Omnisend alternatives where SMS doesn't wait for Pro

What moving off Omnisend gets you, and what it costs you

Omnisend Standard does the store basics well until you want SMS: on its plan table, SMS campaigns, SMS automation and SMS credits are ticked for Pro only. That makes Pro the real price for a store that texts, and both plans step up by contact band with no yearly plan, only an optional prepay at the start.

When to stay. Stay if you don't text customers and Standard's price is fine, or if Pro's SMS rates suit you: Omnisend sells SMS on Pro in spend bands that get cheaper per message as you send more. Stay too if several people work in the account, since unlimited seats are rare at this price.

The tools side by side

Each row is the cheapest plan for this store's list, with what that plan says about SMS, so you can see which tools text customers without a Pro-style upgrade.

one store, 5,000 customers and subscribers, one user, with SMS shown per plan: plan priced, monthly and annual cost, SMS on this plan, Users on this plan, Free start

Tool and plan	Cost per month	SMS on this plan	Users on this plan	Free start
SenderStandard	$39annual $39 monthly	SMS campaigns included; no free monthly SMS credits, credits bought separately (price per message varies by destination country). No SMS automation on Standard.	3	Free plan and a 14-day trial
KlaviyoMarketing	Not sold annually $100 monthly	SMS is a separate pay-per-send add-on (Mobile messages), priced by volume and destination: the default view shows 2,900 SMS to United States toll-free at $0.01 + carrier fees per send, monthly cost $40.00 (price includes carrier fees where applicable). MMS, WhatsApp and RCS are priced in the same calculator.	Not published	Free plan
MailerLiteComfort	$44.10annual $49 monthly	Not published	3	Free plan and a 14-day trial
BrevoStarter	$28.75annual $32 monthly	SMS campaigns included on every plan (Free through Enterprise); SMS credits priced separately by volume and destination	1	Free plan
DripDrip	Not sold annually $89 monthly	Not published	Not published	14-day trial
MailchimpEssentials	Not sold annually $75 monthly	SMS add-on	3	Free plan and a 14-day trial

Six picks, in the order I'd consider them

Each one says who it is for, what it costs for a store list of 5,000 people, and what you give up.

1

Sender

Best Omnisend alternative for SMS on a lower plan

Desk research

Choose it if

You want to start texting customers without moving up to Omnisend Pro, and you're fine buying SMS credits as you go.

Consider MailerLite instead if

You've decided against SMS and want landing pages and a yearly rate instead.

Why it fits a store list of 5,000 people

Sender Standard sends SMS campaigns, with credits bought separately, and its Shopify app is listed on every plan. The automation builder has a cart-abandoned trigger once the store is connected. Standard also holds this list for less than Omnisend Standard, so you add texting and still pay less than before.

The plan I priced

Standard for this store is $39/month billed monthly, and its yearly discount covers the first year only. Professional adds SMS automation and starts at $15/month billed monthly for its smallest band.

Closest alternative

Brevo becomes the better choice when you want SMS on every plan and a bill set by sends rather than contacts.

See Sender plans

A store list of 5,000 people: Standard

Billed annually

$39/mo

Billed monthly

$39/mo

Above 200,000 subscribers: no bigger plan is published.

The trade-off

SMS automation and free monthly SMS credits come with Professional, not Standard, so automated cart texts still mean an upgrade. Standard includes 3 seats, where Omnisend sets no seat limit.

What my review says

Best for: An Omnisend store that wants to send SMS campaigns without paying for Pro.

Skip it if automated cart texts are the main reason you want SMS.

Strengths

• SMS campaigns on Standard, with credits bought as needed.
• Costs less than Omnisend Standard for the same list.

Limits

• SMS automation only on Professional.
• A seat limit, where Omnisend has none.

See Sender plansMy Sender reviewSender pricingAffiliate link

Omnisend alternatives where SMS doesn't wait for Pro

2

Klaviyo

Best if you'd pay more for deeper store data

Desk research

Choose it if

The store sells enough that sharper segments and flows on order data pay for a bigger bill than Omnisend's.

Consider Sender instead if

The goal is a lower bill, not more depth.

Why it fits a store list of 5,000 people

Klaviyo doesn't hold texts back for a higher plan. SMS is a pay-per-send add-on on paid plans, and even the free plan includes a small monthly allowance of mobile messages. Its flows and segments are built on purchase data from Shopify and WooCommerce, which is the main reason stores move up to it.

