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The Verdict
Is PromptWatch right for you?
PromptWatch (promptwatch.com) is an Amsterdam-built AI search visibility platform from Gijs de Groot and Klaas Foppen, founded in April 2025 and already claiming 8,480+ customers and a 4.7/5 G2 rating.
It tracks how ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Mistral and Google's AI Overviews talk about your brand, and it gets its data the hard way: from actual AI user interfaces rather than APIs alone, plus AI crawler logs pulled from your CDN and analytics on the visitors AI actually sends you. Then its content agents write AEO articles aimed at the gaps.
This is the GEO tool I would point builders at first. The tracking substance is real: interface-level data across 8+ AI platforms, crawler-log analytics that show which bots read which pages, visitor attribution for AI referrals, and content-gap analysis that turns it all into work you can act on.
But what separates PromptWatch is the developer story: an official remote MCP server with OAuth and 59 tools including writes, a documented REST API with an OpenAPI spec, and access to both on every plan, including the free one. Nobody else in this category ships that.
The caveats are the flip side of youth: the company is barely a year old, the jump from $95 to $245 stings, the annual discount is unpublished, and bits of the docs still reference older plan names. None of those stopped me from rating it the most agent-ready GEO platform on this site.
PromptWatch has a free Explore tier , then Essential $95/mo (1 project, 6,000 responses), Professional $245/mo (2 projects, 18,000 responses, crawler analytics) and Business $579/mo (5 projects, 42,000 responses), with a 7-day trial on Essential. MCP and API access come with every plan, free included : an official remote MCP server (OAuth or API key, 59 tools with writes) and a REST API with an OpenAPI spec and published rate limits.
Who It's For
The right fit (and the wrong one)
✓Best for
- +Agent builders and technical marketers The remote MCP server (OAuth, 59 tools, writes included) and full REST API on every plan mean your Claude or Cursor setup can read visibility data, manage prompt sets and even generate content without custom scraping.
- +Founders starting GEO on a budget The free Explore tier and the $95 Essential plan with a 7-day trial are a real on-ramp, not a teaser: tracking, citations and API access are all there.
- +Teams that want proof AI search converts Crawler-log analytics (which AI bots read what) plus AI-referred visitor tracking connect AI visibility to actual traffic, which most trackers in this category cannot show.
- +Agencies running GEO for clients A dedicated agency platform, project-based plans, Data Studio integration and custom reports make multi-client work practical.
✗Skip this if
- −Enterprise buyers who need vendor maturity PromptWatch was founded in April 2025. It has seed funding and momentum, but if your procurement wants a decade of SOC 2 audits and reference enterprises, the older enterprise players fit better today.
- −Teams that want content auto-published The content agents draft AEO articles but do not auto-publish into your CMS. If you want the full plan-write-publish autopilot, that is a different product lane.
- −Non-technical teams sold on crawler analytics The crawler-log features need access to your CDN or hosting layer (Cloudflare, Vercel, Fastly and similar). Without that access, a chunk of the Professional tier's value goes unused.
- −Anyone allergic to tier jumps Going from 1 project to 2 costs $95 to $245; going to 5 costs $579. If you need exactly 3 projects, you are paying the Business price either way.
Consider instead
Semrush
SurferSEO
SE RankingFeatures
What can PromptWatch do?
The data collection is PromptWatch's quiet differentiator. Most GEO trackers query AI models through APIs and hope the answers match what users see. PromptWatch collects from the actual user interfaces of the AI platforms, then layers on two evidence sources rivals rarely have: AI crawler logs pulled from your CDN (a dozen documented integrations from Cloudflare and Vercel to Akamai and WP Engine), showing exactly which bots read which pages, and visitor analytics that attribute the traffic AI actually sends you.
The vendor cites a corpus of 2.5 billion+ analyzed citations behind the scoring.
On top of the tracking sits an action layer. Content-gap analysis scores which prompts you are losing, recommendations tell you what to write, and the AEO content agents draft the articles (5 a month on Essential up to 30 on Business), with site-health checks and an action-items queue keeping the follow-through visible. Articles do not auto-publish to your CMS, which I count as a feature: a human decides what goes live under the brand's name.
And then there is the part that made me sit up: the agent stack. An official remote MCP server at server.promptwatch.com/mcp speaks streamable HTTP with OAuth browser consent (or a plain API key) and exposes 59 tools, and they are not just reads: your agent can create and manage prompts, monitors, brands and personas, pull every analytics series the dashboard shows, and trigger content generation.
The REST API mirrors it with ~70 v2 endpoints, an OpenAPI spec and a Postman collection. Both are included on every plan, free tier included. That combination does not exist anywhere else in this category right now.
AI Visibility Tracking
Citations & Evidence
Content & Actions
Developer & Reporting
UX & Support
Is PromptWatch easy to use?
