This page may contain affiliate links.
Some links on this page are affiliate links, meaning I may earn a commission if you sign up (at no extra cost to you). This never influences my ratings or recommendations.
You might need different pricing, stronger automation, or more flexibility for non-ecommerce businesses. I have a full Omnisend review and pricing breakdown if you want the complete picture before exploring alternatives.
Why Switch
Why people look for Omnisend alternatives
You need more advanced automation workflows than Omnisend's standard templates
Your business isn't ecommerce-focused and needs broader marketing tools
You want better pricing for high-volume email sending
You need stronger CRM features integrated with your marketing
You require more customization options for templates and campaigns
Alternatives
Best Omnisend alternatives
15 alternatives ranked. 14 are cheaper. 26 offer free plans.
Klaviyo
Top PickAdvanced ecommerce marketers who need deep segmentation
AI-powered ecommerce email and SMS platform with predictive analytics and 350+ integrations.
Why consider Klaviyo
The most direct Omnisend competitor. Deeper data science features and more granular segmentation, but you pay a premium for it. Worth the upgrade if you are doing serious personalization.
Pros
- +Predictive analytics for customer lifetime value and churn risk
- +350+ native integrations with ecommerce platforms
- +Advanced segmentation based on purchase behavior and browsing data
Cons
- −More expensive than Omnisend at every tier
- −Steeper learning curve for the advanced features
ActiveCampaign
B2B and service businesses that need CRM plus email automation
Email automation platform with built-in CRM, lead scoring, and advanced conditional workflows.
Why consider ActiveCampaign
Goes well beyond ecommerce. If you need CRM features alongside your email marketing, ActiveCampaign combines both in ways Omnisend cannot.
Pros
- +Most advanced automation builder in this price range
- +Built-in CRM with deal pipelines and lead scoring
- +Strong deliverability track record
Cons
- −Not built for ecommerce specifically, weaker store integrations
- −Interface can feel cluttered with so many options
Brevo
Budget-conscious businesses that want email and SMS without high costs
Email, SMS, and CRM platform with a generous free plan and pay-by-volume pricing.
Why consider Brevo
Charges by email volume, not contacts. If you have a large list but send infrequently, Brevo can cost a fraction of what Omnisend charges. The free CRM is a nice bonus.
Pros
- +Unlimited contacts on all plans, including free
- +Built-in CRM and SMS at no extra cost
- +Pay-per-email pricing model saves money for infrequent senders
Cons
- −Ecommerce automations are less specialized than Omnisend
- −Email builder is functional but not as polished
MailerLite
Small businesses and solopreneurs who want simplicity
Clean, intuitive email marketing platform with a strong free plan and easy-to-use automation.
Why consider MailerLite
The simplest tool on this list. If Omnisend feels like more than you need, MailerLite strips away the complexity while keeping the automation features that matter.
Pros
- +Generous free plan with automation and landing pages included
- +Drag-and-drop editor that is easy to use
- +Good value across all paid tiers
Cons
- −Limited ecommerce-specific features compared to Omnisend
- −Advanced segmentation options are basic
GetResponse
Businesses that want email plus webinars and landing pages in one tool
Email marketing platform with built-in webinar hosting, landing pages, and conversion funnels.
Why consider GetResponse
If you run webinars or need built-in landing pages alongside email, GetResponse bundles features that would cost extra elsewhere. The ecommerce tools are decent, though not as deep as Omnisend.
Pros
- +Built-in webinar hosting (unique in this category)
- +Landing page builder and conversion funnel tools included
- +Solid automation with visual workflow builder
Cons
- −Ecommerce features trail behind Omnisend and Klaviyo
- −Interface feels dated in some areas
Moosend
Budget-conscious businesses that want full automation features
Affordable email marketing platform with automation, landing pages, and subscription forms.
Why consider Moosend
The cheapest paid option on this list that still includes real automation. If Omnisend's pricing is too steep for your current stage, Moosend gives you 80% of the features at a third of the price.
