helsinki)→Developer→Agent-Fit Analyst
After co-owning Mediashake, a Google Premier Partner agency in Helsinki, for over a decade, working with 100+ clients across SaaS, ecommerce, real estate, and professional services, I moved into development and AI. Now I pair that marketing background with a technical eye and score every tool for MCP support, API quality, and agent-readiness.
How I Score AI-Stack Fit
Three things decide whether a tool can work inside your AI stack. I check each one, then turn it into a score.
I check whether a tool ships a Model Context Protocol server, and whether it's official (vendor-built) or community-maintained. Official earns more trust. No server yet gets flagged, so you can plan around it.
A documented, stable API is the fallback when there is no MCP server yet. I confirm the API exists, read the docs, and note how much of the product an agent can reach through it.
Every tool gets a 0 to 10 score for how cleanly an AI agent can drive it. It weighs connection method, documentation quality, and how much real work you can hand off without touching the dashboard.
Where the Data Comes From
Always Up-to-Date Software Data
When a tool ships an MCP server, changes its API, drops a feature, or moves its pricing, you'll see it here. I maintain a proprietary database of 134+ marketing tools that's continuously monitored for changes. Every update is verified before it goes live, so you're never making decisions based on stale information.
A Note on AI
AI is part of my workflow the same way it's part of any modern marketer's toolkit. I use it to accelerate research, data extraction, and first drafts. The evaluations, scores, and recommendations come from 10+ years of running real campaigns for real clients. That experience is what separates a useful review from a rewritten feature list.
My Journey
I co-owned Mediashake, a Google Premier Partner digital marketing agency in Helsinki, for over a decade. The agency grew to nearly 30 marketers serving 100+ clients across Finland and the Nordics in SaaS, ecommerce, real estate, and professional services. That's where I learned which tools actually deliver and which ones just look good in a demo.
When I stepped aside from the agency, I moved into development and AI. Building production apps and wiring tools into Claude showed me the next problem: AI agents are starting to run real marketing work, and most software was never built to be driven by them. A pretty dashboard means nothing if your agent can't reach it.
So I built the resource I wished existed: every marketing tool scored for whether your AI stack can actually use it.
What I Work With
Marketing
Development & AI
Clients I've Worked With
The Decision Layer for AI-Native Marketers
After a decade of using marketing tools and managing software budgets for real clients, I know the problem firsthand: there are hundreds of tools, most review sites just rewrite feature lists, and none of them tell you whether a tool can talk to your AI stack.
That Marketing Buddy is the decision layer for marketers building with AI agents. Continuously updated MCP, API, and agent-readiness data, combined with the judgment of someone who has spent the budget, run the campaigns, and dealt with the consequences of picking the wrong tool.
I know which tools work for solopreneurs bootstrapping their first funnel and which ones make sense for a 10-person marketing team. Now I also know which ones a Claude or Cursor agent can run end to end, and which ones still leave you clicking through the dashboard at 11 PM. That context is what makes these recommendations different.
My Other Projects
See all projects on rjdigital.fi
How I Make Money
Some links on this site are affiliate links, meaning I earn a commission if you sign up through them (at no extra cost to you). This is how I fund the research and keep the site running. Affiliate relationships never influence my ratings, recommendations, or comparisons. Tools I wouldn't genuinely recommend are clearly marked as such.
Every review page includes a disclosure notice, and my affiliate program guides are fully transparent about commission structures.
Start Exploring
See which marketing tools are ready for your AI stack today, scored for MCP, API, and agent-readiness before you pay for any of them.