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Price Snapshot
How much does Sender cost?
Sender starts at $7/mo for a paid plan, with a free plan for smaller teams. That's 53% below median for Email Marketing tools. Annual billing saves 30% off.
Calculate before you commit
Email Marketing pricing at your contact count
Use my pricing calculator to see how Sender compares with other Email Marketing software at the contact count you actually need. Every tool here is priced at the same volume, which is the comparison a vendor’s own pricing page cannot make.
At 500 contacts, Sender costs Free/mo on Free Forever, which is #6 of 24 in Email Marketing. Mailchimp, the most-reviewed option here, costs $27/mo at the same volume.
EmailOctopusFree/mo
FlodeskFree/mo
Benchmark EmailFree/mo
beehiivFree/mo
LoopsFree/mo
SenderFree/mo
Selzy$7.50/mo
Moosend$9/mo
Buttondown$9/mo
Campaign Monitor$11.70/mo
Constant Contact$12/mo
EngageBay$14.99/mo
Ghost$15/mo
MailerLite$19/mo
Omnisend$20/mo
AWeber$25/mo
Mailchimp$27/mo
Klaviyo$30/mo
Drip$39/mo
Kit$39/mo
ActiveCampaign$49/mo
Customer.io$100/mo
Encharge$179/mo
Keap$299/mo
Priced in another currency, so listed separately rather than ranked:
Zoho CampaignsFree/mo≈$0
The vendor’s own price is on the left. The dollar figure is my conversion at rates taken on 2026-08-06, shown only to give a sense of scale. These vendors do not set their dollar price by converting, so the approximation is not what you would be charged and is not used for ranking.
Some tools do not publish a price at exactly 500 contacts. Those show the next tier up, which is what you would actually pay: EmailOctopus at 2,500, Flodesk at 1,000, beehiiv at 2,500, Loops at 1,000, Sender at 2,500, Buttondown at 1,000.
Compare all Email Marketing pricing by budget →
24 of 25 Email Marketing tools publish a price at this volume. Every figure is the vendor’s own published rate for monthly billing, read from their pricing page and last checked 2026-08-06. Nothing is estimated between published tiers.
WHAT THIS CATEGORY COSTS AS YOU SCALE
Email Marketing pricing by list size
The middle of the market at each level, across every Email Marketing tool on this site that publishes a price there. Going from 500 contacts to 100,000 contacts multiplies the typical bill by 37.5×. At 100,000 contacts, HubSpot costs 14.6× what Sender does.
SenderCategory median
HubSpot(most reviewed, 40,490)Cheapest here:Zoho Campaigns$4/mo
Sender$8.53HubSpot$20Cheapest here:Zoho Campaigns$7/mo
Cheapest here:Zoho Campaigns$17/mo
HubSpot$220Cheapest here:Ghost$18/mo
HubSpot$470Cheapest here:Ghost$18/mo
HubSpot$1,220Cheapest here:Ghost$18/mo
HubSpot$2,470Cheapest here:Ghost$18/mo
Sender$367HubSpot$5,350Cheapest here:Ghost$18/mo
Each median is the middle price of the cheapest plan covering that level, across the 36 Email Marketing tools on this site. Tools that publish no price at a level are excluded from that row rather than estimated, which is why coverage varies. “Most reviewed” uses combined third-party review counts as a stand-in for popularity. These are list prices before overage, add-ons and seat charges.
Plans
Sender plans and pricing
2 paid plans · Monthly billing · Verified Apr 20, 2026
Up to 2,500 subscribers and 15,000 emails/month. No credit card required, cancel anytime. Premium features (automation, segmentation, 24/7 support) included. CONFIRMED across official page, llms.txt, G2, and multiple reviews.
Entry price $7/mo CONFIRMED (official /pricing/standard-plan/ 'Starting at only $7', G2, Capterra). This is the FLOOR at the lowest subscriber band only — price scales up with contact count via the JS calculator, which I could NOT render (every static fetch returned 'Standard plans pricing is not av
Entry price $14/mo CONFIRMED (official /pricing/professional-plan/ 'Starting at only $14', G2, Capterra). Marked 'Best Value'. Floor at lowest band only; scales by contacts (calculator unrenderable). Adds dedicated IP, free SMS credits, inbox preview, SMS automation. Email allowance = ~24x contact c
Sender offers a Free Forever plan with basic email marketing features and sending limits.
