The Story Behind That Marketing Buddy
Hey there! 👋
Great to meet you — I’m RJ, a 32-year-old marketing nerd from Finland. My strengths live where creativity meets results: performance marketing, sales psychology, and the ever-evolving world of marketing technology.
I live in Helsinki, Finland with my amazing wife and the world’s best dog (objectively speaking). When I’m not testing a new piece of marketing software or experimenting with the latest AI and automation tools, you’ll probably find me skating, strumming my guitar, or wandering through Finnish forests with a thermos of coffee and no Wi-Fi signal in sight.
My marketing journey started back in 2015 at a Helsinki-based agency. At first, I lived and breathed Google Ads, landing pages, paid campaigns, and funnel optimization. I worked with dozens of clients — tuning every step of their customer journey and chasing that magical mix of high conversion and low cost.
Soon I dove deep into analytics. Google Analytics, Tag Manager, Data Studio — you name it, I’ve probably broken and fixed it. I learned that good marketing isn’t about guessing — it’s about tracking, testing, and understanding behavior in the data.
Later, I expanded into SEO and organic growth, exploring social advertising on Facebook, Instagram, LinkedIn, Pinterest, and YouTube. Our agency grew to almost 30 marketers serving over 100 clients — every day was a new puzzle to solve. During my agency years, I worked daily with a wide range of CRM, email marketing, marketing automation and productivity software.
In the last few years, AI has completely reshaped content creation, marketing, and even how people search online (using more and more ChatGPT, Gemini, Copilot, Grok, DeepSeek and Claude). The number of marketing and productivity tools is exploding — and it’s only going to grow from here. With so many new platforms launching every month, it’s harder than ever to know which tools are actually worth using.
I’ve discovered amazing tools over the years through blogs, newsletters, YouTube, LinkedIn and the generosity of other marketers openly sharing their knowledge. So now it’s my turn to give back. This website and blog is my contribution to the community — using my experience, testing and insights to help people choose software that truly makes marketing easier instead of adding more noise.
That’s why That Marketing Buddy exists — not as a random review site, but as a trusted companion for marketers, creators, and small business owners trying to make sense of today’s crowded SaaS landscape.
Nowadays, my goal is simple: to share real knowledge about marketing, sales, and technology — and to help entrepreneurs and pros choose tools that actually make a difference.
If you’re building something, growing something, or just trying to make sense of the endless wave of “must-have” tools — you’ve already got a buddy here.
