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Price Snapshot
How much does Selzy cost?
Selzy starts at $7.50/mo for a paid plan, with a free plan for smaller teams. That's 50% below median for Email Marketing tools. Annual and biennial billing bring the per-month price down further.
Selzy vs 6 competitors by starting price
At $7.50/mo, Selzy is #4 of 34 by starting price among Email Marketing tools. The category median is $15/mo. 3 of 6 compared competitors start at a lower price. 6 offer a free plan.
Plans
Selzy plans and pricing
2 paid plans · Prices shown for annual billing · Verified Mar 19, 2026
Free for up to 100 contacts with 1,000 emails per month. Includes drag-and-drop editor, AI email generator, AI image generator, and AI assistant. Very limited contact allowance makes it more of a trial than a proper free plan.
Recommendation
Which plan should you choose?
At $5.25/month (annual) for 500 contacts with unlimited sends, Selzy Lite is one of the cheapest paid email plans available. For a tattoo parlor sending weekly appointment reminders and promotion emails, the AI tools help create professional-looking emails without design skills, and the 1,000+ template library means you rarely start from scratch.
The $3 monthly jump from Lite to Standard adds the anti-spam checker, authentication guidance, and subject line assistant. For an accounting firm sending client tax season communications where inbox placement matters, the deliverability tools on Standard are worth the modest upgrade. The email quality checker flags potential spam issues before you send.
The Telegram chatbot builder on Standard is unique at this price point. For businesses serving audiences in Eastern Europe, the Middle East, or Southeast Asia where Telegram usage is high, the ability to run email and Telegram campaigns from one platform is a genuine differentiator no competitor matches.
Selzy's automation covers welcome series and basic drip sequences but lacks conditional branching, lead scoring, and complex multi-path workflows. Moosend at $7/month and MailerLite at $10/month both deliver significantly more automation capability. If marketing automation drives your strategy, the savings at Selzy are not worth the feature gap.
Feature Comparison
What's in each plan?
Side-by-side comparison of all Selzy plan features.
| Feature | Free | Lite | StandardRecommended |
|---|---|---|---|
| Up to 100 contacts | ✓ | – | – |
| 1,000 emails per month | ✓ | – | – |
| Unlimited functionality | ✓ | – | – |
| Unlimited emails | – | ✓ | ✓ |
| Email marketing toolkit | – | ✓ | – |
| Basic templates | – | ✓ | – |
| Deliverability boost | – | – | ✓ |
| Lifetime access to Email Marketing 101 course | – | – | ✓ |
| All core features | – | – | ✓ |
| Priority support | – | – | ✓ |
Scaling Costs
How much as you grow?
Selzy uses contact-based pricing. Here's how costs change as your list grows.
On the Standard plan, Selzy ranges from $15/mo at 100 contacts to $3000/mo at 1,000,000 contacts. That's a 200.0x increase.
| contacts | Lite | Standard |
|---|---|---|
| 100 | $7.5 | $15 |
| 500 | $7.5 | $15 |
| 1,000 | $10 | $24 |
| 2,000 | $15 | $32 |
| 3,000 | $20 | $40 |
| 4,000 | $25 | $50 |
| 5,000 | $30 | $55 |
| 7,500 | $45 | $75 |
| 10,000 | $60 | $90 |
| 15,000 | $80 | – |
| 20,000 | $100 | $155 |
| 25,000 | $115 | – |
| 30,000 | $135 | $214 |
| 35,000 | $155 | – |
| 40,000 | $175 | $269 |
| 45,000 | $195 | – |
| 50,000 | $205 | $310 |
| 75,000 | $270 | $400 |
| 100,000 | $320 | $460 |
| 125,000 | $360 | $520 |
| 150,000 | $410 | $580 |
| 175,000 | $470 | $660 |
| 200,000 | $530 | $740 |
| 300,000 | $710 | $1050 |
| 400,000 | $900 | $1300 |
| 500,000 | $1100 | $1650 |
| 600,000 | – | $1950 |
| 700,000 | – | $2250 |
| 800,000 | – | $2500 |
| 900,000 | – | $2750 |
| 1,000,000 | – | $3000 |
Buddy's Take
On the Standard plan, going from 100 to 1,000,000 contacts is a 200.0x price jump ($15 to $3000/mo). Budget for this. Contact-based pricing always catches people off guard.
vs Competitors
How does the price compare?
