That Marketing Buddy

MailerLite vs Moosend: a real free plan capped at 250, or cheaper paid tiers with no free plan at all?

Email marketing and CRM platforms · Verified · By Joonas Rotko

MailerLite logo

MailerLite

Desk research

From Comfort, billed annually

$10.80/mo

$12/mo billed monthly

Moosend logo

Moosend

Desk research

From Pro, billed annually

$7/mo

$9/mo billed monthly

Quick answer

Moosend is the cheaper buy at every paid list size I price, though at 5,000 contacts the gap is small. Its Pro plan runs $9/month billed monthly at the 500-contact entry band against MailerLite's Comfort plan at $12/month billed monthly for the same band. At 5,000 contacts Moosend is $48/month billed monthly and MailerLite is $49/month billed monthly. For a 3-person team at 1,000 contacts Moosend is cheaper again, and it includes more seats. MailerLite's one outright win is its free plan: real, permanent, and capped at 250 subscribers, something Moosend doesn't offer at any size. Once a list is past that ceiling, Moosend is the cheaper and more automation-forward option in this pair.

Across the three setups below: Moosend in 3 of 3 scenarios.

Which one fits you?

  1. Solo marketer or small business, a list just past the free tier

    Moosend logo

    Moosend

    My pick

    $7/mo billed annually

    At 500 contacts Moosend Pro is $9/month billed monthly, or $7/month billed annually. MailerLite Comfort is $12/month billed monthly, or $10.80/month billed annually, for the same list size. Moosend is cheaper on both billing bases.

    Why this pick, and when to skip it

    Skip it if your list stays under 250 subscribers for good. MailerLite's free plan is real and permanent below that ceiling, though 500 contacts is already past it, which is why this scenario compares two paid plans. Moosend has no free plan at any size, only a 30-day trial that needs no card but ends in a paid Pro plan.

    See Moosend plans

  2. Growing list, sending regularly

    Moosend logo

    Moosend

    My pick

    $38/mo billed annually

    At 5,000 contacts Moosend Pro is $48/month billed monthly, or $38/month billed annually. MailerLite Comfort is $49/month billed monthly, or $44.10/month billed annually. The gap is small on monthly billing and wider on annual billing.

    Why this pick, and when to skip it

    Skip it if you pay monthly and the small price difference doesn't matter to you. MailerLite Comfort includes 50 automations and a documented feature set at every tier, and the monthly gap here is small.

    See Moosend plans

  3. Small team managing one list together

    Moosend logo

    Moosend

    My pick

    $13/mo billed annually

    At 1,000 contacts and 3 seats Moosend Pro is $16/month billed monthly, or $13/month billed annually. MailerLite Comfort is $19/month billed monthly, or $17.10/month billed annually, for the same list size. Moosend also includes 5 seats against Comfort's exactly 3, so there's room to add more people without upgrading.

    Why this pick, and when to skip it

    Skip it if you want every feature, including the full automation builder and landing pages, available at every paid tier without a feature gate tied to list size; MailerLite prices this way across its tiers, and Moosend doesn't break automation or landing-page depth down by tier.

    See Moosend plans

Neither fits? See the alternatives, or take the 2-minute recommendation.

How are MailerLite and Moosend really different?

  • Free plan or trial only

    MailerLite
    A real free plan, no time limit, up to 250 subscribers.
    Moosend
    No free plan. A 30-day trial, no card required, then Pro starts at $9/month billed monthly.

    A list under 250 subscribers costs nothing on MailerLite forever; on Moosend every list pays from day one once the trial ends.

  • Entry paid price at the 500-contact band

    MailerLite
    Comfort: $12/month billed monthly, or $10.80/month billed annually at the entry band.
    Moosend
    Pro: $9/month billed monthly, or $7/month billed annually, at the same 500-contact entry band.

    Moosend's entry price undercuts MailerLite's Comfort plan at the same list size, on both billing bases.

  • Team seats on the entry paid tier

    MailerLite
    3 seats included on Comfort.
    Moosend
    5 seats included on Pro.

    Moosend gives a 3-person team two seats to spare on its cheapest paid plan; MailerLite's Comfort seat count matches a 3-person team exactly, with no room to add a fourth without upgrading to Power's unlimited seats.

  • Automation depth on the entry paid tier

    MailerLite
    Comfort caps automations at 50, rising to unlimited only on Power.
    Moosend
    Pro includes automation with no flow-count cap stated.

