Joonas Rotko · Founder, That Marketing Buddy
I assess marketing software through 10+ years of agency work, current product research, buyer needs, competing tools and total cost.
How this review was prepared
This is a research-based review. I checked Peekaboo AI's current product pages, pricing, documentation and terms, then assessed what those published limits mean for a marketing team or small agency. I have not presented vendor claims as personal testing.
This page may include affiliate links, meaning I may earn a commission if you sign up (at no extra cost to you).
The Verdict
Is Peekaboo AI right for you?
Peekaboo AI is an AI visibility tracker. It monitors how often your brand appears in AI answers across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, and reports share of voice, sentiment, framing and the sources each answer cites.
Every configuration starts at $30/month for 1 brand and 40 prompts checked every 2 days across 3 AI models. Price rises with brands (1 to 150+), prompts per brand (40 to 500), tracking frequency (monthly to daily) and add-on models, and annual billing takes 15% off.
It fits an agency or a small team that wants a low entry price and an MCP and REST API on every paid plan. It fits poorly when you need a fixed price sheet, a verified refund policy or one clear set of API limits.
Who It's For
Who Peekaboo AI is for (and who it isn't)
✓ Best for
- +Agencies that white-label AI visibility reports. Peekaboo lists Looker Studio reporting, agency-branded dashboards and lead-magnet audits, with white-label reports and share links unlocking at a $100 monthly list price. It says there are no per-seat pricing limits.
- +Small teams that want to start cheaply. The $30 base covers one brand and 40 prompts, and a 14-day card-backed trial is offered for configurations under $100 a month.
- +Teams that want to pull the data into Claude or their own stack. Peekaboo says every paid plan includes REST API access and a limited-beta MCP server that works with Claude, Claude Code, Cursor and ChatGPT.
× Consider something else if
- −You want a fixed plan with a published price sheet. Peekaboo's pricing is a calculator with several inputs, so you cannot read a single plan ladder. Established AI visibility tools publish fixed tiers.Try Peec AI →
- −You want a tool with a longer track record. Peekaboo is a young product with a short public history, and TMB's earlier data recorded different tiers from today's calculator. Compare against tools with longer track records before committing.Try Otterly AI →
- −You want AI visibility inside a broader SEO platform. Peekaboo tracks AI answers and links to Search Console and Analytics. It does not replace a rank tracker or site audit.Try SE Ranking →
What You Can Do
What can Peekaboo AI do?
Track a brand's share of voice in AI answers
Add prompts that buyers ask, choose models and frequency, and Peekaboo records mentions, position and sentiment against competitors over time.
Find the sources AI models cite
Citation analysis maps the domains that feed each answer, which shows where to earn mentions or fix content.
Report to clients in Looker Studio
Every plan includes Looker Studio reporting. From a $100 list price, agencies can add white-label reports and share links.
Pull visibility data into an AI client
Connect the MCP server to Claude, Cursor or ChatGPT, or call the REST API, to read prompt evidence, sources and capture dates for a project.
AI, API & MCP
Does Peekaboo AI Have an MCP Server and API?
Peekaboo is built for agents: it ships a hosted MCP server and a scoped REST API on every paid plan.
AI agent workflow
A safe agent workflow
Give an agent a read-only key to pull visibility and source data into a weekly brief, and use a read-write key only when it must add prompts.
Approval boundary: Keep prompt additions behind a human approval, since each new prompt raises the monitored volume and the bill.
MCP
officialOfficial hosted MCP, limited beta
Each approved client is tied to a project, and access can be removed when the workflow changes.
Peekaboo MCP integration →API
officialScoped REST API with read and write keys
Documented endpoints are read-oriented, and rate limits are listed per tier.
Peekaboo API access →Pricing
How much does Peekaboo AI cost?
