This page may contain affiliate links.
Some links on this page are affiliate links, meaning I may earn a commission if you sign up (at no extra cost to you). This never influences my ratings or recommendations.
Price Snapshot
How much does Loops cost?
Loops starts at $49/mo for a paid plan, with a free plan for smaller teams. That's 227% above median for Email Marketing tools. That is the entry price: the Paid plan covers up to 5,000 subscribers, and the same plan is $199/mo at 25,000.
Calculate before you commit
Email Marketing pricing at your contact count
Use my pricing calculator to see how Loops compares with other Email Marketing software at the contact count you actually need. Every tool here is priced at the same volume, which is the comparison a vendor’s own pricing page cannot make.
At 500 contacts, Loops costs Free/mo on Free, which is #5 of 24 in Email Marketing. Mailchimp, the most-reviewed option here, costs $27/mo at the same volume.
EmailOctopusFree/mo
FlodeskFree/mo
Benchmark EmailFree/mo
beehiivFree/mo
LoopsFree/mo
SenderFree/mo
Selzy$7.50/mo
Moosend$9/mo
Buttondown$9/mo
Campaign Monitor$11.70/mo
Constant Contact$12/mo
EngageBay$14.99/mo
Ghost$15/mo
MailerLite$19/mo
Omnisend$20/mo
AWeber$25/mo
Mailchimp$27/mo
Klaviyo$30/mo
Drip$39/mo
Kit$39/mo
ActiveCampaign$49/mo
Customer.io$100/mo
Encharge$179/mo
Keap$299/mo
Priced in another currency, so listed separately rather than ranked:
Zoho CampaignsFree/mo≈$0
The vendor’s own price is on the left. The dollar figure is my conversion at rates taken on 2026-08-06, shown only to give a sense of scale. These vendors do not set their dollar price by converting, so the approximation is not what you would be charged and is not used for ranking.
Some tools do not publish a price at exactly 500 contacts. Those show the next tier up, which is what you would actually pay: EmailOctopus at 2,500, Flodesk at 1,000, beehiiv at 2,500, Loops at 1,000, Sender at 2,500, Buttondown at 1,000.
Compare all Email Marketing pricing by budget →
24 of 25 Email Marketing tools publish a price at this volume. Every figure is the vendor’s own published rate for monthly billing, read from their pricing page and last checked 2026-08-06. Nothing is estimated between published tiers.
WHAT THIS CATEGORY COSTS AS YOU SCALE
Email Marketing pricing by list size
The middle of the market at each level, across every Email Marketing tool on this site that publishes a price there. Going from 500 contacts to 100,000 contacts multiplies the typical bill by 37.5×. At 25,000 contacts, HubSpot costs 6.1× what Loops does.
LoopsCategory median
HubSpot(most reviewed, 40,490)Cheapest here:Zoho Campaigns$4/mo
HubSpot$20Cheapest here:Zoho Campaigns$7/mo
Loops$49Cheapest here:Zoho Campaigns$17/mo
Loops$49HubSpot$220Cheapest here:Ghost$18/mo
Loops$99HubSpot$470Cheapest here:Ghost$18/mo
Loops$199HubSpot$1,220Cheapest here:Ghost$18/mo
Loops$249HubSpot$2,470Cheapest here:Ghost$18/mo
Loops$399HubSpot$5,350Cheapest here:Ghost$18/mo
Each median is the middle price of the cheapest plan covering that level, across the 36 Email Marketing tools on this site. Tools that publish no price at a level are excluded from that row rather than estimated, which is why coverage varies. “Most reviewed” uses combined third-party review counts as a stand-in for popularity. These are list prices before overage, add-ons and seat charges.
Plans
Loops plans and pricing
1 paid plan · Monthly billing · Verified Mar 19, 2026
Up to 1,000 stored subscribed contacts and 4,000 sends/month. Includes 'Powered by Loops' branding footer. No credit card required. Full product features.
Entry paid tier starts at $49/mo for 1,000-5,000 contacts. Single unified product (all features at every tier); price scales purely by stored contact count. Unlimited sends, no branding, unlimited team seats. Annual billing exists (3rd-parties cite ~20% off) but no concrete annual $/mo published on
Free for up to 1,000 contacts with 4,000 email sends per month. Includes 4,000 transactional sends. "Powered by Loops" footer on emails.
