Semrush alternatives for a ten-client agency

What you gain and give up by leaving Semrush

Semrush has the widest research toolbox here, but agencies pay for it per seat and per branded report. If most of what clients see is rankings and a monthly report, much of that bill goes to research nobody reads.

When to stay. If clients pay you for Semrush's content and ad research, keep one Semrush seat for research and move tracking and reports to something cheaper per client.

The tools side by side

Each row is the cheapest plan that covers the whole workload, except Morningscore, shown at the plan that fits the sites and keywords but misses white label, and AgencyAnalytics, which shows how it is billed.

Morningscore: I priced Pro. Pro covers the sites, keywords, prompts and logins, but Morningscore publishes no white-label option for any plan.

ten client sites: plan priced, monthly and annual cost, Client sites, Keywords, AI search tracking, Free start

Tool and plan	Cost per month	Client sites	Keywords	AI search tracking	Free start
SE RankingCore	$204.20annual Not sold monthly	10	2,000	Google AI Overviews plus 100 AI prompts	14-day trial
AgencyAnalyticsPay as you go	Pay as you go. Billed per client: $20/mo per client billed annually, or $25/mo billed monthly, before the Rank Tracker and AI Tracker add-ons.	See the note	See the note	See the note	14-day trial
NightwatchProfessional	€159annual €199 monthly	25	2,500	150 AI prompts	14-day trial
Search AtlasAgency	$999annual $999 monthly	10	50,000	250 AI prompts	7-day trial
MorningscorePro	$132.50annual $159 monthly	30	2,000	Google AI Overviews plus 500 AI prompts	14-day trial

Prices are in each vendor's own currency. Nightwatch charges in euros. Those rows are never ranked against, or subtracted from, the dollar prices.

Five picks, in the order I'd consider them

Each one says who it is for, what it costs for ten client sites, and what you give up.

1

SE Ranking

Best all-round for client work

Hands-on

Choose it if

You want tracking, audits and branded reports together and are tired of paying Semrush per seat and per report.

Consider AgencyAnalytics instead if

You would rather pay per client for a tool built around reporting.

Why it fits ten client sites

Core holds 10 projects and 2,000 keywords, and the Agency Pack adds white-label reports and extra users at a set price, instead of Semrush's $20/month per branded report.

The plan I priced

Core with the Agency Pack and two extra users: $204.20/month billed annually.

Closest alternative

Search Atlas becomes the better choice when you want the tool to also do fixes and publishing for clients, and the budget allows it.

See SE Ranking plans

Ten client sites: Core with Agency Pack, 2 extra users

Billed annually

$204.20/mo

Above 10 sites: Growth with Agency Pack (+$88/mo billed annually).

The trade-off

Core tops out at ten sites, so an eleventh client means Growth, and white label is still a paid add-on.

What my review says

Best for: An agency leaving Semrush that wants tracking, audits and branded reports in one account.

Skip it if your clients rely on Semrush's content or ad research.

Strengths

• White-label reports at a set add-on price, not per report.
• Extra users cost far less than a Semrush seat.

Limits

• White label is a paid add-on.
• Core stops at ten client sites.

See SE Ranking plansMy SE Ranking reviewSE Ranking pricingAffiliate link

Semrush alternatives for a ten-client agency

2

AgencyAnalytics

Built for client reporting

Desk research

Choose it if

Reporting is most of your client work and per-seat pricing is what hurts on Semrush.

Consider SE Ranking instead if

You want keyword tracking and audits included in the base price.

Why it fits ten client sites

Core is white-labeled with a client portal, and every staff member and report is included, the opposite of Semrush's per-seat, per-report model. There is a 14-day trial and a 30-day money-back guarantee.

The plan I priced

Core: billed per client, $20/month billed annually, or $25/month billed monthly, before the Rank Tracker and AI Tracker add-ons.

Closest alternative

SE Ranking becomes the better choice when you want tracking and audits in one price for a similar total.

See AgencyAnalytics plans

Ten client sites: billed by usage

Pay as you go. Billed per client: $20/mo per client billed annually, or $25/mo billed monthly, before the Rank Tracker and AI Tracker add-ons.

The trade-off

Rank tracking and AI tracking are add-ons, so the per-client price understates the real bill, and there is no research toolbox.

What my review says

Best for: An agency leaving Semrush that mainly sends branded client reports.

Skip it if you need research tools as well as reporting.

Strengths

• Unlimited staff accounts, where Semrush charges per seat.
• White label and a client portal in the base plan.

Limits

• Rank and AI tracking cost extra.
• No keyword or competitor research of Semrush's kind.

See AgencyAnalytics plansMy AgencyAnalytics reviewAffiliate link

Semrush alternatives for a ten-client agency

3

Nightwatch

Daily tracking with white label

Desk research

Choose it if

Rank tracking is the core service you sell and you want the whole team logged in without seat fees.

