SEO & GEO professional · Email marketing and CRM platforms · Verified
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AWeber
Desk research
From Lite, billed annually
$12.50/mo
$15/mo billed monthly
Kit
Desk research
From Creator, billed annually
$33/mo
$39/mo billed monthly
vs
Quick answer
Kit is the better buy for a solo sender: its free plan covers up to 10,000 subscribers, so both a 500-subscriber and a 5,000-subscriber list cost $0/month billed monthly there. AWeber has no free plan and charges $15/month billed monthly at 500 and $60/month billed monthly at 5,000. AWeber wins for a team: three seats come with Lite at $25/month billed monthly for 1,000 subscribers, while Kit needs Pro at $79/month billed monthly. All prices are monthly billing unless I say annual. Prices verified 1 Oct 2026.
Across the three setups below: Kit in 2 of 3 scenarios.
Which one fits you?
Solo marketer or small business, a list just past the free tier
Kit
My pick
$0/mobilled annually
A 500-subscriber list fits Kit's free plan, which covers up to 10,000 subscribers, so it costs $0/month billed monthly. AWeber has no free plan, so the same list needs Lite at $15/month billed monthly, or $12.50/month billed annually.
Why this pick, and when to skip it
Skip it if you want automation confirmed on the plan you start on. Kit states unlimited automations from Creator up and doesn't break out an automation allowance for Free, while AWeber states automation on Lite and offers a 14-day trial.
At 5,000 subscribers Kit's free plan still applies, so the list costs $0/month billed monthly. AWeber Lite costs $60/month billed monthly, or $50/month billed annually.
Why this pick, and when to skip it
Skip it if you need more than 1 seat or an automation allowance stated for Free. Paid Kit starts at Creator, which is $39/month billed monthly, or $33/month billed annually, at 1,000 subscribers.
Three people on a 1,000-subscriber list fit AWeber Lite, which includes 3 seats, at $25/month billed monthly, or $20.83/month billed annually. Kit Creator includes 2 seats, so three logins mean Pro at $79/month billed monthly, or $66/month billed annually.
Why this pick, and when to skip it
Skip it if you sell digital products or paid subscriptions at volume. Kit keeps the platform fee at 0.6%, while AWeber Lite charges 1.0%.
For each tool I price every current plan plus the add-ons a setup needs, from the vendor's published prices only, and take the cheapest. Monthly and annual billing are priced separately. When a limit or price isn't published, the tool shows as not fitting instead of a guess.
Solo marketer or small business, a list just past the free tier: A list of about 500 contacts, just past the free tiers most vendors offer. One login. Tools priced by emails sent are costed at three mailings per subscriber a month.
Growing list, sending regularly: A list of 5,000 contacts, sending regularly. One login. Tools priced by emails sent are costed at three mailings per subscriber a month.
Small team managing one list together: Three people logging in to the same 1,000-contact list. Seats, not list size, are the deciding limit. Tools priced by emails sent are costed at three mailings per subscriber a month.
AWeber vs Kit side by side
I compare email/CRM platforms on: Real cost per list size, both billing bases; Free-tier contact ceiling before you must pay anything; Team seats included, and the seat price past that; List segmentation depth; Automation workflow depth and any step/action limits; Deliverability and sending limits (emails per month, per day, or per rolling window); CRM and ecommerce integration depth; What happens past your plan's contact ceiling (overage pricing vs a forced upgrade).
AWeber and Kit compared on the main buying criteria
Criterion
AWeber
Kit
Real cost per list size, both billing bases
Lite at 500 subscribers: $15/month billed monthly, or $12.50/month billed annually. At 5,000: $60/month billed monthly, or $50/month billed annually.
Free up to 10,000 subscribers. Creator at 1,000 subscribers: $39/month billed monthly, or $33/month billed annually.
