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Price Snapshot
How much does Campaign Monitor cost?
Campaign Monitor starts at $13/mo for a paid plan. That's 13% below median for Email Marketing tools. Annual billing saves 10% off.
Calculate before you commit
Email Marketing pricing at your contact count
Use my pricing calculator to see how Campaign Monitor compares with other Email Marketing software at the contact count you actually need. Every tool here is priced at the same volume, which is the comparison a vendor’s own pricing page cannot make.
At 500 contacts, Campaign Monitor costs $11.70/mo on Lite, which is #10 of 24 in Email Marketing. Mailchimp, the most-reviewed option here, costs $27/mo at the same volume.
EmailOctopusFree/mo
FlodeskFree/mo
Benchmark EmailFree/mo
beehiivFree/mo
LoopsFree/mo
SenderFree/mo
Selzy$7.50/mo
Moosend$9/mo
Buttondown$9/mo
Campaign Monitor$11.70/mo
Constant Contact$12/mo
EngageBay$14.99/mo
Ghost$15/mo
MailerLite$19/mo
Omnisend$20/mo
AWeber$25/mo
Mailchimp$27/mo
Klaviyo$30/mo
Drip$39/mo
Kit$39/mo
ActiveCampaign$49/mo
Customer.io$100/mo
Encharge$179/mo
Keap$299/mo
Priced in another currency, so listed separately rather than ranked:
Zoho CampaignsFree/mo≈$0
The vendor’s own price is on the left. The dollar figure is my conversion at rates taken on 2026-08-06, shown only to give a sense of scale. These vendors do not set their dollar price by converting, so the approximation is not what you would be charged and is not used for ranking.
Some tools do not publish a price at exactly 500 contacts. Those show the next tier up, which is what you would actually pay: EmailOctopus at 2,500, Flodesk at 1,000, beehiiv at 2,500, Loops at 1,000, Sender at 2,500, Buttondown at 1,000.
Compare all Email Marketing pricing by budget →
24 of 25 Email Marketing tools publish a price at this volume. Every figure is the vendor’s own published rate for monthly billing, read from their pricing page and last checked 2026-08-06. Nothing is estimated between published tiers.
WHAT THIS CATEGORY COSTS AS YOU SCALE
Email Marketing pricing by list size
The middle of the market at each level, across every Email Marketing tool on this site that publishes a price there. Going from 500 contacts to 100,000 contacts multiplies the typical bill by 37.5×. At 25,000 contacts, HubSpot costs 5.1× what Campaign Monitor does.
Campaign MonitorCategory median
HubSpot(most reviewed, 40,490)Campaign Monitor$13Cheapest here:Zoho Campaigns$4/mo
HubSpot$20Cheapest here:Zoho Campaigns$7/mo
Campaign Monitor$47Cheapest here:Zoho Campaigns$17/mo
Campaign Monitor$75HubSpot$220Cheapest here:Ghost$18/mo
Campaign Monitor$117HubSpot$470Cheapest here:Ghost$18/mo
Campaign Monitor$241HubSpot$1,220Cheapest here:Ghost$18/mo
Campaign Monitor$397HubSpot$2,470Cheapest here:Ghost$18/mo
HubSpot$5,350Cheapest here:Ghost$18/mo
Each median is the middle price of the cheapest plan covering that level, across the 36 Email Marketing tools on this site. Tools that publish no price at a level are excluded from that row rather than estimated, which is why coverage varies. “Most reviewed” uses combined third-party review counts as a stand-in for popularity. These are list prices before overage, add-ons and seat charges.
Plans
Campaign Monitor plans and pricing
3 paid plans · Monthly rates shown, annual noted per plan · Verified Apr 20, 2026
500 contacts base. Send cap ~5x subscribers/month (2,500 emails at 500 contacts). Annual = 10% off ($11.70/mo billed annually). Confirmed by SendX 2026 table + TMB published page (Apr 2026).
500 contacts base, unlimited sends, 'best value'. Annual = 10% off ($27.90/mo). Confirmed by SendX + TMB published page.
500 contacts base, unlimited sends, phone support + send-time optimization. TMB page shows $170/mo ($153 annual); SendX table shows $171 base. ~$1 rounding diff. Annual = 10% off.
Recommendation
Which plan should you choose?
The Lite plan starts at $10/month and provides core email marketing features suitable for businesses sending their first campaigns. Campaign Monitor's drag-and-drop builder is straightforward, making it accessible even without design experience. Be aware of the 2,500 send limit on this tier, which can become restrictive as your campaigns ramp up. Consider the 30-day free trial to test whether the sending limits match your actual needs before committing.
