Buying guide

Best Email Marketing for Nonprofits and Charities

By Joonas Rotko, ex-agency co-owner, 10+ years spending real marketing budgets

Prices verified 19 Oct 2026 · How I choose, and how I earn from this page

For email marketing for nonprofits, I'd start with MailerLite. Its nonprofit discount applies to any paid plan for as long as the account stays active, and Comfort, with landing pages and automations for appeals and events, is $19/month billed monthly for the supporter list I priced before that discount comes off. If the budget is zero, Sender's free plan holds 2,500 subscribers and its paid plans carry a nonprofit discount too. Prices checked 19 Oct 2026.

Every price on this page is for one small nonprofit emailing 1,000 donors, volunteers and members about twice a month, run by one person. Prices are list prices before any nonprofit discount.

1 nonprofit
1,000 donors, volunteers and members
about two emails a month
1 user

Who this is for. Small nonprofits, charities and community groups where one staff member or a volunteer sends the newsletter, appeals and event invitations. Money is tight, so each pick is judged on three things: the nonprofit discount the vendor publishes and its exact conditions, how far the free plan goes before you pay, and the list price the discount comes off. Nonprofit discounts differ more than the headline numbers suggest: some need a yearly prepay, some exclude cheaper plans, and some only replace a discount you would get anyway.

Looking for something else?

Different job, different guide.

My picks for different needs

Find the line that sounds like you. Each pick links to the full reasoning below.

A discount that lasts, on a tool with landing pages and automations
A nonprofit discount on any paid plan for the life of the account.
Why this one
MailerLite
My default
$17.10/moannual
See MailerLite plansAffiliate link
A free plan that holds our whole list, with automations
A free plan for a real supporter list, and a discount once you pay.
Why this one
Sender
$0
See Sender plansAffiliate link
Email plus SMS reminders for events, free to start
A free plan that stores a large list, SMS on every plan, and a nonprofit discount.
Why this one
Brevo
$0
See Brevo plansAffiliate link
Donor software we already use, connected to email
Connects to DonorPerfect, Blackbaud, Neon CRM and Qgiv, with a deeper discount on a yearly prepay.
Why this one
Constant Contact
$25.50/moannual
See Constant Contact plansAffiliate link
A familiar tool our volunteers already know
A verified-nonprofit discount and hundreds of integrations.
Why this one
Mailchimp
$26.50/momonthly
See Mailchimp plans
A big free list with unlimited sends
A free plan that holds a large list with unlimited sends.
Why this one
Kit
$0
See Kit plansAffiliate link
The plainest, cheapest newsletter tool
A free plan for a starter list and a lifetime nonprofit discount on Pro.
Why this one
EmailOctopus
$0
See EmailOctopus plansAffiliate link
Several staff or volunteers sharing one free account
A free plan with several user seats, and nonprofit credits through Zoho.
Why this one
Zoho Campaigns
$0
See Zoho Campaigns plansAffiliate link

The tools side by side

Each row is the cheapest plan that holds this supporter list for one user, at list price. The discount column quotes each vendor's published nonprofit terms. Not published means the vendor publishes no nonprofit discount rate.

one small nonprofit with 1,000 supporters: plan priced, monthly and annual cost, Nonprofit discount, as the vendor states it, Users included, Free start
Tool and plan	Cost per month	Nonprofit discount, as the vendor states it	Users included	Free start
MailerLiteComfort	$17.10annual $19 monthly	30% off any paid plan; lifetime validity (does not expire while the account is active); does not combine with other discounts (replaces the 10% annual discount); not applied retroactively. Claim by signing up with Nonprofit as industry, then sending proof of nonprofit status to Support.	3	Free plan and a 14-day trial
SenderFree Forever	Free	25% discount on all paid plans for registered nonprofit accounts; claim by contacting support (Live Chat or contact form) for a discount code.	1	Free plan and a 14-day trial
BrevoFree	Free	20% off paid plans for eligible nonprofits	1	Free plan
Constant ContactLite	$25.50annual Not sold monthly	20% off when prepaying 6 months, 30% off when prepaying 12 months; no discount on monthly billing	1	Trial not published
MailchimpEssentials	Not sold annually $26.50 monthly	15% discount for verified nonprofit organizations and charities	3	Free plan and a 14-day trial
KitFree	Free	Not published	1	Free plan and a 14-day trial
EmailOctopusStarter	Free	20% lifetime discount	1	Free account, no trial
Zoho CampaignsForever Free	Free	Discounts for non-profit organizations, amount not published (contact sales). Zoho-wide 'Zoho for Nonprofits' program: credits covering up to 50% of subscription costs	5	Free plan and a 14-day trial

