Sales Funnels

20 Best Sales Funnel Software in 2026

Sales funnels turn casual website visitors into paying customers by guiding them through a strategic sequence of touchpoints. The right sales funnel software can automate this process, track performance, and dramatically increase your conversion rates.

Last updated: January 19, 2026

This page may contain affiliate links. I only recommend software I trust.

Who Is This Guide For?

✓Marketing agencies managing multiple client campaigns
✓E-commerce businesses wanting to optimize their customer journey
✓Course creators and coaches selling digital products
✓Small business owners looking to automate their sales process

⚡ Quick Verdict

ClickFunnels is my top pick for most businesses with its comprehensive funnel building tools and proven templates. GetResponse offers better value for all-in-one marketing needs, while Systeme.io is perfect for budget-conscious startups.

My Top Picks

Clickfunnels

⭐ Top Pick

★★★★4.2/5

Best for: Businesses wanting proven funnel templates and comprehensive marketing tools

All-in-one marketing platform for building sales funnels, hosting courses, and managing customers

Why I like it:ClickFunnels pioneered the sales funnel space and their templates are based on millions of dollars in actual sales data. The drag-and-drop editor makes it easy to create complete funnels, and the unlimited contacts feature means you won't get hit with surprise fees as you grow.

Key Features

Drag-and-drop funnel builderProven high-converting templatesEmail marketing automationUnlimited contacts

✓Pros

Battle-tested templates that convert
No contact limits
Strong community and training

✗Cons

Higher starting price
Learning curve for beginners

Read Full Review Visit Clickfunnels →

Leadpages

Best for Lead Generation

Best for: Businesses focused primarily on capturing and converting leads

Landing page builder with lead generation tools and unlimited lead collection.

Why I like it:Leadpages excels at creating high-converting landing pages and lead magnets. Their templates are constantly tested and optimized, and the unlimited lead collection means you never pay more as your audience grows.

Key Features

High-converting templatesUnlimited lead collectionA/B testing toolsLead magnet creation

✓Pros

Proven conversion templates
No lead limits
Easy to use

✗Cons

Limited email automation
Fewer funnel building features

Review coming soonVisit Leadpages →

Instapage

Best for A/B Testing

Best for: Conversion-focused marketers who want advanced testing capabilities

Advanced landing page platform with sophisticated A/B testing and conversion optimization.

Why I like it:Instapage takes A/B testing seriously with statistical significance tracking and detailed heatmaps. Their AdMap feature connects ads directly to landing pages, making it easy to optimize your entire funnel from click to conversion.

Key Features

Advanced A/B testingHeatmap analysisAdMap integrationCollaboration tools

✓Pros

Sophisticated testing features
Professional collaboration tools
High-quality templates

✗Cons

Expensive for small businesses
Focused mainly on landing pages

Review coming soonVisit Instapage →

Landingi

Best for Landing Pages

Best for: Marketers who primarily need high-converting standalone landing pages

Landing page builder with drag-and-drop editor and conversion optimization tools.

Why I like it:Landingi focuses specifically on landing page creation and does it exceptionally well. The drag-and-drop editor is intuitive, and the conversion optimization features help you squeeze every bit of performance from your pages.

Key Features

Drag-and-drop builderMobile optimizationPop-up integrationSmart sections

✓Pros

Easy to use
Good template variety
Affordable pricing

✗Cons

Limited email marketing
Basic automation features

Review coming soonVisit Landingi →

GetResponse

Best All-in-One Solution

Best for: Marketers who want email marketing, webinars, and funnels in one platform

Complete marketing platform with conversion funnels, email automation, webinars, and course hosting.

Why I like it:GetResponse gives you everything under one roof: sales funnels, email marketing, webinar hosting, and even course creation. Their Conversion Funnel feature provides a clear visual of how leads move through your process, making optimization much easier.

