Joonas Rotko · Founder, That Marketing Buddy
I assess marketing software through 10+ years of agency work, current product research, buyer needs, competing tools and total cost.
How this review was prepared
This is a research-based review. I checked Zoho Campaigns's current product pages, pricing, documentation and terms, then assessed what those published limits mean for a marketing team or small agency. I have not presented vendor claims as personal testing.
This page may include affiliate links, meaning I may earn a commission if you sign up (at no extra cost to you).
The Verdict
Is Zoho Campaigns right for you?
Zoho Campaigns is Zoho's email marketing product. It offers a Forever Free plan, and Standard and Professional plans priced by contact tier, with unlimited emails on both paid plans and SMS, WhatsApp and dedicated IP as add-ons.
Seen in euros, Standard is €4/month (€3 billed annually) and Professional is €6 (€4.50 annually) for up to 500 contacts. At 5,000 contacts Standard is €31 and Professional €52 on monthly billing. Free covers 2,000 contacts and 6,000 emails a month with five users.
It fits a small business that wants low prices and lives in the Zoho ecosystem. It fits poorly when you need a USD price you can verify, deep integrations outside Zoho or an official MCP server.
Who It's For
Who Zoho Campaigns is for (and who it isn't)
✓ Best for
- +Small lists that want a free plan with real features. Forever Free covers up to 2,000 contacts and 6,000 emails a month with 5 users, templates, a drag-and-drop editor, HTML import, generative AI and basic reporting.
- +Teams already using Zoho CRM or the Zoho suite. Zoho lists 35 integrations on Free and 40+ on Standard, and the developer docs describe integrations with Zoho CRM and third-party accounting, ERP and ecommerce apps.
- +Buyers who want unlimited sends at a low tier price. Standard and Professional both include unlimited emails, and price depends on contacts, with Standard covering up to 100,000 contacts.
× Consider something else if
- −You need the best-known integration ecosystem. Zoho lists 40+ integrations on Standard. A tool with a broader catalog and templates suits a store with many connected apps.Try ActiveCampaign →
- −You want a free plan with a different limit profile. Zoho's free plan is capped at 2,000 contacts and 6,000 emails a month. Check other free plans against your list and send schedule.Try MailerLite →
- −You want transactional email in the same tool. Zoho sells transactional sending as a separate product, ZeptoMail. A platform with transactional sending built in avoids a second account.Try Brevo →
What You Can Do
What can Zoho Campaigns do?
Send campaigns with A/B tests and send-time optimization
Standard adds A/B testing, attachments and basic drag-and-drop workflows. Professional adds send time optimization, time zone scheduling, batch scheduling and frequency capping.
Automate ecommerce follow-up
Professional includes abandoned-cart and purchase follow-up workflows, RSS campaigns and pop-up forms.
Draft copy with Zia
Give Zia the audience, offer and goal and it drafts subject lines, pre-headers, email copy, plain text emails and SMS and WhatsApp messages inside the campaign.
Add SMS and WhatsApp
SMS and WhatsApp marketing are add-ons, with dedicated dashboards for delivery and read receipts.
Works With
Which website platforms does Zoho Campaigns work with?
Zoho Campaigns installs on:
WordPress
Shopify
WooCommerce
Zoho Commerce
Not on this list? Signup and popup forms embed on any site with HTML code, or share a hosted form link or QR code.
How each connection works (4)›
- WordPress
Official plugin · Official plugin imports your Zoho Campaigns signup forms into WordPress pages. Source
- Shopify
Official connection · Syncs products, customers and orders. Not available on the Shopify Basic plan. Source
- WooCommerce
Official plugin · Same plugin syncs WooCommerce products, customers and orders. Source
- Zoho Commerce
Official connection · Connects a Zoho Commerce store for purchase follow-ups and abandoned cart emails. Source
Checked against Zoho Campaigns's own docs and official app stores on 22 October 2026.
AI, API & MCP
Does Zoho Campaigns Have an MCP Server, API and AI Features?
Zoho Campaigns has AI inside the product and a documented API. An official Campaigns MCP server was not confirmed.
AI agent workflow
A safe agent workflow
Use Zia inside the editor for drafts, and let an outside agent read list and campaign data through the API with narrow scopes.
Approval boundary: Keep campaign sends, list deletions and workflow activation behind a human click.
MCP
unverifiedZoho MCP exists, Campaigns coverage unconfirmed
Zoho's MCP program lists actions from many Zoho apps. Check whether Campaigns actions are available to your account before you plan around it.
Zoho Campaigns developer guide →API
officialREST API v1.1 with token access
The developer guide documents campaign, workflow, list, topic and tag endpoints.
Zoho Campaigns developer guide →Pricing
How much does Zoho Campaigns cost?
