Find software that fits your business and budget.
I help small business owners, independent marketers, and small teams choose SEO and AI visibility tools, with clear advice on costs, ease of use, and limitations. You'll also find email marketing and other business software below.
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Featured
SEO tools
Keyword research, rank tracking, technical audits, and content built for search.
- Best suited to
- Solo founders and bloggers: If you have a site but no time to write, Soro runs the whole loop from keyword research to a published, optimized article every day.
- Price
- $39/mo
- Ease of use
- Easy to pick up (8.8/10)
- Main limitation
- Content only (no backlinks, audits, tracking) and no API or MCP, plus daily AI auto-publishing needs a human eye
- Best suited to
- Local service businesses: Dentists, salons, contractors, and similar businesses that need steady blog content targeting local keywords but have no one on staff to write it.
- Price
- $99/mo
- Ease of use
- Some learning curve (7.5/10)
- Main limitation
- No documented API or MCP server for custom automation
- Best suited to
- SaaS Founders: Need consistent content marketing but lack time for research and writing. SEObot handles the entire content pipeline automatically.
- Price
- $49/month
- Ease of use
- Easy to pick up (8.5/10)
- Main limitation
- Limited editorial control
Technical details (MCP / API)
Has a documented API for programmatic use.
- Best suited to
- Founders and solo marketers: If you own a site and have GSC connected but freeze at the data, the prioritized, plain-English answers are the core job done well, without hiring an SEO.
- Price
- €29/mo
- Ease of use
- Easy to pick up (8.6/10)
- Main limitation
- It is a diagnostic layer, not a full SEO suite, and the API and MCP are gated to the €49 Pro tier
Technical details (MCP / API)
Ships an MCP server (official).
Has a documented API for programmatic use.
- Best suited to
- Digital Marketing Agencies: White-label reporting, client management tools, and Agency Pack features make client work seamless.
- Price
- $129/mo
- Ease of use
- Easy to pick up (8/10)
- Main limitation
- Customer service issues
Technical details (MCP / API)
Ships an MCP server (official).
Has a documented API for programmatic use.
- Best suited to
- Digital Marketing Agencies: Multiple client management, white-label reporting, and comprehensive competitive analysis make it perfect for agencies scaling their SEO services.
- Price
- From $139/mo
- Ease of use
- Some learning curve (7.6/10)
- Main limitation
- High cost and complexity for beginners
Technical details (MCP / API)
Ships an MCP server (official).
Has a documented API for programmatic use.
Track rankings, research keywords, audit sites
All-in-one platforms: keywords, rank tracking, backlinks, and audits
Site crawlers and technical audits for structure and indexing
Find and analyze keywords and search demand
Traffic, market, and competitor research
SEO plugins and tools built for WordPress and other CMS
Featured
AI visibility & SEO content
See how you show up in ChatGPT and AI Overviews, and the tools that help you act on it.
- Best suited to
- Agent builders and technical marketers: The remote MCP server (OAuth, 59 tools, writes included) and full REST API on every plan mean your Claude or Cursor setup can read visibility data, manage prompt sets and even generate content without custom scraping.
- Price
- $95/mo
- Ease of use
- Easy to pick up (8.2/10)
- Main limitation
- Young product (April 2025) with steep tier jumps ($95 to $245 to $579), an unpublished annual discount, and docs that still use older plan names in places
Technical details (MCP / API)
Ships an MCP server (official).
Has a documented API for programmatic use.
- Best suited to
- Ecommerce Brands Tracking AI Shopping Mentions: The AI Shopping feature tracks product visibility inside AI-generated shopping recommendations, useful for brands watching conversational commerce take shape.
- Price
- $125/mo
- Ease of use
- Easy to pick up (8/10)
- Main limitation
- No plan under $125/month
Technical details (MCP / API)
Ships an MCP server (official).
Has a documented API for programmatic use.
- Best suited to
- Brands serious about AI search: If you want to know whether ChatGPT and Gemini recommend you over rivals, and why, the tracking, share-of-voice and citation analysis across 14 models is the core job done well.
- Price
- €49/mo
- Ease of use
- Easy to pick up (8.4/10)
- Main limitation
- The REST API is gated to the €299 Scale tier, and there is no free-forever plan
Technical details (MCP / API)
Ships an MCP server (official).
