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Price Snapshot
How much does Selzy cost?
Selzy starts at $7.50/mo for a paid plan, with a free plan for smaller teams. That's 50% below median for Email Marketing tools. Annual billing brings the per-month price down further.
Calculate before you commit
Email Marketing pricing at your contact count
Use my pricing calculator to see how Selzy compares with other Email Marketing software at the contact count you actually need. Every tool here is priced at the same volume, which is the comparison a vendor’s own pricing page cannot make. Selzy gets relatively cheaper as you scale: it is #7 of 24 at 100 and #1 of 5 at 100,000, so the cheapest option at your size may not be the cheapest at your next one.
At 500 contacts, Selzy costs $7.50/mo on Lite, which is #7 of 24 in Email Marketing. Mailchimp, the most-reviewed option here, costs $27/mo at the same volume.
EmailOctopusFree/mo
FlodeskFree/mo
Benchmark EmailFree/mo
beehiivFree/mo
LoopsFree/mo
SenderFree/mo
Selzy$7.50/mo
Moosend$9/mo
Buttondown$9/mo
Campaign Monitor$11.70/mo
Constant Contact$12/mo
EngageBay$14.99/mo
Ghost$15/mo
MailerLite$19/mo
Omnisend$20/mo
AWeber$25/mo
Mailchimp$27/mo
Klaviyo$30/mo
Drip$39/mo
Kit$39/mo
ActiveCampaign$49/mo
Customer.io$100/mo
Encharge$179/mo
Keap$299/mo
Priced in another currency, so listed separately rather than ranked:
Zoho CampaignsFree/mo≈$0
The vendor’s own price is on the left. The dollar figure is my conversion at rates taken on 2026-08-06, shown only to give a sense of scale. These vendors do not set their dollar price by converting, so the approximation is not what you would be charged and is not used for ranking.
Some tools do not publish a price at exactly 500 contacts. Those show the next tier up, which is what you would actually pay: EmailOctopus at 2,500, Flodesk at 1,000, beehiiv at 2,500, Loops at 1,000, Sender at 2,500, Buttondown at 1,000.
Compare all Email Marketing pricing by budget →
24 of 25 Email Marketing tools publish a price at this volume. Every figure is the vendor’s own published rate for monthly billing, read from their pricing page and last checked 2026-08-06. Nothing is estimated between published tiers.
WHAT THIS CATEGORY COSTS AS YOU SCALE
Email Marketing pricing by list size
The middle of the market at each level, across every Email Marketing tool on this site that publishes a price there. Going from 500 contacts to 100,000 contacts multiplies the typical bill by 37.5×. At 25,000 contacts, HubSpot costs 10.6× what Selzy does.
SelzyCategory median
HubSpot(most reviewed, 40,490)Selzy$7.50Cheapest here:Zoho Campaigns$4/mo
Selzy$10HubSpot$20Cheapest here:Zoho Campaigns$7/mo
Cheapest here:Zoho Campaigns$17/mo
Selzy$30HubSpot$220Cheapest here:Ghost$18/mo
Selzy$60HubSpot$470Cheapest here:Ghost$18/mo
Selzy$115HubSpot$1,220Cheapest here:Ghost$18/mo
Selzy$205HubSpot$2,470Cheapest here:Ghost$18/mo
Selzy$320HubSpot$5,350Cheapest here:Ghost$18/mo
Each median is the middle price of the cheapest plan covering that level, across the 36 Email Marketing tools on this site. Tools that publish no price at a level are excluded from that row rather than estimated, which is why coverage varies. “Most reviewed” uses combined third-party review counts as a stand-in for popularity. These are list prices before overage, add-ons and seat charges.
Plans
Selzy plans and pricing
2 paid plans · Monthly rates shown, annual noted per plan · Verified Mar 19, 2026
100 contacts, 1,000 emails/month. 14-day extended trial available (2,000 contacts, 10,000 emails).
Base price at 500 contacts. $5.25/mo is the 30%-off-12-months promo rate. Scales with contact list size.
Base price at 500 contacts. Best deal per vendor. 30% off promo for 12 months. Scales with contacts.
Free for up to 100 contacts with 1,000 emails per month. Includes drag-and-drop editor, AI email generator, AI image generator, and AI assistant. Very limited contact allowance makes it more of a trial than a proper free plan.
Recommendation
Which plan should you choose?
At $5.25/month (annual) for 500 contacts with unlimited sends, Selzy Lite is one of the cheapest paid email plans available. For a tattoo parlor sending weekly appointment reminders and promotion emails, the AI tools help create professional-looking emails without design skills, and the 1,000+ template library means you rarely start from scratch.
The $3 monthly jump from Lite to Standard adds the anti-spam checker, authentication guidance, and subject line assistant. For an accounting firm sending client tax season communications where inbox placement matters, the deliverability tools on Standard are worth the modest upgrade. The email quality checker flags potential spam issues before you send.
The Telegram chatbot builder on Standard is unique at this price point. For businesses serving audiences in Eastern Europe, the Middle East, or Southeast Asia where Telegram usage is high, the ability to run email and Telegram campaigns from one platform is a genuine differentiator no competitor matches.
