No. Moosend has no free-forever plan, only a 30-day trial that needs no credit card. After the trial, Pro starts at $9/month billed monthly, or $7/month billed annually.

Yes, permanently, up to 500 contacts, no credit card required. Past that, Starter starts at $9/month billed monthly, or $8.08/month billed annually.

Which is cheaper, Moosend or Brevo, at 500 contacts?

Brevo, because its Free plan covers exactly that many contacts at no cost. Moosend has no free plan at any size; its Pro plan starts at $9/month billed monthly, or $7/month billed annually, once the 30-day trial ends.

Which is cheaper at 5,000 contacts?

Brevo, by a wide margin. Its Starter plan is still priced at its flat entry rate, $9/month billed monthly, or $8.08/month billed annually. Moosend's contact-tiered Pro plan has climbed to $48/month billed monthly, or $38/month billed annually, at the same list size.

Does either plan include real automation on its cheapest paid tier?

Moosend does: automation is included on Pro with no flow-step cap stated. Brevo doesn't confirm automation on Starter at all; the only confirmed automation detail for Brevo sits on Standard, at $18/month billed monthly.

Which has more team seats on its cheapest paid plan?

Moosend. Pro includes 5 seats. Brevo doesn't publish a seat count for Starter or Standard at all; the only confirmed seat count on Brevo is 10 on Professional, a much pricier tier.

What will this cost a 3-person team on a 1,000-contact list?

Moosend's Pro plan resolves to $16/month billed monthly, or $13/month billed annually, and already includes 5 seats. No Brevo plan can be priced for this exact combination from published data: Starter and Standard don't publish a seat count, and Professional, the tier that does (10 seats), doesn't publish a subscriber-tiered price to check against 1,000 contacts.

Moosend vs Brevo: a tiered ladder that climbs, or a flat rate to 5,000 contacts?

Email marketing and CRM platforms · Verified 30 Sep 2026 · By Joonas Rotko

Moosend

Desk research

From Pro, billed annually

$7/mo

$9/mo billed monthly

Brevo

Desk research

From Starter, billed annually

$8.08/mo

$9/mo billed monthly

Quick answer

At 500 contacts, Brevo is free: its Free plan is verified at exactly 500 contacts, while Moosend has no free plan at all, only a 30-day trial that ends in a paid Pro plan at $9/month billed monthly. The gap gets bigger, not smaller, as the list grows: Brevo's Starter plan holds that same $9/month billed monthly, or $8.08/month billed annually, all the way up to 5,000 contacts, ten times Moosend's entry band, while Moosend's contact-tiered Pro plan keeps rising past its own 500-contact entry price. Moosend pulls ahead on documentation, not price: its one paid plan confirms seats, automation and API access together, while Brevo only confirms seats and multi-step automation once you're past Starter. Prices verified 2026-09-30.

Across the three setups below: Brevo in 2 of 3 scenarios.

Which one fits you?

Solo marketer or small business, a list just past the free tier
Brevo
My pick
$0/mo billed annually
At 500 contacts, Brevo's Free plan covers the whole list for nothing: its free-tier ceiling is verified at exactly 500 contacts. Moosend has no free plan at this size or any other; its Pro plan starts at $9/month billed monthly, or $7/month billed annually, the moment its 30-day trial ends.
Why this pick, and when to skip it
Skip it if you want automation confirmed at this list size without paying. The only automation detail Brevo publishes starts at Standard ($18/month billed monthly); Moosend's Pro plan bundles automation with no flow-step cap stated from the first paid dollar, once the 30-day trial ends.
See Brevo plans
Growing list, sending regularly
Brevo
My pick
$8.08/mo billed annually
At 5,000 contacts, Brevo's Starter plan is still priced at its flat entry rate: $9/month billed monthly, or $8.08/month billed annually. Moosend's contact-tiered Pro plan has climbed well past its own entry price by this point: $48/month billed monthly, or $38/month billed annually.
Why this pick, and when to skip it
Skip it if you need more than one seat, or want automation confirmed on the plan you're actually paying for. Brevo's Starter plan doesn't confirm seats or automation; Moosend's Pro plan includes both at this same list size, 5 seats and automation with no flow-step cap stated.
See Brevo plans
Small team managing one list together
Moosend
My pick
$13/mo billed annually
At 1,000 contacts with 3 people needing a login, Moosend's Pro plan resolves cleanly on both billing bases: $16/month billed monthly, or $13/month billed annually, and it already includes 5 seats. No Brevo plan can be priced for this exact combination: Starter and Standard don't publish a seat count at all, and Professional, the one Brevo tier that does confirm seats (10), doesn't publish a subscriber-tiered price to check against a 1,000-contact list.
Why this pick, and when to skip it
Skip it if you're set on Brevo regardless: its real cost for a 3-person team needs a direct check on Brevo's own pricing page, since Brevo's published pricing doesn't connect a seat count to a contact-tiered price at this size.
See Moosend plans

Neither fits? See the alternatives, or take the 2-minute recommendation.

