Buying guide

Best SEO software for agencies

By Joonas Rotko, ex-agency co-owner, 10+ years spending real marketing budgets

Prices verified 2 Oct 2026 · How I choose, and how I earn from this page

For an agency with about ten client sites, I'd start with SE Ranking. Core plus the Agency Pack covers white-label reports, AI prompt tracking and three logins for $204.20/month billed annually, and the Agency Pack is sold annually only. AgencyAnalytics wins when client reporting is the whole job. I checked every price on 2 Oct 2026.

Every price on this page is for an agency with

10 client sites
1,000 tracked keywords
100 AI prompts
white-label reports for every client
3 logins

Who this is for. Small agencies and SEO consultants running about ten client sites who pay for the tools out of their own margin. The risk is buying per-report or per-seat pricing that looked cheap at a handful of clients and balloons at ten, so every price below is for the same roster with white-label reports included.

Looking for something else?

Different job, different guide.

I only run one website

Best SEO software for one websiteSingle-site pricing, without the agency add-ons.

My clients ask about AI search

I want to build my own tools or start free

My picks for different needs

Find the line that sounds like you. Each pick links to the full reasoning below.

One flat plan for the whole roster, with white label and AI tracking
The lowest flat dollar price here that covers the full workload, on annual billing.
Why this one
SE Ranking
My default
$204.20/moannual
See SE Ranking plansAffiliate link
The biggest toolbox, and white label without a yearly commitment
White label is sold per report, so it works on monthly billing but grows with the roster.
Why this one
Semrush
$608.17/moannual
See Semrush plansAffiliate link
Client reports are what I sell, and I want to pay per client
White label, unlimited reports and unlimited staff accounts on one plan priced per client.
Why this one
AgencyAnalytics
See AgencyAnalytics plansAffiliate link
Client portals, tracking and fixes in one agency platform
One flat Agency plan, and the most expensive total on this list.
Why this one
Search Atlas
$999/moannual
See Search Atlas plansAffiliate link
Daily rank tracking with white label and unlimited users, priced in euros
A flat plan that prices by keywords tracked, not by seats.
Why this one
Nightwatch
€159/moannual
See Nightwatch plansAffiliate link
Backlink and competitor research is what I sell
The deepest backlink data, but no white-label reports on any plan, so client reports run elsewhere.
Why this one
Ahrefs
$208/moannual
With more AI prompts, Advanced: $374/mo annual, 20 AI prompts
See Ahrefs plans
I have a developer and want to build my own client dashboards
Raw data at a price per request, not a finished tool.
Why this one
DataForSEO
See DataForSEO plansAffiliate link

The tools side by side

Each row is the cheapest plan that covers the whole workload, except Ahrefs and Morningscore, shown at the plan that fits the sites and keywords but misses a requirement, and AgencyAnalytics and DataForSEO, which show how they are billed.

Ahrefs: I priced Standard. It has the sites and keywords, but only 10 AI prompts, one user and no white-label reports, and no Ahrefs plan lists white label. Advanced is the next step up.

Morningscore: I priced Pro. Pro covers the sites, keywords, prompts and logins, but Morningscore publishes no white-label option for any plan.

ten client sites: plan priced, monthly and annual cost, Client sites, Keywords, AI search tracking, Free start
Tool and plan	Cost per month	Client sites	Keywords	AI search tracking	Free start
SE RankingCore	$204.20annual Not sold monthly	10	2,000	Google AI Overviews plus 100 AI prompts	14-day trial
SemrushPro+	$608.17annual $659 monthly	15	1,500	Google AI Overviews plus 100 AI prompts	Free plan and a 7-day trial
AgencyAnalyticsPay as you go	Pay as you go. Billed per client: $20/mo per client billed annually, or $25/mo billed monthly, before the Rank Tracker and AI Tracker add-ons.	See the note	See the note	See the note	14-day trial
Search AtlasAgency	$999annual $999 monthly	10	50,000	250 AI prompts	7-day trial
DataForSEOPay as you go	Pay as you go. Billed per request: a standard-queue Google organic result is $0.0006 per SERP (10 results), on a $50 minimum top-up.	See the note	See the note	See the note	Trial not published
AhrefsStandard	$208annual $249 monthly With more AI prompts, Advanced: $374/mo annual, 20 AI prompts	20	2,000	10 AI prompts	Free account, no trial
MorningscorePro	$132.50annual $159 monthly	30	2,000	Google AI Overviews plus 500 AI prompts	14-day trial
NightwatchProfessional	€159annual €199 monthly	25	2,500	150 AI prompts	14-day trial

