Brevo Pricing: How Far Can the Free Plan Take You?

The free plan includes 500 contacts and 300 daily email sends, which is enough to learn the platform and set up your first few campaigns. Brevo's drag-and-drop editor and basic automation are available on this tier, so you can build real workflows before investing anything. The 300-per-day send limit is the main constraint, making it best suited for small, growing lists. Upgrade to Starter once you need higher daily send limits or want to remove Brevo branding from your emails.

Starter at $9/month removes Brevo branding from your emails and adds AI content generation, giving your campaigns a more professional appearance. Since paid plans charge based on email volume rather than contact count, you can maintain a larger contact list without extra costs as long as your monthly sends stay within the plan limits. This pricing model benefits businesses with larger lists who send less frequently. Move to Standard when you need marketing automation or A/B testing capabilities.

Standard unlocks marketing automation, A/B testing, and advanced analytics, the core tools for growing an email program beyond basic campaigns. The automation builder lets you create triggered sequences based on subscriber behavior, turning passive contacts into active revenue. For businesses that have outgrown basic email blasts and want data-driven campaign optimization, this tier provides the necessary tools. Upgrade to Professional when you need multi-channel marketing or team collaboration features.

Professional adds multi-channel marketing, team collaboration features, and AI-powered insights for teams managing campaigns across email, SMS, and other channels. Having multiple team members access and collaborate within the same account streamlines workflow. The advanced reporting at this tier helps identify what is working across channels. Consider Enterprise only if you need custom solutions, dedicated support, or scalability beyond Professional's limits.

Enterprise provides custom solutions, dedicated support, and unlimited scalability for organizations with complex, high-volume marketing operations. Custom pricing means your costs align with your actual usage and requirements rather than a fixed plan limit. Dedicated account support ensures faster resolution when issues arise at scale. If your team's needs fit within Professional's limits, there is no need to move to Enterprise.