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Price Snapshot
How much does MailerLite cost?
MailerLite starts at $10/mo for a paid plan, with a free plan for smaller teams. That's 33% below median for Email Marketing tools. That is the entry price: the Growing Business plan covers up to 500 subscribers, and the same plan is $159/mo at 25,000. Annual billing saves 10% off.
Calculate before you commit
Email Marketing pricing at your contact count
Use my pricing calculator to see how MailerLite compares with other Email Marketing software at the contact count you actually need. Every tool here is priced at the same volume, which is the comparison a vendor’s own pricing page cannot make.
At 500 contacts, MailerLite costs $19/mo on Comfort, which is #14 of 24 in Email Marketing. Mailchimp, the most-reviewed option here, costs $27/mo at the same volume.
EmailOctopusFree/mo
FlodeskFree/mo
Benchmark EmailFree/mo
beehiivFree/mo
LoopsFree/mo
SenderFree/mo
Selzy$7.50/mo
Moosend$9/mo
Buttondown$9/mo
Campaign Monitor$11.70/mo
Constant Contact$12/mo
EngageBay$14.99/mo
Ghost$15/mo
MailerLite$19/mo
Omnisend$20/mo
AWeber$25/mo
Mailchimp$27/mo
Klaviyo$30/mo
Drip$39/mo
Kit$39/mo
ActiveCampaign$49/mo
Customer.io$100/mo
Encharge$179/mo
Keap$299/mo
Priced in another currency, so listed separately rather than ranked:
Zoho CampaignsFree/mo≈$0
The vendor’s own price is on the left. The dollar figure is my conversion at rates taken on 2026-08-06, shown only to give a sense of scale. These vendors do not set their dollar price by converting, so the approximation is not what you would be charged and is not used for ranking.
Some tools do not publish a price at exactly 500 contacts. Those show the next tier up, which is what you would actually pay: EmailOctopus at 2,500, Flodesk at 1,000, beehiiv at 2,500, Loops at 1,000, Sender at 2,500, Buttondown at 1,000.
Compare all Email Marketing pricing by budget →
24 of 25 Email Marketing tools publish a price at this volume. Every figure is the vendor’s own published rate for monthly billing, read from their pricing page and last checked 2026-08-06. Nothing is estimated between published tiers.
WHAT THIS CATEGORY COSTS AS YOU SCALE
Email Marketing pricing by list size
The middle of the market at each level, across every Email Marketing tool on this site that publishes a price there. Going from 500 contacts to 100,000 contacts multiplies the typical bill by 37.5×. At 25,000 contacts, HubSpot costs 7.7× what MailerLite does.
MailerLiteCategory median
HubSpot(most reviewed, 40,490)MailerLite$10Cheapest here:Zoho Campaigns$4/mo
MailerLite$15HubSpot$20Cheapest here:Zoho Campaigns$7/mo
MailerLite$25Cheapest here:Zoho Campaigns$17/mo
MailerLite$39HubSpot$220Cheapest here:Ghost$18/mo
MailerLite$73HubSpot$470Cheapest here:Ghost$18/mo
MailerLite$159HubSpot$1,220Cheapest here:Ghost$18/mo
MailerLite$289HubSpot$2,470Cheapest here:Ghost$18/mo
MailerLite$440HubSpot$5,350Cheapest here:Ghost$18/mo
Each median is the middle price of the cheapest plan covering that level, across the 36 Email Marketing tools on this site. Tools that publish no price at a level are excluded from that row rather than estimated, which is why coverage varies. “Most reviewed” uses combined third-party review counts as a stand-in for popularity. These are list prices before overage, add-ons and seat charges.
Plans
MailerLite plans and pricing
2 paid plans · Monthly rates shown, annual noted per plan · Verified Apr 20, 2026
From $20/mo ($18 annual) at 500 subscribers; scales with list size. Adds AI, custom HTML, advanced automations.
From $10/mo ($9 annual) at 500 subscribers; scales with list size (see tier ladder). Unlimited emails.
Up to 500 subscribers, 12,000 emails/month, 1 user.
For businesses with over 100K subscribers
The free plan includes 500 contacts, 12,000 monthly emails, basic automation, and website builder with 14-day trial of premium features.
Recommendation
Which plan should you choose?
The free plan includes 1,000 subscribers and 12,000 monthly emails, which is one of the more generous free tiers in email marketing. The drag-and-drop editor, landing pages, and basic automation are all available at no cost, providing a genuine working platform rather than a limited demo. For beginners learning email marketing or building their first campaigns, this is enough to start generating real results. Upgrade to Growing Business when you exceed 1,000 subscribers or need features like auto-resend campaigns and digital product selling.
