Otterly.AI Review: The $29 Entry to AI Search Visibility (2026)

Name: Otterly.AI
Rating: 7.7

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The Verdict

Is Otterly.AI right for you?

Otterly.AI is the tool I point budget-conscious teams to when they want to start tracking AI search without committing to Peec's $95 floor or Profound's enterprise pricing. It monitors how your brand shows up across ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot, then turns it into visibility scores and citation reports.

The Lite plan is $29 a month, and Otterly now ships a live official MCP server, a public API and a Claude Skill, which is a serious agent stack for a tool at this price.

The budget-friendly way into AI search visibility for solo marketers, SMBs and agencies. The $29 Lite tier is genuinely usable, unlimited team members and 50-plus country tracking come on every plan, and the live MCP server, public API and Claude Skill mean you can wire your data into reporting and agents.

The trade-offs are real: prompts are capped tight (15 on Lite, 100 on Standard), the Lite tier has no API, and Gemini and Google AI Mode are paid add-ons rather than included engines. For teams testing AI search as a channel, it is the easiest yes.

Otterly is self-serve and public: Lite $29/mo, Standard $189/mo and Premium $489/mo , plus custom Enterprise . Annual billing saves about 15%. There is a free trial but no free forever plan and no money-back guarantee.

Who It's For

The right fit (and the wrong one)

✓Best for

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Solo marketers and small teams The $29 Lite plan covers one brand's core AI-visibility tracking, with unlimited team members so you are not paying per seat, plus multi-country tracking across 50-plus markets.
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Budget-conscious SMBs Peec starts at $95 and Profound at several hundred. If you just need to see how ChatGPT and Perplexity describe you, Otterly's entry is a third of that.
+
Agencies running GEO for clients Subscribe to Standard or Premium, then apply for Agency Partner status to unlock more prompts (150 on Standard, 500 on Premium), unlimited client workspaces, white-labeled Looker Studio reporting and co-marketing.
+
Reporting and automation teams The live MCP server (read and write), public API (Standard and up), Looker Studio connector and Claude Skill let you pull visibility data into your own stack or hand it to an agent.

✗Skip this if

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Teams tracking many prompts Lite caps you at 15 prompts and Standard at 100. If you monitor hundreds of queries, you climb to Premium fast or pay $99/mo for each extra 100 prompts on Standard or Premium (Lite cannot add prompts).
−
Anyone who needs Gemini tracking included Google Gemini and Google AI Mode are paid add-ons ($9 to $149/mo), not part of the base plans. Budget for them if those engines matter.
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Developers on the cheapest tier The $29 Lite plan has no API access at all. Programmatic data and MCP sit on the paid tiers, starting at $189 Standard.
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Enterprises wanting the widest coverage For deep historical data, more engines and bot-crawl analytics, Profound still leads on breadth.

Features

What can Otterly.AI do?

What you are buying at $29 is a real AI-visibility tracker, not a stripped demo. Otterly reruns your prompts daily across ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot, stores the history, and turns it into a brand visibility index plus citation and share-of-voice reports. Every tier also includes multi-country tracking across 50-plus markets and an AI keyword research tool, which is more than I expected at the entry price.

The agent stack is what moved Otterly up my list. It now runs a live official MCP server at data.otterly.ai/mcp (OAuth sign-in, no API keys, roughly 20 tools across workspaces, brand reports and GEO audits, including write tools), alongside a public REST API, an official Claude Skill and a marketplace of 101-plus pre-built workflows. So you can pull brand reports and citations into your own stack, or let an agent read and act on your visibility data.

Read-and-write MCP is a step past Peec, whose MCP is read-only.

Read the limits before you buy. Prompts are the real ceiling: 15 on Lite, 100 on Standard, 400 on Premium, with extra 100-prompt packs at $99 a month on the paid tiers. Two engines people assume are included, Google Gemini and Google AI Mode, are paid add-ons that run $9 to $149 a month depending on your plan. And the API and MCP sit on the paid plans, so the $29 Lite tier is tracking-only.

