Constant Contact
Established email marketing platform with simple tools but outdated features at $12-80/month
Why I Feature Constant Contact
Constant Contact is one of the oldest email marketing platforms, operating since 1995. The platform handles email campaigns, basic automation, event marketing, and social media posting in one dashboard.
The platform's main advantage is familiarity. Many small businesses have used Constant Contact for years, and it provides a reliable if unremarkable email marketing experience. Recent additions include AI content generation and SMS marketing.
Rating Breakdown
Constant Contact Pricing Analysis
vs. 16 email marketing toolsBelow median for email marketing tools
Cheaper than 64% of email marketing tools on That Marketing Buddy's database.
Who It's Built For
Constant Contact targets small businesses, nonprofits, and organizations that need reliable email marketing without a steep learning curve. It works for businesses that send regular newsletters and want basic event management tools built in.
Businesses needing sophisticated automation, advanced segmentation, or modern design capabilities will find the platform limiting compared to newer alternatives. The pricing also becomes less competitive as contact lists grow.
My Take
Constant Contact is a reliable but aging platform. It does the fundamentals of email marketing competently, and the event management features add genuine value for certain use cases. However, newer competitors offer more features at lower prices, and the interface shows its age despite recent updates.
Quick Facts
- Pricing: from $12/mo
- Free plan: No
- Paid plans: 3 plans (Lite, Standard, Premium)
Top Strengths
- Long track recordwith over 25 years of deliverability reputation
- Event management toolsbuilt in for registration, ticketing, and promotion
- Simple interfacethat requires minimal training for new users
- Social media integrationfor cross-channel posting and scheduling
- AI content assistanthelps draft email copy and subject lines
Main Drawbacks
- Pricing scales steeplyas contact lists grow, becoming expensive for larger databases
- Dated interfacethat feels less polished than modern alternatives
- Limited automationcompared to what ActiveCampaign or Kit offer
- Basic segmentationthat lacks the depth of behavior-based targeting
- Template designs feel outdatedcompared to Flodesk or MailerLite's modern options
Where To Go Next
For the complete feature breakdown and detailed analysis, see theConstant Contact overview.
All Constant Contact Content
Everything about Constant Contact on That Marketing Buddy, from in-depth reviews to pricing breakdowns and comparisons.
Review
A full analysis of Constant Contact covering features, pricing, usability, and a final verdict with a rating score.
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