Email marketing pricing
Zoho Campaigns pricing: Standard starts at $4, Professional adds advanced automation
Zoho Campaigns has a Forever Free tier plus Standard and Professional plans that scale with contacts. Standard is the low-cost campaign plan; Professional is the step up for automation, lead scoring and dynamic content.
Joonas Rotko
Pricing checked 29 September 2026
This page may include affiliate links, meaning I may earn a commission if you sign up at no extra cost to you.
Pricing at a glance
| Plan | Monthly price | Annual / billing note | Best for |
|---|---|---|---|
| Forever Free | $0 | — | For a small list that can work within fixed contact and send limits. |
| Standard | $4/mo at 500 contacts | — | For paid campaigns and core automation at a low entry cost. |
| Professional(best fit) | $6/mo at 500 contacts | — | For more sophisticated lifecycle work and a larger team. |
| Dedicated IP | $35/mo add-on | — | For teams that require separate sending infrastructure beyond the plan allowance. |
Prices and billing terms above reflect the stated check date. Confirm the checkout total, tax and renewal terms before buying.
Buddy's take
Zoho Campaigns is compelling when it belongs with the rest of a Zoho stack. Compare Standard with Professional by the automation you will use, then price the full list size and dedicated-IP needs rather than the $4 entry point.
Find your cost
Choose a captured contacts band, plan and billing view. This calculator uses published price points only, so it does not guess at intermediate bands.
Your captured price point
Standard
Month-to-month price at the selected band. Confirm the live checkout total before purchase.
Check Zoho Campaigns pricing →The calculator uses captured contact bands. Confirm Zoho Campaigns' current selector, annual charge and renewal terms before buying.
Which plan fits your workload?
| If you need | Choose | Why |
|---|---|---|
| A small list with limited sending | Forever Free | It supports up to 2,000 contacts and 6,000 monthly emails without a subscription. |
| Campaigns and core automation | Standard | It is the starting paid plan; compare the actual contact band instead of the $4 headline. |
| Scoring, dynamic content or richer automation | Professional | Those capabilities are the reason to pay more than Standard, not simply a higher contact ceiling. |
| Dedicated sending infrastructure | Plan plus dedicated IP | The captured $35 monthly IP add-on is separate from the contact-priced subscription. |
Forever Free
- ✓Up to 2,000 contacts
- ✓Up to 6,000 emails per month
- ✓No paid commitment
- ✓Useful for a basic campaign programme
Standard
- ✓Unlimited emails captured
- ✓Up to 10 users
- ✓$3.50 annual equivalent at 500
- ✓Price scales with contacts
Professional
- ✓Advanced automation
- ✓Lead scoring and dynamic content
- ✓Up to 20 users
- ✓$5.30 annual equivalent at 500
Dedicated IP
- ✓Separate monthly add-on
- ✓Check eligibility and setup
- ✓Plan price still scales by contacts
- ✓Confirm deliverability requirements
Billing, extra costs and terms
The published subscription price is not necessarily the total cost. Check the terms that affect your actual workload, expansion and cancellation before you migrate.
The Forever Free plan is capped at 2,000 contacts and 6,000 emails per month; it is not equivalent to the paid unlimited-email offering.
Captured prices at 500 contacts are $4 monthly for Standard and $6 for Professional, with lower annual equivalents.
Professional adds advanced automation, lead scoring and dynamic content. It also raises the captured user limit from 10 to 20.
Dedicated IP is a separate captured $35 monthly add-on. Confirm the current selector, annual charge, taxes and renewal before purchase.
What else could fit your budget?
Compare the job and cost model, not only the entry price
MailerLite
$12/mo · Comfort at 500 subscribers
A subscriber-priced email platform with landing pages and straightforward automation.
AWeber
$15/mo · Lite at 500 subscribers
A traditional email suite with a clear Lite and Plus feature split.
Moosend
$9/mo · Pro at 500 contacts
A lower-entry contact-based automation option for regular campaigns.
Full product context
Need the product trade-offs too?
The pricing page focuses on plan selection and cost. The review covers product fit, limitations, alternatives, AI capabilities and the buying risks that a plan table leaves out.
Read: Zoho Campaigns reviewFrequently asked questions
The captured 500-contact prices are $4 monthly for Standard and $6 for Professional. Both rise with contacts; annual billing was captured at lower equivalents.
The captured Forever Free allowance is up to 2,000 contacts and 6,000 emails per month.
Professional adds advanced automation, lead scoring and dynamic content, and raises the captured user limit to 20.
Spot something out of date?Vendors and readers, send me the correct fact.
Software sites change almost every week, and I want every claim on this page to be factually correct. If you are a vendor or a reader, send me the correct fact and a link to the official page. I will check it and update the page. The opinions and rankings stay mine.