ActiveCampaign Pricing: Every Plan Compared for 2026
ActiveCampaign starts at $15/month for 1,000 contacts, but pricing scales based on your list size, not just your plan tier. That dual scaling (features + contacts) means your costs can climb faster than expected as your business grows. I cover every plan below, including where the real price jumps happen.
If you want to weigh other options, see my ActiveCampaign alternatives guide.
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ActiveCampaign Pricing Analysis
vs. 25 email marketing toolsBelow median for email marketing tools
Cheaper than 65% of email marketing tools on That Marketing Buddy's database.
ActiveCampaign Plans & Pricing
Starter
- ✓Active Intelligence: limits apply
- ✓Marketing automation
- ✓Email Marketing
- ✓Limited segmentation
- ✓5 actions per automation
Plus
- ✓Active Intelligence: limits apply
- ✓Marketing automation
- ✓Email Marketing
- ✓Standard segmentation
- ✓Unlimited automation actions
Pro
- ✓Active Intelligence
- ✓Marketing automation
- ✓Email Marketing
- ✓Advanced segmentation
- ✓Unlimited automation actions
Enterprise
- ✓Active Intelligence
- ✓Marketing automation
- ✓Email Marketing
- ✓Premium segmentation
- ✓Unlimited automation actions
Feature Comparison
| Feature | Starter $15/mo | Plus $37/mo | Popular Pro $79/mo | Enterprise $145/mo |
|---|---|---|---|---|
| Active Intelligence | limits apply | limits apply | ✓ | ✓ |
| Marketing automation | ✓ | ✓ | ✓ | ✓ |
| Email Marketing | ✓ | ✓ | ✓ | ✓ |
| Limited segmentation | ✓ | — | — | — |
| 5 actions per automation | ✓ | — | — | — |
| Standard CRM & ecommerce integrations | ✓ | ✓ | — | — |
| 1 user | ✓ | ✓ | — | — |
| Standard segmentation | — | ✓ | — | — |
Which Plan Should You Choose?
The Starter plan at $15/month for 1,000 contacts gives new businesses access to core email marketing and basic automation without a heavy upfront commitment. You skip landing pages and advanced segmentation that higher tiers offer, but for straightforward campaigns and simple automated workflows, Starter covers what most new businesses need. Use the 14-day free trial to test your workflows before committing. Consider upgrading to Plus once you need landing pages or hit the automation limits.
The Plus plan unlocks unlimited automation actions and landing pages, removing the caps that can limit complex ecommerce workflows on Starter. For stores running abandoned cart sequences, welcome series, and post-purchase flows simultaneously, the added automation depth is worth the upgrade. You also get lead scoring, which helps prioritize high-intent shoppers. Move to Pro when you need predictive sending or more team member seats.
Pro adds advanced segmentation, AI-powered features, and support for multiple users, making it practical for agency teams managing several client strategies at once. The deeper reporting helps demonstrate campaign ROI to clients, which is essential for retaining agency contracts. For most agencies with a few team members, Pro offers the right balance of capability and cost. Enterprise only becomes necessary if you need custom objects, SSO, or dedicated account management.
Enterprise includes custom objects, SSO, and dedicated account support for organizations with complex data structures and security requirements. This tier makes sense when standard contact fields and segmentation options cannot model your specific business processes. Custom pricing means you negotiate based on your actual contact volume and feature needs. If your organization does not require SSO or custom data objects, Pro likely covers your needs at a lower cost.
At $15/month for 1,000 contacts, the Starter plan is the most affordable entry point into ActiveCampaign's automation capabilities. Even at this tier, the automation builder offers branching workflows and conditional logic, which many competing platforms reserve for higher plans. Keep in mind that pricing scales with your contact count, so factor in cost growth as your list expands. If automation is not a priority, lower-cost platforms like Moosend or Sender may be a better fit.
My Take on ActiveCampaign Pricing
Joonas RotkoActiveCampaign's strength is its automation builder. It is genuinely more capable than most competitors in this price range, letting you build complex branching workflows that tools like Mailchimp or Brevo simply cannot match. For businesses where email automation drives revenue, that capability gap matters.
The downside is pricing transparency. The $15/month Starter plan sounds affordable, but once you pass 1,000 contacts, prices jump quickly. At 10,000 contacts, you are looking at $111/month on Starter alone. Compare that with Moosend, which offers unlimited emails at $9/month regardless of automation complexity.
ActiveCampaign makes the most sense for businesses that genuinely need advanced automation sequences. If you are mostly sending newsletters and basic campaigns, simpler email marketing platforms will save you hundreds per year without sacrificing results.
Email Marketing Pricing at a Glance
| Tool | Free Plan | Starts From | |
|---|---|---|---|
| ActiveCampaignThis tool | — | $15/mo | |
 Moosend | ✓ | $9/mo | View pricing → |
 Brevo | ✓ | $9/mo | View pricing → |
 Mailjet | ✓ | $9/mo | View pricing → |
 MailerLite | ✓ | $10/mo | View pricing → |
Is ActiveCampaign Worth the Price?
ActiveCampaign delivers the most powerful automation builder in its price class, but you are paying a premium for that capability. The contact-based pricing means your $15/month plan can quietly become a $100+ bill as your list grows. If automation is central to your marketing strategy, the investment pays for itself. If not, more affordable options exist.
For a deeper feature breakdown, read my full ActiveCampaign review. You can also see how it stacks up against Kit and Moosend.
Frequently Asked Questions
Yes, all plan prices scale up based on your contact count. The prices shown are for up to 1,000 contacts.
ActiveCampaign allows plan upgrades and downgrades, though specific terms should be confirmed with their support team.
Your account will be suspended if you don't choose a paid plan. You'll need to upgrade to continue using the service.
ActiveCampaign doesn't mention setup fees in their standard pricing, but confirm any additional costs during signup.
Yes, features are identical between monthly and annual billing. The pricing shown is the same for both options.
User limits are fixed per plan. Starter and Plus include 1 user, Pro includes 3 users, and Enterprise includes 5 users.
Enterprise plans include dedicated support, but specific details about the account team services should be confirmed with ActiveCampaign directly.
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