Joonas Rotko · Founder, That Marketing Buddy
I assess marketing software through 10+ years of agency work, current product research, buyer needs, competing tools and total cost.
How this review was prepared
This is a research-based review. I checked Keyword.com's current product pages, pricing, documentation and terms, then assessed what those published limits mean for a marketing team or small agency. I have not presented vendor claims as personal testing.
This page may include affiliate links, meaning I may earn a commission if you sign up (at no extra cost to you).
The Verdict
Is Keyword.com right for you?
Keyword.com is a keyword rank tracker that added AI visibility tracking. It offers three plans: Search Visibility (Google rankings only), AI Visibility (credit-based tracking across nine AI engines) and 360° Visibility (both together), plus a Custom plan from $490 a month.
The entry point is Search Visibility at $4/month billed monthly ($3 billed yearly) for 50 keywords. 360° Visibility starts at $33/month monthly ($26 yearly) for 1,000 keywords and 15 AI credits, and AI Visibility starts at $9.80/month ($7.83 yearly) for 20 credits. All plans include unlimited users and projects, and annual billing saves 20%.
It fits an agency or SEO team that tracks many small projects cheaply. It fits poorly when you want a single flat price at higher keyword counts, since I could only read the entry price of each plan.
Who It's For
Who Keyword.com is for (and who it isn't)
✓ Best for
- +Agencies tracking many clients with white-label reports. Keyword.com lists unlimited websites and clients in one account, white-label reports and dashboards branded with your logo and colours, automated report delivery and bulk keyword and location management.
- +Teams that want ZIP-level rank tracking at low cost. Rankings update daily, weekly or on demand, at local ZIP-code and city level across devices, with share of voice and SERP feature tracking.
- +Teams that want to query rankings from an AI client. The MCP server exposes 67 tools across projects, keywords, analytics, movement alerts, competitors and AI visibility, and it is included on every plan including the trial.
× Consider something else if
- −You want rank tracking inside a wider SEO suite. Keyword.com tracks rankings and AI visibility. It has no keyword research database or backlink index, so a suite covers more jobs in one bill.Try SE Ranking →
- −You need deep, flexible enterprise reporting. Advanced Web Ranking specialises in rank tracking with heavy reporting for large agency portfolios.Try Advanced Web Ranking →
- −You mainly need client reporting across many marketing channels. AgencyAnalytics builds client dashboards from many data sources, of which rank tracking is one module.Try AgencyAnalytics →
What You Can Do
What can Keyword.com do?
Track rankings daily at local level
Add keywords by ZIP code or city, pick a daily or weekly update, or refresh on demand with one click. Tags, groups and bulk management keep large projects tidy.
Add AI visibility tracking
The AI Visibility and 360° plans track ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, Gemini, Mistral, DeepSeek, Copilot and Claude, with competitor benchmarking, citation analysis, sentiment analysis and prompt research.
Send white-label client reports
Build branded dashboards, share live report links and schedule automatic delivery, with a Looker Studio connector on every plan.
Ask an AI assistant about rankings
Connect the MCP to ChatGPT, Claude Code, Codex or Cursor and ask for ranking history, share of voice or anomalies. Write tools ask for approval before they run.
AI, API & MCP
Does Keyword.com Have an MCP Server, API and AI Features?
Keyword.com is one of the more agent-ready rank trackers: a hosted MCP with approval on writes is part of every plan.
AI agent workflow
A safe agent workflow
Let an assistant read ranking history, movement alerts and share of voice, and draft a weekly summary for clients.
Approval boundary: Keep deleting projects, bulk keyword changes and refreshes that spend credits behind the approval prompt. Keyword.com notes deletions cannot be undone through the MCP.
MCP
officialOfficial hosted MCP, 67 tools
Works with ChatGPT through the Keyword.com app, and with Claude Code, Codex and Cursor.
Keyword.com MCP reference →API
officialRank Tracker API and AI Visibility API
Programmatic access for dashboards and automations, documented at keyword.com/docs.
Keyword.com developer docs →Pricing
How much does Keyword.com cost?
Keyword.com starts at $4/month for 50 keywords on monthly billing ($3/month billed yearly), with a 14-day trial and no card.
| Plan | Entry step of each plan, monthly billing, USD |
|---|---|
| Search Visibility, 50 keywords | $4/mo |
| 360° Visibility, 1,000 keywords + 15 creditsPopular | $33/mo |
| AI Visibility, 20 credits | $9.8/mo |
| Custom | $490/mo |
Keyword.com prices each plan by a keyword or credit slider, in USD, and annual billing saves 20%. I could read the entry step of each plan and the plan features, and not every slider step. A 14-day free trial needs no credit card and includes 100 keywords and 20 credits.