Has a documented API for programmatic use.
- Best suited to
- In-house marketers at a single brand: You want to know if ChatGPT or Perplexity mentions your company when people ask category questions, and you only need to track one brand's presence.
- Price
- $50/mo
- Ease of use
- Some learning curve (7.5/10)
- Main limitation
- Every plan, even at $200/mo, tracks only 1 brand
Technical details (MCP / API)
Ships an MCP server (official).
Has a documented API for programmatic use.
- Best suited to
- Agencies reporting on multiple client brands: Growth ($385/mo) ships 50 brand dashboard slots, white-label sharing links, and an agency affiliate program with lifetime commissions, which is built for exactly this workflow.
- Price
- See pricing
- Ease of use
- Some learning curve (7.8/10)
- Main limitation
- MCP access is read-only, and REST API access is unclear below Enterprise
Technical details (MCP / API)
Has a documented API for programmatic use.
- Best suited to
- Agencies Managing Multiple Client Accounts: Unlimited user seats and white-label reporting come standard on every plan, including the trial, so you're not paying per-seat fees like you would with [Semrush](https://thatmarketingbuddy.com/pricing/semrush).
- Price
- €79/month
- Ease of use
- Some learning curve (7.5/10)
- Main limitation
- No MCP server for AI-agent workflows, and tight AI prompt caps on lower tiers
Technical details (MCP / API)
Has a documented API for programmatic use.
Everything else
Explore More Marketing Software
Email, sales, social, and the rest of the stack. Every category is still one click from the full tool list below.
Email marketing
Newsletters, automated sequences, and store email/SMS.
Email Marketing
36 toolsSend campaigns, automate sequences, grow your list
Email Marketing Platforms
14 toolsGeneral email platforms for newsletters, campaigns, and everyday sending
Newsletter Platforms
10 toolsPublishing, subscriptions, and monetization for newsletters and creators
Ecommerce Email
9 toolsEmail and SMS built for stores: product data and automated flows
Marketing Automation
8 toolsBehavior- and trigger-driven email built around workflows and events
Sales & website tools
CRM, funnels, and building the site itself.
All-in-One Marketing
11 toolsCRM, email, funnels, and more in one platform
Sales Funnels & Landing Pages
9 toolsBuild pages, run funnels, convert visitors
Marketing CRM
9 toolsManage contacts, track deals, close more
Website Builders
1 toolsBuild sites without code
Social media & advertising
Scheduling, publishing, and paid campaigns.
Social Media Automation
22 toolsAI-native posting, DMs, repurposing, and developer APIs for social
Social Media
5 toolsSchedule, publish, and analyze social content
Paid Ads & Ad Creation
1 toolsRun and create paid campaigns
Customer conversations
Chatbots and support tooling for talking to visitors and customers.
AI Chatbot Builders
5 toolsBuild a custom chatbot for your site
AI Lead-Generation Chatbots
5 toolsChatbots built to capture and qualify leads
Other business tools
Courses, analytics, and everything else I cover.
AI CMO
3 toolsAI tools that plan and run marketing for you
Online Course Platforms
1 toolsCreate, host, and sell digital courses
Web Analytics
1 toolsTrack visitors and site performance
Developer tools & integrations
APIs and infrastructure for pulling SEO and email data programmatically.
SEO APIs
13 toolsSEO tools with a documented API for programmatic and agent use
Scraping
9 toolsSERP and web scraping infrastructure
Transactional & Email APIs
8 toolsDeveloper-first email platforms with APIs for transactional sending
Proxies
2 toolsProxy infrastructure for scraping and data collection
Quick lists
Two Shortcuts
On a budget? Start with the cheap stuff that doesn't suck. Worried about stale data? The right column moves first when something changes.
Best on a Budget
Great tools with free plans or under $20/mo
Recently Updated
Latest reviews, scores, and content refreshes
The full list
Every Tool, A–Z
All 193 tools in one place. Filter by who you're buying for, jump to a letter, or Ctrl-F your way to the one you're after.
Explore more
Where Next
Reviews are the start. Pull tools side-by-side, break pricing down to the cent, find a cheaper swap, or read the strategy behind picking a stack that won't embarrass you in twelve months.