AI search engines like ChatGPT, Perplexity, and Claude now handle billions of queries monthly, creating a new visibility channel that traditional SEO tools can't track. Generative Engine Optimization (GEO) tools monitor how often your brand appears in AI responses, which sources get cited, and whether the mentions are accurate.
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Overview
The landscape
I track 6 tools in this category. Prices range from free to enterprise pricing.
This roundup covers the 27 I consider worth a serious look. Each one is ranked with real pricing data, aggregated user ratings, and my honest take.
Audience
Who is this guide for?
- ✓Digital marketers who want to track brand mentions in AI-generated answers
- ✓SEO professionals adapting their strategy for AI search engines
- ✓Marketing agencies managing AI visibility for multiple clients
- ✓Brand managers monitoring how AI platforms describe their products
- ✓Content strategists optimizing for both traditional and AI search
Understanding AI Search Visibility
AI search visibility measures how often and how prominently your brand appears in AI-generated answers. Unlike traditional SEO, where you optimize for Google's organic results, AI search visibility is about being referenced, cited, or recommended when someone asks an AI assistant a question.
The main AI platforms to track include ChatGPT (by OpenAI), Perplexity, Google AI Overviews and AI Mode, Gemini, Claude (by Anthropic), Microsoft Copilot, and newer players like DeepSeek and Grok. Each platform has different ways of selecting and citing sources, which is why coverage across multiple platforms matters.
There are three related disciplines to understand. SEO (Search Engine Optimization) focuses on traditional search rankings. AIEO (AI Engine Optimization) is about optimizing your content specifically to be selected and cited by AI models. GEO (Generative Engine Optimization) takes a broader approach, combining SEO and AIEO principles to improve visibility across both traditional and AI-powered search.
These tools work by running prompts across AI platforms, then measuring whether your brand appears in the responses, how it's described, what sources are cited, and how you compare to competitors. Some focus purely on tracking, while others also provide optimization recommendations.
Quick verdict
SE Visible wins for most teams with solid AI tracking across major platforms at reasonable pricing. Peec AI covers the most platforms if you need thorough monitoring. For budget-conscious marketers, Otterly AI delivers essential AI visibility tracking without breaking the bank.
Overview
Quick comparison
| # | Tool | Price | Rating |
|---|---|---|---|
| 1 | From $89/mo (add-on) | 8/10 | |
| 2 | From $95/mo | 8.5/10 | |
| 3 | From $29/mo | 8/10 | |
| 4 | From $499/mo | 8.5/10 | |
| 5 | Free plan available | 7.5/10 |
Show all 27 tools
| 6 | Free plan available | 7/10 | |
| 7 | From $79/mo | 7/10 | |
| 8 | Free plan available | 7.5/10 | |
| 9 | From $295/mo | 8/10 | |
| 10 | $29/mo | 7/10 | |
| 11 | From $50/mo | 7/10 | |
| 12 | From $20/mo | 7/10 | |
| 13 | $29/mo | 8.3/10 | |
| 14 | $139.95/mo | 9.2/10 | |
| 15 | From $15.60/mo | 7.5/10 | |
| 16 | From $39/mo | 7.5/10 | |
| 17 | From $24.50/mo | 7/10 | |
| 18 | From $124/mo | 7.5/10 | |
| 19 | From $3,000/mo | 8/10 | |
| 20 | From $250/mo | 7/10 | |
| 21 | Custom pricing | 7.5/10 | |
| 22 | From $3,000/mo | 7.5/10 | |
| 23 | $79/mo (Growth, 50 queries) to $399/mo (Scale); 14-day free trial | — | |
| 24 | From €49/mo (Starter, 50 prompts) to €299/mo (Scale); 14-day free trial, no card | — | |
| 25 | Free tier; pay-as-you-go at $0.10 per conversation; Enterprise custom | — | |
| 26 | Starter/Pro/Agency tiers; +$20 per 1,000 extra queries; 14-day free trial | — | |
| 27 | Custom / contact sales | — |
Rankings
My Top Picks
SE Visible
SE Visible is SE Ranking's dedicated LLM brand visibility product, available standalone or as an add-on to the SE Ranking SEO suite. It tracks brand mentions, citations, and sentiment across AI engines like ChatGPT, Gemini, Perplexity, Google AI Mode, and AI Overviews, alongside competitor benchmarking across platforms and countries.