Eight picks, in the order I'd consider them

Each one says who it is for, what it costs for a nonprofit with 1,000 supporters, and what you give up.

MailerLite

Best overall for small nonprofits

Desk research

Choose it if

Your nonprofit sends a regular newsletter plus appeals and event emails, wants a campaign page or a simple website without another tool, and can pay a small monthly bill.

Consider Sender instead if

Your budget is zero for now and you want a free plan that holds the whole list with automations.

Why it fits a nonprofit with 1,000 supporters

MailerLite suits a small nonprofit that has outgrown a spreadsheet and a free plan. Comfort includes 50 automations for welcome and thank-you series, 10 websites and landing pages for appeals and events, and 3 users, so a volunteer can help. Its nonprofit terms, in full: 30% off any paid plan; lifetime validity (does not expire while the account is active); does not combine with other discounts (replaces the 10% annual discount); not applied retroactively. Claim by signing up with Nonprofit as industry, then sending proof of nonprofit status to Support.

The plan I priced

Comfort for this list is $19/month billed monthly, or $17.10/month billed annually, at list price. Eligibility: Officially registered nonprofit with the relevant government authority; proof of status (any official government document, e.g. 501(c)(3) certification in the US); MailerLite used for activities directly related to the nonprofit's mission. The 14-day trial needs no card.

Closest alternative

Sender becomes the better choice when you want a free plan that holds the whole list today and accept fewer landing page tools.

MailerLite homepage, captured 14 Oct 2026

A nonprofit with 1,000 supporters: Comfort

Billed annually

$17.10/mo

Billed monthly

$19/mo

Above 200,000 subscribers: no bigger plan is published.

The trade-off

The free plan stops at 250 subscribers, so most nonprofits pay from the start. The discount replaces the yearly-billing discount rather than stacking with it, so yearly billing saves nothing more once the discount is on. Paid plans move up a tier and charge the card automatically when the list grows past the band.

What my review says

Best for: A small nonprofit that wants a lasting discount on a tool with automations and campaign pages.

Skip it if you can't pay anything yet, or your list fits a free plan elsewhere and you don't need landing pages.

Strengths

A nonprofit discount on any paid plan that lasts while the account is active.
Comfort includes 10 websites and landing pages and 50 automations.

Limits

The free plan stops at 250 subscribers.
The discount replaces the yearly-billing discount instead of adding to it.

See MailerLite plans My MailerLite review MailerLite pricingAffiliate link

Sender

Best free plan for a whole supporter list

Desk research

Choose it if

Your nonprofit has no email budget today, the list fits the free plan, and you want a welcome or thank-you series running without paying.

Consider MailerLite instead if

You want campaign pages and a simple website with your email, and can pay a small bill.

Why it fits a nonprofit with 1,000 supporters

Sender's free plan is the most usable free start here for a small nonprofit: it holds 2,500 subscribers, sends 15,000 emails a month and includes automation workflows, so a list of this size costs nothing. When the list or the team grows, the nonprofit offer applies to all paid plans: 25% discount on all paid plans for registered nonprofit accounts; claim by contacting support (Live Chat or contact form) for a discount code.

The plan I priced

This list fits the free plan. Standard, which removes the logo and adds 3 seats, starts at $9/month billed monthly on the smallest list, before the nonprofit discount. A 14-day trial of the top paid features needs no card.

Closest alternative

Brevo becomes the better choice when your list is bigger than Sender's free plan, you send rarely, and you want SMS for event reminders.

