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Why Look for Alternatives?
- →You need more advanced automation workflows than Omnisend's standard templates
- →Your business isn't ecommerce-focused and needs broader marketing tools
- →You want better pricing for high-volume email sending
- →You need stronger CRM features integrated with your marketing
- →You require more customization options for templates and campaigns
What to Look For in an Alternative
Start by defining your core needs. Do you prioritize advanced automation, affordability, or ease of use? Consider whether you need just email marketing or a full marketing suite with CRM, landing pages, and social media tools. Evaluate the pricing structure carefully. Some platforms charge by contacts, others by emails sent, and some offer unlimited plans.
Factor in your growth plans and whether the platform can scale with your business without breaking your budget.
| # | Tool | Price | Rating |
|---|---|---|---|
| 1 | $20/mo | 8.8/10 | |
| 2 | $19/mo | 8.9/10 | |
| 3 | Free (300 emails/day) | 8.6/10 | |
| 4 | Free (1,000 subscribers) | 8.8/10 | |
| 5 | $19/mo | 8.2/10 |
Show all 15 tools
| 6 | $9/mo | 8.6/10 | |
| 7 | $39/mo | 7.6/10 | |
| 8 | Free CRM, email from $20/mo | 7.8/10 | |
| 9 | $12/mo | 7.2/10 | |
| 10 | Free (10,000 subscribers) | 8.6/10 | |
| 11 | Free (500 contacts) | 6.8/10 | |
| 12 | $12/mo | 8.6/10 | |
| 13 | Free (6,000 emails/mo) | 7.3/10 | |
| 14 | Free (500 subscribers) | 8.1/10 | |
| 15 | Free (500 contacts) | 5/10 |
Best Omnisend Alternatives
Klaviyo
AI-powered ecommerce email and SMS platform with predictive analytics and 350+ integrations.
✓Pros
- Predictive analytics for customer lifetime value and churn risk
- 350+ native integrations with ecommerce platforms
- Advanced segmentation based on purchase behavior and browsing data
✗Cons
- More expensive than Omnisend at every tier
- Steeper learning curve for the advanced features
ActiveCampaign
Email automation platform with built-in CRM, lead scoring, and advanced conditional workflows.
✓Pros
- Most advanced automation builder in this price range
- Built-in CRM with deal pipelines and lead scoring
- Strong deliverability track record
✗Cons
- Not built for ecommerce specifically, weaker store integrations
- Interface can feel cluttered with so many options
Brevo
Email, SMS, and CRM platform with a generous free plan and pay-by-volume pricing.
✓Pros
- Unlimited contacts on all plans, including free
- Built-in CRM and SMS at no extra cost
- Pay-per-email pricing model saves money for infrequent senders
✗Cons
- Ecommerce automations are less specialized than Omnisend
- Email builder is functional but not as polished
MailerLite
Clean, intuitive email marketing platform with a strong free plan and easy-to-use automation.
✓Pros
- Generous free plan with automation and landing pages included
- Drag-and-drop editor that is genuinely easy to use
- Good value across all paid tiers
✗Cons
- Limited ecommerce-specific features compared to Omnisend
- Advanced segmentation options are basic
GetResponse
Email marketing platform with built-in webinar hosting, landing pages, and conversion funnels.
✓Pros
- Built-in webinar hosting (unique in this category)
- Landing page builder and conversion funnel tools included
- Solid automation with visual workflow builder
✗Cons
- Ecommerce features trail behind Omnisend and Klaviyo
- Interface feels dated in some areas
Moosend
Affordable email marketing platform with automation, landing pages, and subscription forms.
✓Pros
- Full automation workflows starting at $9 per month
- Clean interface with minimal learning curve
- Unlimited emails on all paid plans
✗Cons
- Smaller template library than Omnisend
- Fewer native ecommerce integrations
Drip
Ecommerce-focused email platform with visual workflow builder and customer behavior tracking.