Selzy vs other Email Marketing by starting price.
At scale
At 45K contacts, Selzy costs $195/mo on its cheapest plan. No tracked competitors are cheaper at that tier.
| Tool | 5K contacts | 45K contacts | 400K contacts |
|---|---|---|---|
 | $30 | $195 | $900 |
 | $39 | $269 | $289 |
 | $52 | $329 | – |
 | $100 | $650 | – |
Editorial
My take on Selzy pricing
Selzy's pricing hits a sweet spot for budget-conscious businesses that want AI-powered email creation. At $5.25/month (annual), it undercuts Moosend ($7/month) and MailerLite ($10/month), and the 1,000+ template library and AI tools are genuine differentiators that neither competitor matches at this price.
The value calculation shifts at higher volumes. At 5,000 contacts, Selzy Lite costs approximately $31/month while Moosend costs $24/month with significantly better automation. The initial price advantage narrows as your list grows, and the feature gap in automation and integrations becomes more apparent.
Selzy makes sense for small businesses under 2,500 contacts that value template variety and AI content creation over automation depth. Above that threshold, the per-contact pricing climbs while competitors offer more features for less. See the full Selzy review.
Deals
Available discounts
Annual Billing Discount
Save 25-33% by paying annually across all plan tiers
Verdict
Is Selzy Worth It?
Selzy delivers solid email marketing at low prices. The AI tools and 1,000+ template library are the standout differentiators at this price point. For businesses that value content creation assistance and template variety over advanced automation, Selzy offers good value. The limitations are real: basic automation, mixed deliverability reviews, and a small integration ecosystem.
Moosend offers more automation at $7/month, and MailerLite provides a more complete feature set at $10/month. Selzy earns its place for budget-conscious businesses that prioritize AI-assisted email creation. Read my full Selzy review for the complete analysis.
FAQ
Frequently Asked Questions
The free plan supports only 100 contacts with 1,000 emails per month. This is significantly less generous than competitors: Sender offers 2,500 contacts free, Moosend offers 1,000, and EmailOctopus offers 2,500. Selzy's free plan is essentially a trial.
No. All paid plans include unlimited email sends. Pricing is based on contact count only. Whether you send 1 or 100 emails per subscriber per month, the price stays the same.
Standard adds the anti-spam email checker, SPF/DKIM/DMARC authentication guidance, subject line assistant, Telegram chatbot builder, premium support, and access to the Email Marketing 101 course. The price difference is modest ($3/month at base tier), making Standard the better value for most users.
Yes. The AI email generator, AI image generator, and AI assistant are available on all plans, including the free plan. This is a genuine differentiator as most competitors charge extra for AI features or reserve them for premium tiers.
At 5,000 contacts, Lite costs approximately $31/month and Standard around $52/month. Exact pricing depends on whether you choose monthly or annual billing. Annual billing saves 25-33%.
Selzy does not advertise a money-back guarantee. However, you can test the platform with the free plan (100 contacts) or the 14-day trial (2,000 contacts, 10,000 emails) before committing to a paid plan.
Selzy claims 99.8% delivery rates and supports SPF, DKIM, and DMARC authentication. The Standard plan includes deliverability tools (anti-spam checker, authentication guidance). However, some user reviews on G2 and Capterra report emails landing in spam folders despite following recommendations. Deliverability results appear to vary.
See the pricing for yourself
14 days free. No credit card. See which plan fits before you pay.
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Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.