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Price Snapshot
How much does ActiveCampaign cost?
ActiveCampaign starts at $15/mo for a paid plan. That's at category median for Email Marketing tools. Annual billing saves Annual discount available.
Calculate before you commit
Email Marketing pricing at your contact count
Use my pricing calculator to see how ActiveCampaign compares with other Email Marketing software at the contact count you actually need. Every tool here is priced at the same volume, which is the comparison a vendor’s own pricing page cannot make.
At 500 contacts, ActiveCampaign costs $49/mo, which is #21 of 24 in Email Marketing. Mailchimp, the most-reviewed option here, costs $27/mo at the same volume.
EmailOctopusFree/mo
FlodeskFree/mo
Benchmark EmailFree/mo
beehiivFree/mo
LoopsFree/mo
SenderFree/mo
Selzy$7.50/mo
Moosend$9/mo
Buttondown$9/mo
Campaign Monitor$11.70/mo
Constant Contact$12/mo
EngageBay$14.99/mo
Ghost$15/mo
MailerLite$19/mo
Omnisend$20/mo
AWeber$25/mo
Mailchimp$27/mo
Klaviyo$30/mo
Drip$39/mo
Kit$39/mo
ActiveCampaign$49/mo
Customer.io$100/mo
Encharge$179/mo
Keap$299/mo
Priced in another currency, so listed separately rather than ranked:
Zoho CampaignsFree/mo≈$0
The vendor’s own price is on the left. The dollar figure is my conversion at rates taken on 2026-08-06, shown only to give a sense of scale. These vendors do not set their dollar price by converting, so the approximation is not what you would be charged and is not used for ranking.
Some tools do not publish a price at exactly 500 contacts. Those show the next tier up, which is what you would actually pay: EmailOctopus at 2,500, Flodesk at 1,000, beehiiv at 2,500, Loops at 1,000, Sender at 2,500, Buttondown at 1,000.
Compare all Email Marketing pricing by budget →
24 of 25 Email Marketing tools publish a price at this volume. Every figure is the vendor’s own published rate for monthly billing, read from their pricing page and last checked 2026-08-06. Nothing is estimated between published tiers.
WHAT THIS CATEGORY COSTS AS YOU SCALE
Email Marketing pricing by list size
The middle of the market at each level, across every Email Marketing tool on this site that publishes a price there. Going from 500 contacts to 100,000 contacts multiplies the typical bill by 37.5×. At 25,000 contacts, HubSpot costs 3.1× what ActiveCampaign does.
ActiveCampaignCategory median
HubSpot(most reviewed, 40,490)Cheapest here:Zoho Campaigns$4/mo
ActiveCampaign$15HubSpot$20Cheapest here:Zoho Campaigns$7/mo
ActiveCampaign$39Cheapest here:Zoho Campaigns$17/mo
ActiveCampaign$79HubSpot$220Cheapest here:Ghost$18/mo
ActiveCampaign$149HubSpot$470Cheapest here:Ghost$18/mo
ActiveCampaign$389HubSpot$1,220Cheapest here:Ghost$18/mo
ActiveCampaign$609HubSpot$2,470Cheapest here:Ghost$18/mo
ActiveCampaign$1,199HubSpot$5,350Cheapest here:Ghost$18/mo
Each median is the middle price of the cheapest plan covering that level, across the 36 Email Marketing tools on this site. Tools that publish no price at a level are excluded from that row rather than estimated, which is why coverage varies. “Most reviewed” uses combined third-party review counts as a stand-in for popularity. These are list prices before overage, add-ons and seat charges.
Plans
ActiveCampaign plans and pricing
4 paid plans · Monthly billing · Verified Jun 1, 2026
Recommendation
Which plan should you choose?
The Starter plan is $15/month at 1,000 contacts (Email family) and gives new businesses core email marketing and basic automation. Remember the price scales with your contact count and is an annual commitment, not month-to-month. Starter caps automations at 5 actions and tops out around 25,000 contacts. Use the 14-day trial to test workflows before committing, and upgrade to Plus once you need landing pages or hit the automation limits.
Plus is $49/month at 1,000 contacts (Email family) and unlocks unlimited automation actions and landing pages, removing the caps that limit complex ecommerce workflows on Starter. For stores running abandoned cart, welcome, and post-purchase flows at once, the added depth is worth it. Lead scoring helps prioritize high-intent shoppers. Price it at your actual list size, since the per-month figure climbs with contacts, and move to Pro when you need predictive sending or more seats.
Pro is $79/month at 1,000 contacts (Email family) and adds advanced segmentation, AI features, and multiple users, which suits agency teams juggling several client strategies. The deeper reporting helps demonstrate ROI to clients. Watch the contact scaling closely: the same Pro plan is about $969/month at 50,000 contacts, and it is an annual commitment. Enterprise only becomes necessary if you need custom objects, SSO, or a dedicated account team.
Enterprise starts at $145/month at 1,000 contacts (Email family) and includes custom objects, SSO, and a dedicated account team for organizations with complex data and security needs. Pricing scales with contact volume and is negotiated on an annual basis. If you do not need SSO or custom data objects, Pro likely covers your needs at a lower cost.
