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Price Snapshot
How much does Zoho Campaigns cost?
Zoho Campaigns starts at $4/mo for a paid plan, with a free plan for smaller teams. Annual and biennial billing bring the per-month price down further.
Plans
Zoho Campaigns plans and pricing
2 paid plans · Prices shown for annual billing · Verified Mar 19, 2026
Up to 2,000 contacts, 6,000 emails/month. User-seat count varies by source (5-6 seats). Perpetual free plan.
Base tier at 500 contacts. Month-to-month $4/mo; annual-billing effective $3.50/mo (25% off). Unlimited emails, up to 10 users. Subscriber-scaled (see tiers).
Base tier at 500 contacts. Month-to-month $6/mo; annual-billing effective $5.30/mo. Adds advanced automation, contact scoring, dynamic content. Up to 20 users. Subscriber-scaled.
Free for up to 2,500 subscribers with 15,000 emails per month. Includes automation, segmentation, email templates, landing pages, popups, and up to 5 user accounts.
Recommendation
Which plan should you choose?
If you already use Zoho CRM, Zoho Books, or Zoho Desk, Campaigns is the natural choice. The native CRM integration syncs contacts bidirectionally, and the shared Zoho contact database eliminates duplicate data management. For a staffing agency running Zoho CRM for recruitment, adding Campaigns at $4/month for email marketing is the most cost-effective and integrated option.
At $4/month ($3.50 annual) for 500 contacts with unlimited emails, Zoho Campaigns is the cheapest paid email marketing plan available. For a neighborhood tutoring center that needs basic email campaigns without spending much, the price is hard to argue with. The free plan at 2,500 contacts is equally generous for pre-revenue businesses.
Without the Zoho ecosystem integration, Campaigns loses its primary differentiator. The interface feels less polished than Moosend or MailerLite, and the standalone feature set is thinner. At $7/month, Moosend offers more advanced automation. At $10/month, MailerLite adds a website builder. The $2-4 savings at Zoho rarely justify the trade-offs in user experience and features.
Editorial
My take on Zoho Campaigns pricing
Zoho Campaigns wins on price, plain and simple. At $4/month for Standard and $6/month for Professional, it costs less than a coffee. The free plan at 2,500 contacts is more generous than Moosend (1,000 contacts free) and matches Sender.
The real value proposition is ecosystem integration. If Zoho CRM is your central business tool, Campaigns becomes the obvious email marketing choice. The shared contact database, bidirectional sync, and unified reporting eliminate the integration headaches that plague third-party connections. That ecosystem lock-in is both the strength and the limitation.
Outside the Zoho ecosystem, the value diminishes. The interface feels functional but dated compared to MailerLite, and the automation lacks the depth of Moosend. At $4-6/month versus $7-10/month for competitors, you save a few dollars but sacrifice polish and power. See the full Zoho Campaigns review.
Deals
Available discounts
Annual Billing Discount
Save approximately 25% by paying annually
Verdict
Is Zoho Campaigns Worth It?
Zoho Campaigns offers genuine value at the lowest prices in email marketing. At $4/month for Standard and $6/month for Professional, it undercuts nearly every competitor. The free plan at 2,500 contacts with 15,000 emails is generous. The catch: the platform is designed for the Zoho ecosystem. If you use Zoho CRM, the native integration is a significant advantage.
If you do not, the interface feels dated and the standalone feature set is thinner than Moosend or MailerLite. Read my full Zoho Campaigns review for the complete analysis.
FAQ
Frequently Asked Questions
The free plan supports up to 2,500 subscribers with 15,000 emails per month. It includes 5 user accounts, automation workflows, segmentation, and landing pages.
Standard costs $4/month and caps at 100K contacts. Professional costs $6/month, removes the contact cap, and adds dynamic content, send time optimization, and advanced automation features. The $2/month difference is modest for the feature unlock.
Yes. The native Zoho CRM integration is one of the platform's key advantages. Contacts sync bidirectionally, and you can trigger email campaigns based on CRM data and deal stages.
Yes. Annual billing saves approximately 25%. Standard drops from $4/month to $3.50/month, and Professional from $6/month to $5.30/month.
SMS is available as a credit-based add-on, purchased separately from the email plans. It is not included in any standard pricing tier.
Yes. Dedicated IP addresses are available as an add-on at $35/month, billed annually. They are not included in any standard plan.
See the pricing for yourself
14 days free. No credit card. See which plan fits before you pay.
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Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.