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Layer on $9 per 1,000 HubSpot Credits for AI features and the bill compounds fast. If you only need email marketing, only need a CRM, or want predictable monthly costs without metered AI, these eight alternatives cover the use cases HubSpot overserves at premium prices. Each pick anchors on a specific buyer profile, not generic 'all-in-one platform' filler.
Why Switch
Why people look for HubSpot alternatives
The Starter to Professional jump goes from $7-$20/seat to $800/mo, with no $200-$500/mo tier in between for growing teams
Professional and Enterprise require one-time onboarding fees ($3,000 and $7,000) that are non-refundable and not optional
HubSpot Credits ($9 per 1,000) meter every AI feature, which breaks monthly-budget predictability once Breeze agents are turned on
Marketing Hub alone does not include Sales Hub or Service Hub; each is priced separately, and bundling pushes mid-market teams toward $25,000+/year quickly
If you only need email marketing or only need CRM, you are paying for an integrated platform you will not fully use
The free tier is useful for the first 1,000 marketing contacts; many alternatives match or beat it without forcing an upgrade path that gates basic automation
Alternatives
Best HubSpot alternatives
8 alternatives ranked. 2 are cheaper. 3 offer free plans.
ActiveCampaign
Growing businesses that need email automation without HubSpot's complexity
All-in-one CRM platform with marketing automation, email marketing, and sales tools for growing businesses
Why consider ActiveCampaign
ActiveCampaign delivers enterprise-level automation at a fraction of HubSpot's cost. The visual workflow builder is more intuitive than HubSpot's, and you get advanced features like conditional content and behavioral triggers starting at $15/month . It's particularly strong for businesses that rely heavily on email sequences.
Pros
- +Visual automation builder that's easier to use than HubSpot's
- +Significantly cheaper at $15/month vs HubSpot's $20/month minimum
- +Better email deliverability and more advanced segmentation options
Cons
- −Landing page builder isn't as polished as HubSpot's
- −Reporting dashboard can feel cluttered with too many metrics
Zoho Campaigns
Small businesses and startups that need CRM basics without paying enterprise prices
Comprehensive CRM and marketing automation platform with free tier and affordable paid plans
Why consider Zoho Campaigns
Zoho CRM offers a useful free tier for up to 3 users, then scales to just $3/month for paid plans. While it lacks HubSpot's marketing automation depth, it covers essential CRM functions and integrates well with other Zoho products. Perfect if you need customer management more than marketing campaigns.
Pros
- +Free tier that actually works for small teams
- +$3/month pricing is unmatched in the CRM space
- +Strong mobile app for sales teams on the go
Cons
- −Email marketing features are basic compared to HubSpot
- −Interface feels dated and can be slow to navigate
Brevo
Top PickBusinesses that want HubSpot-style all-in-one functionality but need a generous free plan
All-in-one marketing and CRM platform combining email marketing, SMS, and sales automation
Why consider Brevo
Brevo combines email marketing, SMS, and basic CRM in one platform. The free plan includes 300 emails per day with no contact limits, making it more generous than HubSpot's free tier. Paid plans start at $9/month , offering serious value for small businesses that need multi-channel marketing.
Pros
- +Free plan with 300 daily emails and unlimited contacts
- +SMS marketing included at all plan levels
- +Transactional email capabilities built-in
Cons
- −Automation workflows aren't as advanced as HubSpot's
- −Customer support can be slow to respond on lower-tier plans
GetResponse
Teams that need marketing automation plus landing pages and webinars in one platform
Marketing automation platform with CRM, email marketing, landing pages, and sales funnel tools
Why consider GetResponse
GetResponse includes features that cost extra in HubSpot, like webinar hosting and conversion funnels. Starting at $19/month , it's positioned between basic email tools and full enterprise platforms. The automation builder is visual and intuitive, though not quite as powerful as HubSpot's.
Pros
- +Webinar hosting included - costs extra with HubSpot
- +Conversion funnel builder with ecommerce integration
- + 30-day free trial lets you test everything
Cons
- −Email editor can be finicky with complex designs
- −Advanced features like lead scoring require higher-tier plans
Pipedrive
Sales teams that need pipeline management without the marketing complexity
CRM software that helps sales teams track pipelines, manage deals with AI, and automate sales processes to close deals faster.
Why consider Pipedrive
Pipedrive focuses exclusively on sales CRM and does it exceptionally well. The visual pipeline interface is cleaner than HubSpot's, and AI-powered insights help prioritize deals. While it lacks HubSpot's marketing tools, that's exactly why sales-focused teams prefer it - no feature bloat, just what works.