Consider SE Ranking instead if

You would rather pay in dollars and keep audits in the same plan.

Why it fits ten client sites

Professional covers 25 projects, 2,500 keywords and 150 AI prompts, with white label and API access included, so neither extra users nor branded reports add to the bill as they do on Semrush.

The plan I priced

Professional: €199/month billed monthly, or €159/month billed annually, in euros. I never convert between euros and dollars.

Closest alternative

SE Ranking becomes the better choice when you want dollar pricing.

See Nightwatch plans

Ten client sites: Professional

Billed annually

€159/mo

Billed monthly

€199/mo

Above 25 sites: Agency (+€240/mo billed annually).

The trade-off

Prices are in euros, the pricing page states no refund terms, and it is a tracker first, without Semrush's research breadth.

What my review says

Best for: An agency leaving Semrush whose main service is rank tracking and reporting.

Skip it if clients expect content or ad research from you.

Strengths

• Unlimited seats and white label on Professional.
• Daily tracking plus on-demand checks.

Limits

• Euro pricing and no stated refund terms.
• A tracker first, without Semrush's research breadth.

See Nightwatch plansMy Nightwatch reviewAffiliate link

Semrush alternatives for a ten-client agency

4

Search Atlas

All-in-one at a fixed price

Desk research

Choose it if

You want one subscription that tracks clients and also helps ship fixes and content.

Consider SE Ranking instead if

Tracking and reports are all you sell. Search Atlas is priced for doing the work too.

Why it fits ten client sites

Agency covers 10 projects, 50,000 keywords and 250 AI prompts, with white label and 10 seats, so logins and branded reports stop being separate charges as they are on Semrush.

The plan I priced

Agency: $999/month billed annually, the same on monthly and annual billing.

Closest alternative

SE Ranking becomes the better choice when you want to pay far less.

See Search Atlas plans

Ten client sites: Agency

Billed annually

$999/mo

Billed monthly

$999/mo

Above 10 sites: no bigger plan is published.

The trade-off

It is the most expensive pick here, and it is quoted through sales.

What my review says

Best for: An agency leaving Semrush that wants one platform to track clients and deliver the work.

Skip it if you only need tracking and branded reports.

Strengths

• White label and a team's worth of seats included on Agency.
• Tools that help publish fixes and content, not only report.

Limits

• The highest price on this page.
• Quoted through sales.

See Search Atlas plansMy Search Atlas reviewAffiliate link

Semrush alternatives for a ten-client agency

5

Morningscore

Simple dashboard, no white label

Desk research

Choose it if

You want a plain client dashboard and your clients don't need reports in your brand.

Consider SE Ranking instead if

White-label reports matter. Morningscore publishes none.

Why it fits ten client sites

Pro covers 30 websites, 2,000 keywords and 500 AI prompts for 10 users, more logins than any Semrush plan includes.

The plan I priced

Pro: $159/month billed monthly, or $132.50/month billed annually. The 14-day trial needs no card.

Closest alternative

SE Ranking becomes the better choice when you need white label.

See Morningscore plans

Ten client sites: Pro

Billed annually

$132.50/mo

Billed monthly

$159/mo

The trade-off

No white label on any plan, so reports carry Morningscore's brand, which undoes one of the reasons to leave Semrush.

What my review says

Best for: A small agency leaving Semrush that needs more logins but not branded reports.

Skip it if branded client reports are part of your service.

Strengths

• Many users included on Pro, where Semrush includes one.
• A trial with no card.

Limits

• No white label on any plan.
• Fewer research tools than Semrush.

See Morningscore plansMy Morningscore reviewAffiliate link

Semrush alternatives for a ten-client agency

What ten client sites really costs

The bars are the flat plans that cover the whole workload, so those prices are comparable. AgencyAnalytics bills by client and Morningscore misses a requirement, so neither gets a bar.

Morningscore: priced on Pro. Pro covers the sites, keywords, prompts and logins, but Morningscore publishes no white-label option for any plan.

Other options, and why they missed the list

I kept the list to tools that serve a small client roster and publish what they include. Pure data APIs and enterprise suites answer a different question from "what do I move to from Semrush".

• 

  Ahrefs

  The deepest backlink data, and no affiliate link from me. Its plans list no white-label reports, so it can't meet this workload.

• 

  DataForSEO

  A pay-per-request data API for building your own reports. See my SEO API guide.

How I chose, and how I earn from this page

Who is behind this guide

Joonas Rotko

I co-ran a marketing agency in Finland and spent more than ten years buying SEO and marketing software with real client budgets. I write these guides for the person who has to pay for the tool and use it.

• Hands-on with 1 of these 5 tools
• Prices checked 29 Sep 2026
• How this page earns

More about me and how I review

Questions people ask

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