Pros
- +Full automation workflows starting at $9 per month
- +Clean interface with minimal learning curve
- +Unlimited emails on all paid plans
Cons
- −Smaller template library than Omnisend
- −Fewer native ecommerce integrations
Drip
Ecommerce businesses focused on behavioral automation
Ecommerce-focused email platform with visual workflow builder and customer behavior tracking.
Why consider Drip
Another ecommerce specialist like Omnisend, but with a stronger focus on behavioral triggers and customer journey mapping. The automation builder is more flexible, though it costs more.
Pros
- +Visual workflow builder with advanced branching logic
- +Deep ecommerce behavior tracking and tagging
- +Revenue attribution per campaign and automation
Cons
- −No SMS marketing built in
- −Higher starting price than Omnisend
HubSpot
Growing teams that need CRM, email, and sales tools in one platform
All-in-one CRM and marketing platform with email, automation, landing pages, and sales tools.
Why consider HubSpot
Overkill for a small ecommerce store, but if your business has a sales team or complex lead nurturing needs, HubSpot's free CRM plus marketing hub is hard to beat.
Pros
- +Free CRM with unlimited contacts
- +Scales from startup to enterprise without platform migration
- +Excellent reporting and attribution tools
Cons
- −Email marketing costs add up fast on higher tiers
- −Ecommerce features are limited compared to dedicated platforms
Constant Contact
Small businesses and nonprofits that want reliable email with good support
Established email marketing platform with event management tools and strong deliverability.
Why consider Constant Contact
The safe, reliable choice. Not the most feature-rich, but Constant Contact has been around since 1995 and their deliverability and support are consistently good. A solid pick if Omnisend's ecommerce features are more than you need.
Pros
- +98% reported inbox delivery rate
- +Excellent phone and live chat support
- +Built-in event management and social posting tools
Cons
- −Automation is basic compared to Omnisend
- −Templates feel dated compared to newer platforms
Kit
Content creators, bloggers, and course sellers
Creator-focused email platform with tag-based segmentation and paid newsletter tools.
Why consider Kit
Built for creators, not stores. If you sell digital products, courses, or memberships rather than physical goods, Kit's tag-based system and creator monetization tools fit better than Omnisend.
Pros
- +Generous free plan with up to 10,000 subscribers
- +Built-in paid newsletter and tip jar features
- +Tag-based segmentation that is simple but effective
Cons
- −Almost no ecommerce features for physical product stores
- −Email design options are intentionally minimal
Mailchimp
Small businesses that want broad marketing tools with AI features
Popular email marketing platform with AI content tools, social media management, and basic CRM.
Why consider Mailchimp
The most recognized name in email marketing. Broader feature set than Omnisend (social media, postcards, basic CRM), but the ecommerce automations are not as deep. Good if you want one platform for everything.
Pros
- +AI-powered content and subject line optimization
- +Broad feature set covering email, social, and basic CRM
- +Massive template and integration library
Cons
- −Gets expensive fast as your list grows
- −Ecommerce automation trails behind Omnisend and Klaviyo
Campaign Monitor
Professional marketers who need reliable deliverability and clean templates
Email marketing platform focused on design quality, deliverability, and professional templates.
Why consider Campaign Monitor
If email design matters to your brand, Campaign Monitor has some of the best-looking templates in the business. Deliverability is also a strong point. Less automation power than Omnisend, but cleaner execution.
Pros
- +Beautiful, professionally designed email templates
- +Strong deliverability infrastructure
- +Clean, intuitive interface
Cons
- −Automation features are limited compared to Omnisend
- −No SMS marketing capabilities
Mailjet
Developer teams that need API-first email with collaboration tools
API-first email platform with real-time collaboration, transactional email, and team editing features.
Why consider Mailjet
A different animal from Omnisend. If your team needs developer-friendly APIs, real-time email collaboration, or high-volume transactional email, Mailjet fills a gap that Omnisend does not address.
