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Why Look for Alternatives?
- →Pricing gets expensive quickly as your subscriber count grows
- →Limited automation features compared to specialized competitors
- →Basic segmentation options that don't match advanced needs
- →No phone support on lower-tier plans
- →Interface can feel cluttered and overwhelming for beginners
What to Look For in an Alternative
Start with your core needs. Are you running an ecommerce store that needs deep Shopify integration? A creator building a newsletter audience? Or a service business focused on lead nurturing? Different platforms excel in different areas. Pricing structure matters too. Some platforms charge based on subscribers, others on emails sent. Consider your growth trajectory and pick a model that won't break the bank as you scale. Also think about deliverability, automation capabilities, and whether you need features like SMS marketing or advanced analytics.
Best Mailchimp Alternatives
ActiveCampaign
Email marketing and marketing automation platform with advanced CRM features.
✓Pros
- Powerful automation workflows
- Built-in CRM features
- Advanced segmentation options
✗Cons
- Steep learning curve
- Higher price point than simple email tools
MailerLite
Email marketing platform with drag-and-drop editor and automation features.
✓Pros
- Free plan up to 1,000 subscribers
- Clean, user-friendly interface
- Good automation features at low cost
✗Cons
- Limited integrations compared to bigger players
- Basic reporting on lower plans
Brevo
All-in-one marketing platform combining email, SMS, and marketing automation.
✓Pros
- Includes SMS marketing in all plans
- Strong deliverability rates
- Free plan with unlimited contacts
✗Cons
- Learning curve for advanced features
- Template design could be better
Klaviyo
Advanced email and SMS marketing platform designed for ecommerce businesses.
✓Pros
- Deep ecommerce integrations
- Advanced behavioral segmentation
- Strong SMS marketing features
✗Cons
- Expensive for large lists
- Overkill for simple email campaigns
Omnisend
Omnichannel marketing automation platform built specifically for ecommerce.
✓Pros
- Built-in omnichannel features
- Pre-built ecommerce workflows
- Good Shopify integration
✗Cons
- Focused mainly on ecommerce
- Can be pricey for high-volume senders
GetResponse
Email marketing platform with additional features like webinar hosting and landing pages.
✓Pros
- Includes webinar hosting
- Built-in landing page builder
- Solid automation features
✗Cons
- Interface feels dated
- Webinar features cost extra on lower plans
Moosend
Email marketing and automation platform with unlimited emails on paid plans.
✓Pros
- Unlimited emails on paid plans
- Good automation features
- Affordable pricing
✗Cons
- Smaller template library
- Limited third-party integrations
EmailOctopus
Simple and affordable email marketing platform focused on deliverability.
✓Pros
- Very affordable pricing
- Excellent deliverability rates
- Simple, clean interface
✗Cons
- Basic automation features
- Limited design templates
EngageBay
All-in-one CRM and marketing automation platform for small businesses.
✓Pros
- All-in-one business platform
- Generous free plan
- Good value for money
✗Cons
- Can feel overwhelming
- Individual features aren't best-in-class
Beehiiv
Newsletter platform designed for creators and publishers with monetization features.
✓Pros
- Built for newsletter monetization
- Referral program features
- Clean reading experience
✗Cons
- Limited to newsletter format
- Newer platform with fewer integrations
HubSpot
Comprehensive CRM and marketing platform with free email marketing tier.
✓Pros
- Free email marketing tier
- Complete CRM integration
- Extensive learning resources
✗Cons
- Can get expensive quickly
- Overkill for simple email needs
Zoho Campaigns
Email marketing platform integrated with Zoho's suite of business applications.
✓Pros
- Deep Zoho ecosystem integration
- Affordable pricing
- Good automation features
✗Cons
- Limited appeal outside Zoho users
- Interface could be more modern
Kit (ConvertKit)
Email marketing platform designed specifically for creators and online businesses.
✓Pros
- Creator-focused features
- Excellent segmentation
- Strong automation tools
✗Cons
- More expensive than basic alternatives
- Limited ecommerce features
AWeber
Email marketing platform with strong customer support and automation features.
✓Pros
- Excellent customer support
- Reliable email delivery
- Good template library
✗Cons
- Interface feels dated
- Limited advanced features
Benchmark Email
Email marketing platform with multilingual support and responsive templates.
✓Pros
- Multilingual support
- Built-in polling features
- Responsive templates
✗Cons
- Limited automation options
- Pricing can add up with features
Frequently Asked Questions
EmailOctopus offers the lowest prices, especially for high-volume sending. MailerLite and Brevo also offer generous free plans and affordable pricing as you grow.
Klaviyo leads for ecommerce with advanced segmentation and purchase behavior tracking. Omnisend is also excellent for omnichannel ecommerce marketing.
Yes, ActiveCampaign and Klaviyo both offer more advanced automation workflows than Mailchimp. Kit also has strong automation features designed for creators.
Brevo offers unlimited contacts on their free plan, while MailerLite gives you 1,000 subscribers and 12,000 emails per month free. Both are more generous than Mailchimp's free tier.
Most alternatives offer migration tools or support to help you switch. Your subscriber lists and basic data typically transfer easily, though you'll need to rebuild automations and templates.
EmailOctopus, built on Amazon SES, has excellent deliverability. Brevo and ActiveCampaign also maintain strong sender reputations and inbox placement rates.
Brevo, Klaviyo, and Omnisend all include SMS marketing in their platforms. This can be more cost-effective than using separate tools for email and text messaging.