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The Verdict
There's no clear winner here.
MailerLite excels at email marketing simplicity with better support and more intuitive design. Brevo wins on feature breadth with multi-channel marketing and built-in CRM capabilities. Your choice depends on whether you want focused email tools or an all-in-one platform.
Before making your final decision, check my MailerLite Pricing and Brevo Pricing pages for the latest plan details and features included per tier.
If neither feels like the perfect fit, explore MailerLite alternatives or Brevo alternatives.
Choose MailerLite if
- +Small businesses wanting simple email marketing
- +Content creators selling digital products
- +Users prioritizing ease of use and support
- +Building websites and landing pages
- +Businesses focused primarily on email
Choose Brevo if
- +Companies needing SMS and WhatsApp marketing
- +Businesses wanting built-in CRM features
- +Teams managing multiple marketing channels
- +E-commerce stores with complex automation needs
- +Organizations requiring advanced AI features
Pricing
Which one costs more?
Both platforms offer competitive pricing with generous free plans, though their structures differ significantly. For the full plan-by-plan breakdown with annual discounts, see my MailerLite Pricing and Brevo Pricing guides.
| Plan / Tier | MailerLite | Brevo | Notes |
|---|---|---|---|
| Free Plan | $0 | $0 | MailerLite: 500 subscribers, 12K emails. Brevo: 500 contacts, 5K emails |
| Entry Level | $10/mo | $9/mo | MailerLite: Growing Business. Brevo: Starter plan |
| Mid-Tier | $20/mo | $18/mo | MailerLite: Advanced features. Brevo: Standard with automation |
| Professional | Custom | $499/mo | MailerLite: Enterprise custom pricing. Brevo: 150K emails, 10 users |
Buddy's Take on Pricing
Pricing is very close between these platforms. Brevo edges slightly ahead at the entry level at $9 versus MailerLite's $10, but MailerLite offers more generous email limits on the free plan. Both provide excellent value for their respective approaches. Keep in mind that the cheapest plan is not always the best value.
Consider which features you actually need and how pricing changes as your subscriber list grows. My MailerLite Pricing and Brevo Pricing pages have the complete tier-by-tier breakdowns.
Both platforms are featured in my best free email marketing tools list if you want to compare their free plans against all competitors.
Features
Capability comparison
Both platforms target small businesses that want email marketing without enterprise pricing. The difference: MailerLite stays focused on email and landing pages, while Brevo spreads into SMS, WhatsApp, CRM, and transactional email. That breadth matters if you need a multi-channel stack, less so if you just want clean email campaigns that convert.
| Capability | MailerLite | Brevo |
|---|---|---|
| Email Builder | ★ | ● |
| Email Templates | ★ | ● |
| Marketing Automation | ● | ★ |
| SMS Marketing | ✗ | ✓ |
| WhatsApp Marketing | ✗ | ✓ |
| Landing Pages | ★ | ○ |
| Website Builder | ✓ | ✗ |
| CRM Features | ✗ | ✓ |
| AI Content Generation | ✓ | ✓ |
| Digital Product Sales | ✓ | ✗ |
| Customer Support | ★ | ● |
| A/B Testing | ● | ● |
MailerLite shines as a focused email marketing platform. Its drag-and-drop editor consistently gets praise for being intuitive, and the template library is extensive. The platform includes useful extras like a website builder, unlimited landing pages, and the ability to sell digital products without commission fees. The automation features are solid but straightforward.
Brevo takes a different approach as an all-in-one marketing platform. Beyond email, you get SMS marketing, WhatsApp campaigns, web push notifications, and built-in CRM features. The automation capabilities are more advanced with multi-trigger workflows and AI-powered segmentation. However, some features like landing pages are more limited compared to MailerLite's dedicated tools.
The key difference comes down to scope versus specialization. MailerLite does email marketing exceptionally well with great supporting features. Brevo covers more marketing channels but individual features might not be as polished as specialized alternatives.
Want to master email marketing fundamentals? My comprehensive email marketing guide covers deliverability, automation, and list-building strategies.
Who It's For
Who should choose which?
Choose MailerLite if you...
- +You want the simplest, most user-friendly email platform
- +Customer support quality is a top priority
- +You need to build websites and unlimited landing pages
- +You want to sell digital products without commission fees
- +You prefer specialized tools over all-in-one platforms
Choose Brevo if you...
- +You need SMS and WhatsApp marketing capabilities
- +You want built-in CRM and sales pipeline features
- +Multi-channel marketing automation is important
- +You prefer having all marketing tools in one platform
- +Advanced AI features and segmentation are priorities
Final recommendation
The bottom line
Your choice between MailerLite and Brevo should align with your marketing strategy and business needs. If you're primarily focused on email marketing and want the best possible experience in that area, MailerLite is hard to beat. The interface is cleaner, the support is better, and features like the website builder and digital product sales add real value.
Brevo makes more sense if you're running multi-channel campaigns or want to consolidate your marketing stack. The SMS and WhatsApp features work well, and the built-in CRM capabilities can replace separate tools. However, you'll trade some ease of use for this broader functionality. For most small businesses and content creators, I'd lean toward MailerLite.
The focus on email marketing excellence and superior user experience usually outweighs the extra channels that many businesses won't immediately need. But if you're already using multiple marketing channels or plan to expand beyond email soon, Brevo's all-in-one approach could save you time and money.
If neither MailerLite nor Brevo feels like exactly what you need, browse my best email marketing software roundup for a wider look at the market.
I also have dedicated pages for MailerLite alternatives and Brevo alternatives if you want to explore platforms that compete directly with either option.
For similar head-to-head matchups, check out beehiiv vs Brevo, Kit vs MailerLite, MailerLite vs ActiveCampaign.
FAQ
Frequently Asked Questions
For pure email marketing, yes. MailerLite offers a better user experience, superior support, and more email-focused features. However, Brevo wins if you need multi-channel marketing capabilities.
Brevo is slightly cheaper at $9/month versus MailerLite's $10/month for paid plans. However, MailerLite's free plan allows more monthly emails (12,000 vs 5,000).
Yes, both platforms support CSV imports for subscriber data. You'll need to recreate automation workflows and templates, but contact migration is straightforward.
Yes, Brevo offers more advanced automation with multi-trigger workflows and AI-powered features. MailerLite's automation is simpler but sufficient for most email marketing needs.
MailerLite has significantly better support with 24/7 availability, 5-minute average response times, and a 97% satisfaction rate. Brevo's support is decent but not as highly rated.
No, MailerLite focuses exclusively on email marketing. If you need SMS capabilities, Brevo includes SMS marketing in all paid plans.
MailerLite is easier for beginners with its cleaner interface and focus on email marketing. Brevo's additional features can make it feel more complex initially.
More on these tools
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. This comparison is based on structured data from 60+ tools in the marketing software category.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences the comparison.
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