Recommendation
Which plan should you choose?
The free plan covers 1,000 contacts with both marketing and transactional email, which is enough for a pre-launch or early product with a small user base. For a project management tool in beta with 500 users, you can run onboarding sequences, feature announcements, and password resets without paying anything.
At $49/month with 5,000 contacts and unlimited sends, Starter is where Loops delivers its core value. The event-driven workflows, transactional email, and clean API make it a fit for product-led teams. For a time-tracking SaaS sending onboarding sequences triggered by user behavior, Loops is simpler to set up and maintain than Customer.io at a fraction of the price.
Loops is designed specifically for SaaS products. It lacks the template variety, ecommerce integrations, and marketing automation depth that non-SaaS businesses need. A flower shop or real estate agency will get more value from Moosend, MailerLite, or Sender at a lower price.
Loops prioritizes simplicity over depth. If you need multi-channel messaging (push, SMS, in-app), advanced segmentation with deep behavioral data, or data warehouse integrations, Customer.io is the more capable (and more expensive) option. Loops fits teams that want "just email, done well" rather than full messaging infrastructure.
Scaling Costs
How much as you grow?
Loops uses contact-based pricing. Here's how costs change as your list grows.
| contacts | Free | Paid |
|---|---|---|
| 500 | $0 | – |
| 1,000 | $0 | – |
| 2,500 | – | $49 |
| 5,000 | – | $49 |
| 10,000 | – | $99 |
| 25,000 | – | $199 |
| 50,000 | – | $249 |
| 100,000 | – | $399 |
Buddy's Take
Costs scale as your list grows. Budget for growth.
Editorial
My take on Loops pricing
Loops is refreshingly honest about what it is: email for SaaS, nothing more. The pricing reflects that focus. At $49/month for 5,000 contacts with unlimited sends, it sits between budget tools like Moosend ($24/month) and enterprise platforms like Customer.io ($100/month).
The no-feature-gates approach is refreshing. You get everything on every plan. No "upgrade to unlock automation" games. The trade-off is that "everything" in Loops is a narrower feature set than general-purpose tools. No SMS, no landing page builder, no CRM. If you need those, you are paying for the wrong tool.
For SaaS product teams that want clean, developer-friendly email without the bloat, Loops earns its price. For everyone else, the $49/month buys significantly more features at MailerLite or Moosend. See the full Loops review.
Verdict
Is Loops Worth the Price?
Loops pricing is straightforward but not cheap. At $49/month for 5,000 contacts, it costs more than general-purpose tools like Moosend ($24/month) or MailerLite ($29/month) at the same scale. The premium buys you a SaaS-native platform with event-driven workflows, transactional email, and a developer-friendly API.
For SaaS product teams that need email infrastructure built for their workflow, Loops earns its price. For traditional email marketing needs, the same budget goes further elsewhere. Read my full Loops review for the complete breakdown.
If you want a SaaS-focused option at a lower entry point, Sequenzy is a free-to-start alternative with native Stripe billing and a first-party MCP server.
FAQ
Frequently Asked Questions
Yes. The free plan covers up to 1,000 contacts with 4,000 marketing and 4,000 transactional email sends per month. A "Powered by Loops" footer appears on emails.
No. Paid plans include unlimited email sends. Pricing is based solely on contact count. The free plan caps sends at 4,000/month.
Yes. Transactional email is included on all plans at no extra charge. The free plan includes 4,000 transactional sends per month, and paid plans include unlimited transactional sends.
No. Every feature is available on every plan, including the free tier. The only differences are contact limits and the Loops branding footer on the free plan.
Loops starts at $49/month for 5,000 contacts. Customer.io starts at $100/month for 5,000 profiles. Loops is simpler and cheaper but Customer.io offers multi-channel messaging, deeper automation, and more data infrastructure. Choose based on your complexity needs.
Loops is designed and marketed specifically for SaaS products. Its event-driven architecture, API-first approach, and transactional email features are tailored for product teams. Non-SaaS businesses will find more value in general-purpose email tools.
See the pricing for yourself
Check the official pricing page for current rates.
View Loops PricingMore on Loops
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.