Prices are in each vendor's own currency. Nightwatch charges in euros. Those rows are never ranked against, or subtracted from, the dollar prices.

Eight picks, in the order I'd consider them

Each one says who it is for, what it costs for ten client sites, and what you give up.

SE Ranking

Best value per client

Hands-on

Choose it if

You want one flat subscription for the whole roster, with white-label reports, rank tracking, audits and AI search tracking, and annual billing is fine.

Consider AgencyAnalytics instead if

Reporting is the product you sell and you would rather the bill follow your client count. AgencyAnalytics charges $20/mo per client, billed annually.

Why it fits ten client sites

Core includes 10 projects, 2,000 tracked keywords and 100 AI prompts, so ten client sites fit without a step up. The Agency Pack adds white-label reporting and client-facing tools for $69/month billed annually, and extra users are $16/user per month.

The plan I priced

I priced Core with the Agency Pack and the extra user seats three people need: $204.20/month billed annually. The Agency Pack alone is $69/month billed annually. Above 10 client sites you move to Growth.

Closest alternative

Semrush becomes the better choice when you want the bigger research toolbox and white label on monthly billing, and a bill of $608.17/month billed annually for the same workload doesn't bother you.

SE Ranking homepage, captured 2 Oct 2026

Ten client sites: Core with Agency Pack, 2 extra users

Billed annually

$204.20/mo

Above 10 sites: Growth with Agency Pack (+$88/mo billed annually).

The trade-off

The Agency Pack is sold on annual billing only, so there is no month-to-month route to white label. Core also keeps only 6 months of ranking history.

What my review says

Best for: A small agency that wants one flat subscription for ten client sites, with white label, rank tracking, audits and AI prompt tracking, and is fine paying annually.

Skip it if you need white label but won't commit to a year, since the Agency Pack is annual only.

Strengths

10 projects and 2,000 keywords tracked daily on Core.
Google AI Overviews plus 100 AI prompts on the same plan.
White-label reporting through the Agency Pack at $69/month billed annually.

Limits

The Agency Pack is annual only, so there is no month-to-month white label.
Core keeps 6 months of ranking history.
Payments are non-refundable, and each extra manager seat is $16/user per month.

See SE Ranking plans My SE Ranking review SE Ranking pricingAffiliate link

Semrush

Most complete suite

Hands-on

Choose it if

You want keyword, competitor, content and ad research next to rank tracking, and you need white label without a yearly commitment.

Consider SE Ranking instead if

You want white label as one flat add-on instead of a charge per report. SE Ranking prices this workload at $204.20/month billed annually, against $608.17/month billed annually here.

Why it fits ten client sites

Pro+ covers 15 websites, 1,500 tracked keywords and 100 AI prompts, which makes it the smallest Semrush plan that holds ten client sites with AI prompt tracking. White label comes from the Pro Report add-on at $20/month per report.

The plan I priced

I priced Pro+ with a Pro Report for each client and the extra users three people need: $659/month billed monthly, or $608.17/month billed annually. Refunds are only available on annual plans. Above 15 client sites you move to Advanced.

Closest alternative

Ahrefs becomes the better choice when backlink and competitor research is what you sell, and your client reports run in a separate tool.

Ten client sites: Pro+ with 10 x Pro Report, 2 extra users

Billed annually

$608.17/mo

Billed monthly

$659/mo

Above 15 sites: Advanced with 10 x Pro Report (+$247.50/mo billed annually).

