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Price Snapshot
How much does Sender cost?
Sender starts at $7/mo for a paid plan, with a free plan for smaller teams. Annual and biennial billing bring the per-month price down further.
Plans
Sender plans and pricing
2 paid plans · Prices shown for annual billing · Verified Apr 20, 2026
Up to 2,500 subscribers and 15,000 emails/month. No credit card required, cancel anytime. Premium features (automation, segmentation, 24/7 support) included. CONFIRMED across official page, llms.txt, G2, and multiple reviews.
Entry price $7/mo CONFIRMED (official /pricing/standard-plan/ 'Starting at only $7', G2, Capterra). This is the FLOOR at the lowest subscriber band only — price scales up with contact count via the JS calculator, which I could NOT render (every static fetch returned 'Standard plans pricing is not av
Entry price $14/mo CONFIRMED (official /pricing/professional-plan/ 'Starting at only $14', G2, Capterra). Marked 'Best Value'. Floor at lowest band only; scales by contacts (calculator unrenderable). Adds dedicated IP, free SMS credits, inbox preview, SMS automation. Email allowance = ~24x contact c
Sender offers a Free Forever plan with basic email marketing features and sending limits.
Recommendation
Which plan should you choose?
The free-forever plan gives you a genuine starting point with enough contacts and email sends to run your first campaigns at no cost. Sender's free tier includes automation features that many competitors reserve for paid plans, so you can test triggered sequences without spending money. For beginners learning email marketing fundamentals, this provides hands-on experience without any financial risk. Upgrade to Standard when you need higher contact limits, more sends, or want to remove Sender branding from emails.
Standard at $7/month is one of the cheapest paid email plans available, providing increased sending limits and additional features beyond the free tier. The low price point makes it accessible for small businesses that want professional email marketing without a significant monthly expense. For businesses that have outgrown the free plan but do not need advanced automation, Standard covers the essentials reliably. Move to Professional when you need advanced automation capabilities or higher sending limits for growing campaigns.
Professional adds advanced automation and higher sending limits for businesses that run complex email campaigns. The expanded automation capabilities support multi-step conditional sequences and behavioral triggers that drive revenue. For companies where email is a primary sales and communication channel, the advanced features help optimize campaign performance over time. If your email strategy is relatively straightforward, Standard provides enough capability at a lower cost.
Editorial
My take on Sender pricing

Sender's $7/month starting price is among the lowest in the email marketing space. The free plan with basic features gives you a genuine way to test the platform, and the Standard plan adds multichannel automation (email + SMS) at a price where most competitors only offer email. For small businesses watching every dollar, that value matters.
The transparency gap is Sender's main weakness. Professional and Enterprise plans show "Custom" pricing, which makes it impossible to plan costs as you scale. Compare with Moosend at $9/month (also unlimited sends but transparent pricing) or MailerLite at $10/month (more features, published pricing at every tier).
Sender fits small businesses and startups that need basic email and SMS marketing on a tight budget. The free plan and low-cost Standard tier cover the fundamentals. If you are building an email list from scratch and cost is the primary concern, Sender is worth testing alongside its budget-friendly competitors.
Want to compare all the free email marketing plans side by side? Check my best free email marketing tools roundup for a complete breakdown.
Deals
Available discounts
Annual Discount
Potential savings when paying yearly
Verdict
Is Sender Worth the Price?
Sender delivers functional email and SMS marketing at rock-bottom prices. The $7/month entry point is hard to beat, and the free plan reduces risk. The main limitation is pricing opacity on higher tiers and fewer advanced features than platforms charging 2-3x more. It is a solid budget option for basic needs.
Read my full Sender review or compare it with Moosend and MailerLite.
FAQ
Frequently Asked Questions
Sender doesn't display pricing publicly. You need to contact them or sign up to see current rates for their Standard and Professional plans.
Yes, Sender offers a Free Forever plan, though it comes with sending and feature limitations.
Check with Sender directly about their plan change policies and any restrictions.
Contact Sender to understand their complete fee structure and any additional costs.
Most email marketing platforms accept major credit cards and PayPal, but confirm directly with Sender.
Check with Sender directly about any special pricing for nonprofits, educational institutions, or other organizations.
Contact Sender to understand their overage policies and whether you'll be automatically upgraded or charged extra fees.
See the pricing for yourself
Check the official pricing page for current rates.
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Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.
