ActiveCampaign Pricing: Every Plan Compared for 2026

The Starter plan at $15/month for 1,000 contacts gives new businesses access to core email marketing and basic automation without a heavy upfront commitment. You skip landing pages and advanced segmentation that higher tiers offer, but for straightforward campaigns and simple automated workflows, Starter covers what most new businesses need. Use the 14-day free trial to test your workflows before committing. Consider upgrading to Plus once you need landing pages or hit the automation limits.

The Plus plan unlocks unlimited automation actions and landing pages, removing the caps that can limit complex ecommerce workflows on Starter. For stores running abandoned cart sequences, welcome series, and post-purchase flows simultaneously, the added automation depth is worth the upgrade. You also get lead scoring, which helps prioritize high-intent shoppers. Move to Pro when you need predictive sending or more team member seats.

Pro adds advanced segmentation, AI-powered features, and support for multiple users, making it practical for agency teams managing several client strategies at once. The deeper reporting helps demonstrate campaign ROI to clients, which is essential for retaining agency contracts. For most agencies with a few team members, Pro offers the right balance of capability and cost. Enterprise only becomes necessary if you need custom objects, SSO, or dedicated account management.

Enterprise includes custom objects, SSO, and dedicated account support for organizations with complex data structures and security requirements. This tier makes sense when standard contact fields and segmentation options cannot model your specific business processes. Custom pricing means you negotiate based on your actual contact volume and feature needs. If your organization does not require SSO or custom data objects, Pro likely covers your needs at a lower cost.

At $15/month for 1,000 contacts, the Starter plan is the most affordable entry point into ActiveCampaign's automation capabilities. Even at this tier, the automation builder offers branching workflows and conditional logic, which many competing platforms reserve for higher plans. Keep in mind that pricing scales with your contact count, so factor in cost growth as your list expands. If automation is not a priority, lower-cost platforms like Moosend or Sender may be a better fit.