How are Moosend and Brevo really different?

Free plan or trial only
Moosend
No free plan. A 30-day trial, no card required, then Pro starts at $9/month billed monthly.
Brevo
A real free plan, no time limit, no card required, up to 500 contacts.
A list at or under 500 contacts costs nothing on Brevo forever; on Moosend every list pays from day one once the trial ends.
How the entry paid price behaves as the list grows
Moosend
Contact-tiered: $9/month billed monthly at 500 contacts, rising on a verified 21-rung ladder as the list grows.
Brevo
Flat within the band: $9/month billed monthly, or $8.08/month billed annually, unchanged from 500 up to 5,000 contacts, before a second confirmed rung takes it higher on the way to its 10,000-contact verified ceiling.
Moosend's price is tied to list size from the first contact past 500. Brevo's Starter price stays put across a much wider range, so the two tools' real gap widens well past their near-identical entry price.
Real cost at a mid-size list (5,000 contacts)
Moosend
$48/month billed monthly, or $38/month billed annually, on Moosend's tiered ladder.
Brevo
$9/month billed monthly, or $8.08/month billed annually, unchanged from Brevo's entry rate.
At 500 contacts the two tools cost roughly the same on a paid plan. By 5,000 contacts, Moosend's tiered pricing has pulled well ahead of Brevo's flat rate.
Team seats on the entry paid tier
Moosend
5 seats included on Pro.
Brevo
Not published for Starter or Standard; the only confirmed seat count is 10 on Professional at $499/month billed monthly.
Moosend gives a small team seats to spare on its one paid plan. Brevo's cheapest confirmed multi-seat tier is a huge jump in price above Starter.
Automation depth on the entry paid tier
Moosend
Marketing automation included on Pro, with no flow-step cap stated.
Brevo
Not confirmed on Starter; the only automation detail Brevo publishes is unlimited multi-step workflows on Standard ($18/month billed monthly, or $16.17/month billed annually).
Moosend documents automation on the first paid plan it sells. Brevo's cheapest confirmed automation sits one tier up, on Standard.

What will Moosend or Brevo cost for your setup?

The cheapest plan that covers each setup, add-ons included. Prices exclude VAT.

Solo marketer or small business, a list just past the free tier

500 subscribers · mailed 3 times a month (for tools priced by emails sent) · 1 user

MonthlyYearly, per month

Moosend

Pro

Above 1,000,000 subscribers: nothing published fits.

Brevo

My pick

Free

Above 500 subscribers: Starter (+$8.08/mo, billed annually).

See Brevo plans

Usage, limits and billing

Moosend

Uses 500 of 1,000,000 subscribers.
On monthly billing: $108 a year.
On annual billing: $84 a year.

Brevo

Uses 500 of 500 subscribers.
On monthly billing: $0 a year.
On annual billing: $0 a year.

Growing list, sending regularly

5,000 subscribers · mailed 3 times a month (for tools priced by emails sent) · 1 user

MonthlyYearly, per month

Moosend

$48

$38

Pro

Above 1,000,000 subscribers: nothing published fits.

Brevo

My pick

$8.08

Starter

Above 10,000 subscribers: nothing published fits.

See Brevo plans

Usage, limits and billing

Moosend

Uses 5,000 of 1,000,000 subscribers.
On monthly billing: $576 a year.
On annual billing: $456 a year.

Brevo

Uses 5,000 of 10,000 subscribers.
On monthly billing: $108 a year.
On annual billing: $96.96 a year.

Small team managing one list together

1,000 subscribers · mailed 3 times a month (for tools priced by emails sent) · 3 users

MonthlyYearly, per month

Moosend

My pick

$16

$13

Pro

Above 1,000,000 subscribers: nothing published fits.

Brevo

Fit unconfirmed

Starter is priced, but users limit isn't published

See Moosend plans

Usage, limits and billing

Moosend

Uses 1,000 of 1,000,000 subscribers.
On monthly billing: $192 a year.
On annual billing: $156 a year.