Peekaboo AI starts at $30/month for 1 brand, 40 prompts, 3 AI models and checks every 2 days, with a 14-day card-backed trial for configurations under $100 a month.
| Plan | Usage-based, configured in a calculator |
|---|---|
| Base configurationPopular | $30/mo |
| White-label threshold | $100/mo |
| Agencies, 10+ brands | Custom |
Peekaboo says every plan starts at $30 a month, then prices as you change four inputs: brands (1 to 150+), prompts per brand (40 to 500), AI models and tracking frequency (monthly, weekly, every 3 days, every 2 days or daily). Three models are included as core. Claude API and Microsoft Copilot are add-ons priced through a booking. Annual billing takes 15% off the monthly list price.
Only the $30 base and the $100 threshold are confirmed
I could not read prices for other brand, prompt or frequency combinations without driving the calculator, so I do not publish a price ladder. Configure your real coverage and read the total.
White-label needs a $100 list price
White-label reports and share links unlock when the monthly list price reaches $100. Agencies should size the configuration to clear that.
The trial has a ceiling
The 14-day trial is card-backed and offered for new workspaces under $100 a month.
Refund terms are not stated
The pricing page says you can change plans or cancel from the dashboard any time, and does not state a refund policy.
Alternatives
When I'd choose something else
Three different buying priorities, and what I'd pick instead for each one.
If you want fixed-tier AI visibility pricing
Peec AI
Peec AI is a dedicated AI visibility tracker with published tiers and an MCP server.
Trade-off: Its plan limits are fixed, so you pay for the tier rather than the exact coverage you configure.
Explore Peec AI for this use case →If you want a tracker with a longer public history
Otterly AI
Otterly AI is an established AI search monitoring tool with published plans.
Trade-off: Check its prompt and country limits against your coverage before you switch.
Explore Otterly AI for this use case →If you want AI visibility inside a wider SEO suite
SE Ranking
SE Ranking combines rank tracking, audits and AI visibility tracking in tiered plans.
Trade-off: AI tracking is one module in a larger suite, so depth per AI engine can be lighter.
Explore SE Ranking for this use case →Keep going
- Compare Peekaboo AI against the field: Best AI Visibility and GEO Tools for One Brand
Downsides
Limitations to consider before subscribing
No published plan ladder
Pricing is a four-input calculator, so budgeting means configuring your exact coverage and reading the total.
The docs and pricing model do not match
The API page lists rate limits by Peek, Grow and Pro tier names and mentions an unrelated project name, while the pricing page describes usage-based pricing. TMB's earlier data listed $50, $100 and $200 tiers that the current pricing page does not show.
MCP is a limited beta
The MCP server is available to eligible accounts and may change. Rate limits for it are not stated.
Refund policy is missing
I found no refund terms on the pages I read.
Extra models cost extra
Claude API and Microsoft Copilot tracking are add-ons priced on request.
My Recommendation
Should You Choose Peekaboo AI?
Shortlist Peekaboo if you want to pay from $30 for exactly the brands, prompts and frequency you need, and value an MCP and API on every paid plan.
Choose Peec AI for fixed tiers, Otterly AI for a longer track record, or SE Ranking for AI tracking inside a full SEO suite.
What to check during the trial
- –Configure your real brands, prompts and frequency and record the total.
- –Check whether white-label needs the $100 list price for your setup.
- –Test the read-only API key against the endpoints you need and note the rate limit.
- –Ask about refunds and the add-on price for Claude API or Copilot tracking.
FAQ
Frequently asked questions about Peekaboo AI
Every configuration starts at $30/month for 1 brand and 40 prompts checked every 2 days across 3 AI models. Price rises with brands, prompts, frequency and add-on models, and annual billing takes 15% off.
Yes, a 14-day card-backed trial for new workspaces with a configuration under $100 a month.
Yes. Peekaboo offers a hosted MCP server in limited beta, included on every paid plan, with Peekaboo OAuth or a project-scoped API key.
ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode are the core engines, and Claude API and Microsoft Copilot are add-ons.
Sources & References (4)
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