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Price Snapshot
How much does EmailOctopus cost?
EmailOctopus starts at $10/mo for a paid plan, with a free plan for smaller teams. Annual and biennial billing bring the per-month price down further.
Plans
EmailOctopus plans and pricing
1 paid plan · Prices shown for annual billing · Verified Apr 20, 2026
Free plan. Up to 2,500 subscribers and 10,000 emails/month. 30-day report history, 1 landing page/form, 1 user, EmailOctopus branding included. No trial needed (free indefinitely). Currency USD confirmed on emailoctopus.com/pricing.
Subscriber-scaled. Base entry at 500 subscribers: ~$10/mo billed monthly, $9/mo billed annually (page shows '$9/mo, Save $12' on annual). Annual = ~10% off monthly per vendor. Removes branding, unlimited landing pages/forms, unlimited users, permanent reports, unlimited automations. Enterprise/custo
The free plan includes 2,500 subscribers, 10,000 monthly emails, basic automation, and 3 landing pages. Perfect for testing the platform or running smaller lists.
Recommendation
Which plan should you choose?
Build your first 2,500 subscribers and test automation workflows without spending a dime.
Remove branding, unlock full automation, and scale seamlessly as your list grows past 2,500.
Clean pricing with no hidden fees or feature restrictions at this price point.
Perfect for newsletters and audience building when you're starting out.
Unlimited landing pages and full automation sequences for abandoned cart recovery and customer retention.
Editorial
My take on EmailOctopus pricing
EmailOctopus nails the pricing sweet spot for budget-conscious marketers. The free plan actually lets you do real marketing with 2,500 subscribers and basic automation, not just collect emails. Most competitors cap free plans at 500-1,000 contacts.
The Pro plan scaling is honest and predictable. You pay based on your actual list size, starting at $9 for 500 contacts. No surprise overage fees or complex feature gates. The 10% annual discount isn't huge, but every dollar saved on email marketing can go toward better content or ads.
Deals
Available discounts
Annual Billing
Save 10% when you pay yearly instead of monthly
Verdict
Is EmailOctopus Worth the Price?
EmailOctopus delivers exceptional value, especially if you're tired of paying premium prices for basic email marketing. The free plan alone beats most competitors' paid tiers. The Pro plan pricing is transparent and fair, with no gotchas or artificial limits. You're getting solid automation, unlimited users, and reliable delivery at a fraction of what ActiveCampaign or Kit charges.
Perfect for bootstrapped businesses or anyone who values straightforward, honest pricing over flashy features they'll never use.
FAQ
Frequently Asked Questions
Pro plan starts at $10/month for 500 subscribers and scales up based on your list size. You pay for what you use, with no sudden jumps or hidden fees.
No, the free plan includes EmailOctopus branding. You'll need to upgrade to Pro to remove branding from your emails and landing pages.
No, but the generous free plan lets you test most features before upgrading. You can always downgrade if Pro isn't worth it.
Basic automation on the free plan covers simple welcome sequences. Full automation on Pro includes drip campaigns, behavioral triggers, and conditional workflows.
No setup fees or hidden costs. You pay only the monthly or annual subscription based on your subscriber count.
Yes, you can change your billing cycle anytime. Annual billing saves you 10% compared to monthly payments.
EmailOctopus will prompt you to upgrade to the next tier. Your account won't be suspended, but you'll need to upgrade to continue sending.
See the pricing for yourself
Check the official pricing page for current rates.
View EmailOctopus PricingMore on EmailOctopus
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.