Growing Business adds digital product selling features, letting course creators sell directly through email campaigns and landing pages without a separate storefront. The integrated payment processing eliminates the need for a separate course delivery platform for straightforward digital products. Unlimited emails on this tier mean you can run promotional campaigns during launches without send limit concerns. Move to Advanced if you need unlimited users, advanced automations, or a dedicated IP address.
Advanced includes unlimited users and advanced automation features that support agency teams managing campaigns for multiple clients. The expanded automation builder handles more complex workflows like multi-step conditional sequences and behavioral triggers. For agencies where several team members need account access, unlimited user seats prevent per-seat cost increases. Enterprise is only necessary if you need a dedicated IP address or priority account support.
Enterprise adds a dedicated IP address and dedicated support, both critical for organizations sending at high volume where deliverability reputation matters. A dedicated IP means your sending reputation is not affected by other senders on a shared pool. Priority support ensures issues are resolved quickly when email is a key business communication channel. If your sending volume does not require dedicated infrastructure, Advanced provides the same core features at a lower cost.
Most small local businesses can operate within the free plan's 1,000 subscriber and 12,000 monthly email limits indefinitely. Local service businesses, restaurants, and shops typically maintain smaller, focused email lists that stay well under these caps. The free plan includes landing pages and forms needed to collect subscriber information from local customers. This makes MailerLite one of the best no-cost options for small local businesses that want professional email marketing without a monthly fee.
Feature Comparison
What's in each plan?
Side-by-side comparison of all MailerLite plan features.
| Feature | PowerRecommended | Comfort | Free |
|---|---|---|---|
| Contacts | 500 | 50,000 | 500 |
| Emails/mo | Unlimited | Unlimited | 12,000 |
| Users | Unlimited | 3 | 1 |
| Smart sending | ✓ | – | – |
| Facebook integration | ✓ | – | – |
| Custom HTML editor | ✓ | – | – |
| Promotion pop-ups | ✓ | – | – |
| Enhanced automations | ✓ | – | – |
| AI writing assistant | ✓ | – | – |
| Sell digital products | – | ✓ | – |
Showing 10 of 19 features.
Scaling Costs
How much as you grow?
MailerLite uses contact-based pricing. Here's how costs change as your list grows.
| contacts | Growing Business | Advanced |
|---|---|---|
| 500 | $10 | $20 |
| 1,000 | $15 | $30 |
| 2,500 | $25 | $40 |
| 5,000 | $39 | $50 |
| 10,000 | $73 | $110 |
| 25,000 | $159 | $200 |
| 50,000 | $289 | $340 |
| 100,000 | – | $440 |
Buddy's Take
Costs scale as your list grows. Budget for growth.
Editorial
My take on MailerLite pricing
MailerLite balances affordability and capability better than almost anyemail marketingplatform. The free plan is usable (1,000 subscribers, unlimited sends, basic automation), and the $10/month Growing Business plan adds enough features for most small businesses without a dramatic price jump.
Where MailerLite falls short is advanced customization. The automation builder, while functional, does not match the depth of ActiveCampaign or GetResponse. Template design options are also more limited than Mailchimp. If your email strategy relies on complex branching workflows or highly custom designs, MailerLite may feel restrictive.
MailerLite is one of the best starting points for businesses building an email list who want room to grow without immediately hitting expensive pricing tiers. The free-to-paid transition is smoother than most competitors, and the feature set covers the fundamentals well.
Want to compare all the free email marketing plans side by side? Check my best free email marketing tools roundup for a complete breakdown.
Deals
Available discounts
Annual Discount
Save 10% when paying yearly
Verdict
Is MailerLite Worth the Price?
MailerLite delivers arguably the best value in email marketing for small to mid-size businesses. The free plan is generous, the paid plans are fairly priced, and the feature set covers everything most businesses actually need. It will not wow you with advanced capabilities, but it rarely disappoints on the basics.
Read my full MailerLite review or see how it compares against Mailchimp and beehiiv.
FAQ
Frequently Asked Questions
Yes, you can upgrade or downgrade your MailerLite plan at any time. Changes take effect immediately.
MailerLite will suggest upgrading to the next plan tier. Your account won't be suspended, but you'll need to upgrade to continue sending.
MailerLite doesn't offer refunds, but you can downgrade to the free plan anytime to avoid future charges.
No setup fees or hidden costs. The listed prices include all features mentioned in each plan.
Yes, the free plan includes a 14-day trial of premium features, and paid plans have a 14-day free trial.
Pay yearly instead of monthly and save 10% on any paid plan. The discount is applied automatically at checkout.
MailerLite accepts major credit cards and PayPal for all paid plans.
See the pricing for yourself
14 days free. No credit card. See which plan fits before you pay.
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MailerLite Alternatives: 14 Options to Consider
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.