A nonprofit with 1,000 supporters: Free Forever

Free plan

Above 2,500 subscribers: Standard (+$39/mo billed annually).

The trade-off

The free plan has one user and carries the Sender logo on every campaign and form, and it has no SMS. Sender publishes no documentation requirements for the discount beyond a registered nonprofit account, so ask support what proof they want before you count on it.

What my review says

Best for: A small nonprofit with no email budget that wants its whole list and a few automations on a free plan.

Skip it if several people need to log in, or you want campaigns without the vendor's logo and can't pay yet.

Strengths

A free plan for 2,500 subscribers with automation workflows.
A nonprofit discount on all paid plans, claimed through support.

Limits

One user and Sender branding on the free plan.
No SMS on the free plan.

See Sender plans My Sender review Sender pricingAffiliate link

Brevo

Free start with SMS for event reminders

Hands-on

Choose it if

Your nonprofit has a large contact list it emails now and then, and you want text reminders for events or volunteer shifts in the same tool.

Consider Sender instead if

You send a monthly newsletter and an appeal to the whole list, where Sender's free monthly allowance goes further.

Why it fits a nonprofit with 1,000 supporters

Brevo prices by emails sent rather than contacts stored, which suits a nonprofit with a big list of past donors and volunteers it emails a few times a year. The free plan keeps that whole list, SMS campaigns are available on every plan with credits bought as needed, and the discount covers paid plans. Brevo's eligibility rule: Officially registered nonprofit or charitable organization, with proof of registration (nonprofit certificate, tax ID, or official website).

The plan I priced

This list fits the free plan at this sending pace. Starter, which removes the daily cap, starts at $9/month billed monthly for its smallest sending band, before the nonprofit discount.

Closest alternative

Zoho Campaigns becomes the better choice when several staff or volunteers need their own logins on a free plan.

A nonprofit with 1,000 supporters: Free

Free plan

Above 100,000 subscribers: Starter (+$28.75/mo billed annually).

The trade-off

The daily cap on the free plan means a large appeal has to go out over several days, and free emails carry Brevo's footer. Automation on Free and Starter is Limited to 2,000 contacts.

What my review says

Best for: A nonprofit with a large list it emails occasionally that also wants SMS reminders.

Skip it if you send big appeals that must go out in one day on a free plan.

Strengths

A free plan that stores up to 100,000 contacts.
SMS campaigns on every plan.

Limits

A daily sending cap of 300 emails on the free plan.
Brevo branding on free emails.

See Brevo plans My Brevo review Brevo pricingAffiliate link

Constant Contact

Best for nonprofits that prepay and use donor software

Desk research

Choose it if

Your nonprofit already runs donations through a donor platform, wants it connected to email, and can pay for a year up front to get the bigger discount.

Consider MailerLite instead if

You want to pay month to month and still get a nonprofit discount.

Why it fits a nonprofit with 1,000 supporters

Constant Contact has the most nonprofit-specific setup of the picks: donations come in through integrations with DonorPerfect, Blackbaud, Neon CRM and Qgiv, and the discount is tied to prepaying. Its terms: 20% off when prepaying 6 months, 30% off when prepaying 12 months; no discount on monthly billing. For this list, Lite is $25.50/month billed annually at list price, and every new plan has a 30-day money-back guarantee.

The plan I priced

Lite for this list is $25.50/month billed annually at list price, before the nonprofit discount. Monthly billing is published only as a starting price, $12/month billed monthly on the smallest list. The free trial needs no card.

Closest alternative

Mailchimp becomes the better choice when you want a discount without prepaying and a free plan for a very small list.

Constant Contact homepage, captured 19 Oct 2026

A nonprofit with 1,000 supporters: Lite

Billed annually

$25.50/mo

Above 50,000 subscribers: no bigger plan is published.

The trade-off

There is no free plan and no discount for monthly payers, so the savings need cash up front. Lite includes 1 user and 1 automation template; more users and automations need Standard. Proof of status is strict: US: federal government Letter of Determination, 501(c)3 or (c)6 (Tax Pay ID paperwork not accepted). Outside US: equivalent document issued by your country.