Key Features
✓Pros
- Flexible deployment: standalone or integrated with SE Ranking's SEO suite
- Covers five LLMs (AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity)
- Tracks multiple locations (US, UK, Canada, France, Germany, Netherlands, Spain)
- Sentiment analysis across AI engines, scored from, 100 to +100
✗Cons
- Cross-channel data correlation not yet automated; connecting insights across channels requires manual analysis
- SE Visible is the newer product in the suite, with the feature set still expanding
Peec AI
AI search analytics platform that tracks brand visibility and sentiment across major AI engines with daily monitoring, citation analysis, and competitor benchmarking. Covers the widest range of LLMs in the market.
Key Features
✓Pros
- Covers more AI platforms than any competitor (incl. DeepSeek, Grok, Llama)
- Daily data refresh on all plans
- Smart prompt suggestions from your site content
- Strong competitor benchmarking
✗Cons
- Pricing in EUR may complicate budgeting for US teams
- Starter plan limited to 25 prompts
- Relatively new player in the market
Otterly AI
Monitors how your brand appears across AI search platforms, tracking brand mentions, citation frequency, and domain coverage. Also provides GEO URL audits to help optimize your content for AI engines.
Key Features
✓Pros
- Affordable entry point at $29/mo
- GEO optimization audits included
- Unlimited team members on all plans
- 14-day free trial available
✗Cons
- Lite plan limited to 15 prompts
- Fewer AI platforms than Peec AI
- No DeepSeek or Grok coverage
Profound
Enterprise-grade AI visibility platform tracking brand mentions and citations across 10+ AI engines with a massive 400M+ prompt insights database. Named G2 Leader in the AEO category for Winter 2026.
Key Features
✓Pros
- Deepest prompt dataset in the market
- Covers 10+ AI engines
- SOC 2 Type II certified for enterprise compliance
- G2 Leader with 92/100 AEO score
✗Cons
- Starting at $499/mo puts it out of reach for small teams
- Enterprise-focused interface can feel complex
- No free trial publicly listed
LLMrefs
Generates realistic conversational prompts around your keywords, collects AI responses in real time, and aggregates results into Share of Voice, Citation Count, and Average Position metrics.
Key Features
✓Pros
- Usable free tier (10 prompts)
- Auto-generates natural conversational prompts
- Covers 6 AI platforms including Claude and Grok
- Affordable Pro plan at $79/mo
✗Cons
- Free tier refreshes every 48 hours
- Smaller company with less track record
- Limited reporting compared to premium tools
GenRank
Dedicated ChatGPT rank tracker that monitors brand mentions and citations specifically in ChatGPT responses, including Web Search mode. Tracks trends over time with prompt-level analysis.
Key Features
✓Pros
- Deep ChatGPT-specific insights
- Free plan for testing
- Simple and focused interface
- Tracks ChatGPT Web Search mode
✗Cons
- Only tracks ChatGPT (no Perplexity, Gemini, etc.)
- Limited to one platform
- Smaller feature set than multi-platform tools
AIclicks
AI search analytics, GEO optimization, and monitoring platform that tracks prompts and brand mentions within AI tools. Combines tracking with actionable optimization recommendations.
Key Features
✓Pros
- Combines tracking with actionable optimization tips
- Good educational resources
- Solid monitoring across key platforms
✗Cons
- Covers fewer platforms (ChatGPT, Perplexity, Gemini)
- Less established than major players
- Limited pricing transparency online
Spotlight
SaaS platform that monitors, measures, and improves brand visibility across 8 AI chat platforms. Includes prompt discovery, sentiment analysis, citation tracking, and LLM traffic attribution.
Key Features
✓Pros
- Identifies negative brand sources in AI responses
- LLM traffic attribution connects visibility to traffic
- Covers 8 AI platforms
- Free tier available
✗Cons
- Paid plan pricing requires sales contact
- Newer product with less market presence
- Traffic attribution requires setup
AthenaHQ
Tracks cross-platform AI search visibility and uses data to guide content and marketing decisions. Provides share of voice reporting, sentiment analysis, and AI search insights. Founded by ex-Google Search and DeepMind engineers.
