Get in front of small business owners, agencies and marketers who are actually buying.
Reviews, affiliate partnerships and reader deals. I'm covering SEO and AI-visibility tools right now, and I'll tell you upfront if you're not a fit.
My reviews, verdicts, and scores are never for sale. What you can pay for is visibility, my time, or placement, never the opinion.
Read this before you email me
Three things that save us both a round of email.
SEO and GEO software, for now
I'm writing about SEO tools and AI-visibility (GEO) tools, plus close neighbours like rank tracking, content optimisation and crawling. Anything further out is a no at the moment, however good the tool is.
No guest posts
I don't publish guest posts on this site, and I don't do link exchanges. Every page here is written by me. Please don't send outlines or drafts.
Business email only
Write from your company domain. Messages from Gmail, Outlook and other free inboxes don't get a reply, so use the address that matches the tool you're pitching.
Ways to work with me
Tell me the scope and I'll confirm what fits, no surprises.
Anything paid or commissioned is labelled on the page. Nothing runs unlabeled.
Free Review
- Full review, if I find your tool worth covering
- No payment, no guarantee of inclusion or timing
- What I write and when stays my call
Affiliate Partnership
- Standard commission via your program
- Negotiated deals for the right audience fit
- Reviews, alternatives & comparisons
Partner Deal
- Something my readers can't get on your pricing page: a code, a longer trial, extra credits
- It runs on your review page, in the roundups you appear in, and on the deals hub
- Needs a tracking link so signups are attributable, otherwise it's just cheap accounts
- You set the terms and the expiry. I write them up plainly and pull the deal when it dies
Something else?
Co-marketing, research, an idea I haven't thought of. If it isn't a guest post or a link swap, it might still be on the table.
Ask meHow It Works
Email me the details
Tool name, what you have in mind, and your budget. The form below drops it straight into an email.
I reply either way
Within 24-48 hours you get scope, price and a timeline, or a straight no if it's outside what I cover.
We ship it
I write, publish, and link it up. You get the URL the day it goes live.
Joonas Rotko
Founder, That Marketing Buddy. 10+ years in digital marketing.
thatmarketingbuddy.com ranks for commercial marketing software queries in Google and is regularly cited in AI search answers. I only feature tools I've thoroughly researched and would genuinely recommend. If I like your software, I'm also happy to put my name and face behind a quote you can use on your own site.
Prefer email? hello@thatmarketingbuddy.com. Business addresses only, please: mail from Gmail, Outlook and other free inboxes doesn't get a reply.
Send me a message
I read every one myself and reply personally, usually within 24-48 hours. Please write from your company address.