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Price Snapshot
How much does Zoho Campaigns cost?
Zoho Campaigns starts at $4/mo for a paid plan, with a free plan for smaller teams. That's 73% below median for Email Marketing tools. That is the entry price: the Standard plan covers up to 500 subscribers, and the same plan is $86/mo at 25,000. Annual billing saves 25% off.
Calculate before you commit
Email Marketing pricing at your contact count
Use my pricing calculator to see how Zoho Campaigns compares with other Email Marketing software at the contact count you actually need. Every tool here is priced at the same volume, which is the comparison a vendor’s own pricing page cannot make.
EmailOctopusFree/mo
FlodeskFree/mo
Benchmark EmailFree/mo
beehiivFree/mo
LoopsFree/mo
SenderFree/mo
Selzy$7.50/mo
Moosend$9/mo
Buttondown$9/mo
Campaign Monitor$11.70/mo
Constant Contact$12/mo
EngageBay$14.99/mo
Ghost$15/mo
MailerLite$19/mo
Omnisend$20/mo
AWeber$25/mo
Mailchimp$27/mo
Klaviyo$30/mo
Drip$39/mo
Kit$39/mo
ActiveCampaign$49/mo
Customer.io$100/mo
Encharge$179/mo
Keap$299/mo
Priced in another currency, so listed separately rather than ranked:
Zoho CampaignsFree/mo≈$0
The vendor’s own price is on the left. The dollar figure is my conversion at rates taken on 2026-08-06, shown only to give a sense of scale. These vendors do not set their dollar price by converting, so the approximation is not what you would be charged and is not used for ranking.
Some tools do not publish a price at exactly 500 contacts. Those show the next tier up, which is what you would actually pay: EmailOctopus at 2,500, Flodesk at 1,000, beehiiv at 2,500, Loops at 1,000, Sender at 2,500, Buttondown at 1,000.
Compare all Email Marketing pricing by budget →
24 of 25 Email Marketing tools publish a price at this volume. Every figure is the vendor’s own published rate for monthly billing, read from their pricing page and last checked 2026-08-06. Nothing is estimated between published tiers.
WHAT THIS CATEGORY COSTS AS YOU SCALE
Email Marketing pricing by list size
The middle of the market at each level, across every Email Marketing tool on this site that publishes a price there. Going from 500 contacts to 100,000 contacts multiplies the typical bill by 37.5×. At 25,000 contacts, HubSpot costs 14.2× what Zoho Campaigns does.
Zoho CampaignsCategory median
HubSpot(most reviewed, 40,490)Zoho Campaigns$4Cheapest here:Zoho Campaigns$4/mo
Zoho Campaigns$7HubSpot$20Cheapest here:Zoho Campaigns$7/mo
Zoho Campaigns$17Cheapest here:Zoho Campaigns$17/mo
Zoho Campaigns$31HubSpot$220Cheapest here:Ghost$18/mo
Zoho Campaigns$49HubSpot$470Cheapest here:Ghost$18/mo
Zoho Campaigns$86HubSpot$1,220Cheapest here:Ghost$18/mo
Zoho Campaigns$138HubSpot$2,470Cheapest here:Ghost$18/mo
Zoho Campaigns$242HubSpot$5,350Cheapest here:Ghost$18/mo
Each median is the middle price of the cheapest plan covering that level, across the 36 Email Marketing tools on this site. Tools that publish no price at a level are excluded from that row rather than estimated, which is why coverage varies. “Most reviewed” uses combined third-party review counts as a stand-in for popularity. These are list prices before overage, add-ons and seat charges.
Plans
Zoho Campaigns plans and pricing
2 paid plans · Monthly rates shown, annual noted per plan · Verified Mar 19, 2026
Up to 2,000 contacts, 6,000 emails/month. User-seat count varies by source (5-6 seats). Perpetual free plan.
Base tier at 500 contacts. Month-to-month $4/mo; annual-billing effective $3.50/mo (25% off). Unlimited emails, up to 10 users. Subscriber-scaled (see tiers).
Base tier at 500 contacts. Month-to-month $6/mo; annual-billing effective $5.30/mo. Adds advanced automation, contact scoring, dynamic content. Up to 20 users. Subscriber-scaled.
Free for up to 2,500 subscribers with 15,000 emails per month. Includes automation, segmentation, email templates, landing pages, popups, and up to 5 user accounts.