Pros
- +Real-time collaborative email editing (like Google Docs for email)
- +Strong API for transactional and marketing email
- +Generous free plan with 6,000 emails per month
Cons
- −No ecommerce-specific features
- −Automation is basic compared to marketing-focused platforms
AWeber
Small businesses that want pre-built automations and simplicity
Email marketing platform with pre-built campaign templates, landing pages, and payment processing.
Why consider AWeber
AWeber keeps things simple. If Omnisend's feature set overwhelms you and you just need solid email marketing with pre-built templates, AWeber gets the job done without the complexity.
Pros
- +Pre-built email campaign templates ready to send
- +Built-in payment processing for selling digital products
- +Free plan includes most core features
Cons
- −Automation is basic, no advanced conditional logic
- −Ecommerce integrations are limited
Benchmark Email
Marketers who need to create professional campaigns quickly
Email marketing platform with AI-powered content generation and a simple drag-and-drop builder.
Why consider Benchmark Email
Benchmark's AI content generation can draft emails for you, which saves time if content creation is your bottleneck. Not as powerful as Omnisend for ecommerce, but faster for getting campaigns out the door.
Pros
- +AI-powered email content generation built in
- +Simple drag-and-drop builder with good templates
- +Affordable pricing at scale
Cons
- −Ecommerce features are minimal
- −Automation options are limited on lower plans
Price Chart
How Omnisend compares on price
Of the 26 alternatives tracked, 14 start at a lower price than Omnisend's $16/mo. 26 offer a free plan.
At Scale
Which stay cheaper as you grow?
Cheapest plan price at each contacts tier. Some tools that look cheap at 1K contacts get expensive fast.
| Tool | 1K | 5K | 10K |
|---|---|---|---|
| Omnisend | $20/mo | $65/mo | $115/mo |
 Mailchimp | — | $13/mo | $13/mo |
 Selzy | $10/mo | $30/mo | $60/mo |
 MailerLite | $15/mo | $39/mo | $73/mo |
 GetResponse | $16/mo | $48/mo | $69/mo |
 Moosend | $16/mo | $48/mo | $88/mo |
 Flodesk | $25/mo | $52/mo | $72/mo |
 AWeber | $25/mo | $60/mo | $100/mo |
 Kit | $33/mo | $75/mo | — |
Checklist
What to look for in an alternative
Start by defining your core needs. Do you prioritize advanced automation, affordability, or ease of use? Consider whether you need just email marketing or a full marketing suite with CRM, landing pages, and social media tools. Evaluate the pricing structure carefully. Some platforms charge by contacts, others by emails sent, and some offer unlimited plans.
Factor in your growth plans and whether the platform can scale with your business without breaking your budget.
FAQ
Frequently Asked Questions
Brevo offers unlimited contacts on their free plan, making it the most generous. MailerLite also has a solid free tier with up to 1,000 subscribers and basic automation included.
Klaviyo is the closest direct competitor for advanced ecommerce email and SMS. It has deeper segmentation and predictive analytics, though it costs more. Drip is another strong ecommerce-focused option at a lower price point.
MailerLite and Campaign Monitor both have simpler interfaces than Omnisend. MailerLite is particularly good for beginners who want clean design tools without a steep learning curve.
Moosend offers the most features for the lowest price, starting at $9 per month for 500 contacts with full automation. Brevo is also budget-friendly, especially if you have a large contact list but send infrequently.
ActiveCampaign has the most advanced automation builder on this list. It supports complex conditional logic, branching workflows, and CRM-integrated triggers that go well beyond what Omnisend offers.
Campaign Monitor and ActiveCampaign both have strong deliverability track records. That said, Omnisend's deliverability is already solid for most ecommerce use cases.
ActiveCampaign for B2B and service businesses. Kit for content creators and course sellers. MailerLite for general-purpose email marketing on a budget.
Still considering Omnisend?
Check it out before committing to an alternative.
More on Omnisend
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. I track 36 tools so you can find the right fit.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences the recommendations.