Campaign Monitor Pricing: What You Get on the Free Plan

The Lite plan starts at $10/month and provides core email marketing features suitable for businesses sending their first campaigns. Campaign Monitor's drag-and-drop builder is straightforward, making it accessible even without design experience. Be aware of the 2,500 send limit on this tier, which can become restrictive as your campaigns ramp up. Consider the 30-day free trial to test whether the sending limits match your actual needs before committing.

Essentials removes the Lite plan's send limits and adds AI features, giving growing businesses room to scale their email marketing without volume worries. Unlimited sends means you can run time-sensitive campaigns, weekly newsletters, and automated sequences without hitting a cap. The first-year pricing discount makes this tier particularly attractive for new customers. Move to Premier once you need phone support or agency tools for managing multiple accounts.

Premier adds advanced features, phone support, and agency tools that support professional operations managing email marketing at scale. The dedicated phone support provides faster issue resolution than email-only tiers, which matters when campaigns are time-sensitive. Agency tools help manage multiple client accounts from a single interface. This tier makes sense when your operation requires dedicated support and the advanced features justify the higher monthly cost.

Essentials includes unlimited sends and automation features that handle core ecommerce email workflows: promotional campaigns, abandoned cart sequences, and post-purchase follow-ups. For online stores where email drives repeat purchases, the ability to send without volume limits is essential for keeping customers engaged. The automation builder supports triggered sequences based on purchase behavior. If you need transactional email capabilities or more advanced ecommerce integrations, evaluate whether Campaign Monitor's feature set matches your store platform.

Lite at $10/month offers the lowest entry price in Campaign Monitor's lineup, covering the basics for small-scale email marketing. The trade-off is the 2,500 send limit, which means you need to plan your campaign frequency carefully. This plan works well if you send a couple of campaigns per month to a small list. If you find the send limits restrictive early on, the Essentials plan is likely a better long-term fit despite the higher cost.