Essentials removes the Lite plan's send limits and adds AI features, giving growing businesses room to scale their email marketing without volume worries. Unlimited sends means you can run time-sensitive campaigns, weekly newsletters, and automated sequences without hitting a cap. The first-year pricing discount makes this tier particularly attractive for new customers. Move to Premier once you need phone support or agency tools for managing multiple accounts.
Premier adds advanced features, phone support, and agency tools that support professional operations managing email marketing at scale. The dedicated phone support provides faster issue resolution than email-only tiers, which matters when campaigns are time-sensitive. Agency tools help manage multiple client accounts from a single interface. This tier makes sense when your operation requires dedicated support and the advanced features justify the higher monthly cost.
Essentials includes unlimited sends and automation features that handle core ecommerce email workflows: promotional campaigns, abandoned cart sequences, and post-purchase follow-ups. For online stores where email drives repeat purchases, the ability to send without volume limits is essential for keeping customers engaged. The automation builder supports triggered sequences based on purchase behavior. If you need transactional email capabilities or more advanced ecommerce integrations, evaluate whether Campaign Monitor's feature set matches your store platform.
Lite at $10/month offers the lowest entry price in Campaign Monitor's lineup, covering the basics for small-scale email marketing. The trade-off is the 2,500 send limit, which means you need to plan your campaign frequency carefully. This plan works well if you send a couple of campaigns per month to a small list. If you find the send limits restrictive early on, the Essentials plan is likely a better long-term fit despite the higher cost.
Scaling Costs
How much as you grow?
Campaign Monitor uses contact-based pricing. Here's how costs change as your list grows.
On the Essentials plan, Campaign Monitor ranges from $31/mo at 500 contacts to $644/mo at 50,000 contacts. That's a 20.8x increase.
| contacts | Essentials | Premier | Lite |
|---|---|---|---|
| 500 | $31 | $171 | $13 |
| 2,500 | $74 | $182 | $47 |
| 5,000 | $117 | $203 | $75 |
| 10,000 | $182 | $300 | $117 |
| 15,000 | $268 | $440 | $155 |
| 25,000 | $429 | $547 | $241 |
| 50,000 | $644 | $1074 | $397 |
Buddy's Take
On the Essentials plan, going from 500 to 50,000 contacts is a 20.8x price jump ($31 to $644/mo). Budget for this. Contact-based pricing always catches people off guard.
Editorial
My take on Campaign Monitor pricing
Campaign Monitor's strength is its email templates. The design quality is a clear step above most email marketing platforms, and deliverability rates are consistently strong. For brands where email design directly impacts revenue (e-commerce, media, agencies), that visual polish has real value.
The pricing model is where Campaign Monitor loses appeal. The Lite plan caps you at 2,500 contacts with limited automation. Unlocking proper automation requires the $31/month Essentials plan, and serious features like send-time optimization need the $170 Premier tier. Compare that with ActiveCampaign, which offers advanced automation starting at $15/month.
Campaign Monitor is a solid choice if template design and brand consistency are top priorities. For businesses that need advanced automation or want to keep costs low while scaling, alternatives offer better value per dollar. The 30-day trial gives you plenty of time to test whether the design advantage justifies the premium.
Deals
Available discounts
Annual Discount
10% off Lite plan, 25% off first year for Essentials and Premier
Verdict
Is Campaign Monitor Worth the Price?
Campaign Monitor delivers premium email design and reliable deliverability, but you pay for that positioning at every tier. The dual scaling of contacts and features means costs can compound quickly. It fits brands that prioritize beautiful emails and have the budget to match. For most small businesses, more affordable platforms offer comparable results.
Read my full Campaign Monitor review or see how it compares against Mailchimp.
FAQ
Frequently Asked Questions
No, Campaign Monitor doesn't offer a free plan. The lowest-cost option is the Lite plan at $10 monthly.
You pay based on the number of contacts in your list. Pricing tiers start at 0-500 contacts and scale up to 50,001+ contacts.
Yes, you can upgrade or downgrade your plan at any time. Changes take effect at your next billing cycle.
No setup fees are mentioned. You can choose monthly or annual billing, with annual plans offering discounts.
You'll need to upgrade to the next contact tier to accommodate your larger list size.
Yes, it's $10/month add-on for Lite and Essentials plans, but included free with Premier.
No, phone support is only available with the Premier plan. Lower plans get email support only.
See the pricing for yourself
30 days free. No credit card. See which plan fits before you pay.
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Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.