The trade-off

Every client report is a separate charge, so each client you add raises the bill, and each user beyond the first costs $80/user per month on Pro+.

What my review says

Best for: An agency that wants the bigger research toolbox and white label on monthly billing.

Skip it if you want one flat bill, since every client report is a separate charge.

Strengths

White label on monthly billing, $20/month per client report.
Pro+ covers 15 websites, 1,500 keywords and 100 AI prompts.
A limited free plan and a 7-day trial.

Limits

Each client report is billed on top of the plan, so the bill grows with the roster.
Extra users cost $80/user per month on Pro+.
Refunds only on annual plans, in the first 7 days.

See Semrush plans My Semrush review Semrush pricingAffiliate link

AgencyAnalytics

White-label reporting

Desk research

Choose it if

Client reporting is the part of the job you sell, you want a white-labeled client portal, and you would rather the bill follow the number of clients than a roster limit.

Consider SE Ranking instead if

You want rank tracking, audits and AI tracking inside the same subscription. AgencyAnalytics sells Rank Tracker at $50/mo per 500 keywords and AI Tracker as a separate add-on.

Why it fits ten client sites

Core is $20/mo per client billed annually, or $25/mo per client billed monthly. It includes a white-labeled client portal, automated client reporting, unlimited reports and dashboards and unlimited staff accounts, so the bill moves with client count and nothing else.

The plan I priced

AgencyAnalytics has one plan, billed per client, with add-ons priced separately, so there is no single plan total to set beside the flat plans. Multiply the per-client price by your roster, then add Rank Tracker and AI Tracker. Annual billing is a one-year commitment, and larger rosters can get volume pricing through sales. It comes with a 14-day trial and no card, and a 30-day money-back guarantee.

Closest alternative

Search Atlas becomes the better choice when you want the client portal and the optimization work in one subscription, at a flat price instead of a per-client one.

AgencyAnalytics homepage, captured 2 Oct 2026

Ten client sites: billed by usage

Pay as you go. Billed per client: $20/mo per client billed annually, or $25/mo billed monthly, before the Rank Tracker and AI Tracker add-ons.

The trade-off

It is a reporting layer, not a keyword database. Rank tracking and AI tracking are paid add-ons, and the AI Tracker is a beta product sold in credits.

What my review says

Best for: A consultant or small agency that needs branded client reports and dashboards, and wants to pay only for the clients it actually has.

Skip it if you only track your own site, since every site you add is billed as a client.

Strengths

White-labeled client portal and automated client reporting on the one plan.
Unlimited reports, dashboards and staff accounts, so cost only moves with client count.
A 30-day money-back guarantee on top of a 14-day trial with no card.

Limits

Rank Tracker is an add-on at $50/mo per 500 keywords, so keyword tracking is not in the base price.
AI Tracker is a Beta add-on sold in credits, at $25/mo per bundle of 250 credits.
Annual billing needs a full year commitment to get the discount.

See AgencyAnalytics plans My AgencyAnalytics reviewAffiliate link

Search Atlas

Client portal and automation

Desk research

Choose it if

You want tracking, site fixes, content and client portals from one platform at a flat price, and you are ready to spend at agency level.

Consider SE Ranking instead if

You want a smaller bill. SE Ranking prices this workload at $204.20/month billed annually, against $999/month billed annually here.

Why it fits ten client sites

Only the Agency plan covers ten client sites, because Pro stops at 4 projects. Agency includes 10 projects, 50,000 tracked keywords, 250 AI prompts and 10 seats, plus client portals and branded dashboards.

The plan I priced

I priced Agency at $999/month billed monthly. The page shows the same figure on annual billing, which totals $11,988/year. White label starts on Pro at $399/mo, but Pro covers only 4 projects. The trial is 7 days.

Closest alternative

AgencyAnalytics becomes the better choice when client reporting is the main job and you want to pay per client.

Search Atlas homepage, captured 2 Oct 2026

Ten client sites: Agency

Billed annually

$999/mo

Billed monthly

$999/mo

Above 10 sites: no bigger plan is published.

