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Price Snapshot
How much does Constant Contact cost?
Constant Contact starts at $12/mo for a paid plan. That's 20% below median for Email Marketing tools. Annual billing saves up to 15% off.
Calculate before you commit
Email Marketing pricing at your contact count
Use my pricing calculator to see how Constant Contact compares with other Email Marketing software at the contact count you actually need. Every tool here is priced at the same volume, which is the comparison a vendor’s own pricing page cannot make.
At 500 contacts, Constant Contact costs $12/mo on Lite, which is #11 of 24 in Email Marketing. Mailchimp, the most-reviewed option here, costs $27/mo at the same volume.
EmailOctopusFree/mo
FlodeskFree/mo
Benchmark EmailFree/mo
beehiivFree/mo
LoopsFree/mo
SenderFree/mo
Selzy$7.50/mo
Moosend$9/mo
Buttondown$9/mo
Campaign Monitor$11.70/mo
Constant Contact$12/mo
EngageBay$14.99/mo
Ghost$15/mo
MailerLite$19/mo
Omnisend$20/mo
AWeber$25/mo
Mailchimp$27/mo
Klaviyo$30/mo
Drip$39/mo
Kit$39/mo
ActiveCampaign$49/mo
Customer.io$100/mo
Encharge$179/mo
Keap$299/mo
Priced in another currency, so listed separately rather than ranked:
Zoho CampaignsFree/mo≈$0
The vendor’s own price is on the left. The dollar figure is my conversion at rates taken on 2026-08-06, shown only to give a sense of scale. These vendors do not set their dollar price by converting, so the approximation is not what you would be charged and is not used for ranking.
Some tools do not publish a price at exactly 500 contacts. Those show the next tier up, which is what you would actually pay: EmailOctopus at 2,500, Flodesk at 1,000, beehiiv at 2,500, Loops at 1,000, Sender at 2,500, Buttondown at 1,000.
Compare all Email Marketing pricing by budget →
24 of 25 Email Marketing tools publish a price at this volume. Every figure is the vendor’s own published rate for monthly billing, read from their pricing page and last checked 2026-08-06. Nothing is estimated between published tiers.
WHAT THIS CATEGORY COSTS AS YOU SCALE
Email Marketing pricing by list size
The middle of the market at each level, across every Email Marketing tool on this site that publishes a price there. Going from 500 contacts to 100,000 contacts multiplies the typical bill by 37.5×.
Constant ContactCategory median
HubSpot(most reviewed, 40,490)Constant Contact$12Cheapest here:Zoho Campaigns$4/mo
HubSpot$20Cheapest here:Zoho Campaigns$7/mo
Cheapest here:Zoho Campaigns$17/mo
HubSpot$220Cheapest here:Ghost$18/mo
HubSpot$470Cheapest here:Ghost$18/mo
HubSpot$1,220Cheapest here:Ghost$18/mo
HubSpot$2,470Cheapest here:Ghost$18/mo
HubSpot$5,350Cheapest here:Ghost$18/mo
Each median is the middle price of the cheapest plan covering that level, across the 36 Email Marketing tools on this site. Tools that publish no price at a level are excluded from that row rather than estimated, which is why coverage varies. “Most reviewed” uses combined third-party review counts as a stand-in for popularity. These are list prices before overage, add-ons and seat charges.
Plans
Constant Contact plans and pricing
3 paid plans · Monthly rates shown, annual noted per plan · Verified Apr 24, 2026
Base price at 500 contacts. Annual = 15% off monthly (~$10.20/mo billed annually). USD verified across 5+ 2026 sources; matches vendor llms.txt plan names (Lite/Standard/Premium).
Base price at 500 contacts. Annual = 15% off (~$29.75/mo billed annually). Adds A/B testing, segmentation, automations.
Base price at 500 contacts. Annual = 15% off (~$68/mo billed annually). Adds dynamic content, advanced segmentation, SEO tools, Ad Manager. Custom/Teams plan above ~50k contacts.
Recommendation
Which plan should you choose?
Simple email marketing with social posting for businesses under 500 contacts
Email scheduling and basic automation flows help with abandoned cart sequences
Combines email marketing with SMS messaging for appointment reminders and follow-ups
Multi-account management and approval workflows for client campaigns
Editorial
My take on Constant Contact pricing
Constant Contact's pricing feels dated for what you get. $12/month for basic email marketing with a 500-contact limit isn't terrible, but the feature set looks like it's from 2018. The jump to $35/month for Standard gets you scheduling and three automation flows, which most competitors include at lower price points.
The $80/month Premium plan is where things get expensive fast. Yes, you get unlimited automation and SMS messages, but that's a steep climb from Standard. The pricing structure based on contact count plus potential overage fees adds complexity that newer platforms have moved away from. The 30-day guarantee is reassuring, but no free trial means you're committed upfront.
Deals
Available discounts
Annual Discount
Save up to 15% when you prepay for 12 months
Verdict
Is Constant Contact Worth the Price?
Constant Contact isn't overpriced, but it's not a bargain either. The platform works reliably and has decent deliverability, but the feature set feels behind competitors like Mailchimp or Kit. You're paying for an established name and solid support rather than cutting-edge features.
If you value simplicity over innovation and don't mind paying mid-market prices for basic functionality, it does the job. But if you want modern automation or competitive pricing, newer platforms offer better value.
FAQ
Frequently Asked Questions
No, Constant Contact doesn't offer a free plan. Their cheapest option is the Lite plan at $12/month for up to 500 contacts.
No free trial is available, but Constant Contact offers a 30-day money-back guarantee so you can get a full refund if unsatisfied.
Premium plans include 500 SMS messages. Lite and Standard plans can add SMS starting at $10/month for 1-500 messages.
Yes, overage fees may apply based on your contact count and email sends. Pricing is structured around contact limits for each plan.
Yes, you can save up to 15% when you prepay for 12 months instead of paying monthly.
You'll need to upgrade to a higher plan or pay additional fees. Contact limits are strictly enforced across all plans.
Only if you manage multiple client accounts. The Teams plan includes multi-account management and approval workflows, but pricing is custom and likely expensive for smaller operations.
See the pricing for yourself
30 days free. No credit card. See which plan fits before you pay.
Start Free Trial on Constant ContactMore on Constant Contact
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.