Pros
- + 14-day free trial with no credit card required
- +Visual sales pipeline that's easier to understand than HubSpot's
- + 500+ integrations to connect with marketing tools
Cons
- −No email marketing or content management features
- −Pricing requires contacting sales rather than transparent online rates
EngageBay
Startups and small businesses that need all HubSpot's features at a fraction of the cost
All-in-one CRM platform for startups and small businesses combining marketing automation, sales, and customer support.
Why consider EngageBay
EngageBay bundles CRM, marketing automation, email marketing, and helpdesk into one free platform. While the interface isn't as polished as HubSpot's, you get remarkably similar functionality without the price tag. G2 rates it #1 CRM for small business , making it a serious HubSpot alternative for budget-conscious teams.
Pros
- +Completely free for core features - no hidden costs
- + 1,000+ email templates and appointment scheduling built-in
- + AI-powered chatbot included at no extra charge
Cons
- −Interface feels less modern than HubSpot's sleek design
- −Limited customization options for larger, more complex businesses
Freshsales
Teams using Freshworks ecosystem or needing affordable CRM with basic marketing features
This webpage is a domain sales listing for freshsales.com, not software information about Freshsales CRM.
Why consider Freshsales
While the Freshsales domain appears to be for sale rather than the actual CRM product, Freshsales (part of Freshworks) offers solid CRM functionality. However, given the domain confusion and limited marketing features compared to other alternatives, it's harder to recommend over more focused solutions.
Pros
- +Part of larger Freshworks suite for unified business tools
- +Generally affordable pricing structure
- +Strong customer support reputation
Cons
- −Domain listing creates confusion about product availability
- −Limited marketing automation compared to dedicated platforms
Ontraport
Businesses with complex sales processes that need custom automation without developer costs
Enterprise-grade CRM platform for marketing, sales, and support that combines customer management, automation, and business operations in one place.
Why consider Ontraport
Ontraport offers enterprise-grade automation and custom objects without requiring coding skills. The 14-day free trial lets you test advanced features that would cost significantly more in HubSpot. It's particularly strong for businesses with complex customer journeys and multiple product lines.
Pros
- + AI-powered assistant throughout the platform for personalized campaigns
- + Custom objects for complex business processes without coding
- +More affordable than HubSpot for similar enterprise features
Cons
- −Steeper learning curve than simpler alternatives
- −Interface can feel overwhelming for users wanting basic functionality
Price Chart
How HubSpot compares on price
Of the 7 alternatives tracked, 2 start at a lower price than HubSpot's $20/mo. 3 offer a free plan.
Checklist
What to look for in an alternative
Start by counting what you actually use from HubSpot today. If your team only touches email campaigns, forms, and the CRM, you can replace those with ActiveCampaign or Brevo for under $200/mo.
If you need sales pipeline plus marketing, look at GetResponse or GoHighLevel for white-label agency work. Then check pricing predictability. HubSpot's credit-metered AI is fair pricing per unit but unpredictable at the monthly level once Breeze agents are wired into your workflow.
If you want flat monthly costs, alternatives like Brevo and ActiveCampaign give you that. Verify API access too: if you are building AI agent workflows or integrating with your stack, see how each alternative scores on the /mcp and /api directories before committing.
FAQ
Frequently Asked Questions
EngageBay offers a completely free plan that includes CRM, email marketing, and automation features. For paid options, Zoho CRM starts at $3/month and ActiveCampaign begins at $15/month .
EngageBay provides the most comprehensive free plan with CRM, marketing automation, and email features. Brevo offers 300 daily emails with unlimited contacts, while Zoho CRM gives free access for up to 3 users.
Most alternatives offer migration tools or import wizards for contacts and basic data. ActiveCampaign, Brevo, and GetResponse all provide step-by-step migration guides that non-technical users can follow.
Brevo and GetResponse both include strong ecommerce integrations and automation workflows. ActiveCampaign also offers solid ecommerce features with behavioral triggers based on purchase history.
ActiveCampaign offers comparable automation sophistication at $15/month vs HubSpot's $20/month minimum. Ontraport provides enterprise-grade features at lower costs for complex automation needs.
ActiveCampaign and GetResponse both offer strong support with live chat and phone options. EngageBay provides good support despite being free, while Zoho's support quality varies by plan level.
ActiveCampaign offers 500+ native integrations and strong API access. Most alternatives provide API connectivity for custom integrations, though HubSpot's integration ecosystem remains the most comprehensive.
Still considering HubSpot?
Check it out before committing to an alternative.
More on HubSpot
Joonas Rotko
Author & founder of That Marketing Buddy
I score marketing software for AI-stack fit (MCP, API, agent-readiness), backed by 10+ years in digital marketing. I track 9 tools so you can find the right fit.
This page may contain affiliate links. I earn a commission at no extra cost to you. This never influences the recommendations.