Recommendation
Which plan should you choose?
The free-forever plan gives you a genuine starting point with enough contacts and email sends to run your first campaigns at no cost. Sender's free tier includes automation features that many competitors reserve for paid plans, so you can test triggered sequences without spending money. For beginners learning email marketing fundamentals, this provides hands-on experience without any financial risk. Upgrade to Standard when you need higher contact limits, more sends, or want to remove Sender branding from emails.
Standard at $7/month is one of the cheapest paid email plans available, providing increased sending limits and additional features beyond the free tier. The low price point makes it accessible for small businesses that want professional email marketing without a significant monthly expense. For businesses that have outgrown the free plan but do not need advanced automation, Standard covers the essentials reliably. Move to Professional when you need advanced automation capabilities or higher sending limits for growing campaigns.
Professional adds advanced automation and higher sending limits for businesses that run complex email campaigns. The expanded automation capabilities support multi-step conditional sequences and behavioral triggers that drive revenue. For companies where email is a primary sales and communication channel, the advanced features help optimize campaign performance over time. If your email strategy is relatively straightforward, Standard provides enough capability at a lower cost.
Scaling Costs
How much as you grow?
Sender uses contact-based pricing. Here's how costs change as your list grows.
On the Professional plan, Sender ranges from $20/mo at 1,000 contacts to $1660/mo at 200,000 contacts. That's a 83.0x increase.
| contacts | Standard | Professional |
|---|---|---|
| 1,000 | $10 | $20 |
| 15,000 | $87 | $200 |
| 35,000 | $167 | $340 |
| 60,000 | $277 | $540 |
| 100,000 | $367 | $860 |
| 200,000 | $697 | $1660 |
Buddy's Take
On the Professional plan, going from 1,000 to 200,000 contacts is a 83.0x price jump ($20 to $1660/mo). Budget for this. Contact-based pricing always catches people off guard.
Editorial
My take on Sender pricing
Sender's $7/month starting price is among the lowest in the email marketing space. The free plan with basic features gives you a genuine way to test the platform, and the Standard plan adds multichannel automation (email + SMS) at a price where most competitors only offer email. For small businesses watching every dollar, that value matters.
The transparency gap is Sender's main weakness. Professional and Enterprise plans show "Custom" pricing, which makes it impossible to plan costs as you scale. Compare with Moosend at $9/month (also unlimited sends but transparent pricing) or MailerLite at $10/month (more features, published pricing at every tier).
Sender fits small businesses and startups that need basic email and SMS marketing on a tight budget. The free plan and low-cost Standard tier cover the fundamentals. If you are building an email list from scratch and cost is the primary concern, Sender is worth testing alongside its budget-friendly competitors.
Want to compare all the free email marketing plans side by side? Check my best free email marketing tools roundup for a complete breakdown.
Deals
Available discounts
Annual Discount
Potential savings when paying yearly
Verdict
Is Sender Worth the Price?
Sender delivers functional email and SMS marketing at rock-bottom prices. The $7/month entry point is hard to beat, and the free plan reduces risk. The main limitation is pricing opacity on higher tiers and fewer advanced features than platforms charging 2-3x more. It is a solid budget option for basic needs.
Read my full Sender review or compare it with Moosend and MailerLite.
FAQ
Frequently Asked Questions
Sender doesn't display pricing publicly. You need to contact them or sign up to see current rates for their Standard and Professional plans.
Yes, Sender offers a Free Forever plan, though it comes with sending and feature limitations.
Check with Sender directly about their plan change policies and any restrictions.
Contact Sender to understand their complete fee structure and any additional costs.
Most email marketing platforms accept major credit cards and PayPal, but confirm directly with Sender.
Check with Sender directly about any special pricing for nonprofits, educational institutions, or other organizations.
Contact Sender to understand their overage policies and whether you'll be automatically upgraded or charged extra fees.
See the pricing for yourself
Check the official pricing page for current rates.
View Sender PricingMore on Sender
Sender Review
Benchmark Email vs Sender: Breaking Down the Real Differences
EmailOctopus vs Sender: Key Differences Explained
MailerLite vs Sender: Which Budget-Friendly Tool Is Right for You?
Mailjet vs Sender: $17/Month vs $7/Month Entry Prices
15 Alternatives to Sender for Every Budget
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.