    MailerLite holds unlimited automations back until Power; Moosend includes automation with no stated cap on its only paid tier below Enterprise.

  • Annual billing

    MailerLite
    Comfort and Power both have an annual rate at every list size.
    Moosend
    Pro has an annual rate at every list size, with a bigger discount than MailerLite's.

    Both tools price monthly and annual at every size. Moosend's larger annual discount is what widens the gap at bigger lists.

What will MailerLite or Moosend cost for your setup?

The cheapest plan that covers each setup, add-ons included. Prices exclude VAT.

Solo marketer or small business, a list just past the free tier

500 subscribers · mailed 3 times a month (for tools priced by emails sent) · 1 user

ToolMonthlyYearly, per month

MailerLite

$12
$10.80

Comfort

Above 200,000 subscribers: nothing published fits.

Moosend

My pick
$9
$7

Pro

Above 1,000,000 subscribers: nothing published fits.

See Moosend plans
Usage, limits and billing

MailerLite

  • Uses 500 of 200,000 subscribers.
  • On monthly billing: $144 a year.
  • On annual billing: $129.60 a year.

Moosend

  • Uses 500 of 1,000,000 subscribers.
  • On monthly billing: $108 a year.
  • On annual billing: $84 a year.

Growing list, sending regularly

5,000 subscribers · mailed 3 times a month (for tools priced by emails sent) · 1 user

ToolMonthlyYearly, per month

MailerLite

$49
$44.10

Comfort

Above 200,000 subscribers: nothing published fits.

Moosend

My pick
$48
$38

Pro

Above 1,000,000 subscribers: nothing published fits.

See Moosend plans
Usage, limits and billing

MailerLite

  • Uses 5,000 of 200,000 subscribers.
  • On monthly billing: $588 a year.
  • On annual billing: $529.20 a year.

Moosend

  • Uses 5,000 of 1,000,000 subscribers.
  • On monthly billing: $576 a year.
  • On annual billing: $456 a year.

Small team managing one list together

1,000 subscribers · mailed 3 times a month (for tools priced by emails sent) · 3 users

ToolMonthlyYearly, per month

MailerLite

$19
$17.10

Comfort

Above 200,000 subscribers: nothing published fits.

Moosend

My pick
$16
$13

Pro

Above 1,000,000 subscribers: nothing published fits.

See Moosend plans
Usage, limits and billing

MailerLite

  • Uses 1,000 of 200,000 subscribers.
  • On monthly billing: $228 a year.
  • On annual billing: $205.20 a year.

Moosend

  • Uses 1,000 of 1,000,000 subscribers.
  • On monthly billing: $192 a year.
  • On annual billing: $156 a year.
How I calculated this

For each tool I price every current plan plus the add-ons a setup needs, from the vendor's published prices only, and take the cheapest. Monthly and annual billing are priced separately. When a limit or price isn't published, the tool shows as not fitting instead of a guess.

  • Solo marketer or small business, a list just past the free tier: A list of about 500 contacts, just past the free tiers most vendors offer. One login. Tools priced by emails sent are costed at three mailings per subscriber a month.
  • Growing list, sending regularly: A list of 5,000 contacts, sending regularly. One login. Tools priced by emails sent are costed at three mailings per subscriber a month.
  • Small team managing one list together: Three people logging in to the same 1,000-contact list. Seats, not list size, are the deciding limit. Tools priced by emails sent are costed at three mailings per subscriber a month.

MailerLite vs Moosend side by side

I compare email/CRM platforms on: Real cost per list size, both billing bases; Free-tier contact ceiling before you must pay anything; Team seats included, and the seat price past that; List segmentation depth; Automation workflow depth and any step/action limits; Deliverability and sending limits (emails per month, per day, or per rolling window); CRM and ecommerce integration depth; What happens past your plan's contact ceiling (overage pricing vs a forced upgrade).

