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Sender Pricing: How Much Free Email Can You Send?

Sender starts at just $7/month with a free-forever plan included. That makes it one of the cheapest email marketing tools with paid plan options. The platform combines email and SMS in a single tool focused on affordability.

$7/mo starting2 paid plansFree plan available
Prices verified Apr 20, 2026
Data from Buddy's database, updated regularly
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Some links on this page are affiliate links, meaning I may earn a commission if you sign up (at no extra cost to you). This never influences my ratings or recommendations.

Price Snapshot

How much does Sender cost?

Sender starts at $7/mo for a paid plan, with a free plan for smaller teams. Annual and biennial billing bring the per-month price down further.

Plans

Sender plans and pricing

2 paid plans · Prices shown for annual billing · Verified Apr 20, 2026

Free Forever
$/mo

Up to 2,500 subscribers and 15,000 emails/month. No credit card required, cancel anytime. Premium features (automation, segmentation, 24/7 support) included. CONFIRMED across official page, llms.txt, G2, and multiple reviews.

Standard
$7/mo

Entry price $7/mo CONFIRMED (official /pricing/standard-plan/ 'Starting at only $7', G2, Capterra). This is the FLOOR at the lowest subscriber band only — price scales up with contact count via the JS calculator, which I could NOT render (every static fetch returned 'Standard plans pricing is not av

ProfessionalRecommended
$14/mo

Entry price $14/mo CONFIRMED (official /pricing/professional-plan/ 'Starting at only $14', G2, Capterra). Marked 'Best Value'. Floor at lowest band only; scales by contacts (calculator unrenderable). Adds dedicated IP, free SMS credits, inbox preview, SMS automation. Email allowance = ~24x contact c

Free plan available

Sender offers a Free Forever plan with basic email marketing features and sending limits.

Recommendation

Which plan should you choose?

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Free ForeverComplete Beginners

The free-forever plan gives you a genuine starting point with enough contacts and email sends to run your first campaigns at no cost. Sender's free tier includes automation features that many competitors reserve for paid plans, so you can test triggered sequences without spending money. For beginners learning email marketing fundamentals, this provides hands-on experience without any financial risk. Upgrade to Standard when you need higher contact limits, more sends, or want to remove Sender branding from emails.

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StandardSmall Businesses

Standard at $7/month is one of the cheapest paid email plans available, providing increased sending limits and additional features beyond the free tier. The low price point makes it accessible for small businesses that want professional email marketing without a significant monthly expense. For businesses that have outgrown the free plan but do not need advanced automation, Standard covers the essentials reliably. Move to Professional when you need advanced automation capabilities or higher sending limits for growing campaigns.

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ProfessionalEstablished Companies

Professional adds advanced automation and higher sending limits for businesses that run complex email campaigns. The expanded automation capabilities support multi-step conditional sequences and behavioral triggers that drive revenue. For companies where email is a primary sales and communication channel, the advanced features help optimize campaign performance over time. If your email strategy is relatively straightforward, Standard provides enough capability at a lower cost.

Editorial

My take on Sender pricing

Joonas Rotko
Joonas RotkoAuthor & founder of That Marketing Buddy

Sender's $7/month starting price is among the lowest in the email marketing space. The free plan with basic features gives you a genuine way to test the platform, and the Standard plan adds multichannel automation (email + SMS) at a price where most competitors only offer email. For small businesses watching every dollar, that value matters.

The transparency gap is Sender's main weakness. Professional and Enterprise plans show "Custom" pricing, which makes it impossible to plan costs as you scale. Compare with Moosend at $9/month (also unlimited sends but transparent pricing) or MailerLite at $10/month (more features, published pricing at every tier).

Sender fits small businesses and startups that need basic email and SMS marketing on a tight budget. The free plan and low-cost Standard tier cover the fundamentals. If you are building an email list from scratch and cost is the primary concern, Sender is worth testing alongside its budget-friendly competitors.

Want to compare all the free email marketing plans side by side? Check my best free email marketing tools roundup for a complete breakdown.

Hidden Costs

What the pricing page doesn't tell you

1

SMS credits charged separately on Standard plan

The Standard plan includes SMS messaging, but if you exceed your included SMS allowance or need additional SMS credits, you must purchase them separately. SMS pricing varies by destination country and is charged per message sent.

2

Automatic tier upgrade billing if limits exceeded

If you exceed your monthly sending limit and reach another pricing tier, you'll be automatically charged at the higher tier level on or before your next billing date. This happens even if the billing term ends before the payment is due.

3

No refunds policy with strict exceptions

Refunds are only provided if Sender terminates services without cause before the end of a paid year. No refunds are given for account suspensions due to policy violations, unused/partially used plans, wrong plan purchases, immediate cancellations after billing, or forgetting to cancel subscriptions.

4

Prepaid email credits expire after 12 months of inactivity

Purchased email credits remain in your account as long as it's active, but if your account shows no activity for 12 months, it may be considered inactive and your email credits may expire.

5

VAT not included in displayed prices

VAT is excluded from all displayed prices and varies by country (ranging from 5% to 25%). For example, Germany has 19% VAT while France has 20% VAT, which will be added to your final bill.

6

Dedicated IP only available for Professional plan with 20,000+ subscribers

Dedicated IP addresses are available for Professional plan accounts with 20,000 subscribers or above, provided at no additional cost upon request. Lower-tier plans and smaller subscriber counts use shared IP addresses.

Deals

Available discounts

%

Annual Discount

Potential savings when paying yearly

Verdict

Is Sender Worth the Price?

Sender delivers functional email and SMS marketing at rock-bottom prices. The $7/month entry point is hard to beat, and the free plan reduces risk. The main limitation is pricing opacity on higher tiers and fewer advanced features than platforms charging 2-3x more. It is a solid budget option for basic needs.

Read my full Sender review or compare it with Moosend and MailerLite.

FAQ

Frequently Asked Questions

Sender doesn't display pricing publicly. You need to contact them or sign up to see current rates for their Standard and Professional plans.

Yes, Sender offers a Free Forever plan, though it comes with sending and feature limitations.

Check with Sender directly about their plan change policies and any restrictions.

Contact Sender to understand their complete fee structure and any additional costs.

Most email marketing platforms accept major credit cards and PayPal, but confirm directly with Sender.

Check with Sender directly about any special pricing for nonprofits, educational institutions, or other organizations.

Contact Sender to understand their overage policies and whether you'll be automatically upgraded or charged extra fees.

See the pricing for yourself

Check the official pricing page for current rates.

View Sender Pricing

More on Sender

Joonas Rotko

Joonas Rotko

Author & founder of That Marketing Buddy

I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.

Pricing checked dailyResearch-based pricing analysis

This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.

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