Recommendation
Which plan should you choose?
If you already use Zoho CRM, Zoho Books, or Zoho Desk, Campaigns is the natural choice. The native CRM integration syncs contacts bidirectionally, and the shared Zoho contact database eliminates duplicate data management. For a staffing agency running Zoho CRM for recruitment, adding Campaigns at $4/month for email marketing is the most cost-effective and integrated option.
At $4/month ($3.50 annual) for 500 contacts with unlimited emails, Zoho Campaigns is the cheapest paid email marketing plan available. For a neighborhood tutoring center that needs basic email campaigns without spending much, the price is hard to argue with. The free plan at 2,500 contacts is equally generous for pre-revenue businesses.
Without the Zoho ecosystem integration, Campaigns loses its primary differentiator. The interface feels less polished than Moosend or MailerLite, and the standalone feature set is thinner. At $7/month, Moosend offers more advanced automation. At $10/month, MailerLite adds a website builder. The $2-4 savings at Zoho rarely justify the trade-offs in user experience and features.
Scaling Costs
How much as you grow?
Zoho Campaigns uses contact-based pricing. Here's how costs change as your list grows.
On the Professional plan, Zoho Campaigns ranges from $6/mo at 500 contacts to $403/mo at 100,000 contacts. That's a 67.2x increase.
| contacts | Standard | Professional |
|---|---|---|
| 500 | $4 | $6 |
| 1,000 | $7 | $12 |
| 2,500 | $17 | $29 |
| 5,000 | $31 | $52 |
| 10,000 | $49 | $81 |
| 25,000 | $86 | $144 |
| 50,000 | $138 | $230 |
| 100,000 | $242 | $403 |
Buddy's Take
On the Professional plan, going from 500 to 100,000 contacts is a 67.2x price jump ($6 to $403/mo). Budget for this. Contact-based pricing always catches people off guard.
Editorial
My take on Zoho Campaigns pricing
Zoho Campaigns wins on price, plain and simple. At $4/month for Standard and $6/month for Professional, it costs less than a coffee. The free plan at 2,500 contacts is more generous than Moosend (1,000 contacts free) and matches Sender.
The real value proposition is ecosystem integration. If Zoho CRM is your central business tool, Campaigns becomes the obvious email marketing choice. The shared contact database, bidirectional sync, and unified reporting eliminate the integration headaches that plague third-party connections. That ecosystem lock-in is both the strength and the limitation.
Outside the Zoho ecosystem, the value diminishes. The interface feels functional but dated compared to MailerLite, and the automation lacks the depth of Moosend. At $4-6/month versus $7-10/month for competitors, you save a few dollars but sacrifice polish and power. See the full Zoho Campaigns review.
Deals
Available discounts
Annual Billing Discount
Save approximately 25% by paying annually
Verdict
Is Zoho Campaigns Worth It?
Zoho Campaigns offers genuine value at the lowest prices in email marketing. At $4/month for Standard and $6/month for Professional, it undercuts nearly every competitor. The free plan at 2,500 contacts with 15,000 emails is generous. The catch: the platform is designed for the Zoho ecosystem. If you use Zoho CRM, the native integration is a significant advantage.
If you do not, the interface feels dated and the standalone feature set is thinner than Moosend or MailerLite. Read my full Zoho Campaigns review for the complete analysis.
FAQ
Frequently Asked Questions
The free plan supports up to 2,500 subscribers with 15,000 emails per month. It includes 5 user accounts, automation workflows, segmentation, and landing pages.
Standard costs $4/month and caps at 100K contacts. Professional costs $6/month, removes the contact cap, and adds dynamic content, send time optimization, and advanced automation features. The $2/month difference is modest for the feature unlock.
Yes. The native Zoho CRM integration is one of the platform's key advantages. Contacts sync bidirectionally, and you can trigger email campaigns based on CRM data and deal stages.
Yes. Annual billing saves approximately 25%. Standard drops from $4/month to $3.50/month, and Professional from $6/month to $5.30/month.
SMS is available as a credit-based add-on, purchased separately from the email plans. It is not included in any standard pricing tier.
Yes. Dedicated IP addresses are available as an add-on at $35/month, billed annually. They are not included in any standard plan.
See the pricing for yourself
14 days free. No credit card. See which plan fits before you pay.
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Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.