Key Features

Conversion funnel visualizationBuilt-in webinar hostingCourse creation toolsAdvanced email automation

✓Pros

True all-in-one platform
Excellent webinar features
Visual funnel tracking

✗Cons

Pricing increases with contact growth
Complex interface for beginners

Review coming soonVisit GetResponse →

Perspective Funnels

Best for Mobile

Best for: Businesses with mobile-first audiences and high mobile traffic

Mobile-first funnel builder with interactive, personalized funnels that achieve 700% higher conversion rates than traditional solutions.

Why I like it:Perspective Funnels prioritizes mobile experience with touch-optimized interfaces and mobile-specific conversion tactics. Their claim of 700% higher conversion rates comes from understanding how mobile users behave differently than desktop users.

Key Features

Mobile-first designTouch optimizationMobile conversion tacticsResponsive templates

✓Pros

Optimized for mobile users
High conversion claims
Modern interface

✗Cons

Newer platform
Limited track record

Review coming soonVisit Perspective Funnels →

Involve.me

Best for Interactive Funnels

Best for: Businesses wanting to create engaging, personalized customer experiences

A drag-and-drop funnel builder that creates interactive landing pages, quizzes, and forms to convert visitors into qualified leads.

Why I like it:This version of Involve.me specializes in creating interactive, personalized funnels that adapt based on user responses. The dynamic content and conditional logic create unique experiences for each visitor, dramatically improving engagement and conversion rates.

Key Features

Dynamic contentPersonalization engineInteractive elementsAdvanced logic

✓Pros

Highly personalized experiences
Better engagement than static funnels
Comprehensive analytics

✗Cons

More complex to set up
Requires strategic planning

Review coming soonVisit Involve.me →

Salesloft

Best for Sales Coaching

Best for: Sales teams that need performance coaching and conversation intelligence

Sales engagement platform with coaching capabilities and funnel optimization.

Why I like it:Salesloft records and analyzes sales conversations to provide coaching insights. The conversation intelligence helps identify what messaging works best at each funnel stage, improving your entire team's performance.

Key Features

Conversation intelligenceSales coaching toolsEmail cadencesPerformance analytics

✓Pros

Advanced coaching features
Great analytics
Team performance insights

✗Cons

Enterprise pricing
Complex implementation

Review coming soonVisit Salesloft →

ManyChat

Best for Social Media

Best for: Businesses that want to automate sales conversations on social platforms

Chatbot automation platform for Instagram, WhatsApp, TikTok, and Messenger to automate conversations and boost sales.

Why I like it:ManyChat turns social media conversations into automated sales funnels. Instead of hoping people will click through to your website, you can qualify and convert prospects right inside Instagram, WhatsApp, and other messaging platforms where they're already engaged.

Key Features

Multi-platform chatbotsSocial media automationConversation funnelsE-commerce integration

✓Pros

Meets customers where they are
High engagement rates
Easy automation setup

✗Cons

Platform dependent
Limited outside social media

Review coming soonVisit ManyChat →

#10

Salesflare

Best for Relationship Selling

Best for: B2B sales teams focused on building long-term customer relationships

Relationship-focused CRM with automatic data entry and sales pipeline management.

Why I like it:Salesflare automatically captures relationship data and interaction history, making it easy to nurture prospects through longer sales cycles. The automatic data entry saves hours of manual work while keeping your funnel data clean.

Key Features

Automatic data captureRelationship trackingEmail integrationMobile app

✓Pros

Minimal data entry required
Great mobile experience
Relationship focused

✗Cons

Less marketing automation
Higher price per user

Review coming soonVisit Salesflare →

#11

Systeme.io

Best Value

★★★★4.3/5

Best for: Startups and small businesses on tight budgets

Complete marketing platform with sales funnels, email marketing, courses, and more at budget-friendly prices

Why I like it:Systeme.io offers a generous free plan that includes funnel building, email marketing, and automation. Even their paid plans are significantly cheaper than competitors while still providing all the essential features you need to build effective sales funnels.