MailerLite and Moosend compared on the main buying criteria
Free plan or trialFree, no time limit, up to 250 subscribers.None; 30-day trial, no card required.
Entry paid price, both billing basesComfort: $12/month billed monthly, $10.80/month billed annually.Pro: $9/month billed monthly, $7/month billed annually.
Team seats included2 on Free, 3 on Comfort, Unlimited on Power and Enterprise.5 on Pro.
Automation depth by tier3 on Free, 50 on Comfort, Unlimited on Power.Included on Pro, no flow-count cap stated.
Sending limits2,500 emails a month on Free; not published for Comfort or Power.Not published: Moosend's pricing page doesn't publish a monthly or daily send cap for Pro.
All details, including automation and AI workflows
All compared details for MailerLite and Moosend
API access and integrationsLimited (no sending) on Free, full sending included from Comfort up. 100+ integrations including WordPress and Zapier, ungated across tiers.Included on paid plans; 82 integrations including Zapier and Make.
Trial terms14 days, no credit card required, unlocks paid-tier features on top of the permanent free plan.30 days, no credit card required.
Refund / money-back termsDiscretionary refunds considered within 30 days of the transaction date, not a guaranteed money-back window.Not published: Moosend's pricing page doesn't publish a refund or money-back window.
Full price ladderFree (up to 250 subscribers). Comfort: $12/month billed monthly, or $10.80/month billed annually at the entry band, rising in steps as the list grows. Power: $25/month billed monthly, or $22.50/month billed annually at the entry band, with the same steps. Enterprise: Custom, gated to 200K+ subscribers.Pro: $9/month billed monthly, or $7/month billed annually, at the 500-contact entry band (20% off with annual billing), rising in steps up to 1,000,000 contacts. Moosend+: Custom plan built by selecting Enterprise add-ons; pricing varies based on features chosen. Enterprise: Contact sales for custom quote.
How pricing scalesSubscriber-count tiered, with a published table on MailerLite's own pricing page and both a monthly and an annual price at each size.Contact-count tiered, with a published table on Moosend's own pricing page and both a monthly and an annual price at each size, up to 1,000,000 contacts.
Annual and multi-month discountsComfort and Power both have an annual rate at every list size ($10.80/month billed annually and $22.50/month billed annually at the entry band). MailerLite doesn't state a single sitewide annual discount percentage.20% off for annual billing, 15% off for 6-month billing.
Generative AI featuresNot broken out by tier for MailerLite, aside from the AI landing page builder: limited to a single use on Free, included without that limit from Comfort up.Not broken out by tier for Moosend.
Support channelsNot broken out by tier for MailerLite.Not broken out by tier for Moosend.
Extra-seat pricing past what's includedNot published; MailerLite's seat counts are fixed per tier (2 on Free, 3 on Comfort, unlimited on Power and Enterprise), not an a la carte purchase.Not published; more seats past the 5 included on Pro require the Moosend+ add-on or a custom Enterprise quote.

Who should pick MailerLite, and who should pick Moosend?

MailerLite logo

MailerLite

Desk research

MailerLite prices by subscriber count, not by locking features behind tiers, so a $12/month billed monthly plan gets the same automation builder and landing pages as the top tier, just fewer of each. The free plan is a real permanent plan, not a trial, capped at 250 subscribers.

Best for: A small business or solo marketer who wants full features at a low subscriber count and doesn't want to pay for a bigger list than they have yet.

Strengths

  • A genuine free plan at 250 subscribers, not a time-limited trial.
  • A 14-day trial of paid features with no card required.
  • Automation and landing pages scale by count, not by locking the builder away from cheaper tiers.

Limits

  • Removing the MailerLite logo needs Comfort or above.
  • API and MCP access on Free is limited and can't send.
  • Refunds are discretionary, not a guaranteed money-back window; MailerLite's terms only commit to a refund if it cancels your service on you first.

Skip it if you need white label or logo removal on the free plan, or unrestricted API sending without upgrading past Free.

MailerLite reviewMailerLite pricingMailerLite alternatives

Moosend logo

Moosend

Desk research
  • Best for solo marketers and small businesses
  • Best for growing lists sending regularly
  • Best for small teams sharing one account

Moosend starts at $9/month billed monthly at its entry contact tier with automation included, and the price scales through contact-count tiers, with a published ladder up to 1,000,000 contacts. Annual billing saves 20%, and there's a 30-day trial that requires no credit card. API access, Zapier and Make come standard, but there is no free plan, so you must commit to Pro after the trial ends.

Best for: Growing businesses with scaling email lists who want predictable contact-based pricing instead of flat-rate limits, with marketing automation, API access and 82 integrations on the Pro plan.

Strengths

  • Contact-count tiering is granular, with published prices up to 1,000,000 contacts: $9/month billed monthly at the entry tier, or $7/month billed annually for the same tier, so cost rises in small steps with list size rather than a few wide bands.
  • 30-day trial with no credit card required, covering core features including automation.
  • API access, Zapier, Make and workflow automation are all standard, plus 82 integrations across the platform.