The plan I priced

Marketing for this store is $100/month billed monthly, priced on active profiles. Free holds 250 profiles.

Closest alternative

Drip becomes the better choice when you want every feature on one plan and a lower bill than Klaviyo at this size.

See Klaviyo plans

A store list of 5,000 people: Marketing

Billed monthly

$100/mo

Above 150,000 subscribers: no bigger plan is published.

The trade-off

It costs more than Omnisend for this list, with Marketing at $100/month billed monthly and SMS sends on top. There is no yearly plan, and I have no affiliate link for Klaviyo.

What my review says

Best for: An Omnisend store with steady sales that wants finer segments and SMS without a plan gate.

Skip it if you're leaving Omnisend to spend less.

Strengths

• SMS available on every plan, billed per send.
• Segments and flows built on order data.

Limits

• Costs more than Omnisend for this list.
• SMS is extra on top of the plan price.

See Klaviyo plansMy Klaviyo reviewKlaviyo pricingNo affiliate link: plain link

Omnisend alternatives where SMS doesn't wait for Pro

3

MailerLite

Best if you'd drop SMS for a smaller bill

Desk research

Choose it if

You've tried SMS and it didn't earn its keep, and email alone carries the store.

Consider Brevo instead if

You want to keep SMS and still pay less than Omnisend.

Why it fits a store list of 5,000 people

MailerLite's Shopify app syncs customers and orders, imports products and runs abandoned cart on every plan. Comfort holds this list for less than Omnisend Standard, and paying yearly lowers it again, an option Omnisend doesn't have. Comfort also includes 10 landing pages.

The plan I priced

Comfort for this store is $44.10/month billed annually, or $49/month billed monthly. The free plan holds 250 subscribers.

Closest alternative

Sender becomes the better choice when you want the lowest bill with SMS campaigns still available.

See MailerLite plans

A store list of 5,000 people: Comfort

Billed annually

$44.10/mo

Billed monthly

$49/mo

Above 200,000 subscribers: no bigger plan is published.

The trade-off

MailerLite isn't the pick for texting customers; Sender and Brevo are. Comfort includes 3 users rather than unlimited seats, and its automations are counted.

What my review says

Best for: An Omnisend store that runs on email alone and wants a smaller, yearly bill.

Skip it if you plan to grow SMS as a channel.

Strengths

• A yearly rate well below Omnisend Standard for this list.
• Abandoned cart and store sync on every plan.

Limits

• Not the tool for SMS.
• Fewer seats than Omnisend.

See MailerLite plansMy MailerLite reviewMailerLite pricingAffiliate link

Omnisend alternatives where SMS doesn't wait for Pro

4

Brevo

Best for SMS from the free plan up

Hands-on

Choose it if

Texts are as central to your store as email, and you'd rather not pay a plan premium to send them.

Consider Sender instead if

You want automation across the whole list on a plan billed by contacts.

Why it fits a store list of 5,000 people

Brevo includes SMS campaigns on every plan, Free through Enterprise, with credits priced by volume and destination. Its Shopify app syncs customers and orders and has Shopify-specific cart flows. Starter for this store's weekly campaigns is $32/month billed monthly, the lowest bill on this page. I use Brevo myself.

The plan I priced

Starter for this store is $32/month billed monthly, or $28.75/month billed annually, for a weekly campaign to this list. SMS credits are bought on top.

Closest alternative

Klaviyo becomes the better choice when you want deeper store segments and accept a higher bill.

See Brevo plans

A store list of 5,000 people: Starter

Billed annually

$28.75/mo

Billed monthly

$32/mo

Above 500,000 subscribers: Professional (+$420.33/mo billed annually).

The trade-off

Starter caps automation by contact count (Limited to 2,000 contacts), and it has 1 user against Omnisend's unlimited seats. Mail more than weekly and send-based pricing climbs fast.

What my review says

Best for: An Omnisend store that wants SMS without paying for Pro, on the smallest bill.

Skip it if you need several people in the account on a low plan.

Strengths

• SMS campaigns on every plan, the free one included.
• The lowest price on this page for this store.

Limits

• Starter automation capped by contact count.
• One user on Starter.

