How Much Does Constant Contact Cost? Pricing Explained
Constant Contact charges $12-80/month based on your contact count and features needed. There's no free plan, but they offer a 30-day money-back guarantee and up to 15% savings when you pay annually.
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Constant Contact Pricing Analysis
vs. 25 email marketing toolsBelow median for email marketing tools
Cheaper than 65% of email marketing tools on That Marketing Buddy's database.
Constant Contact Plans & Pricing
Lite
- ✓Contacts: 0-500
- ✓Drag-and-drop email editor
- ✓AI copy generator
- ✓Social media posting
- ✓Basic reporting
Standard
- ✓Contacts: 0-500
- ✓Email scheduling + subject line testing
- ✓Social media scheduling
- ✓Advanced reporting (opens, clicks)
- ✓3 automation templates
Premium
- ✓Contacts: 0-500
- ✓Dynamic email content
- ✓Unlimited automation templates
- ✓Custom automations
- ✓Unlimited custom segments
Teams
- ✓Multiple accounts
- ✓Centralized brand control
- ✓All Premium features
- ✓Custom solution
Feature Comparison
| Feature | Lite $12/mo | Popular Standard $35/mo | Premium $80/mo | Teams Custom |
|---|---|---|---|---|
| Contacts | 0-500 | 0-500 | 0-500 | — |
| Drag-and-drop email editor | ✓ | — | — | — |
| AI copy generator | ✓ | — | — | — |
| Social media posting | ✓ | — | — | — |
| Basic reporting | ✓ | — | — | — |
| 1 automation template | ✓ | — | — | — |
| 1 custom segment | ✓ | — | — | — |
| Live phone and chat support | ✓ | ✓ | — | — |
Which Plan Should You Choose?
Simple email marketing with social posting for businesses under 500 contacts
Email scheduling and basic automation flows help with abandoned cart sequences
Combines email marketing with SMS messaging for appointment reminders and follow-ups
Multi-account management and approval workflows for client campaigns
My Take on Constant Contact Pricing
Joonas RotkoConstant Contact's pricing feels dated for what you get. $12/month for basic email marketing with a 500-contact limit isn't terrible, but the feature set looks like it's from 2018. The jump to $35/month for Standard gets you scheduling and three automation flows, which most competitors include at lower price points.
The $80/month Premium plan is where things get expensive fast. Yes, you get unlimited automation and SMS messages, but that's a steep climb from Standard. The pricing structure based on contact count plus potential overage fees adds complexity that newer platforms have moved away from. The 30-day guarantee is reassuring, but no free trial means you're committed upfront.
Available Discounts
Annual Discount
Save up to 15% when you prepay for 12 months
Email Marketing Pricing at a Glance
| Tool | Free Plan | Starts From | |
|---|---|---|---|
| Constant ContactThis tool | — | $12/mo | |
 Moosend | ✓ | $9/mo | View pricing → |
 Mailjet | ✓ | $9/mo | View pricing → |
 Brevo | ✓ | $9/mo | View pricing → |
 MailerLite | ✓ | $10/mo | View pricing → |
Is Constant Contact Worth the Price?
Constant Contact isn't overpriced, but it's not a bargain either. The platform works reliably and has decent deliverability, but the feature set feels behind competitors like Mailchimp or ConvertKit. You're paying for an established name and solid support rather than cutting-edge features.
If you value simplicity over innovation and don't mind paying mid-market prices for basic functionality, it does the job. But if you want modern automation or competitive pricing, newer platforms offer better value.
Frequently Asked Questions
No, Constant Contact doesn't offer a free plan. Their cheapest option is the Lite plan at $12/month for up to 500 contacts.
No free trial is available, but Constant Contact offers a 30-day money-back guarantee so you can get a full refund if unsatisfied.
Premium plans include 500 SMS messages. Lite and Standard plans can add SMS starting at $10/month for 1-500 messages.
Yes, overage fees may apply based on your contact count and email sends. Pricing is structured around contact limits for each plan.
Yes, you can save up to 15% when you prepay for 12 months instead of paying monthly.
You'll need to upgrade to a higher plan or pay additional fees. Contact limits are strictly enforced across all plans.
Only if you manage multiple client accounts. The Teams plan includes multi-account management and approval workflows, but pricing is custom and likely expensive for smaller operations.
Continue Reading
More about Constant Contact on That Marketing Buddy.