ActiveCampaign Plans & Pricing: Complete Breakdown
ActiveCampaign offers four paid plans starting at $15/month, with pricing based on your contact count. All plans include core email marketing and automation, but advanced features like AI intelligence and premium integrations require higher tiers.
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ActiveCampaign Plans & Pricing
Starter
- ✓Active Intelligence (limits apply)
- ✓Marketing automation
- ✓Email Marketing
- ✓Segmentation (Limited)
- ✓Standard CRM & ecommerce integrations
Plus
- ✓Active Intelligence (limits apply)
- ✓Marketing automation
- ✓Email Marketing
- ✓Segmentation (Standard)
- ✓Standard CRM & ecommerce integrations
- ✓Landing pages
Pro
- ✓Active Intelligence
- ✓Marketing automation
- ✓Email Marketing
- ✓Segmentation (Advanced)
- ✓Standard CRM & premium ecommerce integrations
- ✓Landing pages
- ✓Predictive & conditional content
- ✓Attribution & conversion tracking
Enterprise
Run email marketing at scale with enterprise-level support
- ✓Active Intelligence
- ✓Marketing automation
- ✓Email Marketing
- ✓Segmentation (Premium)
- ✓Premium CRM & ecommerce integrations
- ✓Landing pages
- ✓Predictive & conditional content
- ✓Attribution & conversion tracking
- ✓Custom objects
- ✓Single Sign-On (SSO)
- ✓Dedicated account team
Which Plan Should You Choose?
Basic automation and email marketing at the lowest price point to get started.
Unlimited automation actions plus landing pages help scale marketing efforts.
Full AI features, advanced segmentation, and support for multiple users.
Custom objects, SSO, and dedicated support for complex organizational needs.
Most affordable entry point while still getting core automation features.
Is ActiveCampaign Worth the Price?
ActiveCampaign sits in the middle of the email marketing pricing spectrum. The feature set is solid across all plans, but you'll pay more than basic competitors like Brevo or Kit. The AI features in Pro and Enterprise plans justify the higher cost if you need advanced personalization. Worth considering if automation complexity and AI-powered insights matter more than budget constraints.
Try ActiveCampaign →Frequently Asked Questions
Yes, all plan prices scale up based on your contact count. The prices shown are for up to 1,000 contacts.
ActiveCampaign allows plan upgrades and downgrades, though specific terms should be confirmed with their support team.
Your account will be suspended if you don't choose a paid plan. You'll need to upgrade to continue using the service.
ActiveCampaign doesn't mention setup fees in their standard pricing, but confirm any additional costs during signup.
Yes, features are identical between monthly and annual billing. The pricing shown is the same for both options.
User limits are fixed per plan. Starter and Plus include 1 user, Pro includes 3 users, and Enterprise includes 5 users.
Enterprise plans include dedicated support, but specific details about the account team services should be confirmed with ActiveCampaign directly.