See Brevo plansMy Brevo reviewBrevo pricingAffiliate link

Omnisend alternatives where SMS doesn't wait for Pro

5

Drip

Best if you're tired of plan tiers

Desk research

Choose it if

The Standard-versus-Pro decision is what annoys you, and you want segments, onsite campaigns and workflows on one plan.

Consider Klaviyo instead if

SMS is the reason you're leaving, since Klaviyo sells it on every plan.

Why it fits a store list of 5,000 people

Drip sells a single plan priced by list size, with dynamic segments, onsite campaigns and up to 50 workflows included. Its pricing page lists one-click Shopify, WooCommerce and BigCommerce integrations, and sends are unlimited at this list size. Drip also includes unlimited sub-accounts, where Omnisend bills every store separately.

The plan I priced

Drip for this store is $89/month billed monthly, with no yearly price. The trial needs no card.

Closest alternative

Sender becomes the better choice when you want a lower bill and SMS campaigns on a mid-level plan.

See Drip plans

A store list of 5,000 people: Drip

Billed monthly

$89/mo

Above 180,000 subscribers: no bigger plan is published.

The trade-off

It costs more than Omnisend Standard for this list, at $89/month billed monthly, and there is no free plan. This is a pick for stores leaving over tiers, not over texts, so check any SMS needs during the 14-day trial.

What my review says

Best for: An Omnisend store that wants to stop choosing between plans.

Skip it if SMS is why you're leaving Omnisend.

Strengths

• Every feature on one plan.
• Unlimited sub-accounts for extra brands.

Limits

• Costs more than Omnisend Standard here.
• No free plan.

See Drip plansMy Drip reviewDrip pricingNo affiliate link: plain link

Omnisend alternatives where SMS doesn't wait for Pro

6

Mailchimp

Known name with an SMS add-on

Hands-on

Choose it if

Someone on the team already runs Mailchimp well, and that saves more than the cheaper picks would.

Consider Brevo instead if

You want SMS on the plan itself and a smaller bill.

Why it fits a store list of 5,000 people

Mailchimp's own Shopify app syncs the store, its flows have an abandoned cart trigger, and SMS is an add-on from Essentials, so texting doesn't require its top plan. I used Mailchimp across client accounts during my agency years, and a team that knows it gets going quickly.

The plan I priced

Essentials for this store is $75/month billed monthly. The free plan has no SMS.

Closest alternative

Sender becomes the better choice when you want SMS campaigns on the plan and a lower bill.

See Mailchimp plans

A store list of 5,000 people: Essentials

Billed monthly

$75/mo

Above 50,000 subscribers: Standard (+$555/mo billed monthly).

The trade-off

Essentials keeps flows to "Up to 4 flow steps", SMS costs extra, and the price rises with each contact band, the same pattern you're escaping. Sender and Brevo give you SMS for less.

What my review says

Best for: An Omnisend store whose team already knows Mailchimp.

Skip it if you want the biggest saving, since Sender and Brevo cost less.

Strengths

• An SMS add-on from Essentials.
• A Shopify app built by Mailchimp.

Limits

• Short flows on Essentials.
• Only a little cheaper than Omnisend for this list.

See Mailchimp plansMy Mailchimp reviewMailchimp pricingNo affiliate link: plain link

Omnisend alternatives where SMS doesn't wait for Pro

What a store list of 5,000 people really costs

Bars show the cheapest plan for this list, yearly where sold and monthly where not. SMS credits are extra on every tool and are not in the bars.

Other options, and why they missed the list

I kept to tools with a Shopify connection and a published price for this store's list that either cost less than Omnisend Standard, put SMS on a lower plan, or drop the tier ladder altogether. Tools that keep SMS on their top plan sit in other options.

• 

  ActiveCampaign

  SMS is a paid add-on here too, and only from Plus, which costs well above Omnisend Pro for a store list this size.

• 

  GetResponse

  Cart recovery arrives on Marketer, but SMS appears only on Enterprise, so it moves the SMS gate higher instead of removing it.

How I chose, and how I earn from this page

Who is behind this guide

Joonas Rotko

I co-ran a marketing agency in Finland and spent more than ten years buying SEO and marketing software with real client budgets. I write these guides for the person who has to pay for the tool and use it.

• Hands-on with 2 of these 6 tools
• Prices checked 30 Sep 2026
• How this page earns

More about me and how I review

Questions people ask

Compare two of them head to head

• Omnisend vs Mailchimp
• Omnisend vs MailerLite
• Omnisend vs Brevo