What my review says

Best for: A nonprofit that runs donations through a donor platform and can prepay for the larger discount.

Skip it if you need to pay monthly, or you want a free plan.

Strengths

Donation tools connect through DonorPerfect, Blackbaud, Neon CRM and Qgiv.
A 30-day money-back guarantee on new plans.

Limits

No nonprofit discount on monthly billing.
No free plan.

See Constant Contact plans My Constant Contact review Constant Contact pricingAffiliate link

Mailchimp

Familiar name with a verified-nonprofit discount

Hands-on

Choose it if

Your volunteers already know Mailchimp, or your nonprofit uses other tools that connect to it, and that familiarity is worth a higher bill.

Consider MailerLite instead if

You want a bigger discount, a lower list price and more automation on the entry plan.

Why it fits a nonprofit with 1,000 supporters

Mailchimp is the email tool many volunteers have used before, and its paid plans connect to hundreds of other apps. The nonprofit discount is quick to request once your organization's details are on the account.

The plan I priced

Essentials for this list is $26.50/month billed monthly at list price, with 3 seats. Mailchimp sells no yearly plan at this size.

Closest alternative

Constant Contact becomes the better choice when you can prepay a year and want donor software integrations and a larger discount.

A nonprofit with 1,000 supporters: Essentials

Billed monthly

$26.50/mo

Above 50,000 subscribers: Standard (+$603.50/mo billed monthly).

The trade-off

For this list it costs more than MailerLite or Sender, and its discount is the smallest of the picks that publish one. The free plan holds 250 contacts with no automation, Essentials automation is Up to 4 flow steps, the trial takes a card and Mailchimp's policy is no refunds outside a system fault. I have no affiliate link for Mailchimp.

What my review says

Best for: A nonprofit whose volunteers already know Mailchimp and want to keep using it at a small discount.

Skip it if cost matters most; MailerLite and Sender hold the same list for less.

Strengths

A discount for verified nonprofits and charities.
Hundreds of integrations on paid plans.

Limits

The smallest published discount here.
The trial needs a card and refunds are not offered.

See Mailchimp plans My Mailchimp review Mailchimp pricingNo affiliate link: plain link

Kit

Large free list with unlimited sends

Desk research

Choose it if

Your nonprofit mainly sends one newsletter, the list may grow large, and you don't need automations yet.

Consider Sender instead if

You want welcome and thank-you automations on a free plan.

Why it fits a nonprofit with 1,000 supporters

Kit's free plan holds 10,000 subscribers with no sending limit, so a nonprofit with a growing newsletter list pays nothing for a long time; only Brevo's free plan stores more contacts, and Brevo caps daily sends. You can also connect your own domain to Kit's landing pages on the free plan, which keeps sign-up pages under your organization's name.

The plan I priced

This list fits the free plan. Creator, which adds automations and removes branding, starts at $39/month billed monthly, or $33/mo on yearly billing. Kit offers a 30-day refund window on monthly and yearly plans.

Closest alternative

EmailOctopus becomes the better choice when you want a published nonprofit discount for when you start paying.

A nonprofit with 1,000 supporters: Free

Free plan

Above 10,000 subscribers: Creator (+$141/mo billed annually).

The trade-off

Kit publishes no nonprofit discount rate. Automations need Creator, from $39/month billed monthly, the free plan has 1 user, and free emails carry Kit branding.

What my review says

Best for: A nonprofit sending one newsletter to a list that may grow large, on no budget.

Skip it if you need automations on a free plan, or you want a published nonprofit discount.

Strengths

A free plan for 10,000 subscribers with unlimited sends.
Your own domain on landing pages, even on the free plan.

Limits

No published nonprofit discount rate.
No automations on the free plan.

See Kit plans My Kit review Kit pricingAffiliate link

EmailOctopus

Plainest newsletter tool with a lifetime discount

Desk research

Choose it if

Your nonprofit wants a plain, low-cost newsletter tool and a discount that lasts once it starts paying.

