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The Verdict
Is Peekaboo AI right for you?
Peekaboo AI tracks how ChatGPT, Gemini, and Perplexity talk about your brand, then scores your visibility against competitors. The catch: every plan, even the $200/mo one, only tracks a single brand.
Peekaboo AI is an Answer Engine Optimization (AEO) tool that monitors how your brand shows up in AI-generated answers, tracks citations, and benchmarks you against competitors. It works well for a single brand watching its AI search presence closely, but the pricing structure makes it awkward for agencies juggling several clients.
The prompt tracking and citation data are genuinely useful for understanding AI visibility, but paying $200/mo and still only getting one brand tracked is a real constraint for anyone managing multiple accounts.
Why I'm covering this
Peekaboo AI tracks real AI-generated answers, not just API responses, which is a distinct angle in the AEO space. But its 1-brand-per-plan pricing is a structural quirk every buyer should know before comparing costs.
Who It's For
The right fit (and the wrong one)
✓Best for
- +In-house marketers at a single brand You want to know if ChatGPT or Perplexity mentions your company when people ask category questions, and you only need to track one brand's presence.
- +SaaS teams watching competitive positioning The competitor benchmarking and citation source breakdown help you see which domains AI models cite most, and how you stack up against named rivals.
- +Agencies with one flagship account The multi-client dashboard and white-label branding are useful if you're reporting on AI visibility for a single major client under your own brand.
- +Marketing agencies managing multiple client brands who need white-label AI visibility reports The multi-client dashboard and white-label branding/domain features are built specifically for agencies reporting to multiple stakeholders under their own brand.
- +SaaS marketing teams tracking brand mentions in ChatGPT and Perplexity versus named competitors Competitor identification and visibility scoring (like the Trustpilot/G2/Capterra comparison shown in the data) directly answers 'are we winning or losing share of voice in AI answers?'
- +SEO and content managers expanding into Answer Engine Optimization (AEO) alongside traditional search work Live Google Search Console and Looker Studio integrations let AEO tracking sit next to existing SEO reporting workflows rather than replacing them.
- +Digital PR teams monitoring which sources (Reddit, Wikipedia, G2, GitHub) LLMs cite most when discussing their brand Citation source breakdowns by domain and type give PR teams a concrete list of where to focus outreach and content efforts.
✗Skip this if
- −Agencies managing 5-10+ client brands Since Starter, Peek, and Grow each track only 1 brand, you'd need custom Enterprise pricing to scale, which isn't published anywhere.
- −Teams needing Google Analytics or WordPress sync today Both integrations are still listed as 'coming soon' on the pricing page, so if that's a dealbreaker, you'll be waiting.
- −Buyers who need public review validation There's no visible G2 or Capterra rating for Peekaboo AI at the time of writing, so you're relying mostly on testimonials the company publishes itself.
- −Solo marketers or small businesses that mainly need traditional keyword rank tracking on a tight budget At $50/mo minimum for one brand and 40 prompts, Peekaboo is priced and designed around AI answer visibility, not classic keyword/backlink tracking.Try Ahrefs →
- −Teams that need full marketing automation like drip email sequences, lead scoring, or multi-channel campaigns Peekaboo has no workflow builder, triggers, or branching logic in its feature set; it's a monitoring dashboard, not an automation platform.Try ActiveCampaign →
- −Agencies tracking 10+ client brands who need predictable per-brand pricing as they scale Every published Peekaboo tier caps out at 1 brand, so scaling past a handful of clients means moving to unpublished Custom/Enterprise pricing.Try Otterly.AI →
Features
What can Peekaboo AI do?
Prompt tracking is the reason to use Peekaboo AI at all, and it's built around a simple idea: pick the questions your prospects actually type into ChatGPT or Perplexity, then watch whether your brand shows up in the answer. The AI Visibility Score rolls mentions, citation rate, and competitive position into one number, which is handy for reporting to a boss or client who doesn't want to read a raw data table.
The citation source breakdown is where things get more interesting for content strategy. Seeing that Reddit or Wikipedia gets cited far more than your own site tells you where to focus outreach or content placement, not just that you're 'winning' or 'losing' in AI search generally. The Search Console AI Chat feature, letting you ask questions directly against your GSC data, is a nice touch for teams who don't want to manually cross-reference two dashboards.
Agency-focused features (multi-client dashboard, white-label branding) are present, but not fully built out yet. Custom colors and branding are live, while white-label domain and client view are still marked as coming soon on the site. Same goes for Google Analytics and WordPress integrations, both listed as in progress rather than shipped.
Competitor benchmarking rounds out the feature set, automatically surfacing brands mentioned alongside yours and letting you add specific competitors manually. If you're evaluating this space more broadly, tools like the ones covered in our Peec AI alternatives and Otterly.ai alternatives guides take different approaches to the same problem.
Prompt & Visibility Tracking
Citation & Source Monitoring
Optimization Tools
Agency Features
Integrations
UX & Support
Is Peekaboo AI easy to use?
There's no independent G2 or Capterra listing for Peekaboo AI that I could find, so most of what's available comes from testimonials published on the company's own site. Lisa Borg, an SVP of Marketing, describes it as giving 'clear visibility into where and how our brand is mentioned across LLMs,' while Swanand Pisat, a Digital Marketing Manager, credits it with revealing 'mentions, gaps, and opportunities' the team didn't have before.
Darryl Coombes, a Managing Director, specifically called out the team's responsiveness: he described them as 'quick to help, open to feedback' and said it 'feels like they're partners in our success.' That's a positive signal on support, but keep in mind these are hand-picked quotes from the vendor's marketing page, not a neutral review aggregator.