Key Features
✓Pros
- Built by people who understand AI model internals
- Deep technical insights beyond basic tracking
- Flexible credit-based consumption model
- Covers major AI platforms
✗Cons
- Starting at $295/mo is pricey for small teams
- Credit-based model can be hard to predict costs
- Less focus on budget-friendly options
PromptMonitor
Tracks and improves company visibility across 8+ major AI platforms. Uniquely combines AI crawler analytics (what AI reads from your site) with visibility tracking (what AI says about your brand).
Key Features
✓Pros
- Unique dual crawler + visibility tracking
- Only $29/mo for 8+ platforms
- Shows what AI bots read from your site
- Good value for the price
✗Cons
- Smaller company with limited track record
- Less advanced reporting than premium tools
- Limited prompt volume on base plan
Peekaboo AI
AI visibility and analytics tool designed for SMBs and agencies. Tracks brand visibility across major AI search platforms with a customizable pricing calculator and unlimited team seats on every plan.
Key Features
✓Pros
- Unlimited team seats on every plan
- Customizable pricing calculator
- Designed for agencies and multi-user teams
- Affordable starting point
✗Cons
- Newer tool with less market validation
- Fewer AI platforms than top competitors
- Limited public documentation
RankScale AI
Tracks and analyzes brand visibility in AI search engines with daily monitoring, competitor benchmarking, citation analysis, sentiment tracking, and an AI Readiness Score that audits your website.
Key Features
✓Pros
- Cheapest option at $20/mo
- AI Readiness Score website audit
- Credit-based system scales affordably
- Covers key platforms (ChatGPT, Claude, Perplexity)
✗Cons
- Essential plan has limited credits (120/mo)
- Covers fewer platforms than premium competitors
- Basic reporting compared to higher-tier tools
Ahrefs
Comprehensive SEO platform with powerful backlink analysis and keyword research tools
Key Features
✓Pros
- Massive 200M+ prompt dataset
- Extends tracking to YouTube, TikTok, Reddit
- Integrates with full Ahrefs SEO suite
- Trusted platform with years of track record
✗Cons
- $199/mo per index is expensive (on top of Ahrefs subscription)
- AI features are add-on, not included in base plan
- Less AI-specific depth than dedicated tools
Semrush
Complete SEO platform with AI search tracking, keyword research, competitor analysis, and content optimization tools.
Key Features
✓Pros
- Tight integration with Semrush SEO suite
- AI Visibility included on Pro+ ($248.17/mo annual) for 1 domain + 100 daily AI prompts; standalone AI Visibility from $99/mo per domain
- Strong competitive research capabilities
- Established platform with strong support
✗Cons
- AI Toolkit is a separate $99/mo add-on
- Covers only ChatGPT, Gemini, Perplexity
- Less AI platform coverage than dedicated tools
Mangools AI Search Watcher
Tracks when and where your brand is mentioned in AI search engines with side-by-side competitor comparison reports. Can be purchased standalone or bundled with the full Mangools SEO suite.
Key Features
✓Pros
- Cheapest option at $15.60/mo standalone
- Bundle with full SEO suite for $30.50/mo
- Simple, clean interface
- Good competitor comparison reports
✗Cons
- Covers only ChatGPT, Gemini, Claude, Mistral, Llama
- No Google AI Overviews tracking
- Fewer advanced features than dedicated tools
Frase
Agentic SEO and GEO platform that combines AI visibility tracking across 8 AI platforms with content optimization, site audits, SERP research, and an AI agent with 80+ skills. Visibility tracking included on every plan.
Key Features
✓Pros
- AI visibility tracking included on all plans
- Content creation + tracking in one platform
- Covers 8 AI platforms
- Affordable starting point at $39/mo
✗Cons
- Jack-of-all-trades risk (content + tracking + SEO)
- AI visibility features may be less deep than specialists
- Can feel complex with so many features
Keyword.com AI Tracker
Established rank tracking platform with an AI brand monitoring add-on. Shows which pages are cited in LLM responses, what answers are pulled, and how often your brand appears. Supports flexible scheduling from hourly to weekly.