The trade-off

It is the most expensive total on this list, and the vendor shows Agency as a "from" price, so what you pay at ten sites may not be the figure on the page.

What my review says

Best for: An agency that wants client portals, tracking, site fixes and content from one platform on a flat Agency plan.

Skip it if you only need rank and AI tracking, or the Agency plan's from price is more than you want to spend on a ten-site roster.

Strengths

Agency covers 10 projects, 50,000 tracked keywords and 250 AI prompts for 10 seats.
Client portals and branded dashboards come with Agency.
Fixes and publishing run inside the product through OTTO and Atlas Agent, not only reporting.

Limits

Agency is priced from $999/mo and is the most expensive total on this list.
Pro adds white-label dashboards but covers only 4 projects.
Nothing published fits above ten sites.

See Search Atlas plans My Search Atlas reviewAffiliate link

DataForSEO

Raw data for custom dashboards

Hands-on

Choose it if

Someone on your team can build dashboards and reports, in code or with a no-code builder, and you would rather pay for the data you pull than for a plan with client limits.

Consider AgencyAnalytics instead if

Nobody on your team builds tools and you want white-label client reports from day one.

Why it fits ten client sites

There is no plan to outgrow. You fund the account with a $50 minimum and pay per request, and a standard-queue Google organic result is priced at $0.0006 per SERP (10 results). One account covers SERP, keyword, backlink, on-page and AI search data, so cost follows how often you check, not how many clients you have.

The plan I priced

DataForSEO has no plan, so there is no monthly figure to set beside the others. Your cost per client is the price per request times the checks your tool makes for that client, so estimate a daily check of every tracked keyword before you build. Faster queues cost more: priority is $0.0012 per SERP (10 results) and live is $0.002 per SERP (10 results).

Closest alternative

SE Ranking becomes the better choice when you would rather buy than build, and a flat $204.20/month billed annually for the whole roster is simpler than metering requests.

DataForSEO homepage, captured 2 Oct 2026

Ten client sites: billed by usage

Pay as you go. Billed per request: a standard-queue Google organic result is $0.0006 per SERP (10 results), on a $50 minimum top-up.

The trade-off

You build and maintain the product. There is no client portal and no white-label report until someone makes one, and optional SERP parameters multiply the cost of a task, so the real bill depends on how your tool calls the API.

What my review says

Best for: An agency with a developer or a no-code builder that wants to build its own client dashboards and pay only for the data it pulls.

Skip it if you want white-label reports or a client portal on day one, or a flat monthly bill.

Strengths

No monthly plan: you pay per request after a $50 minimum top-up.
Standard, priority and live queues on Google organic results are priced separately, from $0.0006 per SERP (10 results).
One account covers SERP, keyword, backlink, on-page and AI search data.

Limits

There is no client portal or white-label report until someone builds one.
Optional SERP parameters multiply the cost of a task, so the real bill depends on how your tool calls the API.
No free plan, only the minimum payment to start.

See DataForSEO plans My DataForSEO reviewAffiliate link

Ahrefs

Backlinks and research

Hands-on

Choose it if

Backlink analysis and competitor research are what you sell clients, and your reporting runs somewhere else.

Consider Semrush instead if

You want white-label reports inside the same account. Semrush sells them as the Pro Report add-on.

Why it fits ten client sites

Standard covers 20 projects and 2,000 tracked keywords, with API access, so the sites and keywords fit. White-label reporting and AI prompt volume are where it falls short. What you are paying for is the backlink and competitor data, which is why it works next to a reporting tool rather than instead of one.

The plan I priced

Ahrefs falls short of this workload on every plan, so it has no total on this scale. Standard is the cheapest plan with enough projects and keywords: $249/month billed monthly, or $208/month billed annually. Extra users are $60/user per month, and Report Builder is $99/month on top, so this is an entry cost and not a full agency bill.

Closest alternative

Semrush becomes the better choice when you want research and white-label reporting in one account and a trial before you pay.