Without third-party review data at scale, it's hard to independently verify onboarding friction or long-term support quality. If that matters to your buying process, it's worth asking Peekaboo directly for references before committing to an annual plan.
Pricing
How much does Peekaboo AI cost?
Peekaboo AI starts at $50/mo. No free plan, but there’s a 14-day free trial.
Peekaboo AI starts at $50/mo for the Starter plan, moves to $100/mo for Peek (marked as the recommended tier), and tops out at $200/mo for Grow. There's also a custom Enterprise tier for agencies managing 10+ brands, with pricing available only through Contact Sales. A 14-day free trial is available with no credit card required, and agencies can book a call for a 30-day trial instead.
Here's the detail that matters most: all three published plans track only 1 brand. What changes as you pay more is the number of prompts tracked (40 on Starter and Peek, 100 on Grow), tracking frequency (every 2 days on Starter versus daily on Peek and Grow), and monthly data points (3,000 up to 15,000). That means going from $50 to $200/mo buys you more prompt coverage and frequency, not more brands.
For a single-brand marketing team, this pricing is reasonable and comparable to other tools in the AI search visibility category. For an agency wanting to track several client brands under one roof, the math gets expensive fast since you'd need either multiple subscriptions or a custom Enterprise quote with no published starting price.
| Plan | Monthly |
|---|---|
| Starter | $50/mo |
| Peek (Recommended) | $100/mo |
| Grow | $200/mo |
| Enterprise | Custom |
External Ratings
What reviewers say about Peekaboo AI
"Peekaboo became an essential part of our marketing intelligence stack. It gives us clear visibility into where and how our brand is mentioned across LLMs, and helps us identify the content being picked up and how we compare to competitors."
Lisa Borg, SVP of Marketing (company testimonial)"We knew LLMs were driving traffic, but we had no visibility into where we appeared. Peekaboo gave us clear insight into our mentions, our gaps, and opportunities. It is now essential for tracking and improving our share of voice across AI platforms."
Swanand Pisat, Digital Marketing Manager (company testimonial)"The team behind Peekaboo has been great to work with. They're quick to help, open to feedback, and genuinely care about improving the product. It feels like they're partners in our success, not just software providers."
Darryl Coombes, Managing Director (company testimonial)Downsides
What's wrong with it
One brand per plan, at every tier
Starter, Peek, and Grow all cap out at 1 tracked brand. Agencies managing several clients need custom Enterprise pricing, which isn't published anywhere.
Key integrations still in progress
Google Analytics and WordPress connections are both listed as 'coming soon' rather than live, which affects teams wanting a fuller reporting stack today.
White-label isn't fully built yet
Custom branding and colors work now, but white-label domain and client view are marked as coming soon, so agencies can't yet deliver a fully white-labeled experience.
No independent review-site data found
There's no visible G2 or Capterra rating for Peekaboo AI in the research pulled for this review, so most social proof comes from testimonials the company chose to publish itself.
Limited confirmed AI model coverage
Tracking covers ChatGPT, Gemini, Perplexity, and Google AI Overviews/AI Mode. Claude or other assistant coverage isn't mentioned in what's publicly documented.
Buddy's Take
None of these are dealbreakers if you're tracking one brand and mainly care about ChatGPT, Gemini, and Perplexity visibility. But if you're an agency planning to scale across many clients, or you need Google Analytics tied in today, budget extra time to get clarity from Peekaboo directly before signing an annual contract.
FAQ
Frequently asked questions
It tracks how your brand appears in AI-generated answers from ChatGPT, Gemini, Perplexity, and Google AI Overviews/AI Mode by running custom prompts on a schedule and scoring your mentions, citation rate, and competitive position.
Plans start at $50/mo for Starter, $100/mo for Peek (the recommended tier), and $200/mo for Grow. A custom Enterprise plan exists for agencies managing 10+ brands, but its pricing isn't published.
No. Starter, Peek, and Grow all list exactly 1 brand per plan. More money buys you more prompts, more frequent tracking, and more monthly data points, not more brands.
Yes, there's a 14-day free trial with no credit card required. Agencies can also book a call for a 30-day trial with dedicated support.
According to Peekaboo's FAQ, the score factors in how often and how prominently your brand is mentioned in AI responses, citation frequency, competitive positioning, and the authority of the sources LLMs reference.
Traditional SEO tracks web rankings and clicks. Peekaboo focuses on Answer Engine Optimization (AEO), measuring how AI models represent your brand in conversational answers rather than in a search results page.
Yes, Google Search Console and Looker Studio integrations are live. Google Analytics and WordPress integrations are listed as coming soon.
It has a multi-client dashboard and live custom branding, which helps single-client agency reporting. But the 1-brand-per-plan structure and still-developing white-label domain/client view features make it a tighter fit for agencies with just one or two major accounts rather than a large client roster.
Pricing is published and easy to read at a glance, but the tiers double in price ($50 to $100 to $200) while every plan still caps you at one brand.
Peekaboo AI is best for: Marketing agencies managing multiple client brands who need white-label AI visibility reports; SaaS marketing teams tracking brand mentions in ChatGPT and Perplexity versus named competitors; SEO and content managers expanding into Answer Engine Optimization (AEO) alongside traditional search work; Digital PR teams monitoring which sources (Reddit, Wikipedia, G2, GitHub) LLMs cite most when discussing their brand.
AI monitoring is the entire product here, so native AI capability is naturally strong: five AI surfaces tracked daily, with sentiment and citation analysis built in.
The research data doesn't show any export tools, competitor-import options, or clear API documentation, so it's hard to judge how easily you'd take your historical AI visibility data with you.
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Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences ratings.