Key Features

Free plan availableEmail marketing includedSimple funnel builderAffordable pricing

✓Pros

Free plan with real value
Very affordable paid plans
Easy to use interface

✗Cons

Fewer advanced features
Limited template selection

Read Full Review Visit Systeme.io →

#12

HubSpot

Best for CRM Integration

Best for: Companies that need robust CRM features alongside their funnels

Comprehensive CRM platform with automated sales workflows and marketing tools.

Why I like it:HubSpot's free CRM is already used by millions of businesses, and their sales funnel tools integrate seamlessly with contact management. The automated workflows can trigger actions based on funnel behavior, creating a sophisticated lead nurturing system.

Key Features

Free CRM includedAdvanced workflow automationDetailed contact trackingMarketing and sales alignment

✓Pros

Powerful free tier
Excellent CRM integration
Comprehensive reporting

✗Cons

Can get expensive quickly
Steep learning curve for full features

Visit HubSpot →

#13

Kartra

Best for Agencies

★★★★4.2/5

Best for: Marketing agencies managing multiple client accounts and complex campaigns

True all-in-one marketing platform with advanced funnels, email automation, and membership hosting

Why I like it:Kartra was built specifically for agencies and online businesses with advanced needs. The platform includes membership sites, video hosting, and sophisticated automation that can handle complex multi-step campaigns across different products and services.

Key Features

Multi-client managementBuilt-in membership sitesVideo hosting includedAdvanced automation

✓Pros

Agency-focused features
Comprehensive platform
White-label options

✗Cons

Higher price point
Overkill for simple businesses

Read Full Review Visit Kartra →

#14

ActiveCampaign

Best for Email Automation

Best for: Businesses that rely heavily on sophisticated email marketing sequences

Advanced email marketing and automation platform with sophisticated funnel capabilities.

Why I like it:ActiveCampaign's automation capabilities are industry-leading, with conditional logic that can create highly personalized funnel experiences. Their machine learning features help optimize send times and content for better engagement throughout your sales process.

Key Features

Advanced email automationBehavioral triggersMachine learning optimizationDetailed segmentation

✓Pros

Sophisticated automation
Excellent deliverability
Predictive sending

✗Cons

Complex for beginners
Limited funnel visualization

Review coming soonVisit ActiveCampaign →

#15

Wishpond

Best Templates

Best for: Businesses that want professional-looking funnels without design skills

Marketing automation platform with attractive landing page templates and lead nurturing.

Why I like it:Wishpond's templates are genuinely attractive and conversion-optimized. The platform makes it easy to create professional-looking campaigns that don't scream 'template,' which helps with brand credibility and trust.

Key Features

Professional design templatesDrag-and-drop editorLead scoringContest and promotion tools

✓Pros

Beautiful templates
Easy customization
Good value pricing

✗Cons

Limited advanced features
Smaller community

Review coming soonVisit Wishpond →

#16

Keap

Best for Small Business

Best for: Small business owners who need CRM and automation in one simple package

Small business CRM with sales automation and customer management tools.

Why I like it:Keap (formerly Infusionsoft) simplifies complex automation for small businesses. The platform guides you through setting up your first funnel and provides templates specifically designed for common small business scenarios.

Key Features

Small business focusedGuided setup processPayment processingAppointment scheduling

✓Pros

Built for small business needs
Good customer support
Comprehensive features

✗Cons

Can be overwhelming initially
Pricing increases quickly

Review coming soonVisit Keap →

#17

Zoho CRM

Best for Lead Scoring

Best for: B2B companies that need to qualify leads before sales handoff

Comprehensive CRM platform with advanced lead scoring and sales pipeline management.

Why I like it:Zoho CRM's lead scoring system automatically rates prospects based on their funnel behavior and engagement. This makes it easy to prioritize follow-ups and ensure your sales team focuses on the most qualified opportunities.