Consider Kit instead if

You want a free plan that holds a much bigger list.

Why it fits a nonprofit with 1,000 supporters

EmailOctopus keeps things simple: Starter is free for 2,500 subscribers and 10,000 emails a month, which covers this list. When you move to Pro for unlimited users and no branding, the nonprofit discount stays for life. Who qualifies, and how: Registered charities and non-profits; request by contacting EmailOctopus with details of the organisation.

The plan I priced

On monthly billing this list fits the free Starter plan. Starter has no yearly option, so the yearly figure shown is Pro, which starts at $10/month billed monthly, or $9/mo on yearly billing, on the smallest list, before the nonprofit discount.

Closest alternative

Zoho Campaigns becomes the better choice when several people need logins on a free plan.

EmailOctopus homepage, captured 2 Oct 2026

A nonprofit with 1,000 supporters: Starter

Free plan

Above 2,500 subscribers: Pro (+$28/mo billed annually).

The trade-off

The free plan has 1 user, keeps EmailOctopus branding and limits automation to Up to 3 advanced sequences, up to 5 steps per sequence, no multiple triggers. It is email only, with no SMS, and there is no trial of Pro.

What my review says

Best for: A nonprofit that wants a plain newsletter tool, free to start, with a lifetime discount later.

Skip it if you want SMS, or several people need logins without paying.

Strengths

Free for 2,500 subscribers.
A lifetime nonprofit discount on Pro.

Limits

One user and EmailOctopus branding on the free plan.
Email only, with no SMS.

See EmailOctopus plans My EmailOctopus review EmailOctopus pricingAffiliate link

Zoho Campaigns

Free plan for a team of volunteers

Desk research

Choose it if

Several staff members or volunteers need their own logins, or your nonprofit already uses Zoho CRM.

Consider Sender instead if

You want automations on the free plan and only one person sends.

Why it fits a nonprofit with 1,000 supporters

Zoho Campaigns has the free plan with the most users here, so a volunteer team can share the work without sharing a password, and it connects to Zoho CRM on every plan. Zoho's nonprofit terms: Discounts for non-profit organizations, amount not published (contact sales). Zoho-wide 'Zoho for Nonprofits' program: credits covering up to 50% of subscription costs.

The plan I priced

This list fits the free plan. Standard, which adds automated workflows and unlimited emails, starts at $4/month billed monthly, or $3/mo on yearly billing, on the smallest list. Eligibility: Zoho for Nonprofits: NPOs that can produce country-specific documentation (US: 501(c)(3) tax-exempt organisations, with EIN and IRS 501(c)(3) registration); other countries need a TechSoup validation token; credits can be claimed only once and not alongside other Zoho program discounts.

Closest alternative

Brevo becomes the better choice when you want SMS and a free plan that stores a far bigger list.

Zoho Campaigns homepage, captured 2 Oct 2026

A nonprofit with 1,000 supporters: Forever Free

Free plan

Above 2,000 subscribers: Standard (+$12.75/mo billed annually).

The trade-off

The free plan has no automated workflows and caps sends at 6,000 emails a month. The discount size for Zoho Campaigns itself isn't published; you ask sales, and the credit program has its own paperwork.

What my review says

Best for: A nonprofit where several volunteers or staff send email and need their own logins.

Skip it if you need automations without paying, or a published discount rate.

Strengths

5 users on the free plan.
Zoho CRM integration on every plan.

Limits

No automated workflows on the free plan.
The Zoho Campaigns discount rate isn't published.

See Zoho Campaigns plans My Zoho Campaigns review Zoho Campaigns pricingAffiliate link

What a nonprofit with 1,000 supporters really costs

The bars are the cheapest plan that holds this supporter list, at list price before any nonprofit discount, on yearly billing where the vendor sells it. Five picks hold this list on a free plan, so their bars sit at zero; EmailOctopus is left off because its free plan has no yearly option and the yearly figure would be for Pro.

Dollar prices, per month (billed annually where sold)

MailerLite$17.10/mo
Constant Contact$25.50/mo
Mailchimp$26.50/mo monthly

Pay monthly or yearly?