Ten client sites: Standard

Billed annually

$208/mo

Billed monthly

$249/mo

With more AI prompts, Advanced: $374/mo annual, 20 AI prompts

Advanced raises the AI prompts, but no Ahrefs plan lists white-label reports.

Above 10 AI prompts: Advanced (+$166/mo billed annually).

The trade-off

Ahrefs lists no white-label reporting on any plan card. Reports are sold separately as Report Builder at $99/month, Standard includes only 10 AI prompts and 1 user, and there is no free trial.

What my review says

Best for: An agency that sells backlink and competitor research and builds client reports somewhere else.

Skip it if you want white-label client reports in the same account, or want to try before you buy.

Strengths

20 projects and 2,000 tracked keywords on Standard, enough for ten client sites.
Backlink and competitor data is the reason to buy it, and no tool above sells that more deeply.
Annual billing brings Standard to $208/month billed annually, against $249/month billed monthly monthly.

Limits

No white-label reporting on any plan; Report Builder is sold separately at $99/month.
Standard includes 10 AI prompts and 1 user, with extra users at $60/user per month.
No free trial, only a separate free account with limited data.

See Ahrefs plans My Ahrefs reviewNo affiliate link: plain link

Morningscore

Flat plan, no white label

Desk research

Choose it if

You want one simple, flat-priced tool for rank and AI tracking across a portfolio of websites, with every user and feature on every plan, and branded white-label reports are not a requirement.

Consider SE Ranking instead if

Putting your own branding on client reports is a requirement. Morningscore's pricing page lists customizable PDF reports and no white-label option, and SE Ranking sells white label as the Agency Pack.

Why it fits ten client sites

Pro covers 30 websites, 2,000 tracked keywords, 500 tracked prompts and 10 users in one flat price, with no add-ons to buy. Business is cheaper but stops at 500 keywords.

The plan I priced

Pro is the plan that fits the sites, keywords, prompts and users: $159/month billed monthly, or $132.50/month billed annually. It has no white-label option, so it doesn't meet the full workload and has no total on this scale. Yearly plans lock you in for the full year, and the trial is 14 days with no card.

Closest alternative

Nightwatch becomes the better choice when you need white-label reports on a flat plan and a euro price list suits you.

Morningscore homepage, captured 2 Oct 2026

Ten client sites: Pro

Billed annually

$132.50/mo

Billed monthly

$159/mo

The trade-off

The pricing page doesn't mention white label, and Pro allows 30 reports a month. Tracking covers Google AI Overviews and ChatGPT only.

What my review says

Best for: An agency that wants one flat-priced tool for Google and ChatGPT tracking across a portfolio, with every user and feature on every plan.

Skip it if clients need reports carrying your own branding, since the pricing page publishes no white-label option.

Strengths

Pro covers 30 websites, 2,000 tracked keywords and 500 tracked prompts for ten client sites.
Every feature is in every plan, with 10 users on Pro and no add-ons.
A 14-day free trial that needs no credit card.

Limits

The pricing page lists customizable PDF reports but no white-label option.
Pro allows 30 reports a month.
Tracking covers Google AI Overviews and ChatGPT only, and yearly plans lock you in for the full year.

See Morningscore plans My Morningscore reviewAffiliate link

Nightwatch

Tracking for client roster

Desk research

Choose it if

Rank tracking across a roster of client sites is the job, and you want white-label reports without paying per seat or per client.

Consider AgencyAnalytics instead if

Client dashboards are what you sell and a per-client price suits you better than a roster limit.

Why it fits ten client sites

Professional covers 25 websites, 2,500 keywords tracked daily and 150 AI prompts, with white-label reports and unlimited user seats. Nightwatch prices by keywords tracked, not by seats, so adding a freelancer costs nothing extra.

The plan I priced

I priced Professional: €199/month billed monthly, or €159/month billed annually. These are euros, shown as the vendor lists them and never ranked against the dollar prices. The trial is 14 days with no card.

Closest alternative

SE Ranking becomes the better choice when you want a dollar price list and white label as one add-on on a plan that also covers audits and AI tracking.