Zoho Campaigns is free to 2,000 contacts. Paid plans start at €4/month (Standard) and €6 (Professional) for up to 500 contacts on monthly billing, with a 14-day trial and no card.
| Plan | Monthly billing, EUR as seen from Finland |
|---|---|
| Forever Free, 2,000 contacts | Free |
| Standard, up to 500 contactsPopular | €4/mo |
| Professional, up to 500 contacts | €6/mo |
Zoho Campaigns prices paid plans by contact tier, starting from 500 contacts, and local taxes such as VAT are added on top. Standard supports up to 100,000 contacts and Professional up to 500,000. The pricing page showed euros (with a GBP option) from Finland, and a US dollar view was not available to me, so the figures below are euro prices and may differ elsewhere.
Price the contact tier (Standard / Professional, monthly)
Monthly euro prices read €4 / €6 (0 to 500), €7 / €12 (501 to 1,000), €17 / €29 (1,001 to 2,500), €31 / €52 (4,001 to 5,000), €49 / €81 (9,001 to 10,000), €61 / €101 (14,001 to 15,000), €86 / €144 (24,001 to 25,000), €138 / €230 (45,001 to 50,000) and €242 / €403 (95,001 to 100,000). Professional only continues at €748 (100,001 to 200,000), €1,035 (to 300,000) and €1,380 (to 500,000).
Yearly billing is 25% off
Yearly billing per month reads €3 / €4.50 at 500 contacts, €23 / €39 at 5,000, €37 / €60.75 at 10,000 and €182 / €302.25 at 100,000.
Free plan and trial
Free is capped at 2,000 contacts, 6,000 emails, 5 users and basic reporting. Paid plans come with a 14-day trial and no credit card, plus free onboarding support.
Zoho's refund policy is broader than most
Zoho's refund page offers a full refund and a downgrade to the free plan if you are dissatisfied within the first month on monthly plans or the first 45 days on annual plans.
Alternatives
When I'd choose something else
Three different buying priorities, and what I'd pick instead for each one.
If you want the broadest integration set with deep automation
ActiveCampaign
ActiveCampaign combines email automation with a CRM and a large integration catalog.
Trade-off: It is a heavier platform with more to configure than Zoho Campaigns.
Explore ActiveCampaign for this use case →If you want a simpler free plan
MailerLite
MailerLite offers a free plan and a simple builder for small senders.
Trade-off: Check its subscriber and send caps against Zoho's 2,000 contacts and 6,000 emails.
Explore MailerLite for this use case →If you want transactional and marketing email together
Brevo
Brevo covers marketing email, transactional email and other channels in one platform.
Trade-off: It lacks Zoho's tie-in with Zoho CRM and other Zoho apps.
Explore Brevo for this use case →Keep going
- Compare Zoho Campaigns against the field: Best Email Marketing for Nonprofits
Downsides
Limitations to consider before subscribing
USD pricing could not be read
The pricing page showed EUR and GBP only. Sanity's USD figures ($4 and $6 at 500 contacts) match the euro numbers, which suggests a straight swap that needs confirming.
Standard stops at 100,000 contacts
Beyond 100,000 contacts only Professional is offered, at €748/month or more on monthly billing.
Free plan is small
Free covers 2,000 contacts and 6,000 emails a month with basic reporting, and the feature set is lighter than paid plans.
Add-ons cost extra and prices are not shown
WhatsApp, SMS and a dedicated IP are add-ons, and the pricing page does not show their prices.
No confirmed official MCP server
Zoho has an MCP program, but I could not confirm Campaigns coverage. API rate limits were not read.
My Recommendation
Should You Choose Zoho Campaigns?
Shortlist Zoho Campaigns if you want a free start, low tier prices and unlimited paid sends, especially with other Zoho products in the stack.
Choose ActiveCampaign for deeper automation and integrations, MailerLite for a simple free plan, or Brevo for marketing and transactional email together.
What to check during the trial
- –Confirm the price in your own currency at your contact tier on both billing modes.
- –Start on the free plan or 14-day trial and build one workflow before you pay.
- –Check which features you need sit in Standard versus Professional.
- –Ask for add-on pricing if you need SMS, WhatsApp or a dedicated IP.
FAQ
Frequently asked questions about Zoho Campaigns
Seen in euros, Standard is €4/month and Professional €6 for up to 500 contacts on monthly billing, rising to €31 and €52 at 5,000 contacts. Yearly billing takes 25% off. A Forever Free plan covers 2,000 contacts.
Yes. Forever Free covers up to 2,000 contacts and 6,000 emails a month with 5 users, templates, generative AI and basic reporting.
Zoho has an MCP program across its apps, but I could not confirm an official Campaigns MCP server. Third-party bridges exist.
Zoho's refund page offers a full refund and a downgrade to the free plan for dissatisfaction within the first month on monthly plans or 45 days on annual plans.
Sources & References (4)
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