Email marketing pricing
Constant Contact pricing: contact bands set the cost, while the plan sets automation depth
Constant Contact prices Lite, Standard and Premium by contacts. The meaningful upgrade is Standard's testing and automation layer, then Premium's advanced segmentation and marketing tools.
SEO & GEO professional · Pricing checked 29 September 2026
Affiliate links on this page may earn me a commission, at no extra cost to you. They don't change what I recommend.
Pricing at a glance
| Plan | Monthly price | Annual / billing note | Best for |
|---|---|---|---|
| Lite | $12/mo at 500 contacts | $10.20/mo annual | For basic campaigns. |
| Standard(best fit) | $35/mo at 500 contacts | $29.75/mo annual | For automation and testing. |
| Premium | $80/mo at 500 contacts | $68/mo annual | For advanced marketing operations. |
Prices and billing terms above reflect the stated check date. Confirm the checkout total, tax and renewal terms before buying.
Buddy's take
Constant Contact can be straightforward for a small list, but pricing rises quickly as contacts grow. Compare the plan's email-send allowance and automation capabilities before selecting on the entry price.
Find your cost
Choose a captured contacts band, plan and billing view. This calculator uses published price points only, so it does not guess at intermediate bands.
Your captured price point
Lite
Month-to-month price at the selected band. Confirm the live checkout total before purchase.
Check Constant Contact pricing →Stored USD bands need a current vendor-selector check before payment.
Which plan fits your workload?
| If you need | Choose | Why |
|---|---|---|
| Basic email campaigns | Lite | Lite is the entry tier, but validate sends, contacts and required channels. |
| Testing and automation | Standard | Standard is the public step up for A/B testing, segmentation and automation. |
| Advanced segmentation and marketing tools | Premium | Premium adds the deeper personalisation and marketing toolkit. |
Lite
- ✓Contact-scaled pricing
- ✓Core email campaigns
- ✓Check send allowance
- ✓SMS is separate
Standard
- ✓A/B testing
- ✓Segmentation
- ✓Automations
- ✓Contact-scaled price
Premium
- ✓Dynamic content
- ✓Advanced segmentation
- ✓SEO tools and Ad Manager
- ✓Custom path at larger lists
Billing, extra costs and terms
The published subscription price is not necessarily the total cost. Check the terms that affect your actual workload, expansion and cancellation before you migrate.
The stored 500-contact prices are Lite $12, Standard $35 and Premium $80 monthly. Prices increase at each contact band.
Annual prepayment was recorded as up to 15% off. Treat displayed annual equivalents as an upfront commitment, not monthly billing.
SMS marketing is a separate variable. Premium includes a captured 500-message allowance, while Lite and Standard can add messages from $10 monthly.
The snapshot notes possible overage fees. Confirm contacts, sends, SMS and tax at checkout.
What else could fit your budget?
Compare the job and cost model, not only the entry price
MailerLite
$12/mo · Comfort at 500 subscribers
A subscriber-priced email platform with landing pages and straightforward automation.
AWeber
$15/mo · Lite at 500 subscribers
A traditional email suite with a clear Lite and Plus feature split.
Moosend
$9/mo · Pro at 500 contacts
A lower-entry contact-based automation option for regular campaigns.
Buying guides that rank Constant Contact
- Best Email Marketing for Nonprofits
Constant Contact is #4 of 8
- Best Email Marketing Software 2026: 19 Tools Compared
Constant Contact is #8 of 9
Full product context
Need the product trade-offs too?
The pricing page focuses on plan selection and cost. The review covers product fit, limitations, alternatives, AI capabilities and the buying risks that a plan table leaves out.
Read: Constant Contact reviewFrequently asked questions
At 500 contacts in the stored USD snapshot, Lite was $12 monthly, Standard $35 and Premium $80. Each plan rises with contacts.
Standard is the first captured plan with A/B testing, segmentation and automation.
The stored pricing notes up to 15% off for 12-month prepayment. Confirm the current annual invoice in checkout.
Joonas Rotko
SEO & GEO professional, founder of That Marketing Buddy
I'm a Finnish SEO and GEO professional with 11+ years in digital marketing, including years as a co-owner of a digital marketing agency. On That Marketing Buddy I test and compare SEO and AI-visibility software for entrepreneurs, marketing professionals and agencies.
Spot something out of date?Vendors and readers, send me the correct fact.
Software sites change almost every week, and I want every claim on this page to be factually correct. If you are a vendor or a reader, send me the correct fact and a link to the official page. I will check it and update the page. The opinions and rankings stay mine.