Nightwatch homepage, captured 2 Oct 2026

Ten client sites: Professional

Billed annually

€159/mo

Billed monthly

€199/mo

Above 25 sites: Agency (+€240/mo billed annually).

The trade-off

Starter has no white-label reports and no API access, so Professional is the entry point for agency work. The pricing page states no refund terms.

What my review says

Best for: An agency that wants daily rank tracking, white-label reports and unlimited users on one flat plan, and is fine paying in euros.

Skip it if you need audits and keyword research in the same subscription, or you want a standing refund guarantee.

Strengths

Professional covers 25 websites and 2,500 keywords tracked daily.
White-label reports and API access start on Professional.
Unlimited user seats, so adding a freelancer costs nothing extra.

Limits

Starter has no white-label reports and no API access, so Professional is the entry point for agency work.
Prices are in euros only, so they can't be set directly against the dollar tools.
The pricing page states no refund terms.

See Nightwatch plans My Nightwatch reviewAffiliate link

What ten client sites really costs

The bars are the four flat plans that cover the whole workload, so those prices are comparable. AgencyAnalytics and DataForSEO bill by use, and Ahrefs and Morningscore miss a requirement, so none of the four gets a bar.

Ahrefs: priced on Standard. It has the sites and keywords, but only 10 AI prompts, one user and no white-label reports, and no Ahrefs plan lists white label.

Morningscore: priced on Pro. Pro covers the sites, keywords, prompts and logins, but Morningscore publishes no white-label option for any plan.

Dollar prices, per month (billed annually where sold)

SE Ranking$204.20/mo
Semrush$608.17/mo
Search Atlas$999/mo

Other currencies, per month (billed annually where sold)

Nightwatch€159/mo

Other currencies are not converted to dollars and are not compared with the bars above.

Pay monthly or yearly?

What yearly billing saves on the same plan.

Semrush$659 monthly, $608.17 yearly: 8% less
Ahrefs$249 monthly, $208 yearly: 16% less
Morningscore$159 monthly, $132.50 yearly: 17% less
Nightwatch€199 monthly, €159 yearly: 20% less

When you'll outgrow the plan

The first limit you hit, and the next plan up.

SE Ranking: above 10 sites, Growth with Agency Pack (+$88/mo)
Semrush: above 15 sites, Advanced with 10 x Pro Report (+$247.50/mo)
Search Atlas: above 10 sites, no bigger plan is published
Ahrefs: above 10 AI prompts, Advanced (+$166/mo)
Nightwatch: above 25 sites, Agency (+€240/mo)

How I calculated this

Workload: 10 client sites, 1,000 tracked keywords, 100 AI prompts, white-label reports for every client, 3 logins.

A plan counts only if it, with any add-ons, covers every client site, the tracked keywords, the AI prompts, a white-label report for each client and three logins listed above. Google AI Overview tracking alone doesn't count, because clients ask about ChatGPT too. Tools that bill per client or per request, or that lack a requirement, have no single total on this scale, and the card says why.

Other options, and why they missed the list

A tool made this list only if it handles client work and publishes plan limits and prices that can be set against a roster of about ten sites. The tools below cover one slice of the job, or couldn't be priced against this roster, so they sit beside the picks and not in them.

Advanced Web Ranking
A rank-tracking specialist for agencies, with its own reporting workflow. Worth a look if tracking and reporting are the whole job.
AccuRanker
A daily rank tracker for large keyword lists, with AI visibility as AccuLLM. Tracking is its job, so it sits beside a research and audit tool.
Keyword.com
A low-priced daily Google rank tracker with white-label reports and AI visibility sold as credits. It is a tracker, not a suite.
Wincher
A Google rank tracker with daily updates and client reports, priced for freelancers and small agencies. Tracking is its main job.
BrightLocal
Local rank tracking, citations, Google Business Profile and reviews, priced per location. A better fit than anything above if your clients are local businesses.
Sitebulb
A technical SEO crawler that explains and prioritises issues, on the desktop or in a team cloud. It covers the audit job, so it sits beside a tracker.
Sitechecker
Site audits, rank tracking and AI visibility for agencies. I left it out because its plan pricing isn't settled enough to set against this workload.
Moz
A broad SEO and GEO suite. I cover it in my guide for one website, not this one.
Rankability
An AI search visibility platform built for agencies, with a content writer and unlimited client workspaces, from $97/month. Its Google keyword tracking tops out at 250, short of a ten-site roster, so it sits beside the picks.
SISTRIX
An SEO suite built around its Visibility Index, with crawling, keyword research and AI-search tracking, priced in euros.

