MailerLite Cost Breakdown: Every Plan Compared
MailerLite keeps things simple with four clear pricing tiers that scale with your subscriber count. The platform offers solid value across all plans, especially for small to medium businesses looking for email marketing without breaking the bank.
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My Take on MailerLite Pricing
MailerLite's pricing hits a sweet spot between affordability and functionality. The free plan is genuinely useful with 12,000 monthly emails, which beats many competitors who cap you at 1,000-2,000. The jump from free to $10 is reasonable, though the Advanced plan's contact limit seems oddly restrictive for a $20 plan.
What stands out is the transparency. No hidden fees, clear feature lists, and the 10% annual discount applies across all paid plans. The Growing Business plan offers solid value if you want to sell digital products, while the Advanced plan's AI writing assistant could save time on campaigns. The main downside is how contact limits work. You might outgrow a plan quickly if your list grows fast.
For tips on growing your list and making the most of MailerLite's features, check out my complete email marketing guide.
MailerLite Plans & Pricing
Advanced
- ✓Contacts: 500
- ✓Emails/mo: Unlimited
- ✓Users: Unlimited
- ✓Smart sending
- ✓Facebook integration
- ✓Custom HTML editor
Growing Business
- ✓Contacts: 50,000
- ✓Emails/mo: Unlimited
- ✓Users: 3
- ✓Sell digital products
- ✓Unlimited templates
- ✓Dynamic emails
Free
- ✓Contacts: 500
- ✓Emails/mo: 12,000
- ✓Users: 1
- ✓Drag & drop editor
- ✓Email automation builder
- ✓Websites
Enterprise
- ✓Contacts: 100,000+
- ✓Emails/mo: Unlimited
- ✓Users: Unlimited
- ✓Dedicated success manager
- ✓Dedicated IP
- ✓Onboarding consultation
Free Plan Details
The free plan includes 500 contacts, 12,000 monthly emails, basic automation, and website builder with 14-day trial of premium features.
Available Discounts
Annual Discount
Save 10% when paying yearly
Which Plan Should You Choose?
12,000 monthly emails and automation features let you test email marketing properly without spending money.
Built-in digital product selling features eliminate the need for separate e-commerce tools.
Unlimited users and advanced automation make client management much easier.
Dedicated support and IP address ensure deliverability at scale with white-glove service.
Most local businesses can stay within the 500 contact and 12,000 email limits indefinitely.
Is MailerLite Worth the Price?
MailerLite delivers solid value, especially for smaller businesses and those just starting with email marketing. The free plan is generous enough to be genuinely useful, and the paid plans offer reasonable feature upgrades without massive price jumps. The contact-based pricing can get expensive as you grow, but the feature set and ease of use justify the cost for most users.
Try MailerLite →Frequently Asked Questions
Yes, you can upgrade or downgrade your MailerLite plan at any time. Changes take effect immediately.
MailerLite will suggest upgrading to the next plan tier. Your account won't be suspended, but you'll need to upgrade to continue sending.
MailerLite doesn't offer refunds, but you can downgrade to the free plan anytime to avoid future charges.
No setup fees or hidden costs. The listed prices include all features mentioned in each plan.
Yes, the free plan includes a 14-day trial of premium features, and paid plans have a 14-day free trial.
Pay yearly instead of monthly and save 10% on any paid plan. The discount is applied automatically at checkout.
MailerLite accepts major credit cards and PayPal for all paid plans.