Key Features

Advanced lead scoringSales automationMulti-channel communicationCustom modules

✓Pros

Comprehensive CRM features
Affordable pricing
Good customization

✗Cons

Interface feels dated
Complex initial setup

Review coming soonVisit Zoho CRM →

#18

Thrive Suite

Best Value for WordPress

Best for: WordPress users who want conversion tools integrated with their existing site

WordPress-focused conversion toolkit with landing pages and sales funnel tools.

Why I like it:Thrive Suite integrates perfectly with WordPress and includes everything you need for conversion optimization. The one-time payment model is refreshing in a world of monthly subscriptions, making it excellent long-term value.

Key Features

WordPress integrationConversion-focused themesA/B testingOne-time payment option

✓Pros

Great value pricing
WordPress native
No monthly fees option

✗Cons

WordPress only
Requires technical knowledge

Visit Thrive Suite →

#19

CartFlows

Best for WooCommerce

Best for: WooCommerce store owners who want to optimize their checkout process

WooCommerce-specific sales funnel plugin for WordPress e-commerce stores.

Why I like it:CartFlows is built specifically for WooCommerce and transforms the standard checkout into a high-converting sales funnel. The one-click upsells and order bumps can significantly increase average order value.

Key Features

WooCommerce integrationOne-click upsellsOrder bumpsCheckout optimization

✓Pros

Perfect WooCommerce integration
Proven e-commerce features
Good documentation

✗Cons

WooCommerce only
Requires WordPress knowledge

Visit CartFlows →

#20

Outreach.io

Best for Funnel Analysis

Best for: Data-driven sales teams that need detailed funnel performance insights

Sales engagement platform with advanced funnel inspection and sequence automation.

Why I like it:Outreach provides deep funnel inspection capabilities that show exactly where prospects drop off and which touchpoints drive conversions. The sequence automation ensures consistent follow-up while the analytics help optimize every step.

Key Features

Funnel inspection toolsSequence automationPerformance analyticsA/B testing

✓Pros

Detailed funnel analytics
Sophisticated automation
Great reporting

✗Cons

Enterprise focused pricing
Steep learning curve

Visit Outreach.io →

How I Chose These

I evaluated each sales funnel software based on ease of use, funnel building capabilities, integration options, and pricing value. I tested the drag-and-drop editors, analyzed template quality, and assessed automation features. My focus was on tools that can handle the complete customer journey from awareness to purchase, not just single-purpose landing page builders.

Frequently Asked Questions

Sales funnel software helps businesses create and manage the customer journey from initial awareness to final purchase. These tools typically include landing page builders, email automation, lead tracking, and analytics to optimize conversion rates at each step.

Pricing varies widely from free plans (Systeme.io, HubSpot) to enterprise solutions costing hundreds per month. Most small businesses can find effective solutions between $50-150 monthly, while agencies and larger companies may need $200+ plans for advanced features.

No, most modern sales funnel software uses drag-and-drop editors that require no coding knowledge. However, having basic understanding of HTML/CSS can help with customization and troubleshooting when needed.

Yes, most sales funnel platforms offer integrations with popular email marketing services, CRMs, payment processors, and analytics tools. Check integration capabilities before choosing, especially if you have specific tools you must continue using.

Sales funnel software typically includes email marketing plus landing pages, automation workflows, and conversion tracking. Email marketing tools focus primarily on sending campaigns and basic automation, while funnel software manages the entire customer journey.

Key metrics include conversion rates at each funnel step, cost per acquisition, customer lifetime value, and overall ROI. Most sales funnel software provides analytics dashboards to track these metrics and identify optimization opportunities.

It depends on your needs and budget. All-in-one platforms like ClickFunnels or GetResponse are convenient but may not excel in every area. Specialized tools often perform better in their specific function but require more management and potentially higher costs.

You can typically launch a basic funnel within a few days, but optimization takes time. Most businesses see initial results within 2-4 weeks, with significant improvements after 2-3 months of testing and refinement.