✓Pros
- Visual workflow builder with advanced branching logic
- Deep ecommerce behavior tracking and tagging
- Revenue attribution per campaign and automation
✗Cons
- No SMS marketing built in
- Higher starting price than Omnisend
HubSpot
All-in-one CRM and marketing platform with email, automation, landing pages, and sales tools.
✓Pros
- Free CRM with unlimited contacts
- Scales from startup to enterprise without platform migration
- Excellent reporting and attribution tools
✗Cons
- Email marketing costs add up fast on higher tiers
- Ecommerce features are limited compared to dedicated platforms
Constant Contact
Established email marketing platform with event management tools and strong deliverability.
✓Pros
- 98% reported inbox delivery rate
- Excellent phone and live chat support
- Built-in event management and social posting tools
✗Cons
- Automation is basic compared to Omnisend
- Templates feel dated compared to newer platforms
Kit
Creator-focused email platform with tag-based segmentation and paid newsletter tools.
✓Pros
- Generous free plan with up to 10,000 subscribers
- Built-in paid newsletter and tip jar features
- Tag-based segmentation that is simple but effective
✗Cons
- Almost no ecommerce features for physical product stores
- Email design options are intentionally minimal
Mailchimp
Popular email marketing platform with AI content tools, social media management, and basic CRM.
✓Pros
- AI-powered content and subject line optimization
- Broad feature set covering email, social, and basic CRM
- Massive template and integration library
✗Cons
- Gets expensive fast as your list grows
- Ecommerce automation trails behind Omnisend and Klaviyo
Campaign Monitor
Email marketing platform focused on design quality, deliverability, and professional templates.
✓Pros
- Beautiful, professionally designed email templates
- Strong deliverability infrastructure
- Clean, intuitive interface
✗Cons
- Automation features are limited compared to Omnisend
- No SMS marketing capabilities
Mailjet
API-first email platform with real-time collaboration, transactional email, and team editing features.
✓Pros
- Real-time collaborative email editing (like Google Docs for email)
- Strong API for transactional and marketing email
- Generous free plan with 6,000 emails per month
✗Cons
- No ecommerce-specific features
- Automation is basic compared to marketing-focused platforms
AWeber
Email marketing platform with pre-built campaign templates, landing pages, and payment processing.
✓Pros
- Pre-built email campaign templates ready to send
- Built-in payment processing for selling digital products
- Free plan includes most core features
✗Cons
- Automation is basic, no advanced conditional logic
- Ecommerce integrations are limited
Benchmark Email
Email marketing platform with AI-powered content generation and a simple drag-and-drop builder.
✓Pros
- AI-powered email content generation built in
- Simple drag-and-drop builder with good templates
- Affordable pricing at scale
✗Cons
- Ecommerce features are minimal
- Automation options are limited on lower plans
Frequently Asked Questions
Brevo offers unlimited contacts on their free plan, making it the most generous. MailerLite also has a solid free tier with up to 1,000 subscribers and basic automation included.
Klaviyo is the closest direct competitor for advanced ecommerce email and SMS. It has deeper segmentation and predictive analytics, though it costs more. Drip is another strong ecommerce-focused option at a lower price point.
MailerLite and Campaign Monitor both have simpler interfaces than Omnisend. MailerLite is particularly good for beginners who want clean design tools without a steep learning curve.
Moosend offers the most features for the lowest price, starting at $9 per month for 500 contacts with full automation. Brevo is also budget-friendly, especially if you have a large contact list but send infrequently.
ActiveCampaign has the most advanced automation builder on this list. It supports complex conditional logic, branching workflows, and CRM-integrated triggers that go well beyond what Omnisend offers.
Campaign Monitor and ActiveCampaign both have strong deliverability track records. That said, Omnisend's deliverability is already solid for most ecommerce use cases.
ActiveCampaign for B2B and service businesses. Kit (formerly ConvertKit) for content creators and course sellers. MailerLite for general-purpose email marketing on a budget.