Quoted prices are entry steps
Search Visibility runs 50, 100, 200 or 500 keywords. 360° Visibility runs from 1,000 keywords with 15 credits up to 10,000 keywords with 250 credits. AI Visibility runs 20 to 2,000 credits. Higher steps cost more, and I could not read their prices.
Pick the plan by what you track
Search Visibility is Google only. AI Visibility is AI engines only, with no Google rank tracking. 360° covers both in one plan, starting from 1,000 keywords with 15 credits.
Everything shared across plans
Unlimited users and projects, the MCP server, Looker Studio and white-label reporting are listed for all plans.
Refunds are not stated
The pricing page states the trial and 20% annual saving and does not mention a refund policy.
Alternatives
When I'd choose something else
Three different buying priorities, and what I'd pick instead for each one.
If you want tracking inside a wider SEO suite
SE Ranking
SE Ranking bundles rank tracking, audits, backlinks and AI visibility tracking under tiered plans.
Trade-off: Its tracking is one module in a suite, so compare keyword limits and seat rules with Keyword.com's unlimited users.
Explore SE Ranking for this use case →If you want detailed rank-tracking reports
Advanced Web Ranking
Advanced Web Ranking is a long-running rank tracker with detailed reporting for agencies.
Trade-off: AI visibility is less central than in Keyword.com's 360° plan, so check its current AI features.
Explore Advanced Web Ranking for this use case →If reporting across many channels matters most
AgencyAnalytics
AgencyAnalytics builds white-label client dashboards from many marketing data sources.
Trade-off: Rank tracking is one part of a reporting product, and pricing scales by client count.
Explore AgencyAnalytics for this use case →Keep going
- Compare Keyword.com against the field: Best Keyword Research Tools for a Small Site
- Compare Keyword.com against the field: Best Rank Tracking Software for One Website
Downsides
Limitations to consider before subscribing
Only entry-step prices are confirmed
The slider steps between 50 and 500 keywords, 1,000 and 10,000 keywords and 20 and 2,000 credits are not read here, so budget by using the calculator at your real volume.
Search Visibility has no AI tracking built in
The entry plan is Google only. AI tracking comes with a separate credit add-on or the 360° plan.
AI visibility runs on credits
Credits limit how many AI checks you run. Heavy AI monitoring across many prompts needs the larger credit steps.
No refund statement
I found no refund terms on the pricing page. Use the 14-day trial to test.
No keyword research or backlink data
It tracks rankings and AI visibility. Research and link data need another tool.
My Recommendation
Should You Choose Keyword.com?
Shortlist Keyword.com if you want inexpensive daily rank tracking across many small projects, optional AI visibility credits, and an MCP server without paying for a higher tier.
Choose SE Ranking for a wider suite, Advanced Web Ranking for deep reporting, or AgencyAnalytics for multi-channel client dashboards.
What to check during the trial
- –Set your real keyword and credit counts on the pricing sliders on monthly and yearly billing.
- –Import a sample project and check ZIP-level accuracy against a manual search.
- –Connect the MCP and ask for ranking history and share of voice.
- –Build one white-label report and check it against your client's brand.
Try the Keyword.com MCP
Connect it to Claude Code, Codex, Cursor or ChatGPT, ask for a summary of last week's movement, and approve any write action yourself.
FAQ
Frequently asked questions about Keyword.com
Search Visibility starts at $4/month for 50 keywords ($3 billed yearly). 360° Visibility starts at $33/month ($26 yearly) for 1,000 keywords and 15 credits, and AI Visibility starts at $9.80/month ($7.83 yearly) for 20 credits. Custom plans start at $490/month.
Yes, 14 days with no credit card, including 100 keywords and 20 credits.
Yes. It is a hosted server at app.keyword.com/mcp with 67 tools and OAuth sign-in, included on all plans including the trial. Write tools ask for approval.
ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, Gemini, Mistral, DeepSeek, Copilot and Claude on the AI Visibility and 360° plans.
Sources & References (4)
Spot something out of date?Vendors and readers, send me the correct fact.
Software sites change almost every week, and I want every claim on this page to be factually correct. If you are a vendor or a reader, send me the correct fact and a link to the official page. I will check it and update the page. The opinions and rankings stay mine.