What yearly billing saves on the same plan.

MailerLite$19 monthly, $17.10 yearly: 10% less

When you'll outgrow the plan

The first limit you hit, and the next plan up.

MailerLite: above 200,000 subscribers, no bigger plan is published
Sender: above 2,500 subscribers, Standard (+$39/mo)
Brevo: above 100,000 subscribers, Starter (+$28.75/mo)
Constant Contact: above 50,000 subscribers, no bigger plan is published
Mailchimp: above 50,000 subscribers, Standard (+$603.50/mo)
Kit: above 10,000 subscribers, Creator (+$141/mo)
EmailOctopus: above 2,500 subscribers, Pro (+$28/mo)
Zoho Campaigns: above 2,000 subscribers, Standard (+$12.75/mo)

How I calculated this

Workload: 1 nonprofit, 1,000 donors, volunteers and members, about two emails a month, 1 user.

Each price is the cheapest plan that holds this list, so a tool whose free plan holds it shows as free. Nonprofit discounts are not taken off, because each comes with its own conditions; the discount column shows them in the vendor's words.

Other options, and why they missed the list

To make this list a tool had to send email campaigns to a list your organization owns, publish its prices, and either publish nonprofit terms or offer a free plan that holds a small nonprofit's list. Fundraising platforms where email is a side feature, and donor CRMs that need a separate email tool, are left out.

GetResponse
GetResponse publishes one of the largest nonprofit discounts among email tools, but with strings attached: the nonprofit must place the GetResponse logo on its website within a set period after activation, political organizations are excluded, and it can't be combined with yearly or two-year billing discounts.
HubSpot
HubSpot's nonprofit pricing applies only to new customers on a yearly contract buying Professional or Enterprise products, and only in North America, Australia or New Zealand. Starter and the free tools get no nonprofit discount, so a small charity rarely benefits.
Moosend
Moosend's nonprofit discount can be added on top of its yearly-billing discount, which few vendors allow. It has no free plan, though, so it ranks below the picks that let a small nonprofit start for nothing.

How I chose, and how I earn from this page

Who is behind this guide

Joonas Rotko

I co-ran a marketing agency in Finland and spent more than ten years buying SEO and marketing software with real client budgets. I write these guides for the person who has to pay for the tool and use it.

Hands-on with 2 of these 8 tools
Prices checked 19 Oct 2026
How this page earns

More about me and how I review

Affiliate disclosure

Some links on this page are affiliate links: if you buy through one, I may earn a commission and you pay the same price. MailerLite, Sender, Brevo, Constant Contact, Kit, EmailOctopus and Zoho Campaigns have affiliate links on this site. I have no affiliate link for Mailchimp. The order follows how well each tool serves a small nonprofit on a tight budget, and a commission never changes a price, a discount or a verdict here.

How this guide was prepared

What I did

I priced one small nonprofit emailing its supporters about twice a month, from each vendor's own pricing page on the date shown beside each source.
For each tool the price is the cheapest plan that holds that list for one user, at list price, on monthly and yearly billing separately where both exist.
Nonprofit discounts and eligibility rules come from each vendor's own help, FAQ or nonprofit page and are quoted in the vendor's terms. They are not subtracted from the prices, because each comes with conditions such as proof of status, a prepay term or a plan restriction.
The order follows fit for a small nonprofit: the published discount and its conditions, how far the free plan goes, and the list price at this size.

What to keep in mind

Discount terms change and are often applied by support or sales, so confirm the current terms when you apply.
Where a vendor publishes no nonprofit discount rate, the table says Not published. That means no published rate, not that the vendor never gives one.
Donation forms: Constant Contact documents donation collection through donor software integrations. The other picks publish no donation form feature, so a link to your donation page inside the email is the usual route.
Contact-priced ladders change often. Read every price as true on its source date.

