Email marketing pricing
MailerLite pricing: list size sets the bill, while Comfort or Power sets the operating limits
MailerLite prices paid accounts by active subscribers. Its Free plan is a small launchpad, Comfort covers regular newsletters and automation, and Power removes limits that matter to frequent senders, agencies and larger teams.
Joonas Rotko
Pricing checked 29 September 2026
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Pricing at a glance
| Plan | Monthly price | Annual / billing note | Best for |
|---|---|---|---|
| Free | $0 | — | For a small launch list of up to 250 subscribers. |
| Comfort(best fit) | $12/mo at 500 | $10.80/mo annual | For regular newsletters and automation at the selected list size. |
| Power | $25/mo at 500 | $22.50/mo annual | For frequent sending, teams and unrestricted building blocks. |
| Enterprise | Custom | — | For 200,000+ subscribers and tailored service. |
Prices and billing terms above reflect the stated check date. Confirm the checkout total, tax and renewal terms before buying.
Buddy's take
MailerLite is unusually clear about the main split: every paid tier grows with the list, while Power buys headroom for sending volume, seats and building blocks. Price the actual list first, then decide whether Comfort’s caps will become an operational problem.
Find your cost
Pick a publicly captured list-size band, billing cadence and feature tier. MailerLite's live selector has more intermediate bands, so this tool intentionally shows only values verified on the vendor page.
Workload and team needs
Your captured price point
Comfort
Monthly equivalent on annual billing. The full annual payment is due under the vendor’s annual terms.
Check MailerLite pricing →Prices are USD and may exclude applicable taxes. Recheck the live selector for intermediate list sizes and custom terms above 200,000 subscribers.
Which plan fits your workload?
| If you need | Choose | Why |
|---|---|---|
| A small test list and basic email workflow | Free | Free allows up to 250 subscribers, 2,500 monthly emails and a limited set of building blocks without a card. |
| Regular campaigns with a small collaboration team | Comfort | Comfort adds 3 seats, 50 automations and materially higher sending capacity, but retains operational caps. |
| High send frequency or more than three collaborators | Power | Power removes the monthly-email, seat, automation, site, product and form caps in the public comparison. |
| A list above 200,000 or assisted onboarding | Enterprise | MailerLite routes 200,000+ subscribers to a custom plan with service and deliverability support. |
Free
- ✓2,500 monthly emails
- ✓2 user seats
- ✓3 automations
- ✓1 website and 1 landing page
- ✓3 signup forms and community support
Comfort
- ✓5,000 monthly emails at 500 subscribers
- ✓3 user seats
- ✓50 automations
- ✓Up to 10 sites and landing pages
- ✓Up to 5 products or bookings and 10 forms
Power
- ✓Unlimited monthly emails
- ✓Unlimited user seats
- ✓Unlimited automations
- ✓Unlimited sites, landing pages and forms
- ✓Unlimited products and bookings
Enterprise
- ✓Custom sending volume
- ✓Unlimited seats
- ✓Dedicated success manager
- ✓Deliverability support
- ✓Dedicated IP available as an add-on
Billing, extra costs and terms
The published subscription price is not necessarily the total cost. Check the terms that affect your actual workload, expansion and cancellation before you migrate.
MailerLite’s price selector changes by subscriber count. At 500 subscribers it showed Comfort at $12 monthly or $10.80 annual-equivalent, and Power at $25 or $22.50. At 100,000 it showed Comfort at $439 monthly or $395.10 annual-equivalent, and Power at $489 or $440.10.
The annual toggle states a 10% saving. Its displayed monthly figure is an annual-billing equivalent; confirm the full upfront total, taxes, renewal and cancellation terms in checkout.
Comfort’s 500-subscriber view included 5,000 monthly emails, 3 seats, 50 automations, 10 sites or landing pages, 5 products or bookings and 10 forms. These caps matter more than the entry price when the account becomes a shared production system.
Power’s public comparison lists unlimited monthly emails, seats, automations, sites, landing pages, products, bookings and forms. It is the plan to compare when volume and collaboration are central.
The current page advertises a 14-day free trial with no credit card required. It also lists Enterprise from 200,000+ subscribers and says a dedicated IP is an add-on, not an included default.
What else could fit your budget?
Compare the job and cost model, not only the entry price
AWeber
$15/mo · Lite at 500 subscribers
A traditional email platform for teams that want a familiar campaign-and-automation stack.
Moosend
$9/mo · Pro at 500 contacts
A simpler automation option when lower entry cost is more important than unlimited seats and sites.
GetResponse
€16/mo · Starter at 1,000 contacts
A broader email platform when ecommerce, webinars or knowledge-product tools belong in the same account.
Full product context
Need the product trade-offs too?
The pricing page focuses on plan selection and cost. The review covers product fit, limitations, alternatives, AI capabilities and the buying risks that a plan table leaves out.
Read: MailerLite reviewFrequently asked questions
At 500 subscribers in the current USD view, MailerLite showed Comfort at $12 monthly or $10.80 per month on annual billing, and Power at $25 monthly or $22.50 annual-equivalent. The selector increases those prices with active subscribers.
The current free plan supports up to 250 subscribers, 2,500 monthly emails, two seats, three automations, one website and landing page, one product or booking, and three signup forms.
Power is the operational fit for frequent sending or broader collaboration because it lists unlimited monthly emails, seats, automations, sites, landing pages, products, bookings and forms.
Yes. The pricing page has a yearly option and states a 10% saving. Confirm the full annual charge and renewal terms before committing.
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