Sender Pricing: How Much Free Email Can You Send?
Sender starts at just $7/month with a free-forever plan included. That makes it one of the cheapest email marketing tools with paid plan options. The platform combines email and SMS in a single tool focused on affordability. I cover each plan below, including the pay-as-you-go option.
For other budget-friendly options, see my Sender alternatives guide.
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Sender Pricing Analysis
vs. 25 email marketing toolsBelow average for email marketing tools
Cheaper than 100% of email marketing tools on That Marketing Buddy's database. Sender also offers a free plan.
Sender Plans & Pricing
Free Forever!
- ✓Seats: 1 seat
- ✓Subscribers: Up to 2,500 subscribers
- ✓Emails per month: Up to 15,000 emails/month
- ✓Sender branding: Contains Sender branding
- ✓Email newsletters
Standard
- ✓Role-based seats: 3 Role-based seats
- ✗Sender branding: No Sender branding
- ✓SMS messaging: SMS messaging
- ✓Email & popup templates: Unlimited email & popup templates
- ✓Landing pages: Unlimited landing pages
Professional
- ✓Role-based seats: 10 role-based seats
- ✓Free SMS: Free SMS ($0/month)
- ✓Email editor: Unlimited email editor features
- ✓Advanced automation: Advanced automation
- ✓Advanced reports: Advanced reports
Enterprise
- ✓Emails: Unlimited emails
- ✓Success manager: Dedicated success manager
- ✓User permissions: Advanced user permissions
- ✓Service level agreement
- ✓Activity logs: Activity logs for auditing
Feature Comparison
| Feature | Free Forever! $0 | Standard $7/mo | Popular Professional $14/mo | Enterprise Custom price |
|---|---|---|---|---|
| Seats | 1 seat | — | — | — |
| Subscribers | Up to 2,500 subscribers | — | — | — |
| Emails per month | Up to 15,000 emails/month | — | — | — |
| Sender branding | Contains Sender branding | — | — | — |
| Email newsletters | ✓ | — | — | — |
| Email automation | ✓ | — | — | — |
| Landing pages | ✓ | Unlimited landing pages | — | — |
| Signup forms & popups | ✓ | — | — | — |
Which Plan Should You Choose?
The free-forever plan gives you a genuine starting point with enough contacts and email sends to run your first campaigns at no cost. Sender's free tier includes automation features that many competitors reserve for paid plans, so you can test triggered sequences without spending money. For beginners learning email marketing fundamentals, this provides hands-on experience without any financial risk. Upgrade to Standard when you need higher contact limits, more sends, or want to remove Sender branding from emails.
Standard at $7/month is one of the cheapest paid email plans available, providing increased sending limits and additional features beyond the free tier. The low price point makes it accessible for small businesses that want professional email marketing without a significant monthly expense. For businesses that have outgrown the free plan but do not need advanced automation, Standard covers the essentials reliably. Move to Professional when you need advanced automation capabilities or higher sending limits for growing campaigns.
Professional adds advanced automation and higher sending limits for businesses with more sophisticated email marketing needs. The expanded automation capabilities support complex workflows like multi-step conditional sequences and behavioral triggers that drive revenue. For companies where email is a primary sales and communication channel, the advanced features help optimize campaign performance over time. If your email strategy is relatively straightforward, Standard provides enough capability at a lower cost.
My Take on Sender Pricing
Joonas RotkoSender's $7/month starting price is among the lowest in the email marketing space. The free plan with basic features gives you a genuine way to test the platform, and the Standard plan adds multichannel automation (email + SMS) at a price where most competitors only offer email. For small businesses watching every dollar, that value matters.
The transparency gap is Sender's main weakness. Professional and Enterprise plans show "Custom" pricing, which makes it impossible to plan costs as you scale. Compare with Moosend at $9/month (also unlimited sends but transparent pricing) or MailerLite at $10/month (more features, published pricing at every tier).
Sender fits small businesses and startups that need basic email and SMS marketing on a tight budget. The free plan and low-cost Standard tier cover the fundamentals. If you are building an email list from scratch and cost is the primary concern, Sender is worth testing alongside its budget-friendly competitors.
Want to compare all the free email marketing plans side by side? Check my best free email marketing tools roundup for a complete breakdown.
Free Plan Details
Sender offers a Free Forever plan with basic email marketing features and sending limits.
Available Discounts
Annual Discount
Potential savings when paying yearly
Email Marketing Pricing at a Glance
| Tool | Free Plan | Starts From | |
|---|---|---|---|
| SenderThis tool | ✓ | $7/mo | |
 Moosend | ✓ | $9/mo | View pricing → |
 Mailjet | ✓ | $9/mo | View pricing → |
 Brevo | ✓ | $9/mo | View pricing → |
 MailerLite | ✓ | $10/mo | View pricing → |
Is Sender Worth the Price?
Sender delivers functional email and SMS marketing at rock-bottom prices. The $7/month entry point is hard to beat, and the free plan reduces risk. The main limitation is pricing opacity on higher tiers and fewer advanced features than platforms charging 2-3x more. It is a solid budget option for basic needs.
Read my full Sender review or compare it with Moosend and MailerLite.
Frequently Asked Questions
Sender doesn't display pricing publicly. You need to contact them or sign up to see current rates for their Standard and Professional plans.
Yes, Sender offers a Free Forever plan, though it comes with sending and feature limitations.
Check with Sender directly about their plan change policies and any restrictions.
Contact Sender to understand their complete fee structure and any additional costs.
Most email marketing platforms accept major credit cards and PayPal, but confirm directly with Sender.
Check with Sender directly about any special pricing for nonprofits, educational institutions, or other organizations.
Contact Sender to understand their overage policies and whether you'll be automatically upgraded or charged extra fees.
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More about Sender on That Marketing Buddy.