Sources and verification dates

MailerLite pricing and limits checked 19 Oct 2026
Sender pricing and limits checked 19 Oct 2026
Brevo pricing and limits checked 19 Oct 2026
Constant Contact pricing and limits checked 19 Oct 2026
Mailchimp pricing and limits checked 19 Oct 2026
Kit pricing and limits checked 19 Oct 2026
EmailOctopus pricing and limits checked 19 Oct 2026
Zoho Campaigns pricing and limits checked 19 Oct 2026

Prices and limits checked on 16 vendor pages. Oldest check: 30 Sep 2026.

19 Oct 2026: Published the guide for small nonprofits and charities: eight tools priced for one supporter list from each vendor's own pricing page, with every vendor's published nonprofit discount quoted in its own terms.

Spot something out of date?Vendors and readers, send me the correct fact.

Software sites change almost every week, and I want every claim on this page to be factually correct. If you are a vendor or a reader, send me the correct fact and a link to the official page. I will check it and update the page. The opinions and rankings stay mine.

Questions people ask

What is the best email marketing for nonprofits?

For most small nonprofits, MailerLite. Its nonprofit discount applies to any paid plan for as long as the account is active, and Comfort is $19/month billed monthly for the list priced here before the discount. If you can't pay anything yet, Sender's free plan holds 2,500 subscribers with automations, and Kit's holds 10,000 for a plain newsletter.

Is there free email marketing for nonprofits?

Yes, several free plans hold a small nonprofit's list. Sender is free for 2,500 subscribers, EmailOctopus for 2,500, Zoho Campaigns for 2,000 contacts with 5 users, and Kit for 10,000. Brevo stores up to 100,000 contacts but caps sending at 300 emails a day. Free plans add the vendor's branding to your emails.

Which email marketing platforms offer nonprofit discounts?

Most of the picks here publish one, and the conditions matter as much as the size. MailerLite's covers any paid plan for the life of the account but replaces its yearly-billing discount. Constant Contact's grows with the length of a prepay and doesn't apply to monthly billing. Sender's covers all paid plans and is claimed through support, Brevo's covers paid plans once you show proof of registration, and EmailOctopus's lasts for life. Mailchimp's is the smallest. Zoho Campaigns asks you to contact sales, and Kit publishes no nonprofit discount rate. The table above quotes each vendor's exact terms.

Does Mailchimp have a nonprofit discount?

Yes, for verified nonprofit organizations and charities. How to qualify: US: add EIN to the account, may be asked for the 501c3 letter. Outside US: provide a link to the organization's website, more info may be requested. It is the smallest published discount among the picks here, as the table above shows, and Mailchimp's list price for this supporter list is $26.50/month billed monthly before it.

Can nonprofits collect donations through email marketing software?

Usually through a link or an integration rather than a built-in form. Constant Contact documents donation collection through DonorPerfect, Blackbaud, Neon CRM and Qgiv. The other picks publish no donation form feature, so the common setup is a button in each email that links to your donation page on your payment or fundraising platform.

What proof do nonprofits need for an email marketing discount?

Usually an official document showing nonprofit status, and each vendor words the rule differently. Constant Contact: US: federal government Letter of Determination, 501(c)3 or (c)6 (Tax Pay ID paperwork not accepted). Outside US: equivalent document issued by your country. Brevo: Officially registered nonprofit or charitable organization, with proof of registration (nonprofit certificate, tax ID, or official website). Sender and EmailOctopus ask you to contact support with details of your organization, and MailerLite asks for proof sent to its support team after you sign up with Nonprofit as your industry.

Best Email Marketing for Nonprofits and Charities

Looking for something else?

I'm comparing all email tools, not only nonprofit ones

We have no budget at all

Our newsletter is the main thing we publish

I'm down to two of these

My picks for different needs

The tools side by side

Eight picks, in the order I'd consider them

MailerLite

Sender

Brevo

Constant Contact

Mailchimp

Kit

EmailOctopus

Zoho Campaigns

What a nonprofit with 1,000 supporters really costs

Pay monthly or yearly?

When you'll outgrow the plan

Other options, and why they missed the list

How I chose, and how I earn from this page

Joonas Rotko

Affiliate disclosure

Questions people ask

Compare two of them head to head

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