Free-tier contact ceiling before you must pay anything
None. AWeber has no free plan, only a 14-day trial
10,000 subscribers
Team seats included, and the seat price past that
3 on Lite, unlimited on Plus; no extra-seat price published
1 on Free, 2 on Creator, unlimited on Pro; no extra-seat price published
List segmentation depth
Not published
Not published
Automation workflow depth and any step/action limits
Automation on Lite and Plus
Unlimited visual automations from Creator up; no allowance stated for Free
All details, including automation and AI workflows
All compared details for AWeber and Kit
Criterion
AWeber
Kit
Deliverability and sending limits (emails per month, per day, or per rolling window)
10x subscribers on Lite, 12x subscribers on Plus
Not published
CRM and ecommerce integration depth
Paid subscriptions on Lite and Plus
Paid subscriptions and digital product sales from Creator up
What happens past your plan's contact ceiling (overage pricing vs a forced upgrade)
Subscriber-count tiered, with published prices on the vendor slider from 0-500 up to 100,001-150,000 subscribers on both monthly and annual billing. Above 150,000 no price is published.
Subscriber-count tiered, with published prices from 1,000 up to 400,000 subscribers. At 500,000+ the page shows no price and asks you to request a demo for a custom plan.
Full price ladder
Lite: $15/month billed monthly, or $12.50/month billed annually, at 500 subscribers. Plus: $30/month billed monthly, or $20/month billed annually. Done For You: $30/month billed monthly, plus a setup fee: $79 one-time (limited-time offer, reduced from $599).
Free: $0/month billed monthly, up to 10,000 subscribers. Creator: $39/month billed monthly, or $33/month billed annually. Pro: $79/month billed monthly, or $66/month billed annually. Creator and Pro prices are for 1,000 subscribers.
Annual totals
Lite on annual billing totals $150/year at 500 subscribers. AWeber doesn't publish an annual total for Plus.
At 1,000 subscribers, Creator totals $390/year, while Pro totals $790/year.
How pricing scales
Subscriber-count tiered, with published prices on the vendor slider from 0-500 up to 100,001-150,000 subscribers on both monthly and annual billing. Above 150,000 no price is published.
Subscriber-count tiered, with published prices from 1,000 up to 400,000 subscribers. At 500,000+ the page shows no price and asks you to request a demo for a custom plan.
Plan ceilings
Lite and Plus publish prices up to 150,000 subscribers
Creator and Pro publish prices up to 400,000 subscribers
Trial and card requirement
14 days; AWeber's pricing page doesn't state whether a card is required
14 days, no card required
Refund terms
No published refund policy
A 30-day money-back window
Who should pick AWeber, and who should pick Kit?
AWeber
Desk research
Best for small teams sharing one account
AWeber's Lite plan starts at $15/month billed monthly at the smallest list size and includes 3 team seats. Plus starts at $30/month billed monthly and adds unlimited seats and automations. Both plans are priced by subscriber count, and AWeber publishes prices up to 150,000 subscribers. There is no free plan, only a 14-day trial.
Best for: Small to mid-size creators and small business owners who need email automation and landing pages, want to monetize subscribers directly, and can handle the subscriber-tiered pricing structure.
Strengths
Lite plan at $15/month billed monthly is a low entry point for creators building an email presence, with 3 team seats included.
Plus has unlimited team seats and unlimited automations, where Lite is limited on automations.
Low monetization fees: 0.6% on Plus, 1.0% on Lite, letting creators keep more of paid subscription revenue.
Limits
No free plan; only a 14-day trial. You must commit to Lite ($15/month billed monthly) or Plus ($30/month billed monthly) to start.
Lite is priced up to 150,000 subscribers, and the price rises with each subscriber band as your list grows.
Pricing scales by subscriber count on both Lite and Plus; the entry prices are just the starting point. Subscriber-count tiered, with published prices on the vendor slider from 0-500 up to 100,001-150,000 subscribers on both monthly and annual billing. Above 150,000 no price is published.
