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The Verdict
MailerLite wins for most users.
It offers a free plan, a more modern interface, a website builder, and comparable automation at a lower price. AWeber's advantage is limited to deliverability reputation and 24/7 phone support, which matter for some businesses but not most.
Choose AWeber if
- +Businesses that rely on phone support for troubleshooting
- +Users with large established lists who trust AWeber deliverability
- +WordPress-heavy workflows needing AWeber's dedicated plugin
Choose MailerLite if
- +Anyone who wants a free plan to start building a list
- +Small businesses needing a website builder and email in one platform
- +Users who prefer a clean, modern interface
Ratings
What reviewers say
AWeber holds a 4.3/5 average rating across 1,130 reviews. MailerLite holds a 4.7/5 average across 3,400 reviews. MailerLite has a slightly higher rating.
AWeber4.30/5
1,130 total
4.70/5
3,400 total
Market Presence
Ecosystem comparison
| AWeber | MailerLite | |
|---|---|---|
| User reviews | 1,130 | 3,400 |
| Founded | 1998 | 2010 |
| HQ | US | LT |
Pricing
Which one costs more?
MailerLite undercuts AWeber at every tier while including more features.
$15/mo
starting price
Watch out
The pricing page only shows pricing for 0-500 subscribers - larger lists require contacting sales. Email sending is limited to a multiple of your subscriber count, not truly unlimited sends.
$10/mo
starting price
Watch out
Free plan has email send limits (12K/month) even though paid plans are unlimited. When you exceed subscriber limits, the system automatically upgrades you to the next tier and charges your card without requiring approval.
| Plan / Tier | AWeber | MailerLite | Notes |
|---|---|---|---|
| Free/Trial | 14-day trial | Free (1,000 subs) | MailerLite has a permanent free plan. |
| 500 Subscribers | $12.50/mo (annual) | $10/mo (Growing Business) | MailerLite is $2.49/mo cheaper. |
| 2,500 Subscribers | $22.49/mo (annual) | $17/mo | AWeber costs $5.49/mo more. |
| 10,000 Subscribers | $62.49/mo (annual) | $47/mo | AWeber costs $15.49/mo more. |
| 50,000 Subscribers | $382.49/mo (annual) | $239/mo | MailerLite saves $143.49/month at 50K subs. |
Buddy's Take on Pricing
MailerLite is cheaper at every subscriber tier and includes a free plan. The gap widens as lists grow: at 50,000 subscribers, MailerLite saves over $140/month. AWeber includes web push notifications and phone support to partially justify the premium, but most businesses will find MailerLite's pricing more sustainable long-term.
Looking for something cheaper?
These Email Marketing start lower than both AWeber and MailerLite.
Your Cost
What would you actually pay?
Select your contacts count. See the real price on both tools.
$15/mo
Lite plan at 500 contacts
$10/mo
Growing Business plan at 500 contacts
/mo cheaper on MailerLite at 500 contacts
That's $60/yr saved
At Scale
How costs diverge as you grow
Features
Capability comparison
MailerLite has closed the feature gap with AWeber while maintaining lower prices. Here is how they compare across key areas.
| Capability | AWeber | MailerLite |
|---|---|---|
| Free Plan | ✗ | ✓ |
| Email Builder | ● | ★ |
| Automation | ○ | ● |
| Website Builder | ✗ | ✓ |
| Landing Pages | ● | ● |
| A/B Testing | ✓ | ✓ |
| Phone Support | ✓ | ✗ |
| Web Push | ✓ | ✗ |
| Blog | ✗ | ✓ |
| Ecommerce | ○ | ● |
MailerLite has quietly become one of the best-value email platforms available. The free plan alone covers what many solo entrepreneurs need: 1,000 subscribers, 12,000 monthly emails, automation, and landing pages. AWeber offers none of that without a paid subscription.
The website builder is MailerLite's underrated advantage. A web design studio can set up a client with a professional site, email capture forms, and automated welcome sequences all within MailerLite, eliminating the need for separate hosting. AWeber requires you to bring your own website. For the full comparison of MailerLite's capabilities, see my MailerLite Review.
AWeber's main counter-argument is support quality. Their 24/7 phone line with actual email marketing experts is rare in this price range. For a nonprofit director who needs help segmenting a donor list at 8 PM, AWeber picks up the phone. MailerLite routes you to email or chat. Read my AWeber Review for more on the support experience.
AI & Integrations
Which fits your stack better?
API access, automation connectors, and AI readiness. The tools that connect to your stack save you the most time.
| AWeber | MailerLite | |
|---|---|---|
| MCP ServerConnect to AI assistants (Claude, Cursor) | ✓ | ✓ |
| REST APIBuild custom integrations | ✓ | ✓ |
| ZapierNo-code automation | ✓ | ✓ |
| Make (Integromat)Advanced workflow builder | ✓ | ✓ |
| Security | ||
| SSO | ✗ | ✗ |
| 2FA | ✓ | ✓ |
| Ecosystem | ||
| Support | email, phone | |
Who It's For
Who should choose which?
Choose AWeber if you...
- +Phone support is essential for your workflow
- +You have an established list and trust AWeber's deliverability
- +Web push notifications are part of your marketing strategy
- +You need the Done For You setup service
Choose MailerLite if you...
- +You want to start free and scale gradually
- +A modern interface and website builder matter to you
- +Budget is a primary consideration
- +You need a built-in blog alongside email marketing
Final recommendation
The bottom line
MailerLite is the better choice for most businesses switching from or choosing between these two. Lower prices, a free plan, a website builder, and a more modern experience make it the stronger overall package. AWeber earns its place only for users who specifically need phone support or have deep trust in its deliverability infrastructure.
FAQ
Frequently Asked Questions
For most users, yes. MailerLite offers more features at a lower price with a free plan included. AWeber is better only if you need 24/7 phone support or have specific deliverability concerns.
Yes. MailerLite accepts CSV imports and provides a migration guide. Your subscriber lists transfer cleanly. Templates need to be rebuilt.
MailerLite has a more modern template library with cleaner designs. AWeber has more templates overall but many feel dated.
No. MailerLite offers email and live chat support. AWeber is the one with 24/7 phone support with human agents.
More on these tools
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. This comparison is based on structured data from 36 tools in the Email Marketing category.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences the comparison.
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