SaaS email pricing
Loops pricing: pay for subscribed contacts, not sends or seats
Loops puts its core features on every plan. Free is useful for a small product audience; paid pricing grows with subscribed contacts and includes unlimited marketing and transactional sends.
Joonas Rotko
Pricing checked 29 September 2026
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Pricing at a glance
| Plan | Monthly price | Annual / billing note | Best for |
|---|---|---|---|
| Early Stage | Free | — | A constrained starting point for a small product audience. |
| Growing Audience(best fit) | From $49/mo | From $38/mo in the current annual view | The paid contact ladder, with no send or seat charge. |
| Custom | Contact sales above 1.5m | — | For an audience above the largest published subscriber band. |
Prices and billing terms above reflect the stated check date. Confirm the checkout total, tax and renewal terms before buying.
Buddy's take
Loops makes contact count the main cost driver. That works well for SaaS teams with clean subscription data, but its free plan’s delivery and rolling-send caps are real constraints.
Find your cost
Choose a captured subscribed contacts band, plan and billing view. This calculator uses published price points only, so it does not guess at intermediate bands.
Your captured price point
Growing Audience
Month-to-month price at the selected band. Confirm the live checkout total before purchase.
Check Loops pricing →Stored Loops bands cover paid subscribed contacts. Confirm current annual terms and the exact band in checkout.
Which plan fits your workload?
| If you need | Choose | Why |
|---|---|---|
| An early product with no more than 1,000 active recipients | Early Stage | Free includes all core features, but the 4,000-send rolling cap applies to marketing and transactional email together. |
| Marketing campaigns, workflows and transactional email for a SaaS audience | Growing Audience | Paid plans include unlimited sends and do not charge separately for team seats, so subscriber volume is the main cost driver. |
| A contact tier between 1,001 and 4,999 | Confirm with Loops | The public slider jumps from the free 1,000-contact state to a paid 5,000-contact band. The page should not imply an unpublished intermediate price. |
Early Stage
- ✓Unlimited stored contacts
- ✓Send to the 1,000 newest contacts
- ✓4,000 total sends in any rolling 30 days
- ✓10 emails per second
- ✓Every core feature, with Loops branding
Growing Audience
- ✓Unlimited sends to subscribed contacts
- ✓Transactional sends included
- ✓No Loops branding
- ✓No charge for team seats
- ✓1,000 emails per second
Custom
- ✓Custom volume price
- ✓Priority support
- ✓Request current annual terms
- ✓Confirm deliverability support
- ✓Confirm contract and cancellation terms
Billing, extra costs and terms
The published subscription price is not necessarily the total cost. Check the terms that affect your actual workload, expansion and cancellation before you migrate.
The free plan limits delivery to the 1,000 newest contacts and counts transactional sends inside its 4,000-send rolling 30-day limit. It is not simply an unlimited-contact free tier.
Paid pricing is based on subscribed contacts only. Unsubscribed contacts do not count, so list hygiene controls the bill.
The current page has both monthly and annual views. The calculator shows their displayed amounts; confirm the upfront annual charge and renewal terms before buying.
Loops says paid plans do not automatically downgrade when a list shrinks. Cancel or change the plan deliberately if your audience falls below a paid tier.
The terms say payments are non-refundable. Test the workflow and sending setup on the free account before committing to a paid contact band.
What else could fit your budget?
Compare the job and cost model, not only the entry price
EmailOctopus
$10/mo · Pro at 500 subscribers
A lower-cost list-email option when the product does not need a SaaS-first lifecycle workflow.
AWeber
$15/mo · Lite at 500 subscribers
A conventional email-marketing option with separate Lite and Plus feature sets.
Encharge
$99/mo · Growth at 2,000 subscribers
A deeper automation option for teams that need visual flows and product-data gates.
Full product context
Need the product trade-offs too?
The pricing page focuses on plan selection and cost. The review covers product fit, limitations, alternatives, AI capabilities and the buying risks that a plan table leaves out.
Read: Loops reviewFrequently asked questions
Loops is free for up to 4,000 sends in a rolling 30 days to the 1,000 newest contacts. Paid pricing starts at $49 per month for up to 5,000 subscribed contacts, then $99 at 10,000, $199 at 25,000 and $399 at 100,000.
No. Loops says paid plans include unlimited marketing and transactional sends and do not charge separately for team seats. The price is based on subscribed contacts.
The current pricing page has an annual view with lower displayed monthly equivalents. Confirm the annual upfront amount and current contract terms in checkout.
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