Skip it if you need a free forever tier or flat-rate pricing. Also skip it if you want unlimited team seats and automations without paying more per subscriber band, since Plus costs more than Lite at every list size.
Kit is a creator-first email platform with a free tier up to 10,000 subscribers and automations on the paid plans. The paid tiers add advanced automation, engagement analytics and unlimited team members, and the bundle is the strength: email, digital product sales and paid subscriptions all come standard, not as add-ons, with Kit keeping 0.6% of each sale. It suits creators who want a complete toolkit in one place.
Best for: Email creators and small publishers who need email and product sales in one place, and are fine with a small platform fee on subscriber revenue.
Strengths
A real free plan up to 10,000 subscribers, with 1 team member and no trial required.
Kit keeps only 0.6% of each digital product or subscription sale, inside an all-in transaction fee that already covers card processing.
Unlimited visual automations and paid subscriptions from the Creator plan ($39/month billed monthly at the entry list size).
Limits
The free tier goes up to 10,000 subscribers, so paying only makes sense once you need automation, paid subscriptions or more seats rather than more room.
Creator includes 2 team seats; unlimited seats only arrive at the Pro plan ($79/month billed monthly at the entry list size).
Published prices run up to 400,000 subscribers; above that Kit asks you to request a custom plan.
Skip it if you need more than 1 team seat on Free.
Neither vendor publishes a migration service or import guarantee, so plan on exporting your contacts and rebuilding automations by hand in either direction. Kit's free plan and 14-day trial let you rehearse a move without a card. AWeber's 14-day trial doesn't state whether a card is required, so confirm that before you start a test rebuild there.
What would change my pick?
AWeber adding a free plan would remove Kit's biggest advantage for small and growing lists.
Kit adding a third seat to Creator would close the team gap and make Kit the cheaper option for small teams.
AWeber cutting its Lite platform fee to match Kit's would remove the one reason a seller might still prefer Kit at team size.
A price change on either side. The scenario picks recalculate from the published numbers.
AWeber vs Kit: questions people ask
Is Kit cheaper than AWeber?
For a solo sender, yes. Kit's free plan covers up to 10,000 subscribers, so a 5,000-subscriber list costs $0/month billed monthly, while AWeber Lite is $60/month billed monthly. For a three-person team, no: Kit Pro is $79/month billed monthly and AWeber Lite is $25/month billed monthly.
Does AWeber have a free plan?
No. AWeber offers a 14-day trial, not a free plan. Kit's free plan covers up to 10,000 subscribers with 1 seat.
Which is cheaper for a team of three?
AWeber. Lite includes 3 seats at $25/month billed monthly for 1,000 subscribers. Kit Creator includes 2 seats, so a third login means Pro at $79/month billed monthly.
Which charges less on paid subscriptions?
Kit's platform fee is 0.6%, with only the payment processor's own fee on top. AWeber charges 1.0% on Lite and 0.6% on Plus.
What does annual billing cost on each?
AWeber Lite at 500 subscribers is $12.50/month billed annually against $15/month billed monthly, which totals $150/year. Kit Creator at 1,000 subscribers is $33/month billed annually against $39/month billed monthly, which totals $390/year.
Which should I pick for a small list?
Kit. Its free plan covers up to 10,000 subscribers, so a 500-subscriber list costs $0/month billed monthly there, against $15/month billed monthly on AWeber Lite.
Joonas Rotko
SEO & GEO professional, founder of That Marketing Buddy
I'm a Finnish SEO and GEO professional with 11+ years in digital marketing, including years as a co-owner of a digital marketing agency. On That Marketing Buddy I test and compare SEO and AI-visibility software for entrepreneurs, marketing professionals and agencies.
: New page. Kit is the pick for the small-list and growing-list scenarios because its free plan covers both. AWeber is the pick for a three-person team: Lite includes three seats and costs less than Kit Pro.
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