Limits

  • No free plan; only a 30-day trial. The entry tier at $9/month billed monthly is still modest, but you can't stay free after the trial window closes.
  • Pro includes only 5 team seats; more seats are an add-on on Moosend+, and Enterprise includes more.
  • Moosend+ is a custom plan built from Enterprise add-ons, and Enterprise is a contact-sales quote, so cost comparison with competitors is harder if your list is already large or you need specific add-ons.

Skip it if you need a free forever tier, or want more than 5 team seats without paying for the Moosend+ add-on.

Moosend reviewMoosend pricingMoosend alternatives

My pick: Moosend in 3 of 3 scenarios.

See Moosend plansSee MailerLite plans

Neither MailerLite nor Moosend? Try these

  • Mailchimp logo

    Mailchimp

    From $13/mo billed monthly

    Pick it if brand recognition and its free plan matter more than price; cheaper alternatives exist too, MailerLite and Moosend among them.

    Mailchimp reviewMailchimp alternatives

  • Brevo logo

    Brevo

    From $8.08/mo billed annually

    Pick it if you want SMS and transactional email bundled with marketing email under one account, rather than as a bolt-on.

    Brevo reviewBrevo alternatives

  • ActiveCampaign logo

    ActiveCampaign

    From $15/mo billed annually

    Pick it if you want deeper CRM and sales-pipeline automation than either MailerLite or Moosend offers on their entry tiers.

    ActiveCampaign reviewActiveCampaign alternatives

Switching between MailerLite and Moosend

Neither vendor documents a specific migration tool, import fee, or list-transfer guarantee for this switch, so this stays qualitative: expect to re-import your contact list and rebuild automations by hand in either direction, since no free concierge migration is documented for MailerLite or Moosend. MailerLite's free plan, capped at 250 subscribers, lets you test a rebuild there without any billing risk; Moosend's 30-day trial needs no card either, but it ends in a paid Pro plan rather than a plan you can stay on for free.

What would change my pick?

  • A price change that closes the gap at 5,000 contacts would flip that scenario, because the two are only a few dollars apart on monthly billing.
  • MailerLite or Moosend publishing a monthly or daily sending limit for their paid tiers would close the side-by-side row that stays partly unfilled for both today.
  • A price change on either side. The scenario picks recalculate when a vendor changes a price.

MailerLite vs Moosend: questions people ask

Is MailerLite free?

Yes, up to 250 subscribers, permanently. Past that, Comfort starts at $12/month billed monthly, or $10.80/month billed annually at the same entry band.

Is Moosend free?

No. Moosend has no free-forever plan, only a 30-day trial that needs no credit card. After the trial, Pro starts at $9/month billed monthly, or $7/month billed annually.

Which is cheaper, MailerLite or Moosend, for a small list?

Moosend, at 500 contacts. Its Pro plan is $9/month billed monthly, or $7/month billed annually, under MailerLite's Comfort plan at $12/month billed monthly for the same list size.

Does either plan include automation with no flow-count cap on its cheapest paid tier?

Moosend does: automation is included on Pro with no flow-count cap stated. MailerLite's Comfort plan caps automations at 50; the cap only lifts on the pricier Power plan.

Which has more team seats on its cheapest paid plan?

Moosend. Pro includes 5 seats; MailerLite's Comfort includes 3, exactly enough for a 3-person team with no room to grow without upgrading to Power's unlimited seats.

What will this cost a 3-person team on a 1,000-contact list?

Moosend Pro is $16/month billed monthly, or $13/month billed annually. MailerLite Comfort is $19/month billed monthly, or $17.10/month billed annually, for the same list size. Moosend also includes 5 seats against Comfort's exactly 3.

Does MailerLite's real free plan make it the better default over Moosend?

If your list stays under 250 subscribers for good, yes: MailerLite costs nothing there and Moosend has no equivalent at any size. Past that ceiling, at every list size I price, Moosend's contact-tiered Pro plan is the cheaper paid option, and it includes more seats and a higher automation ceiling on its entry tier too.

How I verified this

Every price and limit here comes from the vendors' own pages, last checked . MailerLite: desk research. Moosend: desk research.

Sources and changelog

32 facts from 8 source pages, oldest checked 30 Sep 2026.

  • : Updated for new MailerLite prices. All three scenarios still pick Moosend: it is cheaper than MailerLite Comfort at 500 contacts, at 5,000 contacts (by a few dollars monthly, more on annual billing) and for the 3-person team at 1,000 contacts, where it also includes more seats. MailerLite's permanent free plan at 250 subscribers remains the one advantage Moosend can't match.
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