Customer platform pricing
HubSpot pricing: seats, credits and platform scope matter more than a single hub price
HubSpot now presents a combined customer platform that can include marketing, sales and service. The current plan builder prices seats and annual terms, includes HubSpot Credits for AI-powered usage, and changes records, governance and automation as teams move from Starter to Professional or Enterprise.
Joonas Rotko
Pricing checked 29 September 2026
This page may include affiliate links, meaning I may earn a commission if you sign up at no extra cost to you.
Pricing at a glance
| Plan | Monthly price | Annual / billing note | Best for |
|---|---|---|---|
| Free | $0 | — | For up to two users starting with CRM, lead generation and basic email activity. |
| Starter | €7/mo per seat promotional | €20 regular · annual billing | For a growing team using essential platform tools. |
| Professional(best fit) | €54/mo per seat annual | €60 regular | For mature teams requiring deeper cross-channel marketing. |
| Enterprise | €90/mo per seat annual | — | For sophisticated teams that need governance and multi-account operations. |
Prices and billing terms above reflect the stated check date. Confirm the checkout total, tax and renewal terms before buying.
Buddy's take
HubSpot is a platform purchase. Choose the functions that will share the customer record, price the necessary seats and confirm the credits and records included before comparing the entry number. A marketing-only comparison can understate the cost of the team-wide setup.
Which plan fits your workload?
| If you need | Choose | Why |
|---|---|---|
| A small team exploring the connected CRM | Free | HubSpot offers Free for up to two users without a card, but its feature and usage limits are deliberately smaller. |
| Core marketing tools with a small paid team | Starter | Starter adds paid seats, credits and larger record capacity, but its captured €7 price was explicitly a temporary annual-billing promotion. |
| Attribution, omnichannel automation and advanced personalisation | Professional | The current marketing-focused plan builder puts these capabilities on Professional alongside a larger credit and record allowance. |
| Approvals, sandboxing and multi-account management | Enterprise | Enterprise is the captured tier for governance and multi-account capabilities, with the largest public record allocation. |
Free
- ✓Up to 2 users
- ✓No credit card required
- ✓Basic CRM and marketing tools
- ✓Start generating and emailing leads
- ✓Feature and usage limits apply
Starter
- ✓Captured limited-time 65% offer
- ✓Up to 10 paid users
- ✓5,000 HubSpot Credits included
- ✓25,000 records
- ✓Email marketing, Breeze Assistant, ads and live chat
Professional
- ✓10,000 HubSpot Credits
- ✓250,000 records
- ✓Multi-touch revenue attribution
- ✓Omnichannel marketing automation
- ✓Advanced personalisation and Marketing Studio
Enterprise
- ✓15,000 HubSpot Credits
- ✓Up to 5 million records
- ✓Content approvals and HubDB for marketing email
- ✓Standard sandbox account
- ✓Multi-account management
Billing, extra costs and terms
The published subscription price is not necessarily the total cost. Check the terms that affect your actual workload, expansion and cancellation before you migrate.
The current marketing-focused EUR configurator was captured at 2,000 contacts and three seats with annual billing selected. It showed Starter at €7 per seat during a 65% offer against a €20 regular amount, Professional at €54 per seat against €60, and Enterprise from €90 per seat. Rebuild the configuration for your actual teams and functions.
HubSpot Credits are a separate usage dimension. The captured plan builder included 5,000 credits on Starter, 10,000 on Professional and 15,000 on Enterprise. HubSpot says credits can be supplemented with packs or pay-as-you-go, so budget the intended AI workload separately.
The public plan builder listed record allowances of 25,000 on Starter, 250,000 on Professional and five million on Enterprise. Data volume may dictate the plan before marketing features do.
This view selected Marketing only. Selecting Sales, Service or more than one function changes the platform configuration. Do not treat these card prices as the cost of every HubSpot product combination.
Starter permits up to 10 paid users in the captured view. Professional and Enterprise show seats as a paid per-seat model, so count each operational user before comparing the apparent plan entry point.
What else could fit your budget?
Compare the job and cost model, not only the entry price
ActiveCampaign
$49/mo · Plus at 1,000 contacts
A marketing automation suite for teams that need lifecycle campaigns and CRM-adjacent workflows without a full customer platform purchase.
Brevo
$9/mo · Starter from 5,000 emails
A lower-entry email and transactional platform when shared CRM and multi-hub operations are not required.
MailerLite
$12/mo · Comfort at 500 subscribers
A subscriber-priced email platform with landing pages and straightforward automation.
Full product context
Need the product trade-offs too?
The pricing page focuses on plan selection and cost. The review covers product fit, limitations, alternatives, AI capabilities and the buying risks that a plan table leaves out.
Read: HubSpot reviewFrequently asked questions
The current EUR marketing-focused builder showed Free, Starter at a promotional €7 per seat per month on annual billing, Professional at €54 per seat annually and Enterprise from €90 per seat annually. The calculation changes with functions, contacts, seats, credits and records.
HubSpot Credits pay for scalable usage of selected AI-powered tools. The captured configuration included 5,000 credits on Starter, 10,000 on Professional and 15,000 on Enterprise, with additional packs or pay-as-you-go available.
Yes. HubSpot offers Free for up to two users with no credit card required, subject to feature and usage limits.
The plan builder combines selected functions, seat count, record allowance, credit usage and billing term. Marketing, Sales and Service selections can produce materially different configurations.
Spot something out of date?Vendors and readers, send me the correct fact.
Software sites change almost every week, and I want every claim on this page to be factually correct. If you are a vendor or a reader, send me the correct fact and a link to the official page. I will check it and update the page. The opinions and rankings stay mine.