How I chose, and how I earn from this page

Who is behind this guide

Joonas Rotko

I co-ran a marketing agency in Finland and spent more than ten years buying SEO and marketing software with real client budgets. I write these guides for the person who has to pay for the tool and use it.

Hands-on with 4 of these 8 tools
Prices checked 2 Oct 2026
How this page earns

More about me and how I review

Affiliate disclosure

Links to SE Ranking, Semrush, AgencyAnalytics, Search Atlas, DataForSEO, Morningscore and Nightwatch are affiliate links, so I may earn a commission if you buy through one, at no extra cost to you. I have no affiliate link for Ahrefs, so that pick goes straight to the vendor. Where two tools fit a ten-site roster about equally, the one I have an affiliate link for goes first. Ahrefs is the exception: it sits above Morningscore and Nightwatch because a backlink-led agency has no substitute for its data among these tools, even though it misses the white-label and AI prompt requirements. If tracking and white-label reports are your whole job, read Nightwatch before Ahrefs. A commission never changes a price or a verdict, and having no link never kept a tool off the list.

How this guide was prepared

What I did

I read every plan and limit on this page from the vendor's own pricing page and listed the link and the day I looked under Sources. The costs are worked out from those figures instead of retyped, so a price cannot differ between sections.
I fixed one roster first: the client sites, keywords, AI prompts, white-label reports and logins listed under the intro. For each tool I find the cheapest plan, with add-ons and extra seats, that covers all of it, separately for monthly and annual billing.
Nightwatch lists euros and nothing else, so its figures stay in euros, sit in their own group in the cost chart and are never compared with a dollar price.
AgencyAnalytics bills per client and DataForSEO per request, so neither collapses into one honest monthly total for this roster. I show their unit prices and leave the sum to you. Hands-on means I use the product myself, and desk research means the review rests on the vendor's published plans and documentation.

What to keep in mind

Plans and prices move without notice, so each source below carries the date I last read it.
Search Atlas shows its Agency plan as a "from" price, so the figure on this page is that floor.
Morningscore's pricing page doesn't mention white label, so I show it at the plan that fits the sites, keywords, prompts and users, without a total for this workload.
Ahrefs lists no white-label reporting and few AI prompts on any plan, so I show Standard as an entry price, without a total for this workload.

Sources and verification dates

SE Ranking pricing and limits checked 29 Sep 2026
Semrush pricing and limits checked 29 Sep 2026
AgencyAnalytics pricing and limits checked 2 Oct 2026
Search Atlas pricing and limits checked 2 Oct 2026
DataForSEO pricing and limits checked 2 Oct 2026
Ahrefs pricing and limits checked 30 Sep 2026
Morningscore pricing and limits checked 2 Oct 2026
Nightwatch pricing and limits checked 2 Oct 2026

Prices and limits checked on 14 vendor pages. Oldest check: 29 Sep 2026.

8 Oct 2026: Updated the Rankability note: it now publishes its prices, and its Google keyword cap is why it stays out of the ranking.
2 Oct 2026: First Best V2 version: the ranked list is rebuilt from verified plan facts for ten client sites, with white label priced in and costs worked out for monthly and annual billing.

Spot something out of date?Vendors and readers, send me the correct fact.

Software sites change almost every week, and I want every claim on this page to be factually correct. If you are a vendor or a reader, send me the correct fact and a link to the official page. I will check it and update the page. The opinions and rankings stay mine.