Key Features
✓Pros
- Flexible refresh scheduling (hourly to weekly)
- Affordable credit-based model
- Covers 7 AI platforms including DeepSeek and Mistral
- Built on established rank tracking platform
✗Cons
- Credit system adds complexity
- AI features are an add-on, not the core product
- Less intuitive for AI-only use cases
Rankability
SEO and AI search platform designed for agencies, combining keyword research, content writing, and AI rank tracking across 11 platforms. The AI Analyzer feature tracks client visibility in AI answers with automated prompt scheduling.
Key Features
✓Pros
- Built specifically for agency workflows
- Tracks 11 platforms (traditional + AI search)
- Multi-client management with Knowledge Bases
- Automated prompt scheduling
✗Cons
- Starting at $124/mo is mid-range pricing
- Credit-based system resets monthly
- Less suited for single-brand use cases
Evertune
Enterprise GEO platform running 1M+ custom prompts per brand monthly, providing statistically significant data on brand perception. Recently launched Shopping Intelligence to track AI-powered product recommendations.
Key Features
✓Pros
- Highest prompt volume in the market (1M+/month)
- Shopping Intelligence for e-commerce
- Statistically significant data
- Covers ChatGPT, Claude, Gemini, Perplexity, Meta AI, DeepSeek
✗Cons
- Starting at $3,000/mo is enterprise-only pricing
- Sales-led process required
- Overkill for small and mid-size businesses
Scrunch AI
AI customer experience platform that monitors brand presence in AI search, analyzes and optimizes websites for AI engines, and delivers content directly to AI agents. Goes beyond tracking into active content delivery.
Key Features
✓Pros
- Goes beyond tracking into active AI content delivery
- Website optimization for AI crawlers
- Multiple plan options including agency tier
- Proactive rather than reactive approach
✗Cons
- Starting at $250/mo is premium pricing
- Specific platform coverage not fully detailed
- Newer concept that may need market validation
Meltwater GenAI Lens
Enterprise-grade AI visibility monitoring from Meltwater that captures how LLMs talk about your brand, including exact answers, sources, citations, and sentiment. Covers 90%+ of major LLMs.
Key Features
✓Pros
- Covers 90%+ of major LLMs
- Integrates with Meltwater media monitoring suite
- Built for PR and communications workflows
- Enterprise-grade support and reliability
✗Cons
- Custom enterprise pricing only
- Part of larger Meltwater platform (not standalone)
- Primarily for large organizations
Conductor
Enterprise SEO platform with AI Search Performance reports that track brand mentions and website citations across AI platforms. Uniquely distinguishes between brand mentions (text references) and website citations (URL links).
Key Features
✓Pros
- Distinguishes brand mentions from website citations
- Full enterprise SEO platform included
- Strong content governance features
- Established enterprise vendor
✗Cons
- Starting at $3,000+/mo
- Enterprise sales process required
- AI features are part of larger platform, not standalone
Trakkr
AI search analytics that monitors brand visibility and citations across 8 AI platforms (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Grok, Meta AI, DeepSeek).
Key Features
✓Pros
- Widest platform coverage including emerging AI models
- Focuses on citations, not just mentions
- Includes Google AI Overviews in monitoring scope
✗Cons
- Expensive scaling with $399/month top tier
- Limited queries on entry plan may not suit larger brands
LLM Pulse
AI search visibility and reputation platform that tracks brand mentions, citation sources, sentiment and competitive positioning across ChatGPT, Perplexity, Gemini, Google AI Mode and more.
Key Features
✓Pros
- Affordable starting price at €49/month
- Includes sentiment analysis and competitor tracking
- No credit card needed for free trial
✗Cons
- Limited to 50 prompts on entry tier
- Smaller platform coverage compared to competitors
Gumshoe
Monitors how your brand appears in AI-generated recommendations across 11 LLMs (ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Google AI Overview and more).
Key Features
✓Pros
- True pay-as-you-go model with no monthly minimums
- Covers 11 different LLMs including newer models
- Free tier lets you test before committing
✗Cons
- Unpredictable monthly costs based on usage
- Conversation pricing model may not suit consistent monitoring needs
LLMClicks
AI visibility tracker plus SEO audit: monitors brand mentions, citation sources and competitors across ChatGPT, Google AI Overviews, Perplexity and Copilot, with a 0-100 AI Readiness score and a 120-point audit.