Self-serve from minute one: sign up free, add prompts, connect nothing else and you get visibility data. The deeper integrations (CDN crawler logs, visitor tracking, Data Studio) each have step-by-step docs across a dozen hosting setups from Cloudflare to WP Engine. The docs are genuinely good: every page is served as markdown, there is an llms.txt index, an OpenAPI spec, a Postman collection, and the MCP section includes recipes and skills, not just setup.
Support and maturity are the honest trade-off. The company is young (April 2025, $1.4M seed from Arches Capital) and iterating fast, which cuts both ways: a public changelog shows steady shipping, but small inconsistencies show it too, like rate-limit docs naming plans (Solo, Startup) that the pricing page has since renamed. The vendor claims 8,480+ customers and 4.7/5 on G2. I have not run a paid instance, so treat day-two reliability as unverified by me; the free tier makes checking it in your own stack cheap.
Pricing
How much does PromptWatch cost?
PromptWatch is free to use.
The pricing is self-serve and public, in dollars or euros. Explore is free and the site's headline offer is tracking your first 50 prompts at no cost. Essential is $95 a month (monthly billing) for 1 project, 4 tracked models, 6,000 responses a month and 5 AEO articles, with a 7-day free trial. Professional, marked most popular, is $245 a month for 2 projects, 18,000 responses, 15 articles, state and city-level tracking and the agent analytics (crawler logs).
Business is $579 a month for 5 projects, 42,000 responses and 30 articles, and Enterprise is custom above that. An annual toggle exists but the discount rate is not published on the page; confirm it before you commit for a year.
Two judgment calls in this ladder. The tier jumps are real: $95 to $245 buys the second project and the crawler analytics, and if you need three or four projects you are paying Business money. And unusually, the developer surface is not a gating axis at all: MCP and API access are on every plan including free, with rate limits (published in the docs) as the only difference. That is the opposite of how most SaaS meters developer access, and it deserves the callout.
| Plan | Monthly |
|---|---|
| Explore | Free |
| Essential | $95/mo |
| ProfessionalPopular | $245/mo |
| Business | $579/mo |
FAQ
Frequently asked questions
There is a free Explore tier , then Essential at $95/month , Professional at $245/month and Business at $579/month (USD, monthly billing; EUR also offered), with custom Enterprise pricing above. Essential has a 7-day free trial. An annual billing option exists but the discount is not published.
ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Mistral (Meta Llama is also listed) and Google AI Overviews plus the newer AI Mode. Plans track 4 models concurrently, and data is collected from the platforms' actual user interfaces rather than APIs alone.
Yes, and it is the best in the category: an official remote server at https://server.promptwatch.com/mcp with OAuth browser-consent auth (Claude Web, Desktop and Code) or a Bearer API key (Cursor and others). It exposes 59 tools including write operations: managing prompts, monitors, brands and personas, generating content, and reading every analytics series. Included on every plan, free tier included.
Yes. REST v1 and v2 at server.promptwatch.com with X-API-Key authentication, roughly 70 v2 endpoints, an OpenAPI spec, a Postman collection and published rate limits (about 150 requests/minute on entry plans up to 834 on Enterprise). API access is included on all plans, including the free Explore tier.
Integrations with your CDN or host (Cloudflare, Vercel, Fastly, Netlify, Akamai, CloudFront, Shopify, Webflow, WP Engine and more) feed AI crawler logs into PromptWatch, so you can see which AI bots read which pages and when, alongside analytics on the human visitors AI platforms refer to you. It is evidence most GEO trackers cannot show.
It is young (founded April 2025), with $1.4M in seed funding, a public changelog, 8,480+ claimed customers and a 4.7/5 G2 rating. The free tier plus the 7-day Essential trial make it cheap to verify against your own stack before committing, which is what I would do.
Public, self-serve and testable. There is a free Explore tier, a 7-day trial on Essential ($95/month), and published prices up through Business at $579, with an annual toggle. The jumps between tiers are steep ($95 to $245 to $579), but you always know the number, and responses-per-month is a clean scaling axis. The annual discount rate is not published, which is the one gap.
The category benchmark. An official remote MCP server with OAuth browser consent and 59 tools, including write operations (create prompts, monitors, brands, personas, even generate content), plus a documented REST API with an OpenAPI spec and published rate limits, and both are included on every plan, including the free tier. Add llms.txt, markdown docs and MCP recipes-and-skills guides and this is the most agent-ready GEO tool I have evaluated.
The API is the exit door: with ~70 read endpoints covering prompts, responses, citations, visibility and analytics, you can pull your tracking history into your own warehouse on any plan, including free. There is no one-click bulk export endpoint labeled as such, so budget a script rather than a button. Prompt sets recreate easily elsewhere via the bulk-create endpoints most rivals also offer.
Want AI visibility data your agents can read and act on?
PromptWatch tracks your brand across ChatGPT, Claude, Gemini, Perplexity and more, with crawler-log evidence, AEO content agents, and MCP + API access on every plan, free tier included.
Try PromptWatch freeMore on PromptWatch
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences ratings.