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Price Snapshot
How much does EmailOctopus cost?
EmailOctopus starts at $10/mo for a paid plan, with a free plan for smaller teams. That's 33% below median for Email Marketing tools. Annual billing saves 10% off.
Calculate before you commit
Email Marketing pricing at your contact count
Use my pricing calculator to see how EmailOctopus compares with other Email Marketing software at the contact count you actually need. Every tool here is priced at the same volume, which is the comparison a vendor’s own pricing page cannot make.
At 500 contacts, EmailOctopus costs Free/mo on Starter, which is #1 of 24 in Email Marketing. Mailchimp, the most-reviewed option here, costs $27/mo at the same volume.
EmailOctopusFree/mo
FlodeskFree/mo
Benchmark EmailFree/mo
beehiivFree/mo
LoopsFree/mo
SenderFree/mo
Selzy$7.50/mo
Moosend$9/mo
Buttondown$9/mo
Campaign Monitor$11.70/mo
Constant Contact$12/mo
EngageBay$14.99/mo
Ghost$15/mo
MailerLite$19/mo
Omnisend$20/mo
AWeber$25/mo
Mailchimp$27/mo
Klaviyo$30/mo
Drip$39/mo
Kit$39/mo
ActiveCampaign$49/mo
Customer.io$100/mo
Encharge$179/mo
Keap$299/mo
Priced in another currency, so listed separately rather than ranked:
Zoho CampaignsFree/mo≈$0
The vendor’s own price is on the left. The dollar figure is my conversion at rates taken on 2026-08-06, shown only to give a sense of scale. These vendors do not set their dollar price by converting, so the approximation is not what you would be charged and is not used for ranking.
Some tools do not publish a price at exactly 500 contacts. Those show the next tier up, which is what you would actually pay: EmailOctopus at 2,500, Flodesk at 1,000, beehiiv at 2,500, Loops at 1,000, Sender at 2,500, Buttondown at 1,000.
Compare all Email Marketing pricing by budget →
24 of 25 Email Marketing tools publish a price at this volume. Every figure is the vendor’s own published rate for monthly billing, read from their pricing page and last checked 2026-08-06. Nothing is estimated between published tiers.
WHAT THIS CATEGORY COSTS AS YOU SCALE
Email Marketing pricing by list size
The middle of the market at each level, across every Email Marketing tool on this site that publishes a price there. Going from 500 contacts to 100,000 contacts multiplies the typical bill by 37.5×.
EmailOctopusCategory median
HubSpot(most reviewed, 40,490)EmailOctopus$9Cheapest here:Zoho Campaigns$4/mo
HubSpot$20Cheapest here:Zoho Campaigns$7/mo
Cheapest here:Zoho Campaigns$17/mo
HubSpot$220Cheapest here:Ghost$18/mo
HubSpot$470Cheapest here:Ghost$18/mo
HubSpot$1,220Cheapest here:Ghost$18/mo
HubSpot$2,470Cheapest here:Ghost$18/mo
HubSpot$5,350Cheapest here:Ghost$18/mo
Each median is the middle price of the cheapest plan covering that level, across the 36 Email Marketing tools on this site. Tools that publish no price at a level are excluded from that row rather than estimated, which is why coverage varies. “Most reviewed” uses combined third-party review counts as a stand-in for popularity. These are list prices before overage, add-ons and seat charges.
Plans
EmailOctopus plans and pricing
1 paid plan · Monthly rates shown, annual noted per plan · Verified Apr 20, 2026
Free plan. Up to 2,500 subscribers and 10,000 emails/month. 30-day report history, 1 landing page/form, 1 user, EmailOctopus branding included. No trial needed (free indefinitely). Currency USD confirmed on emailoctopus.com/pricing.
Subscriber-scaled. Base entry at 500 subscribers: ~$10/mo billed monthly, $9/mo billed annually (page shows '$9/mo, Save $12' on annual). Annual = ~10% off monthly per vendor. Removes branding, unlimited landing pages/forms, unlimited users, permanent reports, unlimited automations. Enterprise/custo
The free plan includes 2,500 subscribers, 10,000 monthly emails, basic automation, and 3 landing pages. Perfect for testing the platform or running smaller lists.
Recommendation
Which plan should you choose?
Build your first 2,500 subscribers and test automation workflows without spending a dime.
Remove branding, unlock full automation, and scale seamlessly as your list grows past 2,500.
Clean pricing with no hidden fees or feature restrictions at this price point.
Perfect for newsletters and audience building when you're starting out.
Unlimited landing pages and full automation sequences for abandoned cart recovery and customer retention.
Editorial
My take on EmailOctopus pricing
EmailOctopus nails the pricing sweet spot for budget-conscious marketers. The free plan actually lets you do real marketing with 2,500 subscribers and basic automation, not just collect emails. Most competitors cap free plans at 500-1,000 contacts.
The Pro plan scaling is honest and predictable. You pay based on your actual list size, starting at $9 for 500 contacts. No surprise overage fees or complex feature gates. The 10% annual discount isn't huge, but every dollar saved on email marketing can go toward better content or ads.
Deals
Available discounts
Annual Billing
Save 10% when you pay yearly instead of monthly
Verdict
Is EmailOctopus Worth the Price?
EmailOctopus delivers exceptional value, especially if you're tired of paying premium prices for basic email marketing. The free plan alone beats most competitors' paid tiers. The Pro plan pricing is transparent and fair, with no gotchas or artificial limits. You're getting solid automation, unlimited users, and reliable delivery at a fraction of what ActiveCampaign or Kit charges.
Perfect for bootstrapped businesses or anyone who values straightforward, honest pricing over flashy features they'll never use.
FAQ
Frequently Asked Questions
Pro plan starts at $10/month for 500 subscribers and scales up based on your list size. You pay for what you use, with no sudden jumps or hidden fees.
No, the free plan includes EmailOctopus branding. You'll need to upgrade to Pro to remove branding from your emails and landing pages.
No, but the generous free plan lets you test most features before upgrading. You can always downgrade if Pro isn't worth it.
Basic automation on the free plan covers simple welcome sequences. Full automation on Pro includes drip campaigns, behavioral triggers, and conditional workflows.
No setup fees or hidden costs. You pay only the monthly or annual subscription based on your subscriber count.
Yes, you can change your billing cycle anytime. Annual billing saves you 10% compared to monthly payments.
EmailOctopus will prompt you to upgrade to the next tier. Your account won't be suspended, but you'll need to upgrade to continue sending.
See the pricing for yourself
Check the official pricing page for current rates.
View EmailOctopus PricingMore on EmailOctopus
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.