At $15/month for 1,000 contacts, Starter (Email family) is the cheapest entry into ActiveCampaign's automation. Even here the builder offers branching workflows that many platforms reserve for higher plans, though Starter caps you at 5 actions per automation. Keep in mind the price scales with your contact count and is an annual commitment, so factor in cost growth as your list expands. If automation is not a priority, lower-cost platforms like Moosend or Sender may fit better.
Scaling Costs
How much as you grow?
ActiveCampaign uses contact-based pricing. Here's how costs change as your list grows.
On the Pro plan, ActiveCampaign ranges from $79/mo at 1,000 contacts to $2135/mo at 200,000 contacts. That's a 27.0x increase.
| contacts | Pro | Enterprise | Plus | Starter |
|---|---|---|---|---|
| 1,000 | $79 | $145 | $49 | $15 |
| 2,500 | $149 | $255 | $95 | $39 |
| 5,000 | $205 | $375 | $145 | $79 |
| 7,500 | $289 | $479 | $169 | $109 |
| 10,000 | $375 | $589 | $189 | $149 |
| 15,000 | $465 | $689 | $265 | $231 |
| 20,000 | $549 | $785 | $329 | $311 |
| 25,000 | $629 | $879 | $389 | $391 |
| 30,000 | $709 | $949 | $449 | – |
| 40,000 | $879 | $1095 | $549 | – |
| 50,000 | $969 | $1169 | $609 | – |
| 75,000 | $1375 | $1447 | $879 | – |
| 100,000 | $1599 | $1735 | $1199 | – |
| 150,000 | $1863 | $2079 | $1599 | – |
| 200,000 | $2135 | $2415 | $1999 | – |
Buddy's Take
On the Pro plan, going from 1,000 to 200,000 contacts is a 27.0x price jump ($79 to $2135/mo). Budget for this. Contact-based pricing always catches people off guard.
Editorial
My take on ActiveCampaign pricing
ActiveCampaign's strength is its automation builder. It lets you build branching workflows that tools like Mailchimp or Brevo cannot match. For businesses where email automation drives revenue, that capability gap matters.
The pricing is genuinely hard to parse, so here is the plain version. First you pick a plan family: Email, WhatsApp, or Email + WhatsApp. Then the price scales hard with your contact count. The Email family at 1,000 contacts is Starter $15, Plus $49, Pro $79, Enterprise $145 per month. The same Pro plan that is $79/month at 1,000 contacts runs about $969/month at 50,000 contacts, so always price it at your real list size, not the headline.
Compare that with Moosend, which offers unlimited emails at $9/month regardless of automation complexity.
Two things to know before you sign up. There is no true month-to-month plan: every per-month figure is an annual commitment, whether you pay the full year upfront ('Save 20%') or 'commit annually, pay monthly' on a one-year contract. And add-ons stack on top, billed the same annual way (Enhanced CRM about $68/month, WhatsApp about $63/month, SMS about $17/month, Transactional Email $15/month via Postmark, Custom Reporting $159/month).
ActiveCampaign makes the most sense for businesses that need advanced automation. If you are mostly sending newsletters, simpler email marketing platforms will save you hundreds per year without sacrificing results.
Verdict
Is ActiveCampaign Worth the Price?
ActiveCampaign has the most powerful automation builder in its price class, but the pricing is the catch. You pick a plan family first (Email, WhatsApp, or Email + WhatsApp), and every per-month figure scales with your contact count, so a $15 Starter or $79 Pro at 1,000 contacts can become a far bigger bill as your list grows (Pro is about $969/month at 50,000 contacts).
There is no true month-to-month either: every plan is an annual commitment, and add-ons like Enhanced CRM, WhatsApp, SMS, and Custom Reporting stack on top. You do get a 14-day trial and a 30-day money-back guarantee. If automation is central to your marketing, the investment can pay for itself. If not, cheaper options exist.
For a deeper feature breakdown, read my full ActiveCampaign review. You can also see how it stacks up against Kit and Moosend.
FAQ
Frequently Asked Questions
Yes. Every plan price scales with your contact count. The headline prices (Email family: Starter $15, Plus $49, Pro $79, Enterprise $145) are for up to 1,000 contacts. The same Pro plan is about $969/month at 50,000 contacts, so always price at your real list size.
No. Every per-month figure is an annual commitment. You either pay the full year upfront (labeled 'Save 20%') or 'commit annually, pay monthly' on a one-year contract billed in monthly installments. Cancelling mid-term still runs to the end of the year.
Three: Email, WhatsApp, and Email + WhatsApp. You pick a family first, then the price scales with contact count. The Email family at 1,000 contacts is Starter $15, Plus $49, Pro $79, Enterprise $145 per month.
Add-ons bill the same annual way as plans: Enhanced CRM from about $68/month, WhatsApp from about $63/month, SMS from about $17/month, Transactional Email $15/month (powered by Postmark), and Custom Reporting $159/month.
There is no free plan. You get a 14-day free trial and a 30-day money-back guarantee on paid plans.
User limits are fixed per plan: Starter and Plus include 1 user, Pro includes 3, and Enterprise includes 5. Additional users are available as add-ons.
Your account is suspended until you pick a paid plan. Since every paid plan is an annual commitment, decide on your contact tier and plan family before the trial ends.
See the pricing for yourself
14 days free. No credit card. See which plan fits before you pay.
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Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.