Brevo

The plan's price is published, but a limit this setup needs isn't, so the fit can't be confirmed.

How I calculated this

For each tool I price every current plan plus the add-ons a setup needs, from the vendor's published prices only, and take the cheapest. Monthly and annual billing are priced separately. When a limit or price isn't published, the tool shows as not fitting instead of a guess.

Solo marketer or small business, a list just past the free tier: A list of about 500 contacts, just past the free tiers most vendors offer. One login. Tools priced by emails sent are costed at three mailings per subscriber a month.
Growing list, sending regularly: A list of 5,000 contacts, sending regularly. One login. Tools priced by emails sent are costed at three mailings per subscriber a month.
Small team managing one list together: Three people logging in to the same 1,000-contact list. Seats, not list size, are the deciding limit. Tools priced by emails sent are costed at three mailings per subscriber a month.Brevo, monthly billing: Starter is priced, but users limit isn't published. Users limit isn't published.Brevo, annual billing: Starter is priced, but users limit isn't published. Users limit isn't published.

Moosend vs Brevo side by side

I compare email/CRM platforms on: Real cost per list size, both billing bases; Free-tier contact ceiling before you must pay anything; Team seats included, and the seat price past that; List segmentation depth; Automation workflow depth and any step/action limits; Deliverability and sending limits (emails per month, per day, or per rolling window); CRM and ecommerce integration depth; What happens past your plan's contact ceiling (overage pricing vs a forced upgrade).

Moosend and Brevo compared on the main buying criteria
Criterion	Moosend	Brevo
Free plan or trial	None; 30-day trial, no card required.	Free, no time limit, no card required, up to 500 contacts.
Entry paid price, both billing bases	Pro: $9/month billed monthly, $7/month billed annually, at the 500-contact entry band.	Starter: $9/month billed monthly, $8.08/month billed annually, flat from 500 up to 5,000 contacts.
Real cost at 5,000 contacts, both billing bases	$48/month billed monthly, $38/month billed annually.	$9/month billed monthly, $8.08/month billed annually.
Team seats included	5 on Pro.	Not stated for Free, Starter or Standard; 10 confirmed on Professional.
Automation depth by tier	Included on Pro, no flow-step cap stated.	Not confirmed on Free or Starter; unlimited multi-step workflows confirmed from Standard up.

All details, including automation and AI workflows

All compared details for Moosend and Brevo
Criterion	Moosend	Brevo
Sending limits	Not published: Moosend's pricing page doesn't publish a monthly or daily send cap for Pro.	Not published.
API access and integrations	Included on paid plans; 82 integrations, including Zapier and Make.	Not published.
Trial terms	30 days, no credit card required.	No card required to sign up; Brevo's own FAQ doesn't state a specific trial-day count, since the free plan itself is how you try it.
Refund / money-back terms	Not published: Moosend's pricing page doesn't publish a refund or money-back window.	Not published.
Full price ladder	Pro: $9/month billed monthly, or $7/month billed annually, at the 500-contact entry band, rising on a 21-rung tiered ladder up to 1,000,000 contacts. Moosend+: Custom plan built by selecting Enterprise add-ons; pricing varies based on features chosen. Enterprise: Contact sales for custom quote.	Free (up to 500 contacts). Starter: $9/month billed monthly, or $8.08/month billed annually, flat to 5,000 contacts, then a second confirmed rung up to its 10,000-contact verified ceiling. Standard: $18/month billed monthly, or $16.17/month billed annually. Professional: $499/month billed monthly, or $449.08/month billed annually. Enterprise: starts at $2,499/month billed monthly.
How pricing scales	Contact-count tiered, with a published table on Moosend's own pricing page verified across 21 rungs up to 1,000,000 contacts, both billing bases.	Contact-count tiered within Starter and Standard too, just with far fewer confirmed rungs than Moosend's 21-step ladder: Starter holds one price to 5,000 contacts before a second rung, verified to 10,000 contacts total. Professional and Enterprise are flat-rate, not contact-tiered.
Annual and multi-month discounts	20% off for annual billing, 15% off for 6-month billing.	Starter and Standard show a self-serve annual rate on Brevo's own pricing page; Professional's annual rate ($449.08/month billed annually) is lower than its monthly rate ($499/month billed monthly).
Extra-seat pricing past what's included	Not published; more seats past the 5 included on Pro require the Moosend+ add-on or a custom Enterprise quote.	No a la carte extra-seat price published; the only seat count confirmed at any tier is Professional's 10.

