This page may contain affiliate links.
Some links on this page are affiliate links, meaning I may earn a commission if you sign up (at no extra cost to you). This never influences my ratings or recommendations.
Price Snapshot
How much does Kit cost?
Kit starts at $39/mo for a paid plan, with a free plan for smaller teams. That's 160% above median for Email Marketing tools. That is the entry price: the Creator plan covers up to 1,000 subscribers, and the same plan is $199/mo at 25,000. Annual billing saves 2 months free.
Calculate before you commit
Email Marketing pricing at your contact count
Use my pricing calculator to see how Kit compares with other Email Marketing software at the contact count you actually need. Every tool here is priced at the same volume, which is the comparison a vendor’s own pricing page cannot make. Kit gets relatively cheaper as you scale: it is #20 of 24 at 100 and #3 of 5 at 100,000, so the cheapest option at your size may not be the cheapest at your next one.
At 500 contacts, Kit costs $39/mo on Creator, which is #20 of 24 in Email Marketing. Mailchimp, the most-reviewed option here, costs $27/mo at the same volume.
EmailOctopusFree/mo
FlodeskFree/mo
Benchmark EmailFree/mo
beehiivFree/mo
LoopsFree/mo
SenderFree/mo
Selzy$7.50/mo
Moosend$9/mo
Buttondown$9/mo
Campaign Monitor$11.70/mo
Constant Contact$12/mo
EngageBay$14.99/mo
Ghost$15/mo
MailerLite$19/mo
Omnisend$20/mo
AWeber$25/mo
Mailchimp$27/mo
Klaviyo$30/mo
Drip$39/mo
Kit$39/mo
ActiveCampaign$49/mo
Customer.io$100/mo
Encharge$179/mo
Keap$299/mo
Priced in another currency, so listed separately rather than ranked:
Zoho CampaignsFree/mo≈$0
The vendor’s own price is on the left. The dollar figure is my conversion at rates taken on 2026-08-06, shown only to give a sense of scale. These vendors do not set their dollar price by converting, so the approximation is not what you would be charged and is not used for ranking.
Some tools do not publish a price at exactly 500 contacts. Those show the next tier up, which is what you would actually pay: EmailOctopus at 2,500, Flodesk at 1,000, beehiiv at 2,500, Loops at 1,000, Sender at 2,500, Buttondown at 1,000.
Compare all Email Marketing pricing by budget →
24 of 25 Email Marketing tools publish a price at this volume. Every figure is the vendor’s own published rate for monthly billing, read from their pricing page and last checked 2026-08-06. Nothing is estimated between published tiers.
WHAT THIS CATEGORY COSTS AS YOU SCALE
Email Marketing pricing by list size
The middle of the market at each level, across every Email Marketing tool on this site that publishes a price there. Going from 500 contacts to 100,000 contacts multiplies the typical bill by 37.5×. At 25,000 contacts, HubSpot costs 6.1× what Kit does.
KitCategory median
HubSpot(most reviewed, 40,490)Kit$39Cheapest here:Zoho Campaigns$4/mo
Kit$39HubSpot$20Cheapest here:Zoho Campaigns$7/mo
Kit$59Cheapest here:Zoho Campaigns$17/mo
Kit$89HubSpot$220Cheapest here:Ghost$18/mo
Kit$139HubSpot$470Cheapest here:Ghost$18/mo
Kit$199HubSpot$1,220Cheapest here:Ghost$18/mo
Kit$379HubSpot$2,470Cheapest here:Ghost$18/mo
Kit$679HubSpot$5,350Cheapest here:Ghost$18/mo
Each median is the middle price of the cheapest plan covering that level, across the 36 Email Marketing tools on this site. Tools that publish no price at a level are excluded from that row rather than estimated, which is why coverage varies. “Most reviewed” uses combined third-party review counts as a stand-in for popularity. These are list prices before overage, add-ons and seat charges.
Plans
Kit plans and pricing
2 paid plans · Monthly rates shown, annual noted per plan · Verified Jul 7, 2026
Free plan, up to 10,000 subscribers. Unlimited landing pages, forms, broadcasts, tagging/segmentation, sell digital products, 1 basic visual automation. No credit card.
Base price at up to 1,000 subscribers. Monthly $39/mo; annual $390/yr = $33/mo (~16% off). Subscriber-scaled above 1k. Unlimited automations/sequences, A/B testing, branding removal, integrations, priority support.
Base price at up to 1,000 subscribers. Monthly $79/mo; annual $790/yr = $66/mo (~16% off). Subscriber-scaled above 1k. Adds subscriber/engagement scoring, advanced reporting, deliverability reporting, newsletter referral system, Facebook custom audiences, unlimited users.
