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Price Snapshot
How much does Constant Contact cost?
Constant Contact starts at $12/mo for a paid plan. Annual and biennial billing bring the per-month price down further.
Plans
Constant Contact plans and pricing
3 paid plans · Prices shown for annual billing · Verified Apr 24, 2026
Base price at 500 contacts. Annual = 15% off monthly (~$10.20/mo billed annually). USD verified across 5+ 2026 sources; matches vendor llms.txt plan names (Lite/Standard/Premium).
Base price at 500 contacts. Annual = 15% off (~$29.75/mo billed annually). Adds A/B testing, segmentation, automations.
Base price at 500 contacts. Annual = 15% off (~$68/mo billed annually). Adds dynamic content, advanced segmentation, SEO tools, Ad Manager. Custom/Teams plan above ~50k contacts.
Recommendation
Which plan should you choose?
Simple email marketing with social posting for businesses under 500 contacts
Email scheduling and basic automation flows help with abandoned cart sequences
Combines email marketing with SMS messaging for appointment reminders and follow-ups
Multi-account management and approval workflows for client campaigns
Editorial
My take on Constant Contact pricing
Constant Contact's pricing feels dated for what you get. $12/month for basic email marketing with a 500-contact limit isn't terrible, but the feature set looks like it's from 2018. The jump to $35/month for Standard gets you scheduling and three automation flows, which most competitors include at lower price points.
The $80/month Premium plan is where things get expensive fast. Yes, you get unlimited automation and SMS messages, but that's a steep climb from Standard. The pricing structure based on contact count plus potential overage fees adds complexity that newer platforms have moved away from. The 30-day guarantee is reassuring, but no free trial means you're committed upfront.
Deals
Available discounts
Annual Discount
Save up to 15% when you prepay for 12 months
Verdict
Is Constant Contact Worth the Price?
Constant Contact isn't overpriced, but it's not a bargain either. The platform works reliably and has decent deliverability, but the feature set feels behind competitors like Mailchimp or Kit. You're paying for an established name and solid support rather than cutting-edge features.
If you value simplicity over innovation and don't mind paying mid-market prices for basic functionality, it does the job. But if you want modern automation or competitive pricing, newer platforms offer better value.
FAQ
Frequently Asked Questions
No, Constant Contact doesn't offer a free plan. Their cheapest option is the Lite plan at $12/month for up to 500 contacts.
No free trial is available, but Constant Contact offers a 30-day money-back guarantee so you can get a full refund if unsatisfied.
Premium plans include 500 SMS messages. Lite and Standard plans can add SMS starting at $10/month for 1-500 messages.
Yes, overage fees may apply based on your contact count and email sends. Pricing is structured around contact limits for each plan.
Yes, you can save up to 15% when you prepay for 12 months instead of paying monthly.
You'll need to upgrade to a higher plan or pay additional fees. Contact limits are strictly enforced across all plans.
Only if you manage multiple client accounts. The Teams plan includes multi-account management and approval workflows, but pricing is custom and likely expensive for smaller operations.
See the pricing for yourself
30 days free. No credit card. See which plan fits before you pay.
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Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.