This page may contain affiliate links.
Some links on this page are affiliate links, meaning I may earn a commission if you sign up (at no extra cost to you). This never influences my ratings or recommendations.
Price Snapshot
How much does Loops cost?
Loops starts at $49/mo (billed annually).
Plans
Loops plans and pricing
1 paid plan · Prices shown for annual billing · Verified Mar 19, 2026
Free for up to 1,000 contacts with 4,000 email sends per month. Includes 4,000 transactional sends. "Powered by Loops" footer on emails.
Recommendation
Which plan should you choose?
The free plan covers 1,000 contacts with both marketing and transactional email, which is enough for a pre-launch or early product with a small user base. For a project management tool in beta with 500 users, you can run onboarding sequences, feature announcements, and password resets without paying anything.
At $49/month with 5,000 contacts and unlimited sends, Starter is where Loops delivers its core value. The event-driven workflows, transactional email, and clean API make it a fit for product-led teams. For a time-tracking SaaS sending onboarding sequences triggered by user behavior, Loops is simpler to set up and maintain than Customer.io at a fraction of the price.
Loops is designed specifically for SaaS products. It lacks the template variety, ecommerce integrations, and marketing automation depth that non-SaaS businesses need. A flower shop or real estate agency will get more value from Moosend, MailerLite, or Sender at a lower price.
Loops prioritizes simplicity over depth. If you need multi-channel messaging (push, SMS, in-app), advanced segmentation with deep behavioral data, or data warehouse integrations, Customer.io is the more capable (and more expensive) option. Loops fits teams that want "just email, done well" rather than full messaging infrastructure.
Editorial
My take on Loops pricing
Loops is refreshingly honest about what it is: email for SaaS, nothing more. The pricing reflects that focus. At $49/month for 5,000 contacts with unlimited sends, it sits between budget tools like Moosend ($24/month) and enterprise platforms like Customer.io ($100/month).
The no-feature-gates approach is refreshing. You get everything on every plan. No "upgrade to unlock automation" games. The trade-off is that "everything" in Loops is a narrower feature set than general-purpose tools. No SMS, no landing page builder, no CRM. If you need those, you are paying for the wrong tool.
For SaaS product teams that want clean, developer-friendly email without the bloat, Loops earns its price. For everyone else, the $49/month buys significantly more features at MailerLite or Moosend. See the full Loops review.
Verdict
Is Loops Worth the Price?
Loops pricing is straightforward but not cheap. At $49/month for 5,000 contacts, it costs more than general-purpose tools like Moosend ($24/month) or MailerLite ($29/month) at the same scale. The premium buys you a SaaS-native platform with event-driven workflows, transactional email, and a developer-friendly API.
For SaaS product teams that need email infrastructure built for their workflow, Loops earns its price. For traditional email marketing needs, the same budget goes further elsewhere. Read my full Loops review for the complete breakdown.
FAQ
Frequently Asked Questions
Yes. The free plan covers up to 1,000 contacts with 4,000 marketing and 4,000 transactional email sends per month. A "Powered by Loops" footer appears on emails.
No. Paid plans include unlimited email sends. Pricing is based solely on contact count. The free plan caps sends at 4,000/month.
Yes. Transactional email is included on all plans at no extra charge. The free plan includes 4,000 transactional sends per month, and paid plans include unlimited transactional sends.
No. Every feature is available on every plan, including the free tier. The only differences are contact limits and the Loops branding footer on the free plan.
Loops starts at $49/month for 5,000 contacts. Customer.io starts at $100/month for 5,000 profiles. Loops is simpler and cheaper but Customer.io offers multi-channel messaging, deeper automation, and more data infrastructure. Choose based on your complexity needs.
Loops is designed and marketed specifically for SaaS products. Its event-driven architecture, API-first approach, and transactional email features are tailored for product teams. Non-SaaS businesses will find more value in general-purpose email tools.
See the pricing for yourself
Check the official pricing page for current rates.
View Loops PricingMore on Loops
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.