Questions people ask

How much does SEO software cost for an agency with ten clients?

For ten client sites with white-label reports, AI prompt tracking and three logins, SE Ranking comes to $204.20/month billed annually and Semrush to $608.17/month billed annually, or $659/month billed monthly. Search Atlas Agency is $999/month billed annually, as a "from" price. Nightwatch is €159/month billed annually in euros, which I don't set against the dollar prices. AgencyAnalytics and DataForSEO bill by use, and Ahrefs and Morningscore each miss part of the workload, so none of the four gets a single total here. Their cards show the entry price and what is missing.

What does white label mean, and which of these include it?

White label means client-facing reports and dashboards carry your agency's name and branding instead of the vendor's. AgencyAnalytics includes it on its one plan. Search Atlas starts it on Pro, and Nightwatch on Professional, not Starter. SE Ranking sells it as the Agency Pack at $69/month billed annually, with no monthly option. Semrush sells it per report at $20/month per report. Ahrefs lists no white-label reporting on its plans and sells Report Builder separately. Morningscore's pricing page lists customizable PDF reports and doesn't mention white label.

Per-client pricing or a flat plan: which is cheaper for an agency?

AgencyAnalytics charges $20/mo per client billed annually, or $25/mo billed monthly, so the bill rises and falls with every client you add or lose. SE Ranking, Semrush, Search Atlas and Nightwatch sell flat plans with a site limit, so you pay for the plan whether the roster fills it or not, and step up when you cross it: SE Ranking Core stops at 10 projects. A per-client price suits a small or changing roster. A flat plan suits a full one, because the price per client falls as you fill it. To check, multiply the per-client price by your client count, add the rank tracking you need, and set the result against the flat totals above.

What is the cheapest way to run SEO tools for ten clients?

Among the flat dollar plans that cover the whole workload, SE Ranking is the lowest at $204.20/month billed annually, with Semrush at $608.17/month billed annually and Search Atlas at $999/month billed annually. Per-client pricing from AgencyAnalytics and per-request pricing from DataForSEO can come out lower or higher depending on your client count and how often you check rankings. DataForSEO also means paying a developer to build the product.

SE Ranking vs Semrush vs AgencyAnalytics: which one for a small agency?

SE Ranking if you want one flat plan with rank tracking, audits, AI tracking and white label. Semrush if you want the bigger research toolbox and white label on monthly billing, and can accept that white label is billed per report. AgencyAnalytics if client reporting is the job and you want the bill to follow your client count, with rank tracking bought as an add-on.

Which of these track AI search for clients?

SE Ranking Core includes 100 AI prompts, and Semrush Pro+ includes 100. Nightwatch Professional includes 150, and Search Atlas Agency 250. Morningscore Pro tracks 500 prompts on Google AI Overviews and ChatGPT. Ahrefs Standard includes only 10. AgencyAnalytics sells AI Tracker as a beta add-on, and DataForSEO has AI search endpoints you would build on yourself.

Can I try these before paying?

SE Ranking offers a 14-day trial, and Nightwatch a 14-day trial with no card. AgencyAnalytics and Morningscore have a 14-day trial with no card, and AgencyAnalytics adds a 30-day money-back guarantee. Semrush has a 7-day trial and a limited free plan. Search Atlas offers a 7-day trial. Ahrefs has no trial, only a free account with limited data. DataForSEO has no free plan, and its pricing page states a $50 minimum payment.

Best SEO software for agencies

Looking for something else?

I only run one website

My clients ask about AI search

I want to build my own tools or start free

My picks for different needs

The tools side by side

Eight picks, in the order I'd consider them

SE Ranking

Semrush

AgencyAnalytics

Search Atlas

DataForSEO

Ahrefs

Morningscore

Nightwatch

What ten client sites really costs

Pay monthly or yearly?

When you'll outgrow the plan

Other options, and why they missed the list

How I chose, and how I earn from this page

Joonas Rotko

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Questions people ask

Compare two of them head to head

The SEO and AI visibility software worth your money, and the ones that are not