Selzy's automation covers welcome series and basic drip sequences but lacks conditional branching, lead scoring, and complex multi-path workflows. Moosend at $7/month and MailerLite at $10/month both deliver significantly more automation capability. If marketing automation drives your strategy, the savings at Selzy are not worth the feature gap.
Scaling Costs
How much as you grow?
Selzy uses contact-based pricing. Here's how costs change as your list grows.
On the Standard plan, Selzy ranges from $15/mo at 100 contacts to $3000/mo at 1,000,000 contacts. That's a 200.0x increase.
| contacts | Lite | Standard |
|---|---|---|
| 100 | $7.5 | $15 |
| 500 | $7.5 | $15 |
| 1,000 | $10 | $24 |
| 2,000 | $15 | $32 |
| 3,000 | $20 | $40 |
| 4,000 | $25 | $50 |
| 5,000 | $30 | $55 |
| 7,500 | $45 | $75 |
| 10,000 | $60 | $90 |
| 15,000 | $80 | – |
| 20,000 | $100 | $155 |
| 25,000 | $115 | – |
| 30,000 | $135 | $214 |
| 35,000 | $155 | – |
| 40,000 | $175 | $269 |
| 45,000 | $195 | – |
| 50,000 | $205 | $310 |
| 75,000 | $270 | $400 |
| 100,000 | $320 | $460 |
| 125,000 | $360 | $520 |
| 150,000 | $410 | $580 |
| 175,000 | $470 | $660 |
| 200,000 | $530 | $740 |
| 300,000 | $710 | $1050 |
| 400,000 | $900 | $1300 |
| 500,000 | $1100 | $1650 |
| 600,000 | – | $1950 |
| 700,000 | – | $2250 |
| 800,000 | – | $2500 |
| 900,000 | – | $2750 |
| 1,000,000 | – | $3000 |
Buddy's Take
On the Standard plan, going from 100 to 1,000,000 contacts is a 200.0x price jump ($15 to $3000/mo). Budget for this. Contact-based pricing always catches people off guard.
Editorial
My take on Selzy pricing
Selzy's pricing hits a sweet spot for budget-conscious businesses that want AI-powered email creation. At $5.25/month (annual), it undercuts Moosend ($7/month) and MailerLite ($10/month), and the 1,000+ template library and AI tools are genuine differentiators that neither competitor matches at this price.
The value calculation shifts at higher volumes. At 5,000 contacts, Selzy Lite costs approximately $31/month while Moosend costs $24/month with significantly better automation. The initial price advantage narrows as your list grows, and the feature gap in automation and integrations becomes more apparent.
Selzy makes sense for small businesses under 2,500 contacts that value template variety and AI content creation over automation depth. Above that threshold, the per-contact pricing climbs while competitors offer more features for less. See the full Selzy review.
Deals
Available discounts
Annual Billing Discount
Save 25-33% by paying annually across all plan tiers
Verdict
Is Selzy Worth It?
Selzy delivers solid email marketing at low prices. The AI tools and 1,000+ template library are the standout differentiators at this price point. For businesses that value content creation assistance and template variety over advanced automation, Selzy offers good value. The limitations are real: basic automation, mixed deliverability reviews, and a small integration ecosystem.
Moosend offers more automation at $7/month, and MailerLite provides a more complete feature set at $10/month. Selzy earns its place for budget-conscious businesses that prioritize AI-assisted email creation. Read my full Selzy review for the complete analysis.
FAQ
Frequently Asked Questions
The free plan supports only 100 contacts with 1,000 emails per month. This is significantly less generous than competitors: Sender offers 2,500 contacts free, Moosend offers 1,000, and EmailOctopus offers 2,500. Selzy's free plan is essentially a trial.
No. All paid plans include unlimited email sends. Pricing is based on contact count only. Whether you send 1 or 100 emails per subscriber per month, the price stays the same.
Standard adds the anti-spam email checker, SPF/DKIM/DMARC authentication guidance, subject line assistant, Telegram chatbot builder, premium support, and access to the Email Marketing 101 course. The price difference is modest ($3/month at base tier), making Standard the better value for most users.
Yes. The AI email generator, AI image generator, and AI assistant are available on all plans, including the free plan. This is a genuine differentiator as most competitors charge extra for AI features or reserve them for premium tiers.
At 5,000 contacts, Lite costs approximately $31/month and Standard around $52/month. Exact pricing depends on whether you choose monthly or annual billing. Annual billing saves 25-33%.
Selzy does not advertise a money-back guarantee. However, you can test the platform with the free plan (100 contacts) or the 14-day trial (2,000 contacts, 10,000 emails) before committing to a paid plan.
Selzy claims 99.8% delivery rates and supports SPF, DKIM, and DMARC authentication. The Standard plan includes deliverability tools (anti-spam checker, authentication guidance). However, some user reviews on G2 and Capterra report emails landing in spam folders despite following recommendations. Deliverability results appear to vary.
See the pricing for yourself
14 days free. No credit card. See which plan fits before you pay.
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Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.