Marketing automation pricing
ActiveCampaign pricing: contact bands choose the bill, while the plan controls automation and CRM depth
ActiveCampaign's email plans scale with contacts and are billed annually. Starter introduces personalised email and limited automation actions, while Plus, Pro and Enterprise add deeper segmentation, more users, CRM and ecommerce capabilities, and enterprise controls.
SEO & GEO professional · Pricing checked 29 September 2026
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Pricing at a glance
| Plan | Monthly price | Annual / billing note | Best for |
|---|---|---|---|
| Starter | $15/mo at 1,000 contacts | Billed annually | For personalised email campaigns with limited automation depth. |
| Plus | $49/mo at 1,000 contacts | Billed annually | For broader marketing automation and customer insights. |
| Pro(best fit) | $79/mo at 1,000 contacts | Billed annually | For enhanced orchestration and advanced segmentation. |
| Enterprise | $145/mo at 1,000 contacts | Billed annually | For scale, governance and dedicated service. |
Prices and billing terms above reflect the stated check date. Confirm the checkout total, tax and renewal terms before buying.
Buddy's take
For ActiveCampaign, the main buying line is not just list size. It is the move from Starter's five actions per automation to unlimited actions on Plus and above, then the collaboration, segmentation, CRM and governance layers that arrive at Pro or Enterprise.
Which plan fits your workload?
| If you need | Choose | Why |
|---|---|---|
| Personalised campaigns with short automation steps | Starter | Starter handles email and basic automation, but the public table caps workflows at five actions and has limited segmentation. |
| Multi-step marketing automation | Plus | Plus is the first captured tier with unlimited automation actions and standard segmentation. |
| Advanced lifecycle orchestration and a small shared team | Pro | Pro adds advanced segmentation, predictive or conditional content, tracking and three users. |
| SSO, custom objects and a dedicated account team | Enterprise | Enterprise is the public tier for the governance and service layer, with five user seats in the captured view. |
Starter
- ✓Email marketing and landing pages
- ✓Limited segmentation
- ✓5 actions per automation
- ✓Standard CRM and ecommerce integrations
- ✓1 user
Plus
- ✓Unlimited automation actions
- ✓Standard segmentation
- ✓Standard CRM and ecommerce integrations
- ✓Active Intelligence with limits
- ✓1 user
Pro
- ✓Advanced segmentation
- ✓Premium ecommerce integrations
- ✓Predictive and conditional content
- ✓Attribution and conversion tracking
- ✓3 users
Enterprise
- ✓Premium segmentation
- ✓Custom objects and SSO
- ✓Dedicated account team
- ✓Premium CRM and ecommerce integrations
- ✓5 users
Billing, extra costs and terms
The published subscription price is not necessarily the total cost. Check the terms that affect your actual workload, expansion and cancellation before you migrate.
The live USD selector at 1,000 email contacts showed Starter at $15, Plus at $49, Pro at $79 and Enterprise at $145 per month, each billed annually. Re-price your real contact count before comparing plans.
Email-send limits differ across the captured plan table: Enterprise 15 times the contact limit, Pro 12 times, and Plus and Starter 10 times. A high-frequency sender needs to check sends as well as contacts.
Starter only includes five actions per automation, while Plus, Pro and Enterprise list unlimited actions. This is a material product constraint, not a cosmetic feature difference.
The public plan picker also has WhatsApp and Email + WhatsApp tracks. This page covers the Email track, so use the vendor's selector for channel-specific pricing.
ActiveCampaign advertises a 14-day no-card trial and a 30-day money-back guarantee. Read the current guarantee conditions and add-on terms before relying on either in a procurement decision.
What else could fit your budget?
Compare the job and cost model, not only the entry price
HubSpot
€7/mo · Starter seat on annual billing
A broader customer platform when sales, service and shared CRM operations need to sit alongside marketing.
Encharge
$99/mo · Growth at 2,000 subscribers
A SaaS automation option for teams where product events and customer-data flows matter more than sales operations.
MailerLite
$12/mo · Comfort at 500 subscribers
A subscriber-priced email platform with landing pages and straightforward automation.
Full product context
Need the product trade-offs too?
The pricing page focuses on plan selection and cost. The review covers product fit, limitations, alternatives, AI capabilities and the buying risks that a plan table leaves out.
Read: ActiveCampaign reviewFrequently asked questions
At 1,000 email contacts in the current USD selector, ActiveCampaign showed Starter at $15, Plus at $49, Pro at $79 and Enterprise at $145 per month. All were marked billed annually.
Plus is the first captured plan with unlimited automation actions. Starter lists five actions per automation.
Yes. The current pricing page advertises a 14-day free trial with email sign-up and no credit card required.
The captured plan cards list one user on Starter and Plus, three on Pro and five on Enterprise. Recheck seat and add-on terms during purchase.
Joonas Rotko
SEO & GEO professional, founder of That Marketing Buddy
I'm a Finnish SEO and GEO professional with 11+ years in digital marketing, including years as a co-owner of a digital marketing agency. On That Marketing Buddy I test and compare SEO and AI-visibility software for entrepreneurs, marketing professionals and agencies.
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