AI Visibility Analytics

Brand visibility indexShare of voice vs competitorsLink citations analysisSentiment analysisDaily prompt trackingMulti-country support (50+ countries)

Engines Covered

ChatGPTGoogle AI OverviewsPerplexityMicrosoft CopilotGoogle AI Mode (paid add-on)Google Gemini (paid add-on)Claude (coming soon)

GEO & Auditing

GEO URL audits (1,000 to 10,000/mo)Generative Engine Optimization auditDomain rankingAI keyword research toolDetailed reports and export

Developer & Agent Access

Official MCP server (data.otterly.ai/mcp, OAuth 2.0)Read and write tools (~20)Public REST API (Standard and Premium)Official Claude Skill101+ workflow marketplaceGoogle Looker Studio connector

UX & Support

Is Otterly.AI easy to use?

Ease of use is a strong card. Otterly is built to get a non-technical marketer tracking AI search in an afternoon, and unlimited team members on every plan means you are not rationing logins. Being a Gartner Cool Vendor in 2025 and a 2026 European Search Awards finalist is a fair signal it is doing the basics well.

Support scales with plan: standard support on Lite, personal onboarding from Standard up, and quarterly GEO health checks on Enterprise. For a self-serve product starting at $29, that is more hand-holding than I expected.

Pricing

How much does Otterly.AI cost?

Otterly.AI starts at $29/mo.

Otterly keeps pricing public, which I appreciate. Three self-serve tiers: Lite at $29/month, Standard at $189/month and Premium at $489/month, plus custom Enterprise. Annual billing saves about 15%. There is a free trial but no free forever plan.

The tiers scale on prompts and GEO URL audits, not on which core engines you see. All four base engines (ChatGPT, Google AI Overviews, Perplexity, Copilot) and 50-plus country tracking are on every plan. What climbs is volume: 15 prompts and 1,000 audits on Lite, 100 prompts and 5,000 audits on Standard, 400 prompts and 10,000 audits on Premium. API and MCP access start on Standard. The catch is the add-ons.

Google Gemini and Google AI Mode cost extra, $9 to $149 a month each.

Compared to Peec, where the entry is $95, Otterly's $29 Lite undercuts it by a wide margin. You give up some analytics depth and you live with tighter prompt caps, but for a team just starting to track AI search, the math usually favors starting here, and you still get a live MCP server once you reach the paid tiers.

Plan	Monthly	Annual
Lite	$29/mo	$25/mo
StandardPopular	$189/mo	$160/mo
Premium	$489/mo	$422/mo
Enterprise	—	—

See full Otterly.AI pricing breakdown→

Full pricing breakdown →

FAQ

Frequently asked questions

No free forever plan, but there is a free trial. Paid pricing is self-serve from $29/month on Lite, with roughly 15% off annual billing.

Three public tiers: Lite $29/month , Standard $189/month and Premium $489/month , plus custom Enterprise . Annual billing saves about 15%. Google Gemini and Google AI Mode are paid add-ons.

Every plan tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, across 50-plus countries. Google Gemini and Google AI Mode are paid add-ons ($9 to $149/month), and Claude tracking is listed as coming soon.

Yes to both. Otterly runs a live official MCP server at data.otterly.ai/mcp (OAuth 2.0, roughly 20 read and write tools) plus a public REST API on Standard (2,000 requests/month) and Premium (5,000/month); the $29 Lite tier has neither. It also publishes an official Claude Skill. The pricing page still labels MCP as coming soon, but Otterly's own docs show it operational.

Otterly is the cheaper entry, starting at $29 versus Peec's $95, and its MCP server is read and write while Peec's is read-only. Peec ships MCP on every paid plan from $95 and includes three engines with no add-ons, with tighter analytics. Budget and SMB teams lean Otterly; teams wanting MCP from the lowest possible tier or denser analytics lean Peec.

Pricing is public and the $29 Lite tier is one of the cheapest real entries in AI-visibility tracking. The catch is volume: prompts cap hard (15 on Lite), and Google Gemini and AI Mode are paid add-ons, not included.

Otterly is AI-native and genuinely agent-ready: a live official MCP server with write tools, a public API and a Claude Skill. It tracks the major engines, though Gemini and Google AI Mode are paid add-ons rather than included.

A public REST API, an official MCP server and a Google Looker Studio connector make it straightforward to pull your visibility data out of Otterly and into your own reporting or agents, which is better portability than most budget tools offer.

Starting to track your brand in AI search?

Otterly.AI is the cheapest real entry into AI-visibility tracking, with a live MCP server, a public API and a Claude Skill.

Visit Otterly.AI