Email and messaging pricing
Brevo pricing: email volume is the base, with marketing and sales capabilities layered on top
Brevo bills its marketing platform primarily by monthly email volume instead of contact count. The public USD view starts at 5,000 emails a month, while automation, advanced reporting, data tools and sales seats appear higher in the stack or as add-ons.
SEO & GEO professional · Pricing checked 29 September 2026
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Pricing at a glance
| Plan | Monthly price | Annual / billing note | Best for |
|---|---|---|---|
| Free | $0 | — | For an individual or solo operator building an online presence. |
| Starter | $9/mo at 5K | $8.08/mo annual | For a single user starting campaign and multichannel marketing. |
| Standard(best fit) | $18/mo at 5K | $16.17/mo annual | For small businesses that need automation and testing. |
| Professional | $499/mo | $449.08/mo annual | For teams using data and AI across more channels. |
| Enterprise | Custom | — | For companies with 1M+ contacts and custom data control. |
Prices and billing terms above reflect the stated check date. Confirm the checkout total, tax and renewal terms before buying.
Buddy's take
Brevo can be cost-effective when a large database does not send frequently, because its base billing follows send volume. The trade-off is a less tidy total: marketing plan, sales package, SMS credits, email credits and branding removal can each change the account’s real cost.
Which plan fits your workload?
| If you need | Choose | Why |
|---|---|---|
| A no-cost start for basic email marketing | Free | Brevo markets Free as a no-card plan for individuals and solopreneurs. Validate the live send allowance before operational use. |
| A single user sending up to the entry volume | Starter | Starter begins at 5,000 emails per month and adds the core editor, segmentation, forms and email support. |
| Automated journeys, testing and behavioural tracking | Standard | Standard is the first captured tier listing marketing automation, A/B testing, AI send-time optimisation and web/event tracking. |
| Multi-channel data work and a larger sending operation | Professional | Professional starts from 150,000 emails, includes 10 seats and adds channels, scoring, AI tools and specialist support. |
Free
- ✓Free forever, no card needed
- ✓Email marketing tools
- ✓Forms and basic reporting
- ✓Entry-level platform access
- ✓Confirm current send allowance in account setup
Starter
- ✓From 5,000 emails per month
- ✓Email and transactional messages
- ✓Email editor, templates and AI writer
- ✓Advanced segmentation and forms
- ✓Email support
Standard
- ✓Everything in Starter
- ✓Marketing automation
- ✓A/B testing and advanced reports
- ✓AI send-time optimisation
- ✓Web/event tracking and one landing page
Professional
- ✓From 150,000 emails per month
- ✓10 seats included
- ✓WhatsApp, popups and web/mobile push
- ✓Contact scoring and AI segmentation
- ✓Phone and deliverability-specialist support
Enterprise
- ✓Multi-account management
- ✓Custom objects and integrations
- ✓Dedicated IP, SSO and SAML
- ✓Tailored onboarding
- ✓CSM support
Billing, extra costs and terms
The published subscription price is not necessarily the total cost. Check the terms that affect your actual workload, expansion and cancellation before you migrate.
The checked public USD builder used 5,000 emails per month. It showed Starter at $9 monthly or $8.08 annual-equivalent, Standard at $18 or $16.17, and Professional at $499 or $449.08. Moving the email-volume slider changes the marketing total.
Brevo’s annual toggle states a 10% discount. The annual numbers shown on the cards are monthly equivalents; confirm the upfront total, tax and renewal terms at checkout.
The builder separately listed $10.80 per month to remove Brevo branding at the selected annual Starter configuration, so that presentation choice is not automatically included in the entry card.
Sales packages are separate: the checked builder showed Sales Free at $0 with one seat, Sales Essentials at $27.92 per month with one seat, and Sales Advanced at $58.50 per month per user. Do not add a sales workflow without pricing its seats.
Brevo also sells SMS by destination and volume, email credits as pay-as-you-go volume, and dedicated infrastructure on higher plans. These are workload-specific costs, not a universal add-on total.
What else could fit your budget?
Compare the job and cost model, not only the entry price
MailerLite
$12/mo · Comfort at 500 subscribers
A subscriber-priced alternative for teams that value simpler marketing workflows, landing pages and collaboration.
GetResponse
€16/mo · Starter at 1,000 contacts
A broader marketing suite when ecommerce, webinars or knowledge products matter alongside email.
AWeber
$15/mo · Lite at 500 subscribers
A traditional email suite with a clear Lite and Plus feature split.
Full product context
Need the product trade-offs too?
The pricing page focuses on plan selection and cost. The review covers product fit, limitations, alternatives, AI capabilities and the buying risks that a plan table leaves out.
Read: Brevo reviewFrequently asked questions
At 5,000 emails per month in the checked USD view, Brevo showed Starter at $9 monthly, Standard at $18 and Professional at $499. Annual equivalents were $8.08, $16.17 and $449.08 respectively, and the volume selector changes the price.
Its checked marketing-platform builder priced the plan by monthly email volume. Contacts, sales seats, SMS, pay-as-you-go credits and optional features can affect the practical total separately.
Standard is the first captured tier that lists marketing automation. It also lists A/B testing, advanced reporting, AI send-time optimisation and web/event tracking.
Yes. The pricing page advertises a free-forever, no-card plan for individuals and solopreneurs. Confirm the current send allowance during signup.
Joonas Rotko
SEO & GEO professional, founder of That Marketing Buddy
I'm a Finnish SEO and GEO professional with 11+ years in digital marketing, including years as a co-owner of a digital marketing agency. On That Marketing Buddy I test and compare SEO and AI-visibility software for entrepreneurs, marketing professionals and agencies.
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