Key Features
✓Pros
- Combines AI monitoring with SEO audit capabilities
- AI Readiness score provides clear performance metrics
- Flexible query add-ons for scaling usage
✗Cons
- SEO audit features may overlap with existing tools
- Limited to 4 AI platforms compared to competitors
Goodie AI
AI search optimization platform focused on improving how brands surface in AI answers and AI Overviews.
Key Features
✓Pros
- Focuses on optimization, not just monitoring
- Enterprise-grade platform for complex requirements
- Emphasis on Google AI Overviews where users actually search
✗Cons
- No transparent pricing or trial options
- Enterprise sales process required for access
Price landscape
How prices compare
Starting prices across all 6 tools in this category.
Methodology
How I chose these
I evaluated these 27 AI search visibility tools based on platform coverage (how many AI engines they monitor), accuracy of citation tracking, pricing transparency, and readiness for the current AI landscape. The top tools track at least ChatGPT, Perplexity, and Claude, provide clear source attribution data, and offer straightforward pricing without hidden enterprise requirements.
I prioritized tools that understand how AI models actually cite sources, not just keyword-based monitoring adapted for AI platforms.
FAQ
Frequently Asked Questions
AI search visibility tracking monitors how often your brand, products, or content appear in responses from AI search engines like ChatGPT, Perplexity, Claude, and Gemini. Unlike traditional search where you rank for specific keywords, AI engines synthesize information and cite sources dynamically. You need this because millions of people now ask AI assistants questions instead of googling, and you have no idea if your brand is being mentioned, ignored, or misrepresented in those conversations.
Start with ChatGPT, Perplexity, and Claude as they handle the most search-like queries in 2026. ChatGPT has the largest user base, Perplexity specializes in research queries, and Claude is growing rapidly among professionals. Google's AI Overviews matter for traditional search integration, while specialized engines like You.com or Bing Chat serve smaller but valuable audiences. I recommend tracking at least 3-4 major platforms rather than trying to monitor everything.
Pricing ranges from free tiers to $500+ monthly depending on query volume and platform coverage. Budget options like RankScale AI start around $29/month for basic tracking, while thorough tools like Peec AI or Profound cost $200-400 monthly for serious monitoring. Enterprise solutions can exceed $1,000 monthly. Most tools charge based on queries tracked per month, with 1,000-5,000 queries being typical for small to mid-size businesses.
Traditional SEO tracks your ranking position for specific keywords in search results. AI visibility tracking monitors whether you're mentioned or cited when AI engines answer questions, regardless of the exact query. AI responses are contextual and conversational, so you might be cited for topics you never directly targeted. The metrics are also different: instead of ranking positions, you track mention frequency, citation accuracy, sentiment, and source attribution across AI platforms.
Yes, most AI visibility tools let you monitor competitor mentions alongside your own brand. You can see which competitors get cited most frequently, what topics they dominate in AI responses, and identify content gaps where you could compete. This competitive intelligence is particularly valuable because AI engines don't show traditional search results, making it harder to manually research competitor visibility without dedicated tracking tools.
Accuracy varies significantly between tools and depends on how they query AI platforms. The best tools use diverse query sets and multiple prompting approaches to get representative data, but all AI visibility tracking involves some sampling since you can't monitor every possible question. Look for tools that show their methodology, refresh data regularly, and acknowledge the inherent limitations. No tool can guarantee 100% accuracy, but the leading options provide reliable directional insights.
Currently, yes. While some traditional SEO platforms like Ahrefs and Semrush added AI visibility features, dedicated GEO tools typically provide more thorough tracking and better insights. The AI search landscape changes too rapidly for traditional SEO tools to keep pace with specialized platforms. However, this may consolidate over time as AI visibility becomes standard in SEO workflows. For now, most serious marketers use both types of tools.
Start by creating thorough, well-structured content that directly answers common questions in your industry. AI engines favor authoritative sources with clear information architecture, proper citations, and factual accuracy. Build topic authority through consistent content publishing, earn quality backlinks, and ensure your website has clear E-A-T signals. Some tools like Scrunch AI also offer active content promotion to AI platforms, though organic visibility through quality content remains the most sustainable approach.
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10+ years in digital marketing. I review marketing software for AI-stack fit: real pricing, MCP and API support, and how cleanly each tool drops into an AI agent workflow, cross-checked against verified data and real user feedback.