Who should pick Moosend, and who should pick Brevo?

Moosend

Desk research

Best for small teams sharing one account

Moosend starts at $9/month billed monthly at its entry contact tier with automation included, and the price scales through contact-count tiers, with a published ladder up to 1,000,000 contacts. Annual billing saves 20%, and there's a 30-day trial that requires no credit card. API access, Zapier and Make come standard, but there is no free plan, so you must commit to Pro after the trial ends.

Best for: Growing businesses with scaling email lists who want predictable contact-based pricing instead of flat-rate limits, with marketing automation, API access and 82 integrations on the Pro plan.

Strengths

Contact-count tiering is granular, with published prices up to 1,000,000 contacts: $9/month billed monthly at the entry tier, or $7/month billed annually for the same tier, so cost rises in small steps with list size rather than a few wide bands.
30-day trial with no credit card required, covering core features including automation.
API access, Zapier, Make and workflow automation are all standard, plus 82 integrations across the platform.

Limits

No free plan; only a 30-day trial. The entry tier at $9/month billed monthly is still modest, but you can't stay free after the trial window closes.
Pro includes only 5 team seats; more seats are an add-on on Moosend+, and Enterprise includes more.
Moosend+ is a custom plan built from Enterprise add-ons, and Enterprise is a contact-sales quote, so cost comparison with competitors is harder if your list is already large or you need specific add-ons.

Skip it if you need a free forever tier, or want more than 5 team seats without paying for the Moosend+ add-on.

Moosend review Moosend pricing Moosend alternatives

Brevo

Desk research

Best for solo marketers and small businesses
Best for growing lists sending regularly

Brevo starts free with 500 contacts and no credit card, then moves to paid plans starting at $9/month billed monthly. It's built for small businesses and teams who want automations, multi-channel campaigns, and sales tools in one platform, but the Professional plan at $499/month billed monthly jumps sharply in price and targets mid-market teams.

Best for: Small businesses that want email, SMS, and automation bundled together, plus the flexibility to add sales features when they grow. Works well for solopreneurs starting free, then scaling to Starter or Standard.

Strengths

A real free plan with 500 contacts, no card required.
Automations, A/B testing, and contact scoring by Standard ($18/month billed monthly), not hidden behind enterprise pricing.
10 team seats included on Professional.

Limits

Free plan caps at 500 contacts; Starter is contact-tiered, with published prices up to 10,000 contacts.
No published money-back guarantee visible on the pricing page.
Professional at $499/month billed monthly is a steep jump from Standard ($18/month billed monthly); mid-market features are bundled, not à la carte.

Skip it if you're a pure email-only shop (Mailchimp or MailerLite are simpler), or your budget caps out below $18/month billed monthly. If you need white-label reports or heavy custom integrations, Enterprise is the only option and pricing starts at $2,499/month billed monthly.

Brevo review Brevo pricing Brevo alternatives

My pick: Brevo in 2 of 3 scenarios.

See Brevo plans See Moosend plans

Neither Moosend nor Brevo? Try these

MailerLite
From $10.80/mo billed annually
Pick it if you want automation and seats documented at every tier, including the free plan, something neither Moosend nor Brevo's lower tiers confirm as clearly.
MailerLite review MailerLite alternatives
ActiveCampaign
From $15/mo billed annually
Pick it if you want deeper CRM and sales-pipeline automation than either Moosend or Brevo offers on their entry tiers.
ActiveCampaign review ActiveCampaign alternatives
Klaviyo
From $20/mo billed monthly
Pick it if ecommerce-specific segmentation and revenue attribution matter more than a low entry price; it leans harder into online-store data than either Moosend or Brevo.
Klaviyo review Klaviyo alternatives

Switching between Moosend and Brevo

Neither vendor documents a specific migration tool, import fee, or list-transfer guarantee for this switch, so this stays qualitative: expect to re-import your contact list and rebuild automations by hand in either direction, since no free concierge migration is documented for Moosend or Brevo. Moosend's 30-day trial needs no card, so you can test a rebuild there without a billing risk. Brevo's free plan works the same way for testing purposes, since it's the product's own way to try it rather than a separate trial, also with no card required.

What would change my pick?

Brevo publishing seat counts and automation availability on Starter and Standard would close the biggest documentation gap behind Moosend's fuller feature disclosure at its one paid tier.
Moosend publishing a monthly or daily sending limit for Pro, and a refund policy, would close the two side-by-side rows that stay unfilled for Moosend today.
A price change on either side. The scenario picks recalculate when a vendor changes a price.

Moosend vs Brevo: questions people ask

Is Moosend free?: No. Moosend has no free-forever plan, only a 30-day trial that needs no credit card. After the trial, Pro starts at $9/month billed monthly, or $7/month billed annually.
Is Brevo free?: Yes, permanently, up to 500 contacts, no credit card required. Past that, Starter starts at $9/month billed monthly, or $8.08/month billed annually.
Which is cheaper, Moosend or Brevo, at 500 contacts?: Brevo, because its Free plan covers exactly that many contacts at no cost. Moosend has no free plan at any size; its Pro plan starts at $9/month billed monthly, or $7/month billed annually, once the 30-day trial ends.
Which is cheaper at 5,000 contacts?: Brevo, by a wide margin. Its Starter plan is still priced at its flat entry rate, $9/month billed monthly, or $8.08/month billed annually. Moosend's contact-tiered Pro plan has climbed to $48/month billed monthly, or $38/month billed annually, at the same list size.
Does either plan include real automation on its cheapest paid tier?: Moosend does: automation is included on Pro with no flow-step cap stated. Brevo doesn't confirm automation on Starter at all; the only confirmed automation detail for Brevo sits on Standard, at $18/month billed monthly.
Which has more team seats on its cheapest paid plan?: Moosend. Pro includes 5 seats. Brevo doesn't publish a seat count for Starter or Standard at all; the only confirmed seat count on Brevo is 10 on Professional, a much pricier tier.
What will this cost a 3-person team on a 1,000-contact list?: Moosend's Pro plan resolves to $16/month billed monthly, or $13/month billed annually, and already includes 5 seats. No Brevo plan can be priced for this exact combination from published data: Starter and Standard don't publish a seat count, and Professional, the tier that does (10 seats), doesn't publish a subscriber-tiered price to check against 1,000 contacts.

How I verified this

Every price and limit here comes from the vendors' own pages, last checked 30 Sep 2026. Moosend: desk research. Brevo: desk research.

Sources and changelog

26 facts from 7 source pages, oldest checked 30 Sep 2026.

Moosend plans and pricing (checked 30 Sep 2026)
Moosend integrations (checked 30 Sep 2026)
Moosend features (checked 30 Sep 2026)
Brevo plans and pricing (checked 30 Sep 2026)

30 Sep 2026: New page, built for the crm-email-platforms category. Scenario a (500 contacts) and scenario b (5,000 contacts) both pick Brevo: its Free plan covers a 500-contact list for nothing, and its Starter plan holds a flat rate to 5,000 contacts while Moosend's contact-tiered Pro plan keeps climbing over the same range. Scenario c (1,000 contacts, 3 seats) picks Moosend instead: Brevo's Starter and Standard tiers don't publish a seat count, and Professional, the tier that does, doesn't publish a subscriber-tiered price at this list size, so no Brevo plan resolves a price for this exact combination from published data. The overall verdict picks Brevo on price, with Moosend flagged as the safer choice when seats and automation both need to be confirmed on one plan.

Spot something out of date?Vendors and readers, send me the correct fact.

Software sites change almost every week, and I want every claim on this page to be factually correct. If you are a vendor or a reader, send me the correct fact and a link to the official page. I will check it and update the page. The opinions and rankings stay mine.

Moosend vs Brevo: a tiered ladder that climbs, or a flat rate to 5,000 contacts?

Quick answer

Which one fits you?

How are Moosend and Brevo really different?

Free plan or trial only

How the entry paid price behaves as the list grows

Real cost at a mid-size list (5,000 contacts)

Team seats on the entry paid tier

Automation depth on the entry paid tier

What will Moosend or Brevo cost for your setup?

Solo marketer or small business, a list just past the free tier

Growing list, sending regularly

Small team managing one list together

Moosend vs Brevo side by side

Who should pick Moosend, and who should pick Brevo?

Moosend

Brevo

Neither Moosend nor Brevo? Try these

Switching between Moosend and Brevo

What would change my pick?

Moosend vs Brevo: questions people ask

Is Moosend free?

Is Brevo free?

Which is cheaper, Moosend or Brevo, at 500 contacts?

Which is cheaper at 5,000 contacts?

Does either plan include real automation on its cheapest paid tier?

Which has more team seats on its cheapest paid plan?

What will this cost a 3-person team on a 1,000-contact list?

How I verified this

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