The free plan includes up to 1,000 subscribers with unlimited email sends and basic features.
Recommendation
Which plan should you choose?
The free Newsletter plan supports up to 1,000 subscribers with basic email features, giving new creators a no-cost starting point to build their audience. You can set up landing pages and opt-in forms to start collecting subscribers right away. The free tier lacks automation and advanced segmentation, so your email strategy stays relatively simple at this stage. Upgrade to Creator once you need automated sequences or want to sell digital products directly through the platform.
Creator at $33/month unlocks advanced automations and the visual automation builder, letting you create welcome series, nurture sequences, and sales funnels without manual work. The plan also supports selling digital products directly, which adds a revenue stream beyond sponsorships or ads. For creators who have outgrown basic newsletters and want to monetize their audience more actively, this tier provides the tools to do it. Move to Creator Pro when you need advanced reporting or dedicated account support.
Creator includes built-in tools for selling digital products and online courses, keeping everything in one platform. The integrated payment processing and delivery eliminates the need for a separate course platform for straightforward digital products. Email automation lets you build launch sequences, course reminders, and upsell flows around your offerings. If your course business grows to need more detailed analytics or priority support, Creator Pro provides those extras.
Creator Pro adds advanced reporting, dedicated support, and priority access to new features for businesses with larger subscriber bases. The advanced reporting helps identify which emails, automations, and products drive the most revenue, enabling data-driven optimization. Dedicated support provides faster resolution for issues that affect larger operations. This tier is designed for creators who have turned their newsletter into a significant business and need deeper operational insights.
Scaling Costs
How much as you grow?
Kit uses contact-based pricing. Here's how costs change as your list grows.
| contacts | Creator | Creator Pro |
|---|---|---|
| 500 | $39 | $79 |
| 1,000 | $39 | $79 |
| 2,500 | $59 | $99 |
| 5,000 | $89 | $139 |
| 10,000 | $139 | $189 |
| 25,000 | $199 | $279 |
| 50,000 | $379 | $519 |
| 100,000 | $679 | $879 |
Buddy's Take
Costs scale as your list grows. Budget for growth.
Editorial
My take on Kit pricing
Kit's creator focus shows in its feature design. Subscriber tagging, visual automations, and email list management are built around the way creators actually work: selling courses, running launches, and nurturing audiences. The free plan with 1,000 subscribers is enough to validate whether the platform fits your workflow before paying.
The pricing gets expensive as your list grows. At 5,000 subscribers, the Creator plan costs $66/month, and the Pro plan (with advanced automation) hits $111/month. Compare with MailerLite, which offers similar creator features starting at $10/month with 1,000 free subscribers. Kit's premium is hard to justify unless you specifically need its commerce features.
Kit makes the most sense for creators who sell digital products directly through their email marketing and need tight integration between their newsletter, landing pages, and product delivery. For creators focused purely on content (newsletters, blogs), simpler and cheaper alternatives cover the basics equally well.
Want to compare all the free email marketing plans side by side? Check my best free email marketing tools roundup for a complete breakdown.
Deals
Available discounts
Creator-friendly pricing
Pricing designed to scale with your audience growth
Verdict
Is Kit Worth the Price?
Kit is a strong platform for creators who need more than basic email marketing. The subscriber management and commerce features work well for selling digital products. The free plan gives you a real starting point. The main concern is how quickly costs scale with your list size.
Read my full Kit review or compare it against beehiiv and MailerLite.
FAQ
Frequently Asked Questions
Yes, Kit offers a free plan for up to 1,000 subscribers with unlimited email sends.
Kit pricing increases based on your subscriber count, starting at $33/month for paid plans.
Yes, you can upgrade or downgrade your Kit plan at any time based on your needs.
No, Kit doesn't charge setup fees for any of their plans.
Kit accepts major credit cards for plan payments.
No, Kit plans are month-to-month with no long-term contracts required.
Yes, you can export your subscriber data before canceling your Kit account.
See the pricing for yourself
14 days free. No credit card. See which plan fits before you pay.
Start Free Trial on KitMore on Kit
Kit Review
AWeber vs Kit: Traditional Email vs Creator-First Platform
Flodesk vs Kit: Design-First Email vs Creator Platform
Ghost vs Kit: $15 Publishing Platform vs $33 Creator Email
Kit vs ActiveCampaign: Creator-Focused vs Marketing-Focused
11 Great Alternatives to Kit
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. Building